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Xara Cloud vs Drift: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Xara Cloud vs. Drift is based on a specific set of business needs and context. The comparison uses 7836 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Xara Cloud and Drift

Xara Cloud belong to a category of solutions that help Authoring and Publishing, whereas Drift belong to a category of solutions that help Conversational Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Xara Cloud covers Content Management, Collaboration, Social Media Management with Social Media, Workflow Management, etc.

Drift focuses on Engagement Management with Website, Playbook Creation with Website, Generation Of New Leads with Website, Conversion Management with Website, etc.

"Xara Cloud gives our cross-functional teams the ability to create and collaborate on content easily and from anywhere in the world. " - Klaus Schmidt

"Like many other enterprise companies, we are undergoing a true digital transformation, and it's critical that we invest in solutions that have a positive impact on the entire organization. Drift is creating a tremendous amount of efficiency across o...ur teams, particularly marketing and business development, helping us to accelerate pipeline creation and ultimately our conversion to revenue. " - Michelle Boockoff-Bajdek

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Xara Cloud

Focus area

Software Failure Risk

  • medium

logo Drift

Focus area

Drift is better than Xara Cloud for

Software Failure Risk

  • medium

About

The smart way to create marketing documents that work | Xara Cloud

Revenue Acceleration Platform for personalized customer experiences

Age

2016

2011

Financials

SEED

SERIES D

Business Need

Total Processes
(we found evidences for)

28

108

Total Goals
(we found evidences for)

6

17

Top Processes

Evidences indicate better relative satisfaction


content publishing



social media management

engaging on social media

scheduling post to social media


workflow management


communication management

sending & publishing communications



opportunity management



generation of new leads


engagement management

engaging and following up


sales document management

proposal & quote management



campaign management


lead qualification

lead qualification: technographic







conversion management


training & onboarding


helpdesk management



meeting management


sales call management

meeting management






identify target customers


customise loyalty program


loyalty management

identify target customers

customise loyalty program


creating contact list


contact list management

creating contact list


segmentation and targeting


measuring customer satisfaction


measuring net promoter score


customer feedback management

measuring customer satisfaction

measuring net promoter score


lifetime value management


products & pricelist management


knowledge management


business development



competitive intelligence



category management


community building



personalized marketing




conference call management




international marketing



rating and review management


outbound marketing


relationship marketing




trade show marketing



channel management


community marketing


Top Goals

Goals Achieved

  • Build brand awareness

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Launch new products

  • Improve digital and social presence

  • Acquire customers

  • See 3 more
  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Grow market share

  • Build brand awareness

  • Enter new markets internationally or locally

  • Scale best practices

  • Launch new products

  • Establish thought leadership

  • Improve brand engagement

  • Improve internal communications

  • Improve digital and social presence

  • Increase customer life time value

  • Improve stakeholder relations

  • Improve efficiency

  • Improve navigation

  • See 14 more

Top Channels

Channels Used

  • website

  • chat

  • e-mail

  • phone calls

  • social media

  • user generated content

  • blogs

  • video

  • offline

  • mobile

  • LinkedIn

  • trade shows

  • Facebook

  • events

  • mobile app

  • games

  • promotions

  • review sites

  • Amazon

  • on premises

  • newsletter

  • Slack

  • text SMS

  • display advertisement

  • point of sale

  • Facebook page

  • omnichannel

  • out of home

  • brochure

  • mass media

  • television

  • Twitter

  • movies

  • Instagram

  • Glassdoor

  • See 32 more
  • website

  • chat

  • e-mail

  • phone calls

  • social media

  • user generated content

  • blogs

  • video

  • offline

  • mobile

  • LinkedIn

  • trade shows

  • Facebook

  • events

  • mobile app

  • games

  • promotions

  • review sites

  • Amazon

  • on premises

  • newsletter

  • Slack

  • text SMS

  • display advertisement

  • point of sale

  • Facebook page

  • omnichannel

  • out of home

  • brochure

  • mass media

  • television

  • Twitter

  • movies

  • Instagram

  • Glassdoor

  • See 32 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

No Data

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

No Data

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low

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Business Setting