cuspera logo CUSPERA
Search Your Reports For Vendors
Your Reports For Vendors

Zeta Marketing Platform vs Ascent360: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for Zeta Marketing Platform medium Failure Risk for Ascent360 low
Know More

Comparison Summary

This comparison report of Zeta Marketing Platform vs. Ascent360 is based on a specific set of business needs and context. The comparison uses 1137 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Zeta Marketing Platform and Ascent360

Zeta Marketing Platform, and Ascent360 belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Zeta Marketing Platform covers Engagement Management with E-Mail, Campaign Management with Omnichannel, Advertisement with Mass Media, Collaboration with E-Mail, etc.

Ascent360 focuses on Campaign Management with E-Mail, Engagement Management, Communication Management with E-Mail, Loyalty Management, etc.

"Innovations are the DNA of our business. We strive to use relevant tools and advanced solutions based on AI at all stages of development and promotion of our products and services. This allows the company to provide all users of our wide product por...tfolio with access to the latest technologies. We highly appreciate our customers and use this approach in marketing to form solely relevant and high-quality proposals for an interested audience. " - Vsevolod Plokhov

"Ascent360 is an important partner for Mike’s Bikes. Their staff, software and strategic thinking help us better know and communicate with our customers. " - Eric Lucan

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Zeta Marketing Platform

Focus area

Software Failure Risk

  • medium

logo Ascent360

Focus area

Software Failure Risk

  • low

About

Data-Driven Marketing Platform to power customer acquisition and retention.

Data Driven Marketing Platform that result in immediate returns and lifetime advocates

Financials

SERIES F

Business Need

Total Processes
(we found evidences for)

43

43

Total Goals
(we found evidences for)

12

12

Top Processes

Evidences indicate better relative satisfaction

engagement management

Read Reviews (70)

Read Reviews (20)

engaging and following up

Read Reviews (62)

Read Reviews (18)

campaign management

Read Reviews (17)

Read Reviews (20)

campaign analytics

Read Reviews (3)

Read Reviews (0)

advertisement

Read Reviews (9)

Read Reviews (13)

digital marketing

Read Reviews (6)

Read Reviews (9)

collaboration

Read Reviews (6)

Read Reviews (1)

lead management

Read Reviews (5)

Read Reviews (0)

generation of new leads

Read Reviews (4)

Read Reviews (1)

sales document management

Read Reviews (3)

Read Reviews (1)

proposal & quote management

Read Reviews (3)

Read Reviews (0)

training & onboarding

Read Reviews (3)

Read Reviews (1)

personalized marketing

Read Reviews (3)

Read Reviews (2)

channel management

Read Reviews (2)

Read Reviews (3)

touchpoint management

Read Reviews (2)

Read Reviews (1)

social media management

Read Reviews (2)

Read Reviews (0)

social media analytics

Read Reviews (2)

Read Reviews (0)

contact list management

Read Reviews (2)

Read Reviews (2)

helpdesk management

Read Reviews (2)

Read Reviews (1)

account management

Read Reviews (2)

Read Reviews (0)

communication management

Read Reviews (1)

Read Reviews (18)

sending & publishing communications

Read Reviews (1)

Read Reviews (16)

segmentation and targeting

Read Reviews (1)

Read Reviews (2)

loyalty management

Read Reviews (1)

Read Reviews (13)

lifetime value management

Read Reviews (1)

Read Reviews (11)

community building

Read Reviews (0)

Read Reviews (6)

customer case management

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Improve brand engagement

  • Build brand awareness

  • Improve efficiency

  • Improve stakeholder relations

  • Grow market share

  • Increase average basket value

  • Improve visibility

  • Enter new markets internationally or locally

  • See 9 more

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Build brand awareness

  • Scale best practices

  • Enter new markets internationally or locally

  • Grow market share

  • Improve ROI

  • Increase customer life time value

  • Improve digital and social presence

  • Improve stakeholder relations

  • Improve brand engagement

  • See 9 more

Top Channels

Channels Used

  • e-mail

  • social media

  • offline

  • mobile

  • point of sale

  • promotions

  • Facebook

  • Instagram

  • omnichannel

  • website

  • on premises

  • coupons

  • phone calls

  • games

  • causes and charity

  • text SMS

  • See 13 more

  • e-mail

  • social media

  • offline

  • mobile

  • point of sale

  • promotions

  • Facebook

  • Instagram

  • omnichannel

  • website

  • on premises

  • coupons

  • phone calls

  • games

  • causes and charity

  • text SMS

  • See 13 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Migration Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting