Affinio Overview

Affinio’s AI-driven segmentation and visualization technology unveils hidden insights, enabling data-driven business decisions. It democratizes data science, empowering the entire workforce with actionable insights.

Use Cases

Customers recommend Engaging And Following Up, Advertisement, Segmentation And Targeting, as the business use cases that they have been most satisfied with while using Affinio.

Other use cases:

  • Social Media Analytics
  • Loyalty Management
  • Sending & Publishing Communications
  • Content Management
  • Lifetime Value Management
  • Competitive Intelligence
  • Scheduling Post To Social Media
See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Affinio.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Build Brand Awareness
  • Establish Thought Leadership
  • Launch New Products
See all business priorities See less business priorities

Affinio Use-Cases and Business Priorities: Customer Satisfaction Data

Affinio works with different mediums / channels such as Social Media. Offline. Point Of Sale etc.

Affinio's features include Personalization. and Affinio support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also Affinio analytics capabilities include Analytics, and Custom Reports.

Reviews

"...We can gain insights on lurkers and those who don't actively engage but still consumer regularly..." Peer review by Sam G., Marketing and Advertising

Affinio, OWOX, Everflow, Segment Customer Data Infrastructure, Upwave, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Affinio

Top Industries

  • Marketing and Advertising
  • Entertainment
  • Information Technology and Services

Popular in

  • Small Business
  • Enterprise
  • Mid Market

Affinio is popular in Marketing And Advertising, Entertainment, and Information Technology And Services and is widely used by Small Business, Enterprise, and Mid Market.

Affinio Customer wins, Customer success stories, Case studies

What benefits does Affinio offer for Engaging And Following Up?

What solutions does Affinio provide for Segmentation And Targeting?

What makes Affinio ideal for Social Media Analytics?

What benefits does Affinio offer for Loyalty Management?

14 buyers and buying teams have used Cuspera to assess how well Affinio solved their Marketing Data Intelligence needs. Cuspera uses 612 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Share of Voice AI - Sports And Entertainment

Audiense helped Share of Voice AI fight disinformation at the Paris 2024 Olympics. The platform gave real-time insights into social media conversations. This let them spot and respond to false storie...s fast. Audiense also powered the Sponsor Seeker Tool, which helped over 5,000 Olympians find what their fans care about and get sponsorships. The result was stronger trust, better athlete branding, and deeper audience connections.

Read more →

audiochuck - Entertainment

Audiense helped audiochuck segment their podcast audience beyond basic demographics. The platform revealed listener psychographics, behaviors, and preferences. This allowed audiochuck to create perso...nalized content and partnerships for each audience segment. Engagement and conversion rates increased. Listeners felt more connected and valued. audiochuck now uses these insights to keep growing and innovating.

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Piar - Management Consulting

Audiense helped Piar, a New York consultancy, analyze social media data to understand opposition in the food tech industry. The client faced bans and negative sentiment from detractors. Piar used Aud...iense to study detractor psychographics, demographics, and influencers. They identified key fears and arguments, separating disinformation from truth. This enabled the client to create targeted, empathetic messaging and build trust with new audience segments.

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VML - Marketing And Advertising

Audiense helped VML and Prism create a new music culture report. The challenge was that brands saw super fans as one group and missed key differences. VML used Audiense to analyze over 600,000 fans a...cross 45 artists. They found more than 200 unique fan communities. This data-driven approach gave deep insights and improved marketing targeting. The report led to new business and showed the value of detailed audience segmentation.

Read more →

Ovarian Cancer Action (OCA) - Non Profit Organization Management

Audiense helped Ovarian Cancer Action run a targeted awareness campaign for ovarian cancer in the UK. OCA used Audiense to create custom audiences, find influencers, and track campaign engagement on ...Twitter. The campaign reached 1 in 6 women in the UK, grew OCA’s Twitter audience by 50%, and delivered 5 million views and 11 million impressions. The launch post had 188,000 interactions, making it OCA’s most engaged post ever. OCA received as many mentions in four days as it did in all of 2021.

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WWF (World Wildlife Fund) - Non Profit Organization Management

Audiense helped WWF run their Nature Positive campaign. WWF needed to reach new audiences and explain new ideas about nature. They used Audiense to find the right people and build lists. They worked ...with other NGOs and influencers. The campaign made the #NaturePositive hashtag grow by over 400% in one year. WWF's advocacy channel gained over 10,000 followers from these efforts.

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Frequently Asked Questions(FAQ)

for Affinio

What is Affinio?

Affinio is an augmented analytics platform that reveals hidden insights at scale. Its AI-based segmentation and visualization technology rapidly discover unique insights that power business decisions that win. It helps to enter into new markets and improve brand engagement.

Affinio focused on helping customers realize the value of their data infrastructure investment. It also aims to democratize data science putting insights into the hands of the entire workforce.

Some of its features include discovering affinities hidden within the data that power new revenue opportunities, one-to-one understanding of the customers so they get exactly what’s needed, and insights to activation in a provisioned and compliant manner for the entire organization.

What is Affinio used for?

Affinio is a Marketing Data Intelligence Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Engaging And Following Up, Advertisement and Segmentation And Targeting .

Who uses Affinio?

Affinio is used by Marketing And Advertising, Entertainment and Information Technology And Services among other industries.

What are Affinio alternatives?

OWOX, Everflow, Segment Customer Data Infrastructure and Upwave are popular alternatives for Affinio.

Where is Affinio located?

Affinio is headquartered at 81 Rivington Street, London EC2A 3AY, United Kingdom.
lightning

Peers used Affinio for engaging and following up and advertisement

Affinio Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.48/5 ★

Read Reviews (23)
Analytics

4.50/5 ★

Read Reviews (165)
Custom Reports

4.07/5 ★

Read Reviews (117)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.48/5 ★

Read Reviews (23)
Analytics

4.50/5 ★

Read Reviews (165)
Custom Reports

4.07/5 ★

Read Reviews (117)

Software Failure Risk Guidance

?

for Affinio

Overall Risk Meter

Low Medium High

Top Failure Risks for Affinio

Audiense Limited News

Product

Audiense Launches MCP Connectors: Bringing Audience Intelligence into your AI Workflow - Toronto Star

Audiense has launched MCP Connectors, integrating audience intelligence into AI tools like Claude and ChatGPT. These connectors enable seamless interaction with audience data, allowing marketing and strategy teams to generate insights and strategies without coding. This innovation enhances workflow efficiency and supports real-time audience engagement, reflecting Audiense's commitment to advancing audience intelligence in the AI ecosystem.

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Product

Audiense Launches MCP Connectors : Bringing Audience Intelligence into your AI Workflow

Audiense has launched MCP connectors, integrating audience intelligence with AI tools like Claude and ChatGPT. These connectors enable seamless, real-time interaction with audience data across Audiense's products, enhancing marketing and strategy workflows without coding. This innovation supports marketers, analysts, strategists, and creative teams in developing strategies, testing hypotheses, and generating content.

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M&A

Buxton Takes Next Step in Revolutionizing Consumer Insights with Acquisition of Audiense

Buxton has acquired Audiense to enhance its consumer insights capabilities.

Read more →

Audiense Limited Profile

Company Name

Audiense Limited

Company Website

https://audiense.com/

Year Founded

2011

HQ Location

81 Rivington Street, London EC2A 3AY, United Kingdom

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

PRIVATE