Comparison Summary
This comparison report of Zignal Discover vs. Pathmatics is based on a specific set of business needs and context. The comparison uses 1638 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Zignal Discover and Pathmatics
Zignal Discover, and Pathmatics belong to a category of solutions that help Marketing Data Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Zignal Discover covers Public Relations with Print Media, Competitive Intelligence, Communication Management with Social Media, Viral Marketing with Games, etc.
Pathmatics focuses on Advertisement, Competitive Intelligence, Digital Marketing, Communication Management with Social Media, etc.
"Zignal pulls in situational media broadcast, news outlets, social, and more for a well-rounded view of the brand. No one else pulls in that much data. " - Anuj Nayar
"Pathmatics is the first tool we use to understand marketplace trends, competitive spend, and budget allocation. Using Explorer has helped us strengthen our client relationships and tangible results that truly move the needle for their brand. " - Samuel Yonack
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Search and Analyze Twitter Conversations
Advertiser Database & Digital Marketing Intelligence
Age
2011
Financials
SERIES D
PRIVATE
Business Need
Total Processes
(we found evidences for)
21
51
Total Goals
(we found evidences for)
7
9
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Build brand awareness
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Improve digital and social presence
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Improve internal communications
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Acquire customers
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Grow market share
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Improve efficiency
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Establish thought leadership
- See 4 more
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Acquire customers
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Enhance customer relationships
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Improve digital and social presence
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Improve ROI
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Improve visibility
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Enter new markets internationally or locally
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Grow market share
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Build brand awareness
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Improve efficiency
- See 6 more
Top Channels
Channels Used
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social media
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website
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Facebook
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mobile
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video
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mobile app
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Twitter
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chat
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Snapchat
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display advertisement
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Instagram
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mass media
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television
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offline
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promotions
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out of home
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billboards
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point of sale
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phone calls
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mobile ads
- See 17 more
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social media
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website
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Facebook
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mobile
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video
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mobile app
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Twitter
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chat
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Snapchat
-
display advertisement
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Instagram
-
mass media
-
television
-
offline
-
promotions
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out of home
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billboards
-
point of sale
-
phone calls
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mobile ads
- See 17 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
