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Zoom Video Webinar vs BrightTALK: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Zoom Video Webinar vs. BrightTALK is based on a specific set of business needs and context. The comparison uses 15773 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Zoom Video Webinar and BrightTALK

Zoom Video Webinar, BrightTALK, Zoom Meetings, Adobe Connect, etc., belong to a category of solutions that help Webinar and Conferencing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Zoom Video Webinar covers Collaboration with Video, Conference Call Management with Offline, Sales Call Management with Phone Calls, Content Management with Video, etc.

BrightTALK focuses on Attendee Engagement, Content Management with Video, Generation Of New Leads, Campaign Management, etc.

"We’ve used Office 365 and G-Suite products, so we got plenty of offers from those providers to add on their video conferencing solution as part of a ‘bundle’. But at ToD, we always use tools that are best-of-breed, not just the ones that come bundle...d with other products. Zoom integrates well with Salesforce, which was big for us, and Zoom offers a seamless set of features that is easy to use and allows people to do their jobs. " - Kevin Wood

"With the added bonus of organic leads, our channel is growing significantly without having to do any extra work. " - Bethany Fagan

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Zoom Video Webinar

Focus area

Zoom Video Webinar is better than BrightTALK for

Software Failure Risk

  • medium

logo BrightTALK

Focus area

BrightTALK is better than Zoom Video Webinar for

Software Failure Risk

  • low

About

Broaden reach with Zoom’s reliable and scalable webinar solution

Content and demand marketing platform with video and webinar services for lead engagement and conversions

Age

2011

2002

Financials

SERIES D

PRIVATE

Business Need

Total Processes
(we found evidences for)

70

77

Total Goals
(we found evidences for)

13

13

Top Processes

Evidences indicate better relative satisfaction



conference call management


sales call management


searching for content


engagement management

engaging and following up

engaging with scheduling & cadence



training & onboarding


sales document management

proposal & quote management

contract management


communication management

sending & publishing communications


helpdesk management


social media management

engaging on social media

scheduling post to social media

social media analytics


customer case management


contact list management



workflow management


knowledge management

creating knowledge base


lead qualification

lead qualification: technographic



products & pricelist management



trade show marketing


generation of new leads


customer feedback management

measuring customer satisfaction


rating and review management



community building




campaign management


competitive intelligence



sales review & feedback


conversion management


promotion management



account management



social media marketing


lifetime value management





channel management


touchpoint management



merger and acquisition



segmentation and targeting



discount management


international marketing


Top Goals

Goals Achieved

  • Acquire customers

  • Improve internal communications

  • Enhance customer relationships

  • Improve digital and social presence

  • Scale best practices

  • Increase sales & revenue

  • Launch new products

  • Improve stakeholder relations

  • Establish thought leadership

  • Build brand awareness

  • Enter new markets internationally or locally

  • Grow market share

  • Improve ROI

  • See 10 more
  • Improve ROI

  • Increase sales & revenue

  • Acquire customers

  • Establish thought leadership

  • Build brand awareness

  • Enhance customer relationships

  • Launch new products

  • Grow market share

  • Scale best practices

  • Shorten ramp up time

  • Enter new markets internationally or locally

  • Improve stakeholder relations

  • Improve efficiency

  • See 10 more

Top Channels

Channels Used

  • video

  • social media

  • promotions

  • e-mail

  • website

  • LinkedIn

  • offline

  • mobile

  • phone calls

  • on premises

  • chat

  • coupons

  • blogs

  • user generated content

  • Facebook

  • trade shows

  • omnichannel

  • mass media

  • point of sale

  • channel partners

  • mobile ads

  • events

  • games

  • See 20 more
  • video

  • social media

  • promotions

  • e-mail

  • website

  • LinkedIn

  • offline

  • mobile

  • phone calls

  • on premises

  • chat

  • coupons

  • blogs

  • user generated content

  • Facebook

  • trade shows

  • omnichannel

  • mass media

  • point of sale

  • channel partners

  • mobile ads

  • events

  • games

  • See 20 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting