Overview: Zoho Social and Later Platform as Social Media Marketing Category solutions.

Zoho Social stands out as a comprehensive solution for large enterprises needing robust social media management, analytics, and custom reporting. Later Platform, however, caters to smaller businesses or niche markets focusing on social media content management and analytics. Both platforms target improving brand awareness and customer acquisition, with Zoho Social offering more extensive vendor support features compared to Later Platform.

Zoho Social: Zoho Social is a tool for businesses and agencies to manage and grow their social media presence. Signup is free and requires no credit card.

Later Platform: Later-platform offers social media marketing tools for creators, influencers, and small businesses. Content is elevated to achieve goals effectively.

Zoho Social and Later Platform: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Zoho Social aids social media management and communication management strongly. It supports scheduling posts and managing accounts, aligning with users who need robust capability in these areas. read more →

Later Platform supports social media management with a focus on content management and scheduling posts, catering to those needing streamlined content organization. read more →

Business Goals

Zoho Social helps improve digital presence and build brand awareness efficiently. It addresses needs like customer acquisition and enhancing relationships. read more →

Later Platform aims at brand awareness and product launches. It appeals to businesses looking to improve social presence with specific goals. read more →

Core Features

Zoho Social boasts analytical capabilities, custom reports, and data management. Its integration features meet needs from privacy to analytics. read more →

Later Platform focuses on analytics and custom reports. It prioritizes ease of data import and export, appealing to content-focused users. read more →

Vendor Support

Zoho Social offers comprehensive support options including 24/7 help, aligning with user needs for reliable help. read more →

Later Platform provides limited support with basic 24/7 and email help, fitting less complex user environments. read more →

Segments and Industries

Zoho Social serves large enterprises and varies industries like IT and marketing, reflecting its broad applicability. read more →

Later Platform caters to smaller segments in education and retail, indicating niche applicability. read more →

Operational Alignment

Zoho Social fits into large scale operations, designed for higher complexities and comprehensive environments. read more →

Later Platform aligns with smaller operations needing effective content and social media management. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

low

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high

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Export

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Data Import

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Support

Email Support

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Chat Support

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Phone Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Zoho Social and Later Platform

How can Zoho Social and Later Platform optimize your Social Media Management Workflow?

Zoho Social and Later Platform both help manage social media posts across multiple platforms. Zoho Social provides analytics and insights to improve social media presence, while Later focuses on scheduling and automating posts. Zoho Social integrates with a CRM, allowing for unified management of marketing activities. Both tools have limitations; Zoho Social has issues with SmartQ functionality for new accounts, while Later lacks comprehensive analytics and downloadable reports.

"...You don't have to generate API apps/keys or connections like some other social media management software out there...." Peer review by Valerie A. W., CEO, Design

"...Later is an excellent social media scheduling tool...." Peer review by Employee in Marketing

What makes Zoho Social and Later Platform ideal for Communication Management?

Zoho Social and Later Platform both enable users to schedule social media posts in advance. Zoho Social provides analytics and allows users to manage social media posts for multiple clients. Later Platform focuses on scheduling social media posts and is used primarily for Instagram, but may not always publish posts automatically. Later Platform has limitations in scheduling video posts.

"...I like Zoho Social because it is integrated - makes social media monitoring, management and reporting easy even for newbies...." Peer review by Adeola O. A., Marketing and Advertising

"...It is highly useful to plan all your social media posts and not have to worry about daily posting. . ...." Peer review by Verified Reviewer, Design

How does Zoho Social and Later Platform facilitate Engagement Management?

Zoho Social and Later Platform both help manage social media engagement by providing insights into audience activity and post performance. Zoho Social automatically suggests optimal posting times based on engagement history, while Later Platform offers analytics and insights to refine posts and increase engagement. Zoho Social has a unique CRM feature that helps identify highly engaged customers, while Later Platform focuses on visual content scheduling and analytics. A limitation of both tools is that they rely on past data to suggest optimal posting times, which may not always be accurate.

"...Today it is vital to have regular, consistent social media posting and engagement over multiple accounts...." Peer review by Starr Price, Owner, Gaia Creative Design

"...It also provides some useful data insights on the engagement of your content and the best times to post...." Peer review by Ayo Bamgbose, Assoc CIPD, MSc, Social Media & Digital Marketing Educator, Social Media Design School

How does Zoho Social and Later Platform address your Content Management Challenges?

Zoho Social and Later Platform both help users schedule and publish content on social media. Zoho Social allows users to collaborate with their team on content creation, while Later Platform focuses on visual content management. Zoho Social offers a prediction engine for optimal post timing, whereas Later Platform features a link-in-bio tool for tracking clicks. A limitation for both is that they do not always successfully publish content.

"...They have a great content management system for Instagram and if it could be accessible from the Zoho Social dashboard, life would be INSANELY..." Peer review by Aaron V, Mastermind, Media Production