AB Tasty Overview

AB Tasty addresses the challenge of enhancing digital experiences by offering a comprehensive platform for conversion rate optimization. The platform empowers businesses to experiment and innovate with their digital interfaces, ensuring that user interactions are continually refined for better engagement and conversion. By focusing on experience optimization, AB Tasty allows companies to test and implement changes that lead to measurable growth. This solution is ideal for businesses aiming to transform user frustrations into opportunities for improvement, leveraging over a decade of expertise in digital progress. AB Tasty stands as a strategic partner for organizations seeking to maximize their digital ROI through targeted experimentation and optimization.

Use Cases

Customers recommend Engaging And Following Up, Helpdesk Management, Social Media Management, as the business use cases that they have been most satisfied with while using AB Tasty.

Other use cases:

  • Onboarding
  • Customer Feedback Management
  • Products & Pricelist Management
  • Loyalty Management
  • Digital Marketing
  • Segmentation And Targeting
  • Funnel Analysis
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Business Priorities

Increase Sales & Revenue and Acquire Customers are the most popular business priorities that customers and associates have achieved using AB Tasty.

Other priorities:

  • Increase Average Basket Value
  • Improve ROI
  • Enhance Customer Relationships
  • Scale Best Practices
  • Improve Efficiency
  • Improve Digital And Social Presence
  • Enter New Markets Internationally Or Locally
  • Launch New Products
  • Grow Market Share
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AB Tasty Use-Cases and Business Priorities: Customer Satisfaction Data

AB Tasty works with different mediums / channels such as Website. Phone Calls. Offline etc.

AB Tasty's features include Personalization, AB Testing, Dashboard, etc. and AB Tasty support capabilities include 24/7 Support, AI Powered, Phone Support, etc. also AB Tasty analytics capabilities include Analytics, and Custom Reports.

Reviews

"We can test new features on specific segments of our user base, and also better integrate user feedback in real-time, set up kill switches, and especially, run experiments." - Alexandre Duarte

AB Tasty, Smartlook, Convert Experiences, Epsilon Accelerate (formerly Yieldify), Kameleoon, etc., all belong to a category of solutions that help Conversion Rate Optimization. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

AB Tasty is the essential digital experience platform, optimizing user interactions. Innovative ideas are driven forward by their expert team.

Popular Business Setting

for AB Tasty

Top Industries

  • Apparel & Fashion
  • Transportation/Trucking/Railroad
  • Retail

Popular in

  • Mid Market
  • Enterprise
  • Small Business

AB Tasty is popular in Apparel & Fashion, Transportation/Trucking/Railroad, and Retail and is widely used by Mid Market, Enterprise, and Small Business.

Comprehensive Insights on AB Tasty Use Cases

How does AB Tasty address your Engaging And Following Up Challenges?

What Are the key features of AB Tasty for Helpdesk Management?

How can AB Tasty optimize your Social Media Management Workflow?

How can AB Tasty optimize your Onboarding Workflow?

How does AB Tasty address your Customer Feedback Management Challenges?

36+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well AB Tasty solved their Conversion Rate Optimization needs. Cuspera uses 1653 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
AB Tasty testimonial

Alexandre Duarte

Head of Product

Weekendesk

We can test new features on specific segments of our user base, and also better integrate user feedback in real-time, set up kill switches, and especially, run experiments. Testimonial By Alexandre Duarte
AB Tasty testimonial

Kamran Shaikh

Senior Digital Marketing Manager

Discovery

AB Tasty allows us to build advanced personalization scenarios. The platform is very easy to use, and we've been able to put in place our campaigns very quickly thanks to the availability of AB Tasty's Customer Success Manager and Support teams. Testimonial By Kamran Shaikh
AB Tasty testimonial

Sylvain Duthilleul

Web Analyst, A/B Testing & Customization

Decathlon

AB Tasty is currently the best tool given our maturity level in AB testing. The support is very efficient and we can influence the tool roadmap thanks to our needs. Testimonial By Sylvain Duthilleul
CUSTOMERS TESTIMONIALS
AB Tasty testimonial

Alexandre Duarte

Head of Product

Weekendesk

We can test new features on specific segments of our user base, and also better integrate user feedback in real-time, set up kill switches, and especially, run experiments. Testimonial By Alexandre Duarte
AB Tasty testimonial

Kamran Shaikh

Senior Digital Marketing Manager

Discovery

AB Tasty allows us to build advanced personalization scenarios. The platform is very easy to use, and we've been able to put in place our campaigns very quickly thanks to the availability of AB Tasty's Customer Success Manager and Support teams. Testimonial By Kamran Shaikh
AB Tasty testimonial

