Yext Platform vs. Synup: Local Marketing Solution Comparison 2025

Overview: Yext Platform and Synup as Local Marketing Category solutions.

Yext Platform and Synup are top players in the Local Marketing category, offering diverse capabilities and features tailored to different business needs. Yext Platform excels in integration, analytics, and support, catering to a wide range of enterprise clients. Synup, meanwhile, focuses on customer acquisition and reputation management with straightforward analytics, appealing primarily to smaller enterprises in specific industries.

Yext Platform: Yext-platform powers multi-location brands' digital presence. Content is created and delivered to any channel, enhancing customer engagement.

Synup: Synup is a next-generation customer acquisition platform enabling brand building and reputation management. Companies can enhance their digital presence and manage customer acquisition effectively.

Yext Platform and Synup: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Yext Platform excels in engagement management and advertisement, placing great emphasis on communication management and social media tasks to aid digital marketing efforts. read more →

Synup specializes in engagement and communication management, with a strong focus on reputation and content management to enhance user interaction. read more →

Business Goals

Yext Platform helps businesses acquire customers, improve their digital presence, and boost efficiency, with an option to enter new markets. read more →

Synup targets customer acquisition and entering new markets, focusing on enhancing customer relationships and boosting brand engagement for better sales. read more →

Core Features

Yext Platform offers robust analytics, high integration capabilities, and security features, complemented by AI technology and custom reporting options. read more →

Synup presents essential analytics and AI-powered insights, focusing on data import and export while ensuring quick, custom reporting. read more →

Vendor Support

Yext Platform provides extensive 24/7 support, alongside chat, email, and phone support to ensure user satisfaction. read more →

Synup offers basic 24/7 support along with phone and chat options, which may suit smaller businesses requiring less frequent assistance. read more →

Segments and Industries

Yext Platform predominantly serves large enterprises in the marketing and advertising sectors, extending to IT services and internet industries. read more →

Synup is favored by large enterprises primarily in marketing, computer software, and legal services, indicating sector-specific adaptability. read more →

Operational Alignment

Yext Platform fits seamlessly into large-scale operations, offering comprehensive support for enterprises to manage complex workflows and environments. read more →

Synup is structured for smaller enterprise operations, providing practical solutions for simpler workflow needs within specified sectors. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Export

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Data Import

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Support

Chat Support

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Email Support

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Phone Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Yext Platform and Synup

What makes Yext Platform and Synup ideal for Engagement Management?

Both Yext Platform and Synup assist businesses in engaging with customers. Yext Platform focuses on capturing customer intent and improving brand experience, while Synup emphasizes local marketing and customer acquisition. Yext Platform offers features to track and analyze app engagement, while Synup provides a platform to manage digital profiles and engage with customers across various channels. Synup concentrates on building online reputation and acquiring customers through engaging content.

"...Yext's platform provides the perfect solution for our mission to improve brand engagement and reach local customers in real time as they visit our store locations...." Peer review by Rachel Silva, AVP Marketing, Pep Boys

"...Build your online reputation by monitoring reviews, and engaging with customers frequently at scale. ..." Bulk Manage Google Business Messages

How can Yext Platform and Synup enhance your Communication Management process?

Yext Platform and Synup both assist businesses in managing their online presence by publishing and syndicating location information. Yext Platform focuses on real-time accuracy and consistency across multiple publishers, while Synup emphasizes content management and marketing across various platforms. Yext Platform provides features for suppressing duplicate citations and tracking reviews, while Synup offers integration with CRM and POS systems. A limitation of Yext Platform is that its social posting feature is limited to Google, while Synup's social media capabilities are more comprehensive.

"...I like how quick everything was published upon signing up with YEXT, and furthermore, the analytics is easy to read, export and analyze. . ...." Peer review by Verified Reviewer, Legal Services

"...Customize your business profiles across Google, Facebook, Bing, Yelp and 35+ premium publishers to ensure that your business sees results when your brand is listed. ..." Local Listing & Reputation Management Software

How can Yext Platform and Synup enhance your Rating And Review Management process?

Both Yext Platform and Synup help businesses manage customer reviews and ratings. Yext Platform provides a more comprehensive approach with features like sentiment analysis and social media integration. Synup focuses on simplifying review management with tools for requesting reviews, generating responses, and tracking results. Yext Platform offers more advanced features but might be less user-friendly, while Synup has a user-friendly interface but may lack the advanced features of Yext Platform. Both solutions have limitations as they might not be effective for businesses with a high volume of reviews or complex review management needs.

"...Online review/reputation management...." Peer review by Internal Consultant

"...I have seen a huge boost in our presence on the internet and have seen great results with the reviews and ratings...." Peer review by Robin Martin, Integrity Home Mortgage Corporation, Integrity Home Mortgage Corporation