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Zignal Discover vs Pathmatics: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Zignal Discover vs. Pathmatics is based on a specific set of business needs and context. The comparison uses 1638 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Zignal Discover and Pathmatics

Zignal Discover, and Pathmatics belong to a category of solutions that help Marketing Data Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Zignal Discover covers Public Relations with Print Media, Competitive Intelligence, Communication Management with Social Media, Viral Marketing with Games, etc.

Pathmatics focuses on Advertisement, Competitive Intelligence, Digital Marketing, Communication Management with Social Media, etc.

"Amid fake news, a fragmented media environment and shifting public opinion, Zignal helps us pinpoint the precise issues that matter to our voter base. " - United States Congress

"Pathmatics is the first tool we use to understand marketplace trends, competitive spend, and budget allocation. Using Explorer has helped us strengthen our client relationships and tangible results that truly move the needle for their brand. " - Samuel Yonack

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Zignal Discover

Focus area

Software Failure Risk

  • medium

logo Pathmatics

Focus area

Pathmatics is better than Zignal Discover for

Software Failure Risk

  • medium

About

Search and Analyze Twitter Conversations

Advertiser Database & Digital Marketing Intelligence

Age

2011

Financials

SERIES D

PRIVATE

Business Need

Total Processes
(we found evidences for)

21

51

Total Goals
(we found evidences for)

7

9

Top Processes

Evidences indicate better relative satisfaction



competitive intelligence


communication management

sending & publishing communications

tracking & monitoring communications



engagement management

engaging and following up



social media management

social media analytics

monitoring social media


campaign management


conversion management


reputation management








generation of new leads



proposal & quote management


contract management


sales document management

proposal & quote management

contract management





database marketing



segmentation and targeting




content management


lead qualification: technographic


lead qualification

lead qualification: technographic


Top Goals

Goals Achieved

  • Build brand awareness

  • Improve digital and social presence

  • Improve internal communications

  • Acquire customers

  • Grow market share

  • Improve efficiency

  • Establish thought leadership

  • See 4 more
  • Acquire customers

  • Enhance customer relationships

  • Improve digital and social presence

  • Improve ROI

  • Improve visibility

  • Enter new markets internationally or locally

  • Grow market share

  • Build brand awareness

  • Improve efficiency

  • See 6 more

Top Channels

Channels Used

  • social media

  • website

  • Facebook

  • mobile

  • video

  • mobile app

  • Twitter

  • chat

  • Snapchat

  • display advertisement

  • Instagram

  • mass media

  • television

  • offline

  • promotions

  • out of home

  • billboards

  • point of sale

  • phone calls

  • mobile ads

  • See 17 more
  • social media

  • website

  • Facebook

  • mobile

  • video

  • mobile app

  • Twitter

  • chat

  • Snapchat

  • display advertisement

  • Instagram

  • mass media

  • television

  • offline

  • promotions

  • out of home

  • billboards

  • point of sale

  • phone calls

  • mobile ads

  • See 17 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

No Data

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medium

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Security & Privacy Risk

No Data

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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Business Setting