Sylvain Duthilleul

Web Analyst, A/B Testing & Customization

Decathlon

AB Tasty is currently the best tool given our maturity level in AB testing. The support is very efficient and we can influence the tool roadmap thanks to our needs. Testimonial By Sylvain Duthilleul

Case Studies

Retail

Case Study Pets at Home

How Pets at Home increased their average order value by 1.2%

Apparel & Fashion

Case Study Cluse

Cluse sees an uplift in transactions with product landing page optimization

Food & Beverages

Case Study Pour de Bon

French Online Marketplace Pour de Bon Increases Revenue by 25%

Apparel & Fashion

Case Study Lush

How Lush’s focus on human connection optimized the digital customer experience

Hospitality

Case Study Best Western® Hotels & Resorts

Best Western® Hotels & Resorts Automates Image Optimization for 26% More Transactions

Marketing and Advertising

Case Study Three Ships

How Three Ships Drove Traffic to Partner Pages Using a Single Widget

Video

Meet the New AB Tasty!

Video Thumbnail

Frequently Asked Questions(FAQ)

for AB Tasty

What is AB Tasty?

AB Tasty is a Conversion Rate Optimization Platform that helps brands to build better user experiences and unlock new levels of possibilities, faster. It helps to increase sales and revenue, improve ROI, and build brand awareness.

AB Tasty an easy-to-use platform helps to kickstart campaigns in days which helps to get to a higher ROI faster. With embedded AI and automation, experimentation, personalization, and feature management platform lets marketing, product, and tech teams to create richer and faster digital experiences for customers and unlock new levels of possibility in the business to take a faster route.

Some of its features include A/B, split and funnel testing, personalization campaigns, visual and code editor, preview for QA, support for dynamic websites, reports and analytics, and plenty more.

What is AB Tasty used for?

AB Tasty is a Conversion Rate Optimization Software mainly used by its customers to Increase Sales & Revenue and Acquire Customers by Engaging And Following Up, Helpdesk Management and Social Media Management .

What are the top features of AB Tasty?

Personalization, AB testing and Dashboard are some of the top features of AB Tasty.

Who uses AB Tasty?

AB Tasty is used by Apparel & Fashion, Transportation/Trucking/Railroad and Retail among other industries.

What are AB Tasty alternatives?

Smartlook, Convert Experiences, Epsilon Accelerate (Formerly Yieldify) and Kameleoon are popular alternatives for AB Tasty.

Where is AB Tasty located?

AB Tasty is headquartered at 3 Impasse de la Planchette, PARIS, France 75003, FR.
lightning

Peers used AB Tasty for engaging and following up and helpdesk management

AB Tasty Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.63/5

Read Reviews (12)
Analytics

4.47/5

Read Reviews (90)
Custom Reports

3.91/5

Read Reviews (318)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.63/5

Read Reviews (12)
Analytics

4.47/5

Read Reviews (90)
Custom Reports

3.91/5

Read Reviews (318)

Software Failure Risk Guidance

?

for AB Tasty

Overall Risk Meter

Low Medium High

Top Failure Risks for AB Tasty

AB Tasty News

Product

New Visual Studio Code Extension: Dev-Friendly Experimentation & Personalization

AB Tasty has introduced a new Visual Studio Code extension focused on developer-friendly experimentation and personalization, enhancing their platform's capabilities.

Product

Unify GA4 with BigQuery to Strengthen Experiments

AB Tasty integrates GA4 with BigQuery to enhance web experimentation, emphasizing security, privacy, and personalization in various industries like e-commerce and media.

Transaction Testing With AB Tasty’s Report Copilot

Transaction testing, which focuses on increasing the rate of purchases, is a crucial strategy for boosting your website’s revenue.  To begin, it’s essential to differentiate between conversion rate (CR) and average order value (AOV), as they provide distinct insights into […]

The post Transaction Testing With AB Tasty’s Report Copilot appeared first on abtasty.

AB Tasty is now available on the Shopify App Store

We’re excited to share that AB Tasty is now available on the Shopify app store. This means it’s easier to use AB Tasty’s leading experimentation and personalization solutions directly on Shopify sites. The launch marks an important milestone for the […]

The post AB Tasty is now available on the Shopify App Store appeared first on abtasty.

AB Tasty Profile

Company Name

AB Tasty

Company Website

https://www.abtasty.com/

HQ Location

3 Impasse de la Planchette, PARIS, France 75003, FR

Social