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Zoho Marketing Automation vs Platformly: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Zoho Marketing Automation vs. Platformly is based on a specific set of business needs and context. The comparison uses 1120 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Zoho Marketing Automation and Platformly

Zoho Marketing Automation, and Platformly belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Zoho Marketing Automation covers Engagement Management with Omnichannel, Drip Marketing with Social Media, Personalized Marketing, Lead Nurturing, etc.

Platformly focuses on Communication Management with E-Mail, Engagement Management with E-Mail, Training & Onboarding with E-Mail, Capturing Leads with Website, etc.

"I’m excited about Zoho Marketing Automation because you’ve now got a tool that allows us to compete with Hubspot while at the same time, not having to be so expensive. " - Adrienne Craighead

"I was trying to find an alternative to MailChimp. Platformly has so far exceeded my expectation and I am porting my whole business. " - Michal Mihalic

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Zoho Marketing Automation

Focus area

Software Failure Risk

  • medium

logo Platformly

Focus area

Platformly is better than Zoho Marketing Automation for

Software Failure Risk

  • medium

About

Marketing automation software for faster business growth

Marketing Automation Platform for Online Businesses

Age

1996

Financials

PRIVATE

NA

Business Need

Total Processes
(we found evidences for)

22

38

Total Goals
(we found evidences for)

4

8

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up



personalized marketing



conversion management


campaign management


generation of new leads







workflow management


sending & publishing communications


tracking & monitoring communications


communication management

sending & publishing communications

tracking & monitoring communications


training & onboarding


helpdesk management


social media analytics


social media management

social media analytics


lifetime value management


contact list management


proposal & quote management


sales document management

proposal & quote management


knowledge management




competitive intelligence


Top Goals

Goals Achieved

  • Improve ROI

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Acquire customers

  • See 1 more
  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Increase customer life time value

  • Improve brand engagement

  • Launch new products

  • Build brand awareness

  • See 5 more

Top Channels

Channels Used

  • e-mail

  • website

  • newsletter

  • video

  • phone calls

  • social media

  • offline

  • point of sale

  • mass media

  • review sites

  • Amazon

  • text SMS

  • chat

  • promotions

  • Twitter

  • Facebook

  • LinkedIn

  • Instagram

  • See 15 more
  • e-mail

  • website

  • newsletter

  • video

  • phone calls

  • social media

  • offline

  • point of sale

  • mass media

  • review sites

  • Amazon

  • text SMS

  • chat

  • promotions

  • Twitter

  • Facebook

  • LinkedIn

  • Instagram

  • See 15 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

No Data

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medium

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Security & Privacy Risk

No Data

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No Data

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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Business Setting