Zoho Campaigns: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Zoho Campaigns
Brand: Zoho Campaigns
Rating: 4.31 (4195 reviews)

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(4195)

Email marketing software that drives sales.

Zoho Campaigns Overview

Zoho Campaigns is an effective email marketing platform that ensures targeted campaigns reach the right audience at the right time. Signing up today allows users to see its benefits firsthand.

Use Cases

Customers recommend Campaign Management, Communication Management, Engagement Management, as the business use cases that they have been most satisfied with while using Zoho Campaigns.

Other use cases:

Workflow Management
Social Media Management
Contact List Management
Helpdesk Management
Generation Of New Leads
Drip Marketing
Social Media Marketing

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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Zoho Campaigns.

Other priorities:

Increase Sales & Revenue
Scale Best Practices
Launch New Products
Enter New Markets Internationally Or Locally
Build Brand Awareness
Grow Market Share
Improve ROI
Improve Internal Communications
Improve Brand Engagement
Reduce Bounce
Improve Efficiency
Improve Digital And Social Presence

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Zoho Campaigns Use-Cases and Business Priorities: Customer Satisfaction Data

Zoho Campaigns works with different mediums / channels such as E-Mail. and Social Media.

Zoho Campaigns's features include Templates, Personalization, Dashboard, etc. and Zoho Campaigns support capabilities include Email Support, AI Powered, Chat Support, etc. also Zoho Campaigns analytics capabilities include Analytics, and Custom Reports.

Reviews

"My favorite thing about Zoho Campaigns is their terrific support." - Joann Farb

Zoho Campaigns, Robly, Brevo, iContact, Emma Email Marketing, etc., all belong to a category of solutions that help Email Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Zoho Campaigns

Top Industries

Computer Software
Hospital & Health Care
Events Services

Popular in

Small Business
Mid Market
Enterprise

Zoho Campaigns is popular in Computer Software, Hospital & Health Care, and Events Services and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Zoho Campaigns Use Cases

How can Zoho Campaigns enhance your Campaign Management process?

Zoho Campaigns allows users to manage email and social media marketing campaigns, track their performance, and engage with their audience. It offers features for creating and sending mass emails, managing mailing lists, and integrating with other Zoho products. Advanced multi-channel campaign management functionality and subscriber reporting options are limited.

"...I really like zoho campaign features such as reply forearding, campaign tracking and resend condition based options...." Peer review by R K S, Mr

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Why is Zoho Campaigns the best choice for Communication Management?

Zoho Campaigns provides a comprehensive communication management solution, facilitating efficient email marketing campaigns with features such as email tracking, list synchronization, and social media integration. Zoho Campaigns simplifies bulk email sending and provides detailed reports on campaign performance. A limitation of Zoho Campaigns is that it may restrict sending emails to generic addresses.

"...Seamlessly integrated with ZOHO CRM Email Integrations and tracking. ...." Peer review by Verified Reviewer, Information Technology and Services

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What Are the key features of Zoho Campaigns for Engagement Management?

Zoho Campaigns facilitates engagement management by automating marketing processes, enabling the creation of targeted email campaigns and the maintenance of mailing lists. The platform also allows for social media campaign creation and provides detailed reporting on campaign performance. Although the platform offers comprehensive engagement features, it has limitations in its ability to track and follow up on email campaigns.

"...Email Campaigns are helping us a lot as we need to engage with people with our daily updates and features...." Peer review by Administrator

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How efficiently Does Zoho Campaigns manage your Workflow Management?

Zoho Campaigns offers workflow management capabilities to automate tasks and improve efficiency. These capabilities enable users to create automated sequences of emails based on customer behavior and integrate with CRM systems. However, some limitations exist, such as the inability to edit a workflow after activation.

"...We use Zoho One and now I am able to automate my business workflow end-to-end with Campaigns...." Peer review by Raghunandan Y, Assistant Manager - Marketing, Information Technology and Services

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53+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Zoho Campaigns solved their Email Marketing needs. Cuspera uses 4195 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Email Marketing needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Joann Farb Author JoAnnFarb.com	My favorite thing about Zoho Campaigns is their terrific support. Testimonial By Joann Farb
Kieran Stafford Marketing and Design Church Pharmacy	The Zoho Campaigns support team has been really excellent and there is a great “can do” ethos in the team. Testimonial By Kieran Stafford
Vijay Srinivas Digital Marketer 3Ding	3Ding improved their click rate by 100% using Zoho Campaigns. Testimonial By Vijay Srinivas

CUSTOMERS	TESTIMONIALS
Joann Farb Author JoAnnFarb.com	My favorite thing about Zoho Campaigns is their terrific support. Testimonial By Joann Farb
Kieran Stafford Marketing and Design Church Pharmacy	The Zoho Campaigns support team has been really excellent and there is a great “can do” ethos in the team. Testimonial By Kieran Stafford
Vijay Srinivas Digital Marketer 3Ding	3Ding improved their click rate by 100% using Zoho Campaigns. Testimonial By Vijay Srinivas

Case Studies

COMPANY	INDUSTRY	CASE STUDIES
Infonet Institute Management Consulting	Management Consulting	Case Study Infonet Institute Infonet Institute uses the Report System in Zoho Campaigns to fine tune their database Read More
SRM University Education	Education	CASE STUDY SRM University SRM University used Zoho Creator to go paperless, improving process efficiency for over 38,000 students and 2,600 faculty. Read More
Noxilizer Mechanical or Industrial Engineering	Mechanical or Industrial Engineering	Case Study Noxilizer How Noxilizer used Zoho Campaigns to reach out to industry decision makers with professional looking communications and reinforce their key selling points Read More

Frequently Asked Questions(FAQ)

for Zoho Campaigns

What is Zoho Campaigns?

Zoho campaigns is an email marketing automation product that helps to drive sales and revenue. The software helps to create, send and track email campaigns.

This platform works on a pay-as-you-go model and offers features like dynamic content, email polls, automated list segmentation, autoresponders to send drip emails, CAN SPAM Compliance, Event Triggered Email, Subscriber Management, Mailing List Management, Reporting/Analytics, Customer Surveys etc. The A/B testing campaigns helps identify the design or subject line that resonates well with the audience.

The marketing automation software offers a real time tracking of email that opens, number of clicks, and forwards. It also automatically manages the unsubscribes and email bounces. The users can choose either drag-and-drop editor or pre-defined email templates to draft responsive email campaigns. Apart from this, the tool helps devise email campaign strategy with insights from historical campaign performances.

What is Zoho Campaigns used for?

Zoho Campaigns is a Email Marketing Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Campaign Management, Communication Management and Engagement Management .