Customer stories

Product Business Settings

AB Tasty is popular in Apparel & Fashion, Transportation/Trucking/Railroad, and Retail industries and is widely used by Mid Market, Enterprise, and Small Business.

Integrations

Conversion Rate Optimization
Customer Data Platform
Sales Analytics
Lead Generation

AB Tasty Product Overview

AB Tasty addresses the challenge of enhancing digital experiences by offering a comprehensive platform for conversion rate optimization. The platform empowers businesses to experiment and innovate with their digital interfaces, ensuring that user interactions are continually refined for better engagement and conversion. By focusing on experience optimization, AB Tasty allows companies to test and implement changes that lead to measurable growth. This solution is ideal for businesses aiming to transform user frustrations into opportunities for improvement, leveraging over a decade of expertise in digital progress. AB Tasty stands as a strategic partner for organizations seeking to maximize their digital ROI through targeted experimentation and optimization.

How satisfied the customers are with AB Tasty use-cases

Reviews

"We can test new features on specific segments of our user base, and also better integrate user feedback in real-time, set up kill switches, and especially, run experiments." - Alexandre Duarte
"Partnering with AB Tasty has really helped us get a competitive advantage out of our client's data - it is the proof of the pudding, the point at which we show that the data has found more customers, at reduced CPA." - Adrian Kingwell

AB Tasty Customer Insights, Testimonials and Case Studies

How does AB Tasty facilitate Engaging And Following Up?

What solutions does AB Tasty provide for Helpdesk Management?

How can AB Tasty optimize your Social Media Management Workflow?

How does AB Tasty facilitate Onboarding?

What benefits does AB Tasty offer for Customer Feedback Management?

What is AB Tasty?

AB Tasty is a Conversion Rate Optimization Platform that helps brands to build better user experiences and unlock new levels of possibilities, faster. It helps to increase sales and revenue, improve ROI, and build brand awareness.

AB Tasty an easy-to-use platform helps to kickstart campaigns in days which helps to get to a higher ROI faster. With embedded AI and automation, experimentation, personalization, and feature management platform lets marketing, product, and tech teams to create richer and faster digital experiences for customers and unlock new levels of possibility in the business to take a faster route.

Some of its features include A/B, split and funnel testing, personalization campaigns, visual and code editor, preview for QA, support for dynamic websites, reports and analytics, and plenty more.

What is AB Tasty used for?

AB Tasty is a Conversion Rate Optimization Software mainly used by its customers to Increase Sales & Revenue and Acquire Customers by Engaging And Following Up, Helpdesk Management and Social Media Management .

What are the top features of AB Tasty?

Personalization, AB testing and Dashboard are some of the top features of AB Tasty.

Who uses AB Tasty?

AB Tasty is used by Apparel & Fashion, Transportation/Trucking/Railroad and Retail among other industries.

What are AB Tasty alternatives?

Smartlook, Convert Experiences, Epsilon Accelerate (Formerly Yieldify) and Kameleoon are popular alternatives for AB Tasty.

Where is AB Tasty located?

AB Tasty is headquartered at 3 Impasse de la Planchette, PARIS, France 75003, FR.

11 buyers and buying teams have used Cuspera to assess how well AB Tasty solved their Conversion Rate Optimization needs. Cuspera uses 1653 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

CUSTOMERS TESTIMONIALS
AB Tasty testimonial

Alexandre Duarte

Head of Product

Weekendesk

We can test new features on specific segments of our user base, and also better integrate user feedback in real-time, set up kill switches, and especially, run experiments. Testimonial By Alexandre Duarte
AB Tasty testimonial

Adrian Kingwell

Group CEO

Mezzo Labs

Partnering with AB Tasty has really helped us get a competitive advantage out of our client's data - it is the proof of the pudding, the point at which we show that the data has found more customers, at reduced CPA. Testimonial By Adrian Kingwell
AB Tasty testimonial

Matt Sparks

eCommerce Optimization Manager

AshleyFurniture

AB Tasty is Delicious! It has great graphical user interface, fantastic support, great pricing structure and we are able to work on almost all dynamic content through GUI. Testimonial By Matt Sparks
CUSTOMERS TESTIMONIALS
AB Tasty testimonial

Alexandre Duarte

Head of Product

Weekendesk

We can test new features on specific segments of our user base, and also better integrate user feedback in real-time, set up kill switches, and especially, run experiments. Testimonial By Alexandre Duarte
AB Tasty testimonial

Adrian Kingwell

Group CEO

Mezzo Labs

Partnering with AB Tasty has really helped us get a competitive advantage out of our client's data - it is the proof of the pudding, the point at which we show that the data has found more customers, at reduced CPA. Testimonial By Adrian Kingwell
AB Tasty testimonial

Matt Sparks

eCommerce Optimization Manager

AshleyFurniture

AB Tasty is Delicious! It has great graphical user interface, fantastic support, great pricing structure and we are able to work on almost all dynamic content through GUI. Testimonial By Matt Sparks

Air Europa - Hospitality - Large

AB Tasty helped Air Europa boost mobile booking conversions by 9% at the flight summary step and 5% at the passenger form. The airline improved its customer satisfaction score from 81% to 87%. Air Eu...ropa ran about 500 experiments in one year, focusing on mobile-first optimization and booking flow. AB Tasty's mutually exclusive experimentation feature sped up implementation by 5x. The partnership created a data-driven, test-and-learn culture for digital optimization.

