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Zoho Campaigns vs SmartrMail: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Zoho Campaigns vs. SmartrMail is based on a specific set of business needs and context. The comparison uses 5059 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Zoho Campaigns and SmartrMail

Zoho Campaigns, SmartrMail, Robly, Brevo, etc., belong to a category of solutions that help Email Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Zoho Campaigns covers Campaign Management with E-Mail, Communication Management with E-Mail, Engagement Management with E-Mail, Workflow Management with E-Mail, etc.

SmartrMail focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Cross Selling with E-Mail, Campaign Management with E-Mail, etc.

"3Ding improved their click rate by 100% using Zoho Campaigns. " - Vijay Srinivas

"Before [we signed up for the Assisted Setup] I’d gone in and created a couple of newsletters but I knew there was a whole framework that needed to go in and I just didn’t have the time to get in and initiate the framework and just have that headspac...e to think about ‘okay, how do we set up a cross-sell? How do we set up a segment for that cross-sell? " - Lily

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Zoho Campaigns

Focus area

Zoho Campaigns is better than SmartrMail for

Software Failure Risk

  • low

logo SmartrMail

Focus area

Software Failure Risk

  • low

About

Email marketing software that drives sales.

SmartrMail | Send better email in less time. SmartrMail is the easiest way to send emails that delight your customers and get more sales

Age

1996

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

85

36

Total Goals
(we found evidences for)

14

9

Top Processes

Evidences indicate better relative satisfaction


campaign analytics

campaign monitoring


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up

engaging with scheduling & cadence


workflow management


social media management

social media analytics

scheduling post to social media

engaging on social media

managing social media account


contact list management


helpdesk management


generation of new leads



social media marketing



sales document management

proposal & quote management

contract management


content management

content publishing





conference call management



customer feedback management



competitive intelligence


training & onboarding




segmentation and targeting





loyalty management

identify target customers


trade show marketing


products & pricelist management


conversion management


relationship management



lead qualification

lead qualification: behavioural


outbound marketing



performance management



business development


account management



rating and review management


personalized marketing





lifetime value management


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Scale best practices

  • Launch new products

  • Enter new markets internationally or locally

  • Build brand awareness

  • Grow market share

  • Improve ROI

  • Improve internal communications

  • Improve brand engagement

  • Reduce bounce

  • Improve efficiency

  • Improve digital and social presence

  • See 11 more
  • Increase sales & revenue

  • Scale best practices

  • Improve ROI

  • Enter new markets internationally or locally

  • Acquire customers

  • Enhance customer relationships

  • Grow market share

  • Increase customer life time value

  • Improve brand engagement

  • See 6 more

Top Channels

Channels Used

  • e-mail

  • offline

  • point of sale

  • website

  • newsletter

  • promotions

  • social media

  • Facebook

  • Facebook page

  • print media

  • magazine

  • Instagram

  • mobile

  • coupons

  • mobile app

  • See 12 more
  • e-mail

  • offline

  • point of sale

  • website

  • newsletter

  • promotions

  • social media

  • Facebook

  • Facebook page

  • print media

  • magazine

  • Instagram

  • mobile

  • coupons

  • mobile app

  • See 12 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting