AB Tasty Overview

AB Tasty addresses the challenge of enhancing digital experiences by offering a comprehensive platform for conversion rate optimization. The platform empowers businesses to experiment and innovate with their digital interfaces, ensuring that user interactions are continually refined for better engagement and conversion. By focusing on experience optimization, AB Tasty allows companies to test and implement changes that lead to measurable growth. This solution is ideal for businesses aiming to transform user frustrations into opportunities for improvement, leveraging over a decade of expertise in digital progress. AB Tasty stands as a strategic partner for organizations seeking to maximize their digital ROI through targeted experimentation and optimization.

Use Cases

Customers recommend Engaging And Following Up, Helpdesk Management, Social Media Management, as the business use cases that they have been most satisfied with while using AB Tasty.

Other use cases:

  • Onboarding
  • Customer Feedback Management
  • Products & Pricelist Management
  • Loyalty Management
  • Digital Marketing
  • Segmentation And Targeting
  • Funnel Analysis
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Business Priorities

Increase Sales & Revenue and Acquire Customers are the most popular business priorities that customers and associates have achieved using AB Tasty.

Other priorities:

  • Increase Average Basket Value
  • Improve ROI
  • Enhance Customer Relationships
  • Scale Best Practices
  • Improve Efficiency
  • Improve Digital And Social Presence
  • Enter New Markets Internationally Or Locally
  • Launch New Products
  • Grow Market Share
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AB Tasty Use-Cases and Business Priorities: Customer Satisfaction Data

AB Tasty works with different mediums / channels such as Website. Phone Calls. Offline etc.

AB Tasty's features include Personalization, AB Testing, Dashboard, etc. and AB Tasty support capabilities include 24/7 Support, AI Powered, Phone Support, etc. also AB Tasty analytics capabilities include Analytics, and Custom Reports.

Reviews

"Our mobile developers have been able to implement experimentation the same way we do it on our website, and remove the burden of App stores rollouts. Now we can truly align web & mobile releases." - Ingrid Peiniau

AB Tasty, Smartlook, Convert Experiences, Epsilon Accelerate (formerly Yieldify), Kameleoon, etc., all belong to a category of solutions that help Conversion Rate Optimization. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

AB Tasty is the essential digital experience platform, optimizing user interactions. Innovative ideas are driven forward by their expert team.

Popular Business Setting

for AB Tasty

Top Industries

  • Apparel & Fashion
  • Transportation/Trucking/Railroad
  • Retail

Popular in

  • Mid Market
  • Enterprise
  • Small Business

AB Tasty is popular in Apparel & Fashion, Transportation/Trucking/Railroad, and Retail and is widely used by Mid Market, Enterprise, and Small Business.

Comprehensive Insights on AB Tasty Use Cases

How can AB Tasty enhance your Engaging And Following Up process?

How does AB Tasty address your Helpdesk Management Challenges?

How does AB Tasty address your Social Media Management Challenges?

What makes AB Tasty ideal for Onboarding?

How does AB Tasty facilitate Customer Feedback Management?

36+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well AB Tasty solved their Conversion Rate Optimization needs. Cuspera uses 1653 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
AB Tasty testimonial

Ingrid Peiniau

Head of Customer Experience

Oui.SNCF

Our mobile developers have been able to implement experimentation the same way we do it on our website, and remove the burden of App stores rollouts. Now we can truly align web & mobile releases. Testimonial By Ingrid Peiniau
AB Tasty testimonial

Sarah Znideric

Client Success Director

Good Growth

We are delighted with AB Tasty's partnership program. Where we work together we are able to deliver exceptional results for our joint clients. Their unique reporting is proving useful for clients across the board. Testimonial By Sarah Znideric
AB Tasty testimonial

Matt Sparks

eCommerce Optimization Manager

AshleyFurniture

AB Tasty is Delicious! It has great graphical user interface, fantastic support, great pricing structure and we are able to work on almost all dynamic content through GUI. Testimonial By Matt Sparks
CUSTOMERS TESTIMONIALS
AB Tasty testimonial

Ingrid Peiniau

Head of Customer Experience

Oui.SNCF

Our mobile developers have been able to implement experimentation the same way we do it on our website, and remove the burden of App stores rollouts. Now we can truly align web & mobile releases. Testimonial By Ingrid Peiniau
AB Tasty testimonial

Sarah Znideric

Client Success Director

Good Growth

We are delighted with AB Tasty's partnership program. Where we work together we are able to deliver exceptional results for our joint clients. Their unique reporting is proving useful for clients across the board. Testimonial By Sarah Znideric
AB Tasty testimonial

Matt Sparks

eCommerce Optimization Manager

AshleyFurniture

AB Tasty is Delicious! It has great graphical user interface, fantastic support, great pricing structure and we are able to work on almost all dynamic content through GUI. Testimonial By Matt Sparks

Case Studies

Food & Beverages

Case Study Pour de Bon

French Online Marketplace Pour de Bon Increases Revenue by 25%

Consumer Goods

CASE STUDY Clarins

Clarins used agile experimentation to grow their global e-commerce. They faced challenges with scaling online sales across different markets. By testing new ideas quickly, they improved their website... and customer experience. This approach helped them reach more customers and boost online sales. The case shows how agile methods can drive e-commerce growth for large brands.

