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Zoho Meeting vs BrightTALK: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Zoho Meeting vs. BrightTALK is based on a specific set of business needs and context. The comparison uses 3008 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Zoho Meeting and BrightTALK

Zoho Meeting, BrightTALK, Business Hangouts, Whereby, etc., belong to a category of solutions that help Webinar and Conferencing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Zoho Meeting covers Collaboration with Video, Conference Call Management with Offline, Sales Call Management with Video, Attendee Engagement with Offline, etc.

BrightTALK focuses on Attendee Engagement, Content Management with Video, Generation Of New Leads, Campaign Management, etc.

"A nice and simple solution to perform online meetings. It is a great addition to our toolset. " - Michel Nauwelaers

"Quarter after quarter, BrightTALK consistently sits in the top three demand generation activities and delivers significant ROI, " - Craig Chappell

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Zoho Meeting

Focus area

Zoho Meeting is better than BrightTALK for

Software Failure Risk

  • low

logo BrightTALK

Focus area

BrightTALK is better than Zoho Meeting for

Software Failure Risk

  • low

About

Secure on-line meeting platform and webinar software with privacy and data-protection

Content and demand marketing platform with video and webinar services for lead engagement and conversions

Age

1996

2002

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

34

77

Total Goals
(we found evidences for)

8

13

Top Processes

Evidences indicate better relative satisfaction



conference call management


sales call management

meeting management


engagement management

engaging and following up


communication management

sending & publishing communications


training & onboarding



helpdesk management


social media management

social media analytics



generation of new leads








contact list management


sales document management


conversion management


campaign management


competitive intelligence


social media marketing


account management




channel management


lead qualification: technographic


lead qualification: firmographic


lead qualification

lead qualification: technographic

lead qualification: firmographic


touchpoint management


lifetime value management



merger and acquisition






segmentation and targeting



promotion management


discount management


international marketing


products & pricelist management



Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Launch new products

  • Increase sales & revenue

  • Improve internal communications

  • Improve digital and social presence

  • Improve efficiency

  • Scale best practices

  • See 5 more
  • Improve ROI

  • Increase sales & revenue

  • Acquire customers

  • Establish thought leadership

  • Build brand awareness

  • Enhance customer relationships

  • Launch new products

  • Grow market share

  • Scale best practices

  • Shorten ramp up time

  • Enter new markets internationally or locally

  • Improve stakeholder relations

  • Improve efficiency

  • See 10 more

Top Channels

Channels Used

  • video

  • social media

  • promotions

  • e-mail

  • website

  • LinkedIn

  • offline

  • mobile

  • phone calls

  • on premises

  • chat

  • coupons

  • blogs

  • user generated content

  • Facebook

  • trade shows

  • omnichannel

  • mass media

  • point of sale

  • channel partners

  • mobile ads

  • events

  • games

  • See 20 more
  • video

  • social media

  • promotions

  • e-mail

  • website

  • LinkedIn

  • offline

  • mobile

  • phone calls

  • on premises

  • chat

  • coupons

  • blogs

  • user generated content

  • Facebook

  • trade shows

  • omnichannel

  • mass media

  • point of sale

  • channel partners

  • mobile ads

  • events

  • games

  • See 20 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

low

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medium

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Business Setting