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Zoho Campaigns vs Maropost: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Zoho Campaigns vs. Maropost is based on a specific set of business needs and context. The comparison uses 6306 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Zoho Campaigns and Maropost

Zoho Campaigns, Robly, Brevo, etc., belong to a category of solutions that help Email Marketing, whereas Maropost, SAP Marketing Cloud, Klaviyo, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Zoho Campaigns covers Campaign Management with E-Mail, Communication Management with E-Mail, Engagement Management with E-Mail, Workflow Management with E-Mail, etc.

Maropost focuses on Engagement Management with E-Mail, Campaign Management with Social Media, Social Media Management with Social Media, Communication Management with E-Mail, etc.

"Zoho Campaigns has been really profitable for us. Our campaigns have achieved very good response rates. " - Louisa Sando-Patel

"Maropost is a great partner and a part of our team. We work closely with them on how to best leverage the platform to exceed our clients needs. " - Brittany Trafis

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Zoho Campaigns

Focus area

Zoho Campaigns is better than Maropost for

Software Failure Risk

  • low

logo Maropost

Focus area

Maropost is better than Zoho Campaigns for

Software Failure Risk

  • medium

About

Email marketing software that drives sales.

Marketing Automation platform for multi-channel customer engagement

Age

1996

2011

Financials

PRIVATE

SERIES B

Business Need

Total Processes
(we found evidences for)

85

83

Total Goals
(we found evidences for)

14

13

Top Processes

Evidences indicate better relative satisfaction


campaign monitoring


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up

engaging with scheduling & cadence


workflow management


social media management

social media analytics

scheduling post to social media

engaging on social media

managing social media account


contact list management


helpdesk management


generation of new leads



social media marketing



sales document management

proposal & quote management

contract management


content publishing





conference call management



customer feedback management

measuring customer satisfaction



competitive intelligence


training & onboarding




segmentation and targeting





loyalty management

identify target customers


trade show marketing


products & pricelist management


conversion management


relationship management



lead qualification

lead qualification: behavioural

lead qualification: technographic


outbound marketing



performance management



business development


account management



promotion management



rating and review management


personalized marketing


touchpoint management


channel management





lifetime value management


sales review & feedback


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Scale best practices

  • Launch new products

  • Enter new markets internationally or locally

  • Build brand awareness

  • Grow market share

  • Improve ROI

  • Improve internal communications

  • Improve brand engagement

  • Reduce bounce

  • Improve efficiency

  • Improve digital and social presence

  • See 11 more
  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Scale best practices

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Grow market share

  • Improve ROI

  • Launch new products

  • Establish thought leadership

  • Improve digital and social presence

  • Increase customer life time value

  • Improve efficiency

  • See 10 more

Top Channels

Channels Used

  • e-mail

  • social media

  • website

  • Facebook

  • Twitter

  • offline

  • mobile

  • phone calls

  • video

  • text SMS

  • Instagram

  • promotions

  • on premises

  • print media

  • point of sale

  • events

  • trade shows

  • omnichannel

  • mobile app

  • mass media

  • magazine

  • LinkedIn

  • review sites

  • newspaper

  • blogs

  • user generated content

  • Amazon

  • eBay

  • See 25 more
  • e-mail

  • social media

  • website

  • Facebook

  • Twitter

  • offline

  • mobile

  • phone calls

  • video

  • text SMS

  • Instagram

  • promotions

  • on premises

  • print media

  • point of sale

  • events

  • trade shows

  • omnichannel

  • mobile app

  • mass media

  • magazine

  • LinkedIn

  • review sites

  • newspaper

  • blogs

  • user generated content

  • Amazon

  • eBay

  • See 25 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting