Comparison Summary
This comparison report of Zoom Video Webinar vs. BrightTALK is based on a specific set of business needs and context. The comparison uses 15773 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Zoom Video Webinar and BrightTALK
Zoom Video Webinar, BrightTALK, Zoom Meetings, Adobe Connect, etc., belong to a category of solutions that help Webinar and Conferencing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Zoom Video Webinar covers Collaboration with Video, Conference Call Management with Offline, Sales Call Management with Phone Calls, Content Management with Video, etc.
BrightTALK focuses on Attendee Engagement, Content Management with Video, Generation Of New Leads, Campaign Management, etc.
"Once we started using Zoom for webinars, we saw the meeting facilities and wanted to use it for demonstrating our online regulatory technology tools " - Jonathan Greenstein
"We found a huge increase in the number of registrations per webinar but also the quality of people coming in was better. " - Jess Bahr
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Zoom Video Webinar
Focus area
Zoom Video Webinar is better than BrightTALK for
Software Failure Risk
About
Broaden reach with Zoom’s reliable and scalable webinar solution
Content and demand marketing platform with video and webinar services for lead engagement and conversions
Age
2011
2002
Financials
SERIES D
PRIVATE
Business Need
Total Processes
(we found evidences for)
70
77
Total Goals
(we found evidences for)
13
13
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Improve internal communications
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Enhance customer relationships
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Improve digital and social presence
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Scale best practices
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Increase sales & revenue
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Launch new products
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Improve stakeholder relations
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Establish thought leadership
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Build brand awareness
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Enter new markets internationally or locally
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Grow market share
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Improve ROI
- See 10 more
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Improve ROI
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Increase sales & revenue
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Acquire customers
-
Establish thought leadership
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Build brand awareness
-
Enhance customer relationships
-
Launch new products
-
Grow market share
-
Scale best practices
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Shorten ramp up time
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Enter new markets internationally or locally
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Improve stakeholder relations
-
Improve efficiency
- See 10 more
Top Channels
Channels Used
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video
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social media
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promotions
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e-mail
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website
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LinkedIn
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offline
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mobile
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phone calls
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on premises
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chat
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coupons
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blogs
-
user generated content
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Facebook
-
trade shows
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omnichannel
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mass media
-
point of sale
-
channel partners
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mobile ads
-
events
-
games
- See 20 more
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video
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social media
-
promotions
-
e-mail
-
website
-
LinkedIn
-
offline
-
mobile
-
phone calls
-
on premises
-
chat
-
coupons
-
blogs
-
user generated content
-
Facebook
-
trade shows
-
omnichannel
-
mass media
-
point of sale
-
channel partners
-
mobile ads
-
events
-
games
- See 20 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
