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Adobe Analytics: Reviews, Testimonials and Expert Opinions
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Top 32 Adobe Analytics Alternatives : 2025
TWIPLA
The website intelligence platform
TWIPLA (formerly Visitor Analytics) is a digital analytics platform used to get detailed statistics on visitors and watch their behavior in real-time. It helps to launch new products and acquire customers. ...
TWIPLA can be easily connected to any type of website. Its key metrics like detailed visitor overview, their path, and history, page stats, device optimization, URL campaigns stat, and much more help to understand the visitors and improve the website performance.
Its key features include statistics on website traffic, user behavior, auto-chat, feedback analytics, SEO checks, and integration into ads.
Klipfolio
Business Dashboard Software for Everyone
Klipfolio and Adobe Analytics offer robust digital analytics solutions with unique strengths. Klipfolio excels in social media and customer engagement, suited for marketing-heavy industries. Adobe Analytics is powerful in campaign management and custom reporting, ideal for large-scale data-driven environments. Both provide comprehensive support options, accommodating diverse user needs across multiple industries and company sizes, but their focus areas make them distinct in application. ...
Buildfire
Online Mobile App Building, Maintenance, and ... - BuildFire
Buildfire offers a no-coding-required app builder for iOS and Android. Professional-level apps can be created or developed using their turn-key services.
Unity Platform
real-time 3D development platform
Unity Platform is an application development software designed to help businesses create and operate real-time 3D (RT3D) content. Creators, ranging from game developers to artists, architects, automotive designers, filmmakers, and others, use Unity to make their imaginations come to life. ...
Unity’s platform provides a comprehensive set of software solutions to create, run and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices. It enables administrators to collaborate with colleagues and gain real-time insights into player behavior. Unity allows teams to prototype, test and visualize applications using WYSIWYG editor. It lets businesses integrate the system with several third-party applications including Slack, Discord and Jira.
Google Analytics
Web analytics service that provides statistics and basic analytical tools
Google Analytics is a web analytics service that provides tools and solutions to allow businesses to measure advertising ROI, and analyze data from various social networking sites and applications to make business decisions. ...
It is a web analytics service provided by Google to help companies understand how customers engage with their website, transform business through insights, drive better decisions with e-commerce and track goal and data-driven success metrics.
Google Analytics' newer generation GA4 makes life a lot easier for digital marketers and is exceptional with new features that help to track market trends and customer behavior across apps, software, and websites. This helps potential customers with products and services and increases customer retention in no time.
Key features of Google Analytics are - enhanced e-commerce, goals, and analytics intelligence. Enhanced e-commerce helps to provide insights into shopping activity; goals allow to follow the path taken by visitors in their interaction with customers, and analytics intelligence is powered by machine learning algorithms to help provide relevant insights obtained from data.
Gosquared Web Analytics
GoSquared: Award-winning Web Analytics and Live Chat software
Gosquared is a digital analytics platform. It offers real-time website analytics which help to grow business. It helps to improve digital and social presence and also enhance customer relationships. ...
Gosquared Analytics analyzes visitor behavior across sites and apps to evaluate and improve the performance of marketing and make smarter marketing decisions.
It provides intuitive dashboards that work across multiple devices to monitor all key web metrics. Data from website visitors is anonymised by default. It is GDPR compliant. It provides dail email reports with all key metrics.
New Relic
Deliver more perfect software and optimize your entire software stack
New Relic is a cloud-based platform that gives developers, engineers, operations, and management a clear view of what’s happening in today’s complex software environments. It helps to find and fix problems faster, build high-performing DevOps teams, and deliver delightful experiences for the customers. ...
It is a full-stack data analysis platform for all the software metrics, events, and logs with a connected, real-time view of all the operational data in one place to respond faster, optimize better, and build more perfect software. It also helps to instantly detect, diagnose, and resolve issues before customers notice and respond to incidents faster.
Some of its features include troubleshooting and optimizing the apps and systems in just a few clicks, Detecting, understanding, and resolving problems Faster, technical support from instrumentation to incident response, On-demand video training, and more.
Siteimprove
Optimize Your Website From a Single Platform. SEO, Accessibility, Analytics, GDPR, & more.
Siteimprove is a cloud-based software designed for small as well as growing marketing teams to help execute digital marketing strategy. The tool offers a comprehensive platform to help improve digital presence. ...
With plug-and-play integrations to leading content management systems, this product suite offers accessibility tools, SEO, web analytics, control and transparency over personal data, quality assurance for digital content, optimization of paid search, and web performance management. Also, the suite offers features like customizable dashboards, policy management, response monitoring, integrations with plugin, extensions and custom APIs, and automated reporting.
The software runs an automated check and flags any errors or inconsistencies across the webpages, providing recommendations to the teams. It has an inbuilt metric called Digital Certainty Index (DCI) which helps the organizations track the quality of their website.
AppsFlyer
Real-Time, Accurate and Reliable MOBILE DATA AND REPORTS
AppsFlyer is a SaaS mobile marketing analytics and attribution platform that intends to empower marketers to grow their business through comprehensive measurement and analytics services. It helps them build great products, create exceptional experiences, and preserve customer privacy. ...
It offers a range of modules for attribution, marketing performance analysis, cost aggregation, fraud protection, audience segmentation and much more. It provides accurate data, unmatched privacy, security and an unbiased customer-obsessed approach, enabling clients to get a holistic view of every user journey across platforms, channels, and devices.
Some of its features include customer journey mapping, attribution modeling, audience segmentation, cross-device measurement, and more. It provides reports on key metrics including ad spend, installs, customer retention, engagement, impressions, ROI and much more.
Urllo (formerly EasyRedir)
Protect connections with your audiences as your business evolves
EasyRedir is a URL redirection management that enables organizations to ensure their customers and stakeholders can easily access their online content. It is suited for marketing and IT teams of enterprises, Startups and agencies looking to manage the redirections of HTTPS links and thereby maximize SEO. ...
It features Automatic HTTPS, Analytics, Team Management, change target instantly, DNS setup, emailed reports, Redirect management, source path forwarding, query parameter forwarding, fallback redirect, grouped redirects and QR code generator.
It allows to create, change and forward URL redirects and execute on-and offline campaigns without tasking your IT team. It supports to automatically provision and renew SSL certificates. It provides powerful analytics and reporting to measure the ROI of marketing campaigns and gain insights. It offers to easily and instantly generate and download QR codes for your URL redirects.
Xamarin
Open-source mobile app platform for .NET
Xamarin support has ended. Cross-platform mobile and desktop apps can now be built with .NET.
Claris FileMaker
An application development platform to build apps
Claris FileMaker is a custom app for businesses that create, share, access, and integrate custom apps for mobile, cloud, and on-premise environments. It helps to enhance customer relationships and acquire customers. ...
FileMaker integrates a database engine with a graphical user interface (GUI) and security features, allowing users to modify the database by dragging new elements into layouts, screens, or forms. It also helps in sharing information with the team using FileMaker Cloud or FileMaker Server.
Some of the features that help in business challenges include building up the app, securely sharing information with small or large teams in real-time on any device, use the built-in template to get started quickly, and many more.
StatCounter
Statcounter - Web Analytics Made Easy
Adobe Analytics and StatCounter are both digital analytics tools with distinct functionalities, feature sets, and customer bases. Adobe Analytics excels in providing comprehensive analytics and custom reporting, catering to a broader segment of businesses from small to large enterprises across various industries. StatCounter, with its robust analytics features, primarily targets larger enterprises, focusing on growing market share and customer acquisition. Both platforms offer continuous support, but Adobe's extensive support options align well with its diverse customer base. Adobe covers a wide array of industries, while StatCounter is more prominent in marketing and advertising. ...
Google BigQuery
BigQuery: Cloud Data Warehouse | Google Cloud
Google BigQuery is a serverless, cost-effective, and multicloud data warehouse. It helps turn big data into valuable business insights efficiently.
TeleSign
TeleSign CPaaS, SMS & Phone Number Verification APIs
TeleSign is a communication platform that helps to connect and protect the business and customers from preventing fake accounts, secure customer interactions, reduce fraud in their enterprises and streamline customer engagement through developer-friendly APIs that deliver user verification, digital identity, and omnichannel communications solving unique customer challenges by bridging the business to the complex world of telecommunications. ...
Telesign helps to deliver a secure onboarding experience that builds trust without increasing user friction. Minimize risk with comprehensive fraud Prevention by plugging in mobile identity data into the internal fraud models to keep the customers and business safe. Secures account with proactive signals and establishes reliable and secure customer communication through the channel the customer's trust.
Some of its features include digital identity, phone verification and messaging API, programmable voice API, safe, simple and secure onboarding, fraud prevention, account integrity and multichannel engagement.
Woopra
woopra.com - Customer Journey Analytics for Web, Mobile, Product and Beyond
Woopra is a real-time customer analytics platform used by sales, service, and marketing teams. It is a solution that redefines how companies understand, analyze, engage, and retain their customers. It helps to enhance customer relationships and increase sales and revenue. ...
Woopra visualizes and optimizes every step of the customer journey, understands how every single touchpoint affects the customer experience to drive growth, retention, and customer success. It also engages users in real-time with built-in triggers and automation.
Mighty Networks
Grow a Community-Powered Business
Mighty Networks is a Data Analytics Software. Mighty Networks is the fastest way to create and grow a community-powered brand. Its application uses breakthrough algorithms and smart technology to build a brand by connecting most passionate fans and followers by location, topics chosen and categories defined, enabling users to bring together content, online classes, community and subscriptions all in one place for their brands. ...
Mighty Networks has the ability to process subscription or one-time payments. Businesses can easily sell memberships, online courses, or access events—across every platform.
Members are the principal identities and Mighty Networks puts those principal identities at the center of the software, empowering them to bring people together, make connections among people, and ultimately build something that becomes more valuable to everyone with every new person who joins.
Supermetrics
Supermetrics™ - Best Coverage of Your Metrics....
Adobe Analytics stands out with its advanced capabilities in social media management, analytics, and campaign management, serving large numbers of small to large enterprises and multiple industries like Marketing and Advertising. It provides comprehensive vendor support and detailed custom reports, aligning with goals like enhancing customer relationships and improving ROI. Supermetrics is favored for its strengths in advertisement and digital marketing, focusing on data export and custom reporting, with notable vendor support differentiation. Its major customer base includes larger enterprises, proving especially popular in Marketing and Advertising. Both products excel in helping businesses analyze and streamline their digital marketing efforts, but cater to different customer sizes and industry needs. ...
Clicky Web Analytics
Clicky Web Analytics
Clicky Web Analytics is a digital analytics platform which helps to monitor, analyze, and react to the web traffic in real-time. It helps to acquire customers and enhance customer relationships. ...
Clicky helps to mine data and make future business decisions based on the analysis. Its basic dashboard includes the ability to track the visitors, time per visit, bounce rate, country, and many more.
Clicky makes analytics easy, it gives the data required instantly with detailed reports, monitors individual visitors. User can view heatmaps by page, visitor, or segment, on-site analytics, uptime monitoring, and much more.
Piwik PRO
Analyze the customer journey across websites and apps
Piwik PRO is a digital analytics platform empowering organizations to analyze and streamline customer journeys. It helps to enhance customer relationships and improve internal communications. ...
Piwik PRO helps to measure, analyze, and improve the user experience at each step of the customer’s relationship with the organization. It also ensures data privacy and security along the way.
Some of the features of Piwik Pro include tracking customer behavior across the websites, mobile apps, digital products, and post-login areas, optimize products, and customer experience at every stage of the user lifecycle and better understand how employees use SharePoint portal to enhance communication and internal processes.
Google Analytics 360
Business Analytics Tools & Solutions to better understand customers
Google Analytics 360 is a business analytics tool for better understanding the customers which help to improve the website, create prioritized audience lists, and more. It helps to increase sales and revenue and enhance customer relationships. ...
Google Analytics helps to understand how people are interacting with the sites and apps and helps users to understand what is working and what is not. It provides robust reports and dashboards. It also offers built-in technical support and a global infrastructure that delivers secure, accurate data across the sites and apps. It provides connections to Google advertising and publisher tools, which marketers can use to drive real impact with the help of analytics.
Google Analytics' newer generation GA4 makes life a lot easier for digital marketers and is exceptional with new features that help to track market trends and customer behavior across apps, software, and websites. This helps potential customers with products and services and increases customer retention in no time.
Google Analytics features that help turn data into insights include analytics intelligence, reporting, data analysis and visualization, data collection and management, and more.
Mixpanel
Self-serve product analytics to convert, engage, and retain users
Mixpanel is a Conversion Rate Optimization platform used to convert, engage, and retain more users. It helps to enhance customer relationships and increase customer life time value. It gives a ...
Mixpanel behavior analytics helps to build better products and campaigns by better understanding your customers through deeply analyzing their behavior and monitoring KPIs.
Google Data Studio
Dashboarding & Data Visualization Tools - Google Data Studio
Google Data Studio, Looker Studio transforms data into customizable, easy-to-read reports and dashboards. Business insights visualizations are made simple and shareable on Google Cloud.
MonsterInsights
MonsterInsights - Best Google Analytics Plugin for WordPress
MonsterInsights a digital analytics tool is a plugin that allows to easily add, customize, and manage the Google Analytics website tracking services on the WordPress site. It helps to acquire customers and increase sales and revenue. ...
MonsterInsights makes it effortless to set up Google Analytics in WordPress, provides useful information about the visitors, right inside the WordPress dashboard, see exactly how people find and use the website, focus on the contents and get all-important store metrics in one place.
It's features includes universal website tracking across devices and campaigns, enhanced Ecommerce tracking, Google Analytics compliant with GDPR and other privacy regulations, website analytics report right inside the WordPress dashboard with actionable insights, real-time stats and many more.
AT Internet Analytics Suite
Analytics Suite 2, Solution Web Analytics d'AT Internet
AT Internet Analytics Suite is a Digital Analytics software. AT Internet Analytics Suite offers comprehensive, real-time digital analytics data for a holistic view of user behaviour across devices. ...
AT Internet Analytics Suite adapts to all companies, irrespective of vertical, activity or size, and it is suitable for all roles within business functions in the company. With this kind of flexibility, the user can extract maximum value from their data in no time.
Pentaho
Data Integration, eliminates coding and complexity, and transforms data from any source for business users
Pentaho is a Data Analytics and Integration platform for accessing, analyzing and transforming any data in any environment. Data can be accessed whether stored in flat files, relational database, Hadoop cluster, NoSQL database, analytic database, social media streams, operational stores, or in the cloud. ...
Pentaho includes both web-based components and design tools. The Web-based components are - Pentaho User Console, Analyzer, Interactive Reports, Dashboard Designer, CTools, Data Source Wizard and Data Source model editor. The Pentaho User Console provides the design environment for accessing Analyzer, and the other tools.
Pentaho Design tools consist of Data Integration, Report Designer, Aggregation Designer, Metadata editor, and Schema workbench. The Data Integration feature provides an ETL (Extraction, Transformation and Loading) Engine for accessing the right data, cleansing and storing in a common format that is accessible by users and IoT technologies.
Xcode
Xcode on the Mac App Store - apps.apple.com
Xcode on the Mac App Store allows users to read reviews, compare ratings, and view screenshots. It is available for download on macOS 14.0 or later.
Matomo
#1 Secure Open Web Analytics Platform
Matomo is a premium web analytics and conversion optimization tool designed to give the most conclusive insights with a complete range of features such as heatmaps, session recordings, goals, form analytics, eCommerce and funnels. It is designed to help businesses view and evaluate user activities and engagement. ...
Matomo provides real-time updates on the details of visitors; has goal conversion tracking to track business objectives; event tracking to identify and measure the interaction of the user with the website; and A/B testing which helps to optimize website campaigns by experimenting and running A/B tests.
Matomo features include Open source, 100% accurate data, provide guidance, customized and extended to meet every need, actionable insights and a complete picture of customers, and track personal data under privacy laws.
AdEspresso
AdEspresso - Digital Advertising Made Easy, Fast & Effective
AdEspresso simplifies digital advertising on Facebook and Instagram. A free 14-day trial is offered for fast and effective results.
GWI
On‑demand consumer research to power up marketing, strategy products, pitches
GWI provides on-demand consumer research with instant access to global consumer data. Audience insights are easily understood and readily available.
glean.info
cost-effective media monitoring & PR measurement
Glean.info offers cost-effective media monitoring and PR measurement with comprehensive news and social media coverage. It features advanced metrics and superb analytics.
