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Yespo Оmnichannel CDP vs Mapp Cloud: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Yespo Оmnichannel CDP vs. Mapp Cloud is based on a specific set of business needs and context. The comparison uses 2979 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Yespo Оmnichannel CDP and Mapp Cloud

Yespo Оmnichannel CDP, Mapp Cloud, Bloomreach, Cordial Platform, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Yespo Оmnichannel CDP covers Communication Management with E-Mail, Workflow Management with E-Mail, Campaign Management with E-Mail, Engagement Management with E-Mail, etc.

Mapp Cloud focuses on Engagement Management, Lead Analytics, Forecasting, Channel Marketing, etc.

"We use eSputnik for both trigger messages, together with CRM, aimed at recurrency and cross-selling and mass mailing of promo offers for our subscribe. " - Oleksandr Kurdiuk

"Mapp has been a key strategic partner in helping Mindshare form their email marketing strategy. Working side by side to understand their technology meant that we could offer our clients data collection and brand engagement to prospective customers, ...as well as use Mapp Engage to run follow-up nurture campaigns with the opted-in customer base. These programs can then be automated and hyper personalized based on customer preferences and interactions with the brand. This has led to some incredibly successful campaigns and invaluable insights for clients such as Unilever, Kimberly Clark, Royal Caribbean and Volvo. " - Daniel Sichel

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Yespo Оmnichannel CDP

Focus area

Yespo Оmnichannel CDP is better than Mapp Cloud for

Software Failure Risk

  • low

logo Mapp Cloud

Focus area

Mapp Cloud is better than Yespo Оmnichannel CDP for

Software Failure Risk

  • low

About

Multichannel marketing strategies to increase business efficiency

Insight-led Customer Experience Platform with Real-time Insights

Age

1998

Financials

PRIVATE

Business Need

Total Processes
(we found evidences for)

71

49

Total Goals
(we found evidences for)

11

13

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


workflow management


campaign management

campaign analytics

campaign monitoring


engagement management

engaging and following up


contact list management

creating contact list


helpdesk management



training & onboarding



social media management

social media analytics

engaging on social media

scheduling post to social media


segmentation and targeting


sales document management



loyalty management

identify target customers



promotion management


touchpoint management


channel management



discount management



courses & assessment

create learning path


lifetime value management


generation of new leads


personalized marketing


products & pricelist management


content management




customer feedback management



international marketing







customer case management





business development


Top Goals

Goals Achieved

  • Increase sales & revenue

  • Enhance customer relationships

  • Acquire customers

  • Improve ROI

  • Enter new markets internationally or locally

  • Increase customer life time value

  • Improve efficiency

  • Improve internal communications

  • Grow market share

  • Scale best practices

  • Improve consistency

  • See 8 more
  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Increase customer life time value

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Scale best practices

  • Improve ROI

  • Grow market share

  • Increase average basket value

  • Improve consistency

  • Improve internal communications

  • Improve efficiency

  • See 10 more

Top Channels

Channels Used

  • e-mail

  • mobile

  • website

  • social media

  • mobile app

  • text SMS

  • offline

  • omnichannel

  • newsletter

  • point of sale

  • mass media

  • television

  • trade shows

  • promotions

  • review sites

  • See 12 more
  • e-mail

  • mobile

  • website

  • social media

  • mobile app

  • text SMS

  • offline

  • omnichannel

  • newsletter

  • point of sale

  • mass media

  • television

  • trade shows

  • promotions

  • review sites

  • See 12 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting