Comparison Summary
This comparison report of Zoho Marketing Automation vs. itracMarketer Platform is based on a specific set of business needs and context. The comparison uses 732 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Zoho Marketing Automation and itracMarketer Platform
Zoho Marketing Automation, and itracMarketer Platform belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Zoho Marketing Automation covers Engagement Management with Omnichannel, Drip Marketing with Social Media, Personalized Marketing, Lead Nurturing, etc.
itracMarketer Platform focuses on Engagement Management with E-Mail, Communication Management with Social Media, Social Media Management with Social Media, Campaign Management with E-Mail, etc.
"I’m excited about Zoho Marketing Automation because you’ve now got a tool that allows us to compete with Hubspot while at the same time, not having to be so expensive. " - Adrienne Craighead
"CASL compliance module in use — we are compliant — everything is setup, they take care of everything. " - The Keg
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
itracMarketer Platform
Focus area
itracMarketer Platform is better than Zoho Marketing Automation for
Software Failure Risk
About
Marketing automation software for faster business growth
Email & Marketing Automation CRM Platform to improve and grow business.
Age
1996
Financials
PRIVATE
NA
Business Need
Total Processes
(we found evidences for)
22
52
Total Goals
(we found evidences for)
4
9
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Improve ROI
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Enhance customer relationships
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Enter new markets internationally or locally
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Acquire customers
- See 1 more
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Enter new markets internationally or locally
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Enhance customer relationships
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Improve ROI
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Acquire customers
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Grow market share
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Improve brand engagement
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Scale best practices
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Improve efficiency
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Increase sales & revenue
- See 6 more
Top Channels
Channels Used
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social media
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e-mail
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website
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Twitter
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Facebook
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promotions
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offline
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LinkedIn
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on premises
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point of sale
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phone calls
- See 8 more
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social media
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e-mail
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website
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Twitter
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Facebook
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promotions
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offline
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LinkedIn
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on premises
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point of sale
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phone calls
- See 8 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
