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Act-On: Reviews, Testimonials and Expert Opinions
(17440)Act-On | An automated Growth Marketing Platform
Top 46 Act-On Alternatives
Salesforce Account Engagement (Formerly Pardot)
Marketing Cloud Account Engagement with marketing and sales alignment
Salesforce Account Engagement (Formerly Pardot) is a B2B Marketing Automation software, which helps marketers to generate more leads, grow their pipeline and improve buyer engagement. It is ...
Salesforce Account Engagement uses Artificial Intelligence and provides insightful reports and actionable analytics to maximize marketing and sales efforts, whilst establishing a personalized connection with their leads and customers.
Sharpspring
Sales & Marketing Automation Platform to boost conversions and deliver results.
SharpSpring is a sales and marketing automation platform for sales and marketing team to drive more leads and increase sales. It primarily helps with campaign management, blog development, ...
It comes with built in analytics and automation capabilities for campaign management, sales automation and dynamic form building.
Adobe Marketo Engage
Marketing Automation Software for lead management and B2B marketers
Adobe Marketo Engage is a Marketing Automation Software and is a complete solution for lead management and B2B marketers who are looking to transform customer experiences by engaging across every stage of complex buying journeys. The Adobe Marketo marketing automation solutions aim to help business users generate more high-quality sales leads and win more business with less manual effort to improve marketing return on investment (ROI). ...
Key feature of Adobe Marketo Engage includes: Create, automate and measure campaigns across channels, Account Insights & Profiling, Identify the right target accounts using data and AI, Engage customers with relevant conversations in minutes, Communicate with customers wherever they are, Integrate social to find customers and make them advocates, Target the right customers with personalized display ads, Interact dynamically with customers on website, Drive more pipeline faster with Sales and Marketing coordinated engagements.
Adobe Marketo Engage provides native integrations with leading CRM platforms, including Salesforce and Microsoft Dynamics, which help sync both marketing team and sales team for better collaboration and awareness. Marketing automation tools within software facilitate the creation of long-term relationships with customers through the creation and deployment of cross-channel marketing campaigns. Email marketing campaigns can be automated in addition to tools such as event triggers, A/B testing for campaigns, automatic member updates, performance reports and dashboards, tailored in-app mobile messages, location tracking, visitor behavior tracking, and much more.
ClickDimensions
The only unified marketing, analytics and services platform in the market for organizations that use Dynamics.
ClickDimensions is a Marketing Automation Software. It is natively created for and built into Microsoft Dynamics 365 to help marketers attract leads, close sales and engage customers. ...
ClickDimensions’ features include campaigns automation, email marketing, web form creation, event management, web intelligence, lead scoring and landing pages. The solution’s rich functionality for web intelligence, lead scoring, campaign automation, nurture marketing and social discovery allows marketers to discover those who are interested in their products, qualify leads and pass them to salespeople. Latter will elaborate on the relationships and convert opportunities into customers.
ClickDimensions’ campaign automation allows businesses to build multi-channel and automated campaigns using a drag-and-drop interface. Email marketing helps businesses create and send bulk HTML emails with all send, open, click and bounce data reporting at an aggregate and individual level. Webform helps in collecting data of visitors and linking it with CRM records while event management helps in tracking contacts and leads registrations.
Oracle Eloqua
Oracle | Integrated Cloud Applications and Platform Services
Oracle Eloqua is an intelligent Campaign Orchestration software for B2B marketers enabling creation of optimized, personalized campaigns across online and offline channels. Oracle Eloqua provides ...
Oracle Eloqua features Cross-channel Campaign Orchestration to create dynamic, cross-channel campaigns that intrigue buyers and intelligently adapt the experience. Oracle Eloqua's Targeting and Segmentation feature can unite online and offline behavioral and firmographic data from multiple channels or sources to inform, build, filter and segment audiences. Lead Management and Scoring, Sales and Marketing alignment and Marketing measurement providing reporting on marketing impact are the other Eloqua features.
ActiveCampaign
CXA Platform to engage with their customers
ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on the active campaign’s mix of pre-built automation and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. ...
ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial at ActiveCampaign.com.
GetResponse
Marketing Software for Small Businesses by GetResponse
GetResponse is a comprehensive marketing automation platform for marketing teams to boost sales, increase revenue and increase traffic to your website. GetResponse helps marketing teams to create ...
GetResponse comes with powerful email templates to send responsive emails, it offers scoring and tagging marketing automation to know the customer behavior in detail, using GetResponse automation workflows teams can automate marketing communications and build a complete marketing campaign with ready-made funnels.
Ortto
Marketing automation software to personalize the customer journey
Ortto is a visual marketing automation software for marketing and digital teams to automate the entire customer journey. Key users are across SaaS, agencies, higher education, bloggers, B2b Marketers, Real estate, and Not-for-Profit sectors. ...
It is primarily used to carry out marketing automation, e-mail marketing and lead management, helping the marketing team to stay connected with their customers and engage better.
Key features of Ortto include automating the entire customer journey visually making it intuitive. The data-driven marketing initiative with a marketing analytics dashboard provides good insights and understanding of the data. The channels include SMS marketing, In-app messaging, social media marketing, and postcard marketing.
Klaviyo
Marketing Automation & Email Platform for Ecommerce businesses enabling brand building and sales growth
Klaviyo is a Marketing and E-mail Automation software for online / e-commerce businesses, (entrepreneurs, marketers, brand managers, product managers, digital marketers), to grow their sales. It can be used by businesses of any size, ranging from start-ups to large enterprises. ...
The software helps the business owner understand the customer better by building customer profiles, segmenting them, analyzing them and engaging with them effectively using various campaigns such as call, email and social media, with a data-driven analytical approach.
Some salient features include One-click integrations, ROI-based reporting, E-mail Personalization, profiles segmentation, customer analytics, pre-built autoresponders, Facebook advertising, website tracking, dynamic data blocks, product recommendations, custom activity fields, drag-and-drop email design, smart sending, responsive e-mail templates, E-mail newsletters, automated list imports, real-time tracking of e-mail campaigns and AB Testing to optimize.
omnisend
Omnisend: Ecommerce Marketing Automation for Smart Marketers
Omnisend is an ecommerce marketing automation platform for marketing teams to increase sales, revenue and increase customer engagement. Omnisend helps marketing teams to send designated and ...
Omnisend comes with advanced automations, campaign boosters to reengage with the inactive customers, omnisend uses combination of forms and dynamic email capture features to collect visitor information.
Ontraport Marketing Automation
Ontraport | Marketing Automation Platform to create campaigns for any aspect of customer lifecycle
Ontraport Marketing Automation platform guides contacts through marketing funnel. It creates automated experiences, personalize responsive customer journeys and build a fully integrated campaign. It helps to improve on ROI, sales & revenue. ...
Ontraport’s marketing automation software seamlessly connects to every other aspect of marketing effort. Emails are sent to leads and customers, the landing pages are used to showcase products and services, the ecommerce functionality is used for selling online, and CRM houses all leads’ information all in the same platform as the marketing automation that ties it all together. This all-in-one functionality equips business to create complex, customized marketing that improves business growth.
With the ability to incorporate both online and offline assets into one campaign map, Ontraport allows to fully coordinate the entire customer experience. Integrate email messages, SMS texts, internal tasks, digital ads, landing pages, opt-in forms and much more to create complete automated funnels.
Adobe Marketo Engage
Marketing Automation Software for lead management and B2B marketers
Adobe Marketo Engage is a Marketing Automation Software and is a complete solution for lead management and B2B marketers who are looking to transform customer experiences by engaging across every stage of complex buying journeys. The Adobe Marketo marketing automation solutions aim to help business users generate more high-quality sales leads and win more business with less manual effort to improve marketing return on investment (ROI). ...
Key feature of Adobe Marketo Engage includes: Create, automate and measure campaigns across channels, Account Insights & Profiling, Identify the right target accounts using data and AI, Engage customers with relevant conversations in minutes, Communicate with customers wherever they are, Integrate social to find customers and make them advocates, Target the right customers with personalized display ads, Interact dynamically with customers on website, Drive more pipeline faster with Sales and Marketing coordinated engagements.
Adobe Marketo Engage provides native integrations with leading CRM platforms, including Salesforce and Microsoft Dynamics, which help sync both marketing team and sales team for better collaboration and awareness. Marketing automation tools within software facilitate the creation of long-term relationships with customers through the creation and deployment of cross-channel marketing campaigns. Email marketing campaigns can be automated in addition to tools such as event triggers, A/B testing for campaigns, automatic member updates, performance reports and dashboards, tailored in-app mobile messages, location tracking, visitor behavior tracking, and much more.
Shortstack
Get More Leads From Your Marketing Campaigns
ShortStack is a digital marketing platform built for engagement, lead collection and marketing automation. It helps to acquire customers and increase sales and revenue. It’s a customizable all in ...
ShortStack is used to design, publish and optimize landing page promotions which Includes forms and feeds to gather valuable consumer data and uses email marketing tools to build a rapport with leads. Its built-in analytics data allows to understand how campaigns are performing, in real-time, track the entries, promote campaigns on social media. It helps to create a campaign or user can take advantage of custom design services.
Autoklose
Sales engagement platform and B2B data all-in-one enabling faster deal closures
Autoklose is a sales engagement platform that brings clean verified B2B data, automated lead generation capability, campaign management and CRM functions under a single umbrella to automate and optimize sales process for a company ...
It helps find qualified leads, and let you use a slew of tools to setup tailor made campaigns for the chosen leads and manage your team performance with reports and dashboard to close the deals efficiently
It provides tools like lead builder, smart lead scoring to choose the right leads for you and email drip campaign management tools having customizable, high converting templates, A/B testing options and on the go campaign editors, to help you close the right lead in the right time frame.
Direct Mail For Mac
Create and send great looking email newsletters with Direct Mail, an easy to use email marketing app for the Mac.
"Outstanding email marketing app. Consistently improving and enhancing the application. Great value for the money. Outstanding customer support. Excellent selection of easily, editable templates.
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- Bob R
Campaign Monitor
Powerful email marketing software with drag-and-drop simplicity
Campaign Monitor is a cloud based email marketing tool used by entrepreneurs to design and send newsletters, manage new subscription and, promote and enhance customer base. The primary features ...
WYSIWYG Email Editor.
The platform offers pre-defined templates which the users can customize for their own brand and use it for the relevant marketing campaign. It also supports engagement-based segmentation to ensure distribution of right content to the relevant contacts.
Brandwatch Consumer Research
Brandwatch | Consumer Research | powerful listening platform
Brandwatch Consumer Research is an AI-based consumer intelligence platform, helping the brands and agencies to make insightful, data-driven business decisions. It helps to grow market share and acquire customers. ...
Consumer Research provides instant access to the largest archive of consumer conversations which helps in decision making with the contents needed at times. It helps to get the right information to the right people in the right format.
Consumer Research collects data from APAC regional sites and creates channels to monitor specific Twitter, Facebook, and Instagram accounts. It also helps to find insights, creates automated reports, email alerts, export data to merge with other data sets, integrates with the partners to cover a range of social media management needs and many more features help to collect, categorize, analyze, and make tangible changes using insights.
Vertical Response Email Marketing
Email marketing software with tools for running marketing campaigns including lead capture forms and landing pages
VerticalResponse an email marketing platform that helps businesses connect with their customers on email, social media and more. It assists to build brand awareness and acquiring customers. It ...
With the help of email editor, VerticalResponse creates attractive templates, or build messages. It also saves time with automatic welcome messages and other autoresponders that ensure a great experience for email subscribers.
Meltwater Social Media Analytics
Empowering marketers with social insights for action
Meltwater Social Media Analytics is a Social media marketing platform for measuring, managing and magnifying corporate reputation. It provides a set of media intelligence and social listening tools. It helps to increase sales and revenue and build brand awareness. ...
Meltwater combines the power of AI to with a comprehensive source database to provide clients advanced media monitoring, social listening, social media management, PR Analytics and Influencer Engagement tools.
Meltwater's PR Measurement and Social Media Analytics tools use artificial intelligence to gather business knowledge for better strategic decision making. it helps in tracking campaign impact, measuring social sentiment, understanding competitors' online footprint, or managing social media profiles. It's executive and enterprise tools help to forecast and identify threats and share external data.
Brandwatch
Digital Consumer Intelligence
Brandwatch is a social media monitoring tool that provides structure to the voices of potential customers, so as to make decisions that fit your business goals and to become consumer fit. It is suited for businesses and brands to get the right information to the right people in the right format. ...
This tool provides Brand management, content strategy to reach target audience, competitor analysis, enhanced customer experience, influencer marketing tools and protecting brand image.
It features flexible UI for quick insights and deep analysis, track brand health, analyze key trends, optimize brand with changing consumer perceptions and trends, measure impact of marketing strategy, customer journey mapping by automatically segmenting and analyzing consumer conversations, data integration & visualization, discover audience content affinities, amplifying content to the right people, identify real influencers who generate real engagement, discover effective micro-influencers, monitor ROI of your influencer campaigns, real-time insight on online presence relative to competitors, measure customer sentiment, detect emerging crisis, spot negative mentions instantly, share crucial communication across organization in real-time to ensure right people have right information at all times.
Pyze
Embled User Analytics & Marketing Automation
Pyze is a digital transformation analytics and engagement platform to maximize process efficiency and application productivity through low-code process mining and usage analytics. It helps brands and enterprises to maximize user retention through AI-based engagement and personalization across digital platforms. It provides marketing and product teams with cross-platform user behavior analytics and automated segmentation to deliver hyper-relevant omnichannel campaigns and content personalization. ...
Pyze auto-discovers complex end-to-end business process flows to surface process bottlenecks, activity hotspots, and user experience optimization opportunities. It enables continuous improvement across multi-screen product journeys by providing a data-driven approach to maximize ROI and business impact, regardless of the underlying technologies.
Key features include cross-platform analytics, business success optimization, analytics center of excellence, behavior measurement, and user engagement.
EasySender
All-in-one solution to protect email domain immediately.
EasyDMARC’s deliverability tool, EasySender, covers all the aspects of email deliverability. The variety of features on the platform cover email list verification, mailbox warmup, and inbox placement. ...
DataEQ
Accurate opinion data through advanced sentiment analytics
DataEQ is an AI and human intelligence Platform for financial services, telecommunications, and retail that enables real-time mitigation of risk, improved retention and acquisition rates, and superior customer experience. ...
DataEQ’s uses a combination of AI and human intelligence to understand the nuances of human conversation. Its proprietary crowd-sourcing platform consisting of local language contributors filters noise out of high-risk, high-value conversations and enables verification and categorization of social media posts and other short-form texts.
DataEQ ’s Social Customer Service Audit includes an analysis of Twitter customer response time, response rate and a share of priority conversation, which enables improving customer service, customer value, and retention and acquisition rates.
Higher Logic Marketing Automation
Marketing Automation delivering personalized content and targeted communications
Higher Logic Marketing Automation is a tailored email communication that helps in delivering personalized content and targeted communications to keep the audiences coming back for more.It helps in creating custom campaigns, using pre-built templates, automates workflows delivering a personalized journey to every recipient, and send the most relevant content to the audience with guided messaging prompts. It tracks interactions with the email and website content, leverages data-driven insights to identify the most engaged contacts and also integrates directly with the CRM or AMS. ...
Some of its features include robust reporting tools, track performance across multiple channels, effectively measure conversions and campaign impact at every stage, builds reports providing key metrics, automates workflow and so on.
emfluence Marketing Platform
Marketing Platform to create, track, and deploy successful digital campaigns
emfluence Marketing Platform is an email marketing, social media management, survey tool, landing page builder, website tracking, and marketing automation platform, designed for and powered by digital marketers. It allows businesses to visually create automated marketing campaigns using a drag-and-drop editor and optional placeholder steps. ...
The emfluence Marketing Platform is a full-scale marketing automation platform with tools to automate day-to-day tasks, including social media scheduling, automated emails, campaign reporting, landing page creation, surveys, web forms, and more. Users can create complex email campaigns based on recipient behaviors. Use workflow decisions to organize contacts into segments based on their email views, clicks, or custom event triggered action queries.
With emfluence's email marketing tool, users can create personalized emails using custom email templates or built-in templates. The form builder allows businesses to create forms that can capture and record online registrations and website leads. Users can also create personalized landing pages and event pages. Marketers can integrate their social media accounts with the platform to manage campaigns through channels like Facebook and Twitter.
Send Social Media Dashboard
Drive strategic decision-making across the business with meaningful insights from social data and analytics
Send Social Media Dashboard is a marketing platform for businesses, marketers and agencies, to manage, monitor, engage and publish on multiple social networks. It helps to enter new markets and improve efficiency. ...
Send Social Media helps to drive sales to the business with constant branding via its powerful tools, automate the entire marketing plan via Twitter, Email, and much more, read and respond to the people saying about the brand across social networks, analyze everything including clicks, referrers, shares, comments, views and create detailed custom reports.
Some of its features include drive strategic decision-making across the business with meaningful insights from social data and analytics, advanced tools for social media posting, scheduling and real-time communication across networks and devices, reuses the best content to bring in more views and more.
Resulticks
Omnichannel Marketing Automation
Resulticks is a real-time conversation marketing cloud that changes the marketing solutions landscape for customer experience, acquisition of a customer, and brand loyalty. It helps businesses of all sizes target audiences and generate leads through real-time engagement with clients. ...
Resulticks enables marketers to prepare campaigns for various communication channels including phone, email, social media, and digital assistants based on customer behaviour, location or interest. Resulticks helps managers monitor customer actions and collect insights from every owned, earned and paid media asset such as landing pages, social ads, email alerts for planning future campaigns. Additionally, team members can trigger automated responses and prioritize client communications to nurture leads. Key features include conversion tracking, customer profiling, predictive analytics, and campaign performance management.
Resulticks offers API-based integration which lets users connect the system with third-party applications, letting them synchronize data and drive targeted campaigns. Resulticks enables real-time and dynamic responses by providing an engine that leverages machine learning for the purpose of maximizing the impact of marketing messages and sustaining continuous conversations.
ActiveDEMAND
Cloud-based solution for Agencies to create and manage marketing campaigns
ActiveDEMAND is a cloud-based marketing automation solution that caters to marketing agencies and helps them to create and manage their marketing campaigns. ActiveDEMAND is an integrated marketing platform. ActiveDEMAND enables marketers, agencies and businesses through streamlined campaign management, campaign recipes and attribution reporting while integrating with much other business, sales and marketing applications. ...
With ActiveDEMAND, users can create multiple accounts to manage each of their client's marketing campaigns and track their performance based on traffic data, prospect conversions and leads. Email templates and customizable landing pages are provided by the solution. Contact lists can be segmented to create personalized messages for email campaigns with functionalities that allow users to customize auto-responders and follow-up emails.
ActiveDEMAND includes drag and drops widgets to create monthly reports. Call tracking is also featured for managing campaign performance metrics that are captured by the solution for different campaigns.
Maropost
Marketing Automation platform for multi-channel customer engagement
Maropost is a unified customer engagement platform that connects companies with their customers at every step of their journey. It is designed for enterprises looking to engage the audience with personalized messages across every channel to boost engagement and revenue. ...
It features data-driven marketing, unified cross-channel engagement, contact lists, shopping cart solutions, customer management, payment gateway integration, commerce analytics and integrations.
It supports every stage of the customer lifecycle by setting campaigns and content on autopilot to deliver an outstanding customer experience. It connects customer data from different channels into a powerful profile that helps to understand each customer’s lifetime value. It provides customer’s marketing activity in a single view and offers detailed reports on conversion rates, repeat customer and revenue loss due to abandoned carts.
itracMarketer Platform
Email & Marketing Automation CRM Platform to improve and grow business.
itracMarketer is an Email and marketing automation CRM software that helps to improve and grow the business, grow a deeper connection with the audience, manually execute repetitive tasks and processes that drive the marketing and sales results, lead to a high number of visitors and conversions of those visitors into contacts and so on. It helps to enter new markets, improve ROI and grow market share. ...
itracMarketer develops innovative online marketing solutions providing the marketers the capability to stay on top of simple or complex business requirements and challenges while delivering results and measurable success. It offers turnkey self-service solutions in email marketing with CASL compliance, marketing automation, sales CRM, social media integration, web analytics, lead management and more. It helps to develop easy-to-use and effective solutions that drive customer results.
Some of its features include engaging emails with personalization and advanced features, track customers, score leads and manage all marketing, sales and customer service activities, schedule and publish to social media channels, build local engagement through corporate-created content and more.
Keyhole
Hashtag Tracking for Twitter, Instagram and Facebook
Keyhole is a real-time hashtag tracker tool for marketers, using Twitter, Instagram and FB. Its visual dashboard is simple and shareable with clients. Keyhole brings clarity to social media metrics by delivering actionable, easy to understand data to brands, journalists and marketers. ...
Keyhole features include sophisticated ad campaigns tracking & measuring tools, brand reputation & competitor monitoring, event insights to capture in real-time social and digital impact, influencer impact measuring. Keyhole’s API allows to track conversations about any topic: be it a brand, product, hashtag or campaign by creating and managing real-time hashtag and keyword trackers on your end.
Keyhole was built to deconstruct the conversation behind the campaign’s hashtag and help measure and share performance in seconds. It helps influencers increase engagement through recommendations on how to optimize posts and posting time and help maximize influencers’ influence. By growing engagement with Keyhole’s customized engagement recommendations, and then engage with followers and brand mentions to convert more leads.
Affinity Analytics
Easily surface real-time insights and drill into the data and trends that will shape the future of business.
Affinity Analytics is a business intelligence and analytics platform designed to increase visibility into and analysis of most important data. It helps to increase visibility into initiatives that drive results, and gain the analytical depth and flexibility to make quicker data-based decisions. ...
It provides fully customizable dashboards and granular, real-time reports to help companies conduct a deep analysis into the trends and performance drivers that affect critical business processes. All reports can be drilled deeper into custom segments such as industry vertical, company type, company size, and other factors. Users can easily export or email any reports to share them with key stakeholders.
Key features include surface real-time insights and drill into the data, increase visibility into initiatives that drive results, create custom dashboards, uncover data patterns, automate team workflows, and more. It sets, tracks, and visualizes key KPIs to identify the most effective ways to manage deal pipelines.
NetBase Quid
Next generation consumer and market intelligence platform, delivering contextual insights to reveal business trends
Netbase Quid is a Consumer and Market Intelligence platform. It provides real time consumer insights across the organisation, from the brand and digital marketing, public relations, product management to consumer care. It provides real-time, fast and accurate social media analytics that help the companies grow their business. It is suitable for small, midsize and large brands and marketing agencies. ...
The primary features include social media monitoring, brand health monitoring, campaign performance measurement, dashboards and reports. NetBase Quid helps companies manage their brands, and understand their customers in order to build a better and lasting relationship. It monitors posts from social media and captures what people are saying about brands. It can understand sentiments behind written text through its Natural Language Processing (NLP) engine. This allows the system to reveal consumer information such as attitude, willingness to purchase and needs.
The NetBase Quid platform processes millions of social media posts daily for actionable business insights for research, marketing, PR customer service, sales, and product innovation. It offers businesses foresight and real-time social information to stay "in the loop" and fuel action for their brands.
ContactMonkey
Internal communications and employee engagement software with email tracking, scheduled sends and other tools
ContactMonkey is an Internal email communication software that enables improving workplace communications and employee engagement. It can be used by enterprises and businesses of all sizes. ...
ContactMonkey features include drag and drop email templates, employee engagement surveys, Outlook and Gmail Integration, and Email tracking and analytics. The Outlook and Gmail email template builder enables selecting from the library of templates which can be customized for company branding and guidelines. It also includes employee engagement surveys using pulse surveys, emoji reactions and comments.
Email tracking and analysis feature enables real-time tracking on email open or link-click, sending of mass personalized emails using mail-merge and planning and scheduling in advance for sending later. Dashboard analytics provides insights on team performance and other metrics.
SAP Marketing Cloud
Marketing Cloud offering customers the freedom to define their journey
SAP Marketing Cloud is a marketing solution that empowers marketers to successfully generate demand, increase lead conversions, and, ultimately, drive more sales by understanding the marketing performance. It utilizes the power of machine learning to gain deeper insights into customer behaviors to create personalized customer engagements and empowers marketers to make intelligent decisions with data visualization tools that synthesize data into insights. ...
It assists to identify, capture, and enrich customer profiles across all sources in a single view to gain insights into customers’ real-time intents and collaborate across teams and provide transparency into marketing plans, budgets, and performance in real-time. It targets and plans cross-channel engagements accurately to deliver the personalized experiences customers expect and also generates, nurtures, and converts leads into revenue with close collaboration between sales and marketing.
Its features include trusted data management, complete customer profiles with data for gaining deeper insights into customer behaviors and desires, greater transparency and access to marketing information, business intelligence for better decision-making, precise customer targeting, personalized customer interactions and many more.
