Adara: Product updates, Customer stories, and Insights | 2026 Cuspera

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Product and Vendor News

VDX.TV partners with Adara to measure the economic impact of its TV Magnify campaign for Wyoming Office of Tourism 01/04/2025

Customer stories

Adara helped a leading U.S. airline improve its CTV campaign. The airline wanted to promote non-stop flights from small cities to popular destinations with a cost per booking under $20. In the Midwest, they used in-market CTV to boost demand for flights to Florida cities. Adara’s first-party data powered the campaign. The case study highlights the campaign’s results.
Mandarin Oriental Hotel Group used ADARA's search marketing tools to reach a more targeted audience. They worked with their media agency, Spark Foundry, but wanted to improve conversion rates from their search campaigns. By leveraging ADARA’s signals, they improved click-through rates across paid search and metasearch campaigns. The case study highlights how ADARA helped them get better results from their digital marketing efforts. No specific numbers are mentioned in the content.
Adara helps Destination DC see bookings and measure marketing results. The platform gives clear data on travel intent and campaign impact. Destination DC uses these insights to improve marketing effectiveness. This helps them understand what works and reach more travelers. Adara supports better decisions for destination marketing.
ADARA’s lifestyle data helped a family law firm reach new clients. The firm wanted more people to know about their services and visit their website. Using ADARA’s audience targeting, they showed pre-roll video ads to business travelers, home buyers, recent movers, and mortgage prospects. This campaign used rich lifestyle profiles to find the right audience. The law firm aimed to grow awareness and drive more prospects online.
Adara Impact helped Turespaña drive $2.3 million in hotel revenue. The data insights also brought 38,000 new visitors to Spain. Turespaña used Adara's analytics to track tourism impact. The solution supported better decision-making for destination marketing. This case shows the value of travel data for government tourism agencies.

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Advertising

Adara Product Overview

Adara leverages an extensive data exchange platform to transform travel marketing strategies. By accessing ethically sourced traveler data from over 270 global partners, businesses can gain insights from 4 billion searches and 23 billion data elements. This empowers brands to refine their marketing strategies and improve ROI in the digital economy. Adara's platform enables real-time insights, allowing companies to anticipate customer needs and make informed decisions about destination marketing. This data-driven approach supports meaningful consumer interactions and enhances the ability to tailor marketing efforts effectively.