Comparison Summary
This comparison report of Zeta Marketing Platform vs. Lexer CDP is based on a specific set of business needs and context. The comparison uses 965 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Zeta Marketing Platform and Lexer CDP
Zeta Marketing Platform, and Lexer CDP belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Zeta Marketing Platform covers Engagement Management with E-Mail, Campaign Management with Omnichannel, Advertisement with Mass Media, Collaboration with E-Mail, etc.
Lexer CDP focuses on Lifetime Value Management, Engagement Management with E-Mail, Loyalty Management with E-Mail, Segmentation And Targeting, etc.
"Innovations are the DNA of our business. We strive to use relevant tools and advanced solutions based on AI at all stages of development and promotion of our products and services. This allows the company to provide all users of our wide product por...tfolio with access to the latest technologies. We highly appreciate our customers and use this approach in marketing to form solely relevant and high-quality proposals for an interested audience. " - Vsevolod Plokhov
"It is the simplest integration I’ve ever done in over 10 years of experience. When you balance the cost, ease of integration, and ease for the end-user, I think Lexer is an excellent choice. " - Matt Smith
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Data-Driven Marketing Platform to power customer acquisition and retention.
Customer Data Platform that helps brands and retailers genuinely understand their customers
Financials
SERIES F
SERIES B
Business Need
Total Processes
(we found evidences for)
43
31
Total Goals
(we found evidences for)
12
9
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Increase sales & revenue
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Enhance customer relationships
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Improve ROI
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Improve brand engagement
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Build brand awareness
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Improve efficiency
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Improve stakeholder relations
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Grow market share
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Increase average basket value
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Improve visibility
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Enter new markets internationally or locally
- See 9 more
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Acquire customers
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Increase customer life time value
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Increase sales & revenue
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Enhance customer relationships
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Improve ROI
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Enter new markets internationally or locally
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Improve brand engagement
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Increase average basket value
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Improve efficiency
- See 6 more
Top Channels
Channels Used
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e-mail
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mobile
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social media
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Facebook
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offline
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on premises
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promotions
- See 4 more
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e-mail
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mobile
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social media
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Facebook
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offline
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on premises
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promotions
- See 4 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
