Adara Overview

Adara leverages an extensive data exchange platform to transform travel marketing strategies. By accessing ethically sourced traveler data from over 270 global partners, businesses can gain insights from 4 billion searches and 23 billion data elements. This empowers brands to refine their marketing strategies and improve ROI in the digital economy. Adara's platform enables real-time insights, allowing companies to anticipate customer needs and make informed decisions about destination marketing. This data-driven approach supports meaningful consumer interactions and enhances the ability to tailor marketing efforts effectively.

Use Cases

Customers recommend Digital Marketing, Contract Management, Advertisement, as the business use cases that they have been most satisfied with while using Adara.

Other use cases:

  • Campaign Management
  • Engagement Management
  • Personalized Marketing
  • Market Research
  • Forecasting
  • Sending & Publishing Communications
  • Lead Qualification: Technographic
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Business Priorities

Enhance Customer Relationships and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using Adara.

Other priorities:

  • Grow Market Share
  • Acquire Customers
  • Improve ROI
  • Launch New Products
  • Improve Brand Engagement
  • Build Brand Awareness
  • Improve Efficiency
  • Increase Sales & Revenue
  • Establish Thought Leadership
  • Increase Customer Life Time Value
  • Improve Digital And Social Presence
  • Scale Best Practices
  • Improve Visibility
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Adara Use-Cases and Business Priorities: Customer Satisfaction Data

Adara works with different mediums / channels such as Website.

Adara's features include Personalization. and Adara support capabilities include 24/7 Support, AI Powered, Phone Support, etc. also Adara analytics capabilities include Analytics, and Custom Reports.

Peer review evidence (same sources as the product rating summary)

"...Providing clients customer intelligence and increased performance at every touchpoint in the digital economy from digital marketing, identity and verification, and fraud prevention. ..." ADARA More Customers, Less Friction, Better Outcomes More Customers, Less Friction, Better Outcomes
"...Commenting on the partnership agreement, ADARA s Vice President Destination Analytics, Ted Sullivan added: ADARA s goal is to help change the way destination marketing organisations are measured...." European Cities Marketing (ECM) provides its members with visitors origins data through new partnership with ADARA
"...It has used this data to build about 350 million profiles of travelers to help advertising clients with their work. ..." Airline, Hotel and Silicon Valley Heavyweights Back Startup Aiming to Fix Travel Data Hurdle

Adara, DialedIn by ChaseData, Phoneburner, Voiptime Cloud, Ricochet360, etc., all belong to a category of solutions that help Auto Dialer. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Adara empowers leading travel brands using a rich travel data co-op. People-based insights drive industry growth collaboratively.

Adara Customer wins, Customer success stories, Case studies

How efficiently Does Adara manage your Digital Marketing?

How does Adara facilitate Contract Management?

Why is Adara the best choice for Campaign Management?

How efficiently Does Adara manage your Engagement Management?

11 buyers and buying teams have used Cuspera to assess how well Adara solved their Auto Dialer needs. Cuspera uses 364 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Auto Dialer needs.

A luxury hospitality brand - Hospitality - Hospitality

Adara's real-time travel intent targeting helped a luxury hospitality brand boost direct bookings. The brand wanted more guests to book directly for properties in Cancun, Vallarta, Los Cabos, Punta C...ana, and Riviera Maya. Adara used precise targeting to reach travelers. The campaign achieved a 12X return on ad spend. This digital marketing solution increased direct bookings for the hospitality group.

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US-based hotel chain - Hospitality - Hospitality

ADARA Cortex helped a US-based hotel chain improve its meta-search campaigns. The hotel wanted to compete better with OTAs. ADARA increased click-through rates and conversions. The campaign delivered... measurable results for the hotel chain. Hospitality brands can use Cortex to boost digital marketing performance.

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Hyatt Regency Orange County - Hospitality - Hospitality

Adara helped Hyatt Regency Orange County use travel data to target families and leisure travelers. The hotel achieved a 38X ROI on prospecting campaigns. Adara's data-driven marketing improved bookin...gs. The focus was on attracting new guests. This case shows strong results for hospitality marketing.

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Visit St. Pete/Clearwater (VSPC) - Marketing And Advertising - Marketing and Advertising

Adara helped Visit St. Pete/Clearwater use its own first-party data for digital marketing. VSPC wanted to see who was booking hotels in their area. Adara's solution let them build audience identities.... This improved their campaign performance. The case shows how first-party data boosts marketing for destination organizations.

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A global travel retailer of luxury products - Retail - Retail

Adara helped a global travel luxury retailer boost brand awareness. The retailer has stores in airports and cities, offering over 750 brands. Adara used real-time travel intent data for precise audie...nce targeting. This increased the retailer's visibility among travelers. The case highlights Adara's audience targeting and travel data solutions.

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Lancaster - Hospitality - Hospitality

Adara used travel-intent data and Samba TV audiences to help Lancaster, Pennsylvania, target World Cup fans and travelers near Philadelphia and New York. The campaign ran programmatic display ads to ...boost hotel bookings during the 2026 FIFA World Cup. In ten weeks, it drove thousands of site visits, 257 observed hotel bookings, 4,563 enriched bookings, and over $2 million in revenue. The campaign continues as demand grows for the tournament.

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lightning

Peers used Adara for digital marketing and contract management

Adara Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.44/5 ★

Read Reviews (10)
Analytics

4.93/5 ★

Read Reviews (83)
Custom Reports

4.78/5 ★

Read Reviews (29)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.44/5 ★

Read Reviews (10)
Analytics

4.93/5 ★

Read Reviews (83)
Custom Reports

4.78/5 ★

Read Reviews (29)

Adara Integrations

Adara integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.56/5 ★

Read Reviews (12)
Data Export

2.73/5 ★

Read Reviews (4)

AppsFlyer

4.48 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

LiveIntent

4.14 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Adara

Overall Risk Meter

Low Medium High

Top Failure Risks for Adara

Adara News

M&A

RateGain unites Adara and Sojern under one brand

RateGain has merged Adara and Sojern into a single entity under the Sojern brand, forming a unified AI-powered platform with the world's largest travel intent data source. This strategic alignment aims to enhance predictive traveler insights and multichannel engagement, retaining Adara's workforce and expertise to maximize growth for hospitality and travel companies.

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M&A

RateGain Unifies Adara and Sojern Creating Travel Intent Data

RateGain has unified Adara and Sojern into a single entity under the Sojern brand, forming the largest source of travel intent data. This strategic move aims to enhance predictive traveler insights and multichannel engagement, leveraging combined data assets and expertise to strengthen their position in the travel technology sector.

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M&A

RateGain to Combine Sojern and Adara Under Single Brand

RateGain is merging its travel marketing tech acquisitions, Sojern and Adara, under the Sojern brand, integrating Demand Booster's ad business. This consolidation combines Adara's travel booking data with Sojern's ad platform, creating a comprehensive marketing solution for travel brands. The focus is on growth and integration, positioning Sojern as a leading digital marketing provider in the travel sector.

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Partnership

VDX.TV partners with Adara to measure the economic impact of its TV Magnify campaign for Wyoming Office of Tourism

VDX.TV partners with Adara to measure the economic impact of a campaign for the Wyoming Office of Tourism, utilizing Adara's data modeling capabilities to assess the campaign's effectiveness in driving tourism engagement.

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Adara Profile

Company Name

Adara

Company Website

https://adara.com/

HQ Location

2625 Middlefield Road #827, Palo Alto, CA 94306

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

SERIES C