Overview: Yext Platform and Google My Business as Local Marketing Category solutions.

Yext Platform and Google My Business cater to local marketing needs with a focus on engagement and reputation management. Yext Platform stands out for its robust analytics and custom reporting, supporting diverse business scales, especially large enterprises. Google My Business excels in customer acquisition and review management, appealing to enterprises prioritizing digital presence. Both offerings present different vendor support and feature portfolios, allowing users to choose based on specific operational and strategic needs.

Yext Platform: Yext-platform powers multi-location brands' digital presence. Content is created and delivered to any channel, enhancing customer engagement.

Google My Business: Google-my-business allows businesses to create a free profile. Customers can find and connect with businesses through Search and Maps.

Yext Platform and Google My Business: Best Use cases based on the customer satisfaction data

Key Activities Supported

Yext Platform facilitates engagement management and advertisement, meeting the operational needs of businesses focusing on interaction and communication. read more →

Google My Business supports advertisement and rating management efficiently, appealing to businesses keen on digital presence and customer feedback. read more →

Business Goals Facilitated

Yext Platform helps businesses acquire customers and improve digital presence, aligning with companies aiming for growth and efficiency. read more →

Google My Business predominantly aids in customer acquisition and enhancing digital presence, serving businesses expanding their online reach. read more →

Core Features

The core of Yext Platform is its analytics and integration capabilities, making data-driven decisions easier for marketing teams. read more →

Google My Business offers robust custom reporting and data import, suitable for businesses focusing on detailed analysis and data handling. read more →

Vendor Support Preferences

Yext Platform offers 24/7 support, catering to enterprises with complex customer service requirements. read more →

Google My Business provides various support channels including phone support, catering to users requiring direct assistance. read more →

User Segments and Industries

Yext Platform is popular with large enterprises in marketing and advertising, indicating its robustness in handling vast operations. read more →

Google My Business sees a focus by enterprises and marketing professionals, indicating its effectiveness in those niches. read more →

Operational Alignment

Yext Platform seamlessly integrates into large scale operations, suitable for complex environments needing high customizability. read more →

Google My Business fits well within enterprises focused on enhancing their digital strategy and reaching wider audiences. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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high

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Integration Risk

low

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low

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Migration Risk

low

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Export

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Data Import

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Support

Chat Support

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Email Support

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Phone Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Yext Platform and Google My Business

What solutions does Yext Platform and Google My Business provide for Engagement Management?

Yext Platform and Google My Business both help businesses manage customer engagement. Yext Platform allows businesses to capture and analyze customer interactions across multiple channels, providing insights to improve engagement and brand experience. Google My Business helps businesses interact with customers through reviews, posts, and updates, boosting local visibility. While both tools offer engagement features, Yext Platform provides more comprehensive analytics and reporting, while Google My Business excels in its ease of use and accessibility. Yext Platform might have some limitations in customer support response time.

"...Yext Analytics brings customer interactions into focus everywhere they occur...." Peer review from Yext

"...The ability to extend the existing knowledge-graph with the addition of visually led posts that cultivate increased engagement...." Peer review by Paul M, Business Development & Digital Growth Strategist, Internet

What benefits does Yext Platform and Google My Business offer for Advertisement?

Both platforms allow businesses to advertise their services and products online. Google My Business provides a free way to advertise, while Yext Platform requires paid subscriptions. Google My Business integrates with Google Ads and other platforms, offering greater advertising reach. Yext Platform lacks advertising functionality, restricting its use for advertising purposes.

"...They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites...." Case Study CorePower Yoga

"...Newer features like the product/service feed are useful in advertising what your business does...." Peer review by Consultant

How can Yext Platform and Google My Business optimize your Communication Management Workflow?

Yext Platform and Google My Business both help businesses manage their online presence. Yext Platform focuses on publishing and syndicating location information to various online platforms, making it easier to update business details across multiple websites. Google My Business helps track customer interactions, including calls and website visits, providing insights into customer behavior. Yext Platform's strength lies in its ability to manage and distribute business information, while Google My Business excels in providing data and insights on customer engagement. However, Yext Platform is limited by its dependence on a paid subscription and limited social media integration, while Google My Business requires constant monitoring for new questions and has limitations in managing social media posts.

"...In one of our stores, there was a flood and we had to mark it closed on all of the major publishers...." Testimonial by Glenn Zabal, Senior SEO Manager, Tailored Brands

"...Google My Business Posts are like mini ads or short-term social media posts...." Optimise Your Google My Business Listing Fully Illustrated Help for 2019

How can Yext Platform and Google My Business enhance your Rating And Review Management process?

Yext Platform and Google My Business both help businesses manage online reviews. Google My Business focuses on reviews through its own platform, while Yext Platform integrates with various platforms. Google My Business enables businesses to respond to reviews directly on their business page, but Yext Platform provides more comprehensive reporting and analysis. Both tools have limitations, such as the need for businesses to actively request reviews.

"...In addition, we're able to see all of the reviews coming in and an average score of what our students think of us when it comes to online reviews...." Peer review by Victoria R, Social Media Community Manager, Education

"...It's good for receiving customers reviews on google, you can link it with your Analytics and Adwords, post photos and let for future customers about your opening days/time...." Peer review by User

What makes Yext Platform and Google My Business ideal for Social Media Management?

Both platforms can manage social media posts and analyze performance. Yext Platform allows users to schedule posts across various social media channels, while Google My Business focuses primarily on Google-owned platforms. Yext Platform provides more extensive analytics and reporting features than Google My Business, which offers limited social media management outside its own ecosystem. Yext Platform has limitations in social posting, only allowing posting to Google platforms.

"...The power that Yext has to make all information accurate in real-time on various publishers not only helps franchisees on a local level, but also helps the brand overall with SEO, social media management and consistency in the digital world...." Peer review by Tina Hapner, Vice President of Marketing, Any Lab Test Now

"...Google launches a new set of ready-to-share social post visuals on its Small Thanks with Google website, which offers free marketing materials for small businesses...." Google Changes, Updates & New Products in 2018