AB Tasty Overview

AB Tasty addresses the challenge of enhancing digital experiences by offering a comprehensive platform for conversion rate optimization. The platform empowers businesses to experiment and innovate with their digital interfaces, ensuring that user interactions are continually refined for better engagement and conversion. By focusing on experience optimization, AB Tasty allows companies to test and implement changes that lead to measurable growth. This solution is ideal for businesses aiming to transform user frustrations into opportunities for improvement, leveraging over a decade of expertise in digital progress. AB Tasty stands as a strategic partner for organizations seeking to maximize their digital ROI through targeted experimentation and optimization.

Use Cases

Customers recommend Engaging And Following Up, Helpdesk Management, Social Media Management, as the business use cases that they have been most satisfied with while using AB Tasty.

Other use cases:

  • Onboarding
  • Customer Feedback Management
  • Products & Pricelist Management
  • Loyalty Management
  • Digital Marketing
  • Segmentation And Targeting
  • Funnel Analysis
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Business Priorities

Increase Sales & Revenue and Acquire Customers are the most popular business priorities that customers and associates have achieved using AB Tasty.

Other priorities:

  • Increase Average Basket Value
  • Improve ROI
  • Enhance Customer Relationships
  • Scale Best Practices
  • Improve Efficiency
  • Improve Digital And Social Presence
  • Enter New Markets Internationally Or Locally
  • Launch New Products
  • Grow Market Share
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AB Tasty Use-Cases and Business Priorities: Customer Satisfaction Data

AB Tasty works with different mediums / channels such as Website. Phone Calls. Offline etc.

AB Tasty's features include Personalization, AB Testing, Dashboard, etc. and AB Tasty support capabilities include 24/7 Support, AI Powered, Phone Support, etc. also AB Tasty analytics capabilities include Analytics, and Custom Reports.

Reviews

"We have been using AB Tasty for two years to test and implement changes, validate user experience hypothesis and get user feedback. It's an easy, powerful tool and we have a real one to one support team." - Javier G mez de la Mata

AB Tasty, Smartlook, Convert Experiences, Epsilon Accelerate (formerly Yieldify), Kameleoon, etc., all belong to a category of solutions that help Conversion Rate Optimization. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

AB Tasty is the essential digital experience platform, optimizing user interactions. Innovative ideas are driven forward by their expert team.

Popular Business Setting

for AB Tasty

Top Industries

  • Apparel & Fashion
  • Transportation/Trucking/Railroad
  • Retail

Popular in

  • Mid Market
  • Enterprise
  • Small Business

AB Tasty is popular in Apparel & Fashion, Transportation/Trucking/Railroad, and Retail and is widely used by Mid Market, Enterprise, and Small Business.

Comprehensive Insights on AB Tasty Use Cases

What makes AB Tasty ideal for Engaging And Following Up?

How efficiently Does AB Tasty manage your Helpdesk Management?

What benefits does AB Tasty offer for Social Media Management?

Why is AB Tasty the best choice for Onboarding?

How does AB Tasty address your Customer Feedback Management Challenges?

36+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well AB Tasty solved their Conversion Rate Optimization needs. Cuspera uses 1653 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
AB Tasty testimonial

Javier G mez de la Mata

Ecommerce Manager

Fleurop Interflora Espana

We have been using AB Tasty for two years to test and implement changes, validate user experience hypothesis and get user feedback. It's an easy, powerful tool and we have a real one to one support team. Testimonial By Javier G mez de la Mata
AB Tasty testimonial

Sylvain Duthilleul

Web Analyst, A/B Testing & Customization

Decathlon

AB Tasty is currently the best tool given our maturity level in AB testing. The support is very efficient and we can influence the tool roadmap thanks to our needs. Testimonial By Sylvain Duthilleul
AB Tasty testimonial

Pascal Davis

Senior Manager Digital Marketing

Accenture Interactive

As the Experience Agency, Accenture Interactive partners with AB Tasty because they offer one of the most comprehensive and easy to use experimentation platforms, enabling our clients' digital transformation. Testimonial By Pascal Davis
CUSTOMERS TESTIMONIALS
AB Tasty testimonial

Javier G mez de la Mata

Ecommerce Manager

Fleurop Interflora Espana

We have been using AB Tasty for two years to test and implement changes, validate user experience hypothesis and get user feedback. It's an easy, powerful tool and we have a real one to one support team. Testimonial By Javier G mez de la Mata
AB Tasty testimonial

Sylvain Duthilleul

Web Analyst, A/B Testing & Customization

Decathlon

AB Tasty is currently the best tool given our maturity level in AB testing. The support is very efficient and we can influence the tool roadmap thanks to our needs. Testimonial By Sylvain Duthilleul
AB Tasty testimonial

Pascal Davis

Senior Manager Digital Marketing

Accenture Interactive

As the Experience Agency, Accenture Interactive partners with AB Tasty because they offer one of the most comprehensive and easy to use experimentation platforms, enabling our clients' digital transformation. Testimonial By Pascal Davis

Case Studies

Consumer Goods

CASE STUDY Clarins

Clarins used agile experimentation to grow their global e-commerce. They faced challenges with scaling online sales across different markets. By testing new ideas quickly, they improved their website... and customer experience. This approach helped them reach more customers and boost online sales. The case shows how agile methods can drive e-commerce growth for large brands.

Food & Beverages

Case Study Pour de Bon

French Online Marketplace Pour de Bon Increases Revenue by 25%

Retail

CASE STUDY Groupe Équipement de la Maison

AB Tasty Recommendations and Merchandising helped Groupe Équipement de la Maison improve their personalization strategy. The company managed over 800 stores and 250,000+ products, making manual recom...mendations hard. AB Tasty used AI-driven, cookie-free personalization across the customer journey. Homepage conversion rates went up by 21%. Average basket value on product pages also grew by 21%. The group saved time and focused on more important projects.

Automotive

CASE STUDY La Bécanerie

AB Tasty’s automated bundles helped La Bécanérie boost sales and improve the shopping journey. The solution used dynamic product bundles based on purchasing patterns. Integration was seamless with no... setup hassle. Bundle users generated three times more sales than non-users. The average basket value increased by 11%. Engagement rate among exposed visitors reached 7%.

Retail

Case Study Pets at Home

How Pets at Home increased their average order value by 1.2%

Marketing and Advertising

Case Study Three Ships

How Three Ships Drove Traffic to Partner Pages Using a Single Widget

Video

Meet the New AB Tasty!

Video Thumbnail

Frequently Asked Questions(FAQ)

for AB Tasty

What is AB Tasty?

AB Tasty is a Conversion Rate Optimization Platform that helps brands to build better user experiences and unlock new levels of possibilities, faster. It helps to increase sales and revenue, improve ROI, and build brand awareness.

AB Tasty an easy-to-use platform helps to kickstart campaigns in days which helps to get to a higher ROI faster. With embedded AI and automation, experimentation, personalization, and feature management platform lets marketing, product, and tech teams to create richer and faster digital experiences for customers and unlock new levels of possibility in the business to take a faster route.

Some of its features include A/B, split and funnel testing, personalization campaigns, visual and code editor, preview for QA, support for dynamic websites, reports and analytics, and plenty more.

What is AB Tasty used for?

AB Tasty is a Conversion Rate Optimization Software mainly used by its customers to Increase Sales & Revenue and Acquire Customers by Engaging And Following Up, Helpdesk Management and Social Media Management .

What are the top features of AB Tasty?

Personalization, AB testing and Dashboard are some of the top features of AB Tasty.

Who uses AB Tasty?

AB Tasty is used by Apparel & Fashion, Transportation/Trucking/Railroad and Retail among other industries.

What are AB Tasty alternatives?

Smartlook, Convert Experiences, Epsilon Accelerate (Formerly Yieldify) and Kameleoon are popular alternatives for AB Tasty.

Where is AB Tasty located?

AB Tasty is headquartered at 3 Impasse de la Planchette, PARIS, France 75003, FR.
lightning

Peers used AB Tasty for engaging and following up and helpdesk management

AB Tasty Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.63/5

Read Reviews (12)
Analytics

4.47/5

Read Reviews (90)
Custom Reports

3.91/5

Read Reviews (318)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.63/5

Read Reviews (12)
Analytics

4.47/5

Read Reviews (90)
Custom Reports

3.91/5

Read Reviews (318)

Software Failure Risk Guidance

?

for AB Tasty

Overall Risk Meter

Low Medium High

Top Failure Risks for AB Tasty

AB Tasty News

Product

New Visual Studio Code Extension: Dev-Friendly Experimentation & Personalization

AB Tasty has introduced a new Visual Studio Code extension focused on developer-friendly experimentation and personalization, enhancing their platform's capabilities.

Product

Unify GA4 with BigQuery to Strengthen Experiments

AB Tasty integrates GA4 with BigQuery to enhance web experimentation, emphasizing security, privacy, and personalization in various industries like e-commerce and media.

Transaction Testing With AB Tasty’s Report Copilot

Transaction testing, which focuses on increasing the rate of purchases, is a crucial strategy for boosting your website’s revenue.  To begin, it’s essential to differentiate between conversion rate (CR) and average order value (AOV), as they provide distinct insights into […]

The post Transaction Testing With AB Tasty’s Report Copilot appeared first on abtasty.

AB Tasty is now available on the Shopify App Store

We’re excited to share that AB Tasty is now available on the Shopify app store. This means it’s easier to use AB Tasty’s leading experimentation and personalization solutions directly on Shopify sites. The launch marks an important milestone for the […]

The post AB Tasty is now available on the Shopify App Store appeared first on abtasty.

AB Tasty Profile

Company Name

AB Tasty

Company Website

https://www.abtasty.com/

HQ Location

3 Impasse de la Planchette, PARIS, France 75003, FR

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