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Air Europa - Hospitality - Large

AB Tasty helped Air Europa improve its mobile booking experience. Air Europa wanted to make booking and managing flights easier on smartphones. They used AB Tasty to run up to 500 experiments in one ...year. The team redesigned the booking form to reduce steps and make it easier to use. This made the booking process smoother and improved conversion rates.

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Groupe Équipement de la Maison - Retail

AB Tasty Recommendations and Merchandising helped Groupe Équipement de la Maison improve their personalization strategy. The company managed over 800 stores and 250,000+ products, making manual recom...mendations hard. AB Tasty used AI-driven, cookie-free personalization across the customer journey. Homepage conversion rates went up by 21%. Average basket value on product pages also grew by 21%. The group saved time and focused on more important projects.

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Sage France - Computer Software - Very Large

AB Tasty helped Sage France increase homepage-to-product page traffic by 30%. The team used A/B testing to simplify and optimize website copy. This led to a 7% rise in transactions and a 7% drop in b...ounce rate. Sage France improved its B2B e-commerce site with data-driven experimentation. The CRO manager credits AB Tasty for clear insights and strong support.

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Shiseido - Consumer Goods - Very Large

AB Tasty helped Shiseido boost e-commerce performance in the beauty industry. Shiseido increased "add to cart" clicks by 129% on mobile and 159% on desktop after optimizing payment option placement. ...A new virtual try-on CTA raised clicks by 95% and "add to cart" actions by 73% for users of the feature. The team now runs 11 A/B tests per month, up from just 4 per year. Shiseido credits AB Tasty for enabling a data-driven, scalable experimentation strategy.

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Groupama - Insurance - Very Large

EmotionsAI by AB Tasty helped Groupama, a multinational insurance group, boost quote submissions by 10%. They used emotional targeting in A/B testing to show different messages to "Intuitive" and "Ra...tional" customer segments. The targeted approach led to a 2 point increase in customers moving to the next step of the quote form. Groupama saw immediate ROI and decided to implement EmotionsAI for ongoing optimization.

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Meet the New AB Tasty!

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lightning

Peers used AB Tasty for engaging and following up and helpdesk management

AB Tasty Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.63/5

Read Reviews (12)
Analytics

4.47/5

Read Reviews (90)
Custom Reports

3.91/5

Read Reviews (318)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.63/5

Read Reviews (12)
Analytics

4.47/5

Read Reviews (90)
Custom Reports

3.91/5

Read Reviews (318)

Software Failure Risk Guidance

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for AB Tasty

Overall Risk Meter

Low Medium High

Top Failure Risks for AB Tasty

AB Tasty News

Product
 

KPIs, Custom Metrics, and Evi: Supercharge AI Insights in AB Tasty

AB Tasty introduces advanced AI-driven insights with its agentic AI, Evi, enhancing campaign analysis and decision-making. The platform offers real-time reporting, custom metrics, and Bayesian statistical models to optimize digital experiences. Evi Analysis and Evi Explore provide actionable insights and revenue impact projections, leveraging unique metrics like RevenueIQ for superior data interpretation.

M&A
 

VWO and AB Tasty join forces: A New Era in Digital Optimization - abtasty

VWO and AB Tasty are merging to form a leading digital experience optimization platform, combining their strengths in AI-led experimentation and personalization. The new entity will have a significant global presence, with over $100 million in annual revenue and a strong foothold in the US and Europe. The merger, led by Everstone Capital, aims to enhance customer value and expand technological capabilities.

Product
 

Pop-ups to personalization: why frustration is an AI-powered opportunity

AB Tasty introduces AdaptiveCX, an AI-driven personalization tool that enhances user engagement by predicting visitor intent in real-time. It captures live signals to deliver tailored experiences, even for anonymous visitors, boosting conversion rates and retention. Emotions AI further refines personalization by identifying emotional mindsets, enabling precise targeting. These tools transform pop-up frustrations into opportunities, optimizing sales and user satisfaction.

M&A
 

Everstone combines Wingify and ABTasty for $100M+ digital experience optimization platform - TechCrunch

Everstone Capital is merging Wingify and AB Tasty to form a $100 million digital experience optimization platform. The combined entity will focus on AI-led capabilities and serve over 4,000 global customers. Wingify's Sparsh Gupta will lead as CEO, with AB Tasty's co-founders in senior roles. The merger aims to create a comprehensive product suite in the digital experience sector.

AB Tasty Profile

Company Name

AB Tasty

Company Website

https://www.abtasty.com/

HQ Location

3 Impasse de la Planchette, PARIS, France 75003, FR

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