AdDaptive Platform Overview

AdDaptive's platform transforms B2B advertising by leveraging offline data and transparent reporting. Businesses gain smarter advertising strategies through optimized audience targeting and insightful campaign analytics. The platform's cross-channel analytics help prove return on ad spend, ensuring effective media deployment. AdDaptive's dedicated support team enhances user success, making it a valuable tool for achieving advertising goals.

Use Cases

Customers recommend Advertisement, Account Management, Content Management, as the business use cases that they have been most satisfied with while using AdDaptive Platform .

Other use cases:

  • Engaging And Following Up
  • Lead Analytics
  • Campaign Management
  • Collaboration
  • Lead Qualification: Technographic
See all use cases See less use cases

Business Priorities

Improve Visibility and Establish Thought Leadership are the most popular business priorities that customers and associates have achieved using AdDaptive Platform .

AdDaptive Platform Use-Cases and Business Priorities: Customer Satisfaction Data

Reviews

"...Analyze customers' database and select valuable prospects with ABM system that offers proprietary bidding, audience analytics, etc...." Peer review from AdDaptive Intelligence

Peer review evidence (same sources as the product rating summary)

"...To learn more about the specific goals we ve been able to meet and exceed for our B2B digital advertising customers, check out our case study videos: Interested in joining the ranks?..." Customers - Success Stories From the Frontlines
"...this software analyze customers' database and select valuable prospects with ABM system that offers proprietary bidding, audience analytics and content management. . ...." Peer review by saeed b., administrator
"...By Laura Bakopolus Goldstone, manager of content marketing, AdDaptive Intelligence B2B thought leadership needs to be supported by sponsored content You probably engage with sponsored content several times each day and don t even realize it which means it s working as intended. ..." How native advertising amplifies content among B2B advertisers target audiences

AdDaptive Platform , belong to a category of solutions that help Account Based Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

AdDaptive's Platform offers superior accuracy and scale for B2B advertising campaigns. Meet Platform, the industry's most powerful advertising tool.

AdDaptive Platform Customer wins, Customer success stories, Case studies

What benefits does AdDaptive Platform offer for Account Management?

What makes AdDaptive Platform ideal for Engaging And Following Up?

How efficiently Does AdDaptive Platform manage your Lead Analytics?

 

A leading glass manufacturer - Manufacturing - Large

AdDaptive helped a leading glass manufacturer reach a niche audience of architects. The company used display advertising to target qualified leads. AdDaptive’s technology increased site traffic by 21...8%. The campaign delivered a high CTR of 0.19% and over 16,000 engagements. This led to new business opportunities for the manufacturer.

A B2B software company - Computer Software

AdDaptive helped a B2B software company use its ad tech solutions to drive conversions. The company wanted to reach users who had already engaged with their ads. AdDaptive delivered 12 million impres...sions and over 1,000 conversions in a two-month campaign. The process was smooth, with clear communication and ongoing optimization. All KPIs were exceeded, leading to more successful campaigns together.

An American public research, development, and manufacturing company - Medical Devices

AdDaptive’s B2B technology helped an American public research, development, and manufacturing company boost purchase intent among B2B buyers of medical equipment. The company used AdDaptive to target... lab managers and technicians worldwide. The campaign led to 69,000 conversions. AdDaptive’s data-driven approach enabled precise audience targeting. This case shows the impact of AdDaptive’s ad tech for medical device marketing.

industry-leading cloud-based tech company - Information Technology And Services

AdDaptive’s technology helped an industry-leading cloud-based tech company increase sales. The company used AdDaptive’s ad tech solutions to improve digital advertising results. The case study highli...ghts the impact of AdDaptive’s platform on sales growth. The story shows how AdDaptive can help other businesses with similar needs.

AdDaptive Platform Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.72/5 ★

Read Reviews (24)
Custom Reports

4.41/5 ★

Read Reviews (10)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.72/5 ★

Read Reviews (24)
Custom Reports

4.41/5 ★

Read Reviews (10)

Software Failure Risk Guidance

?

for AdDaptive Platform

Top Failure Risks for AdDaptive Platform

Addaptive Intelligence, Inc. News

Company

DataPoint Is Now AdDaptive Intelligence - AdDaptive Intelligence

AdDaptive Intelligence, formerly known as DataPoint Media, has rebranded to emphasize its pioneering role in adaptive intelligence technology within ad tech. This technology combines big data with human expertise to automate programmatic advertising, streamlining processes for brands and marketers.

Product

AdDaptive Intelligence Announces B2B Connected TV (CTV) and Audio Solutions to Expand Audience Reach - AdDaptive Intelligence

AdDaptive Intelligence has launched B2B-focused Connected TV (CTV) and audio advertising solutions, enhancing its account-based targeting and analytics platform. This expansion allows B2B marketers to extend precise targeting into TV-like and streaming audio environments, addressing challenges in reaching business decision-makers as third-party cookies and device IDs become limited. The move positions AdDaptive as a leader in B2B omnichannel programmatic advertising.

Product

AdDaptive Intelligence Announces B2B CTV And Audio Solutions To Expand Audience Reach - AdDaptive Intelligence

AdDaptive Intelligence has launched new B2B Connected TV (CTV) and Programmatic Audio solutions to enhance audience reach. These offerings leverage validated B2B IP data and firmographic targeting to improve brand awareness and engagement across digital channels. The solutions aim to increase ROI and provide comprehensive analytics for smarter B2B advertising strategies.

Awards

AdDaptive Named a Contender among the top B2B Advertising Solutions - AdDaptive Intelligence

AdDaptive Intelligence has been recognized as a Contender in The Forrester Wave: B2B Advertising Solutions, Q3 2022. This recognition highlights AdDaptive's strong performance in data-driven B2B advertising, account-based targeting, and analytics capabilities, positioning it among leading B2B ad-tech vendors. The acknowledgment by Forrester enhances AdDaptive's credibility and market positioning.

Addaptive Intelligence, Inc. Profile

Company Name

Addaptive Intelligence, Inc.

Company Website

//addaptive.com

HQ Location

77 Fourth Avenue, 6th Floor, Waltham, MA 02451, US

Employees

501-1000

Social

Financials

M&A