Retail

Case Study Pets at Home

How Pets at Home increased their average order value by 1.2%

Marketing and Advertising

Case Study Three Ships

How Three Ships Drove Traffic to Partner Pages Using a Single Widget

Automotive

CASE STUDY La Bécanerie

AB Tasty’s automated bundles helped La Bécanérie boost sales and improve the shopping journey. The solution used dynamic product bundles based on purchasing patterns. Integration was seamless with no... setup hassle. Bundle users generated three times more sales than non-users. The average basket value increased by 11%. Engagement rate among exposed visitors reached 7%.

Retail

CASE STUDY Groupe Équipement de la Maison

AB Tasty Recommendations and Merchandising helped Groupe Équipement de la Maison improve their personalization strategy. The company managed over 800 stores and 250,000+ products, making manual recom...mendations hard. AB Tasty used AI-driven, cookie-free personalization across the customer journey. Homepage conversion rates went up by 21%. Average basket value on product pages also grew by 21%. The group saved time and focused on more important projects.

Video

Meet the New AB Tasty!

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Frequently Asked Questions(FAQ)

for AB Tasty

What is AB Tasty?

AB Tasty is a Conversion Rate Optimization Platform that helps brands to build better user experiences and unlock new levels of possibilities, faster. It helps to increase sales and revenue, improve ROI, and build brand awareness.

AB Tasty an easy-to-use platform helps to kickstart campaigns in days which helps to get to a higher ROI faster. With embedded AI and automation, experimentation, personalization, and feature management platform lets marketing, product, and tech teams to create richer and faster digital experiences for customers and unlock new levels of possibility in the business to take a faster route.

Some of its features include A/B, split and funnel testing, personalization campaigns, visual and code editor, preview for QA, support for dynamic websites, reports and analytics, and plenty more.

What is AB Tasty used for?

AB Tasty is a Conversion Rate Optimization Software mainly used by its customers to Increase Sales & Revenue and Acquire Customers by Engaging And Following Up, Helpdesk Management and Social Media Management .

What are the top features of AB Tasty?

Personalization, AB testing and Dashboard are some of the top features of AB Tasty.

Who uses AB Tasty?

AB Tasty is used by Apparel & Fashion, Transportation/Trucking/Railroad and Retail among other industries.

What are AB Tasty alternatives?

Smartlook, Convert Experiences, Epsilon Accelerate (Formerly Yieldify) and Kameleoon are popular alternatives for AB Tasty.

Where is AB Tasty located?

AB Tasty is headquartered at 3 Impasse de la Planchette, PARIS, France 75003, FR.
lightning

Peers used AB Tasty for engaging and following up and helpdesk management

AB Tasty Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.63/5 ★

Read Reviews (12)
Analytics

4.47/5 ★

Read Reviews (90)
Custom Reports

3.91/5 ★

Read Reviews (318)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.63/5 ★

Read Reviews (12)
Analytics

4.47/5 ★

Read Reviews (90)
Custom Reports

3.91/5 ★

Read Reviews (318)

Software Failure Risk Guidance

?

for AB Tasty

Overall Risk Meter

Low Medium High

Top Failure Risks for AB Tasty

AB Tasty News

Product

AB Tasty Launches on Shopify App Store for Seamless E-commerce Optimization - abtasty

AB Tasty has launched its app on the Shopify App Store, enabling e-commerce brands to use its A/B testing, personalization, and feature management tools directly within Shopify. This integration allows users to optimize customer journeys and improve conversion rates efficiently, supporting e-commerce growth with user-friendly solutions.

Company

AB Tasty Unveils New Brand Identity to Reflect Innovation and Growth - abtasty

AB Tasty has introduced a new brand identity to highlight its growth and innovation in digital experimentation. The rebranding includes updated visuals and messaging, emphasizing its mission to deliver optimized digital experiences and empower brands with data-driven personalization tools.

Partnership

AB Tasty Joins Forces with Google Cloud - abtasty

AB Tasty has partnered with Google Cloud to enhance its digital experience platform. This collaboration will utilize Google Cloud's AI and machine learning tools to improve data processing, scalability, and analytics for AB Tasty's users, focusing on A/B testing, personalization, and feature experimentation. The partnership aims to optimize customer experience and conversion rates while ensuring data privacy and security.

Product

AB Tasty Elevates Analytics with Google BigQuery Integration - abtasty

AB Tasty has integrated with Google BigQuery to enhance its data analytics capabilities for digital experimentation. This integration allows users to quickly analyze large data sets, gain insights into customer behavior, and assess experiment effectiveness. By leveraging BigQuery's scalable data warehousing, businesses can perform complex queries and make faster data-driven decisions, underscoring AB Tasty's commitment to optimizing user experiences.

AB Tasty Profile

Company Name

AB Tasty

Company Website

https://www.abtasty.com/

HQ Location

3 Impasse de la Planchette, PARIS, France 75003, FR

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