The quality of the audiences in Audiense is related to the value of the insights provided by the platform. Based on parameters such as conversions, affinities, segments, or by manual profile checking, the platform allows customers to identify audiences at a detailed level.

Audiense enables companies to identify any audience and give them insights to create more relevant and engaging campaigns. It helps in building highly targeted audiences, obtain insights from the identified, optimize the targeting of advertising campaigns, personalize the message of the campaigns according to each audience or segment and create relevant ads for target audiences.

ChannelMix provides automated data aggregation and storage, with a dedicated data warehouse for every solution, cross channel campaign tracking, data normalization and unification and built-in multi-channel attribution models for predicting media performance.

The Unify feature enables OneView that creates unified datasets for assessing marketing performance cross channel or cross campaign. The MasterView is a combination of multiple OneViews to get performance across clients or business units. The Visualize feature enables the analysed data to be viewed through visualization tools such as Tableau, Google Data Studio and more. The software also provides its own Quick-start dashboards and customizable ones on request.

Swydo helps marketing teams speed up their reporting flow. It retrieves data from multiple sources and creates professional, customizable marketing reports. Its user-friendly tool allows marketers to generate client reports combining external data sources and the digital agencies save time by creating professional-looking reports and adding more value in analyzing data and gaining actionable insights.

Swydo’s easy to use reporting and dashboarding platform with advanced features include create comprehensive, customized reports in minutes, easily manage multiple clients, keep track of the KPIs, multi-language reports and many more.

Trackmaven helps teams to come up with optimized content strategies, more thorough and effective campaign analyses, and produce comprehensive reports and share them with executive stakeholders. It can implement smart digital marketing campaigns across all digital fronts, including social media, blogs, email, news, digital advertising.

Trackmaven comes with detailed presentation of data, custom views, Instant notifications, real-time benchmarking, side-by side comparisons. It provides channel-specific metric, custom insights, real-time visibility. It offers tag and keep track, easy sharing, powerful search feature which helps you with the expertise to prove the value of social media, improve campaign performance, and more.

Kompyte also automates competitor reporting and helps marketers identify not only what their competitors are up to, but also identifies what’s working for them. Marketers then leverage these insights to improve their own product and marketing strategy.

The product aims to help companies refine and optimize their value proposition and product roadmap, improve search campaign conversion rates, and create better content by learning from competitors.

It offers configurable marketing reports and dashboards for search engine optimization (SEO), pay per click (PPC), marketing analytics, social-media performance and website backlinks. It links with their adwords, analytics, bing ads accounts using APIs and loading data into their reports. It offers deep segmentation and filtration of the data from all the ad services(Adwords, Analytics, etc).

Users can choose from various pre-built templates and dashboards, configure them to meet user needs or create custom reports. Reports include multi-channel reporting that can compare performance on sites such as Twitter, Pinterest, LinkedIn and Facebook. ReportGarden also offers white-labeling features, which allow companies to brand reports with custom colors and logos. Other features include tools to track SEO keyword rankings, campaign health monitoring, campaign alerts and more.

Adstage’s reporting and automation platform is a self-serve cross-network online advertising platform which helps to create and manage campaigns across networks as well as automate the workflow, enabling enterprises to measure the performance of Ads, gain full insight into their campaign performance and streamline campaign optimization.

AdStage includes both a global dashboard, which displays the performance of all accounts, and separate dashboards for each campaign, with visualizations of key metrics, and customizable date ranges for displayed data. Conversion metrics can be tracked with native tools, the AdStage pixel, and through Google Analytics integration. AdStage can then produce both scheduled and custom reports, with pre-built templates included, such as account group and cross-campaign reports, which can be customized by network, and can be exported in both PDF and CSV formats.

PeerSpot provides in-depth reviews, online forums, direct Q&A support and more, giving professionals the confidence to make the right decision and the happiness of reality meeting expectations. Generates detailed user reviews at scale and then leverages them to create content that drives sales. Identify and access highly targeted, qualified audiences for lead generation and high conversion rates.

It helps to access consumer opinions and quality data at a scale, speed, and level of granularity that is unsurpassed. It ensures data is transformed into actionable insights and enables customers to combine metrics from 3rd parties with Upwave data to activate audiences through key digital endpoints.

Some of its features are updated results to perpetually show the brand impact of the optimization decisions, visualizations of data that are easily exportable for inclusion in presentations and reports, target verification, customized visualizations real-time norms and more.

TapClicks provides a common platform for all Marketing Operations. It also provides a platform for viewing more than 200 marketing tools in a common marketplace, enabling comparisons for better selection.

TapClicks solutions include an automated entry tool for orders, with inventory entered into a calendar view including provision for workflow processes. Tapclicks provides a Reporting solution that enables online reports in any format and data dashboards that can be viewed or customised. It also provides analytics and a workflow management tool for completing orders, billing and ad operations.

Pathmatics’s patent-pending Path Source Technology gives a unique way to show how each impression makes the journey from the publisher to advertiser including programmatic channels. PathSource captures information in each of these parties, from publisher to advertisers, providing a complete view of the site’s advertising operations. It supports Explorer Intelligence Platform, Connect Data Feed, Custom Data Solutions.

Pathmatics Connect’s data feed powers a wide variety of systems and tools, ranging from attribution models to BI tools to CRM platforms and beyond. Pathmatics Custom digital advertising solutions vary, from a simple recurring report to an entirely custom solution. Pathmatics’s Explorer delivers the most complete and accurate picture of the digital advertising landscape by relying on two leading data sourcing technologies: crawler- and panel-based.

Segment collects user events from web & mobile apps and provides a complete data toolkit to every team in the company to make real-time decisions, accelerate growth, and personalize experiences. Standardized data collection, diagnosing data quality, block bad data at the source ensures that the data is accurate in all the tools used. It builds real-time profiles and audiences by targeting the right customer with the right message at the right time.

Adobe Target is a rule-based testing and targeting tool that makes it easier for marketers to identify the best content through a series of tests that are relatively easy to execute. Upon integration with analytics, it is used to generate reports that can be leveraged for targeted marketing offers, personalization, and UX testing. So, it helps marketers deliver truly engaging offers, experiences, and messages to the right customer base.

Adobe Target empowers organizations to analyze customer requests and preferences by leveraging insights from Adobe Analytics and is tightly integrated with many products of the Adobe Marketing Cloud. It enhances the digital experience by integrating offline data sources, such as order history, to augment visitor profiles.