Affinio Overview

Affinio’s AI-driven segmentation and visualization technology unveils hidden insights, enabling data-driven business decisions. It democratizes data science, empowering the entire workforce with actionable insights.

Use Cases

Customers recommend Engaging And Following Up, Advertisement, Segmentation And Targeting, as the business use cases that they have been most satisfied with while using Affinio.

Other use cases:

  • Social Media Analytics
  • Loyalty Management
  • Sending & Publishing Communications
  • Content Management
  • Lifetime Value Management
  • Competitive Intelligence
  • Scheduling Post To Social Media
See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Affinio.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Build Brand Awareness
  • Establish Thought Leadership
  • Launch New Products
See all business priorities See less business priorities

Affinio Use-Cases and Business Priorities: Customer Satisfaction Data

Affinio works with different mediums / channels such as Social Media. Offline. Point Of Sale etc.

Affinio's features include Personalization. and Affinio support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also Affinio analytics capabilities include Analytics, and Custom Reports.

Reviews

"...We can gain insights on lurkers and those who don't actively engage but still consumer regularly..." Peer review by Sam G., Marketing and Advertising

Affinio, OWOX, Everflow, Segment Customer Data Infrastructure, Upwave, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Affinio

Top Industries

  • Marketing and Advertising
  • Entertainment
  • Information Technology and Services

Popular in

  • Small Business
  • Enterprise
  • Mid Market

Affinio is popular in Marketing And Advertising, Entertainment, and Information Technology And Services and is widely used by Small Business, Enterprise, and Mid Market.

Comprehensive Insights on Affinio Use Cases

What solutions does Affinio provide for Engaging And Following Up?

How efficiently Does Affinio manage your Segmentation And Targeting?

Why is Affinio the best choice for Social Media Analytics?

What benefits does Affinio offer for Loyalty Management?

28+ more Business Use Cases

14 buyers and buying teams have used Cuspera to assess how well Affinio solved their Marketing Data Intelligence needs. Cuspera uses 612 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Case Studies

Entertainment

CASE STUDY audiochuck

Audiense helped audiochuck segment their podcast audience beyond basic demographics. The platform revealed listener psychographics, behaviors, and preferences. This allowed audiochuck to create perso...nalized content and partnerships for each audience segment. Engagement and conversion rates increased. Listeners felt more connected and valued. audiochuck now uses these insights to keep growing and innovating.

Read more →

CASE STUDY Share of Voice AI

Audiense helped Share of Voice AI fight disinformation at the Paris 2024 Olympics. The platform gave real-time insights into social media conversations. This let them spot and respond to false storie...s fast. Audiense also powered the Sponsor Seeker Tool, which helped over 5,000 Olympians find what their fans care about and get sponsorships. The result was stronger trust, better athlete branding, and deeper audience connections.

Read more →
Marketing and Advertising

CASE STUDY Ideagoras

Audiense Insight helped Ideagoras, a social media agency, support a leading medical technology brand's portable ultrasound division. The challenge was to reach a diverse audience after new technology... changed the diagnostic imaging market. Ideagoras used audience intelligence to build accurate buyer personas and analyze conversations about POCUS. This gave commercial teams valuable insights and helped shape a client-first strategy. The results included better understanding of the market, improved communication, and actionable decisions for the brand's social strategy.

Read more →
Banking

CASE STUDY Banco Pichincha

Audiense Connect helped Banco Pichincha improve campaign engagement. The bank used Audience Manager to create custom audiences for their sports sponsorship trivia campaigns. This targeted approach in...creased trivia participation by 10 times. They generated over 12 million impressions and 228,732 tweet engagements at a low cost. Strategic segmentation grew unique users from 366 to 3,291 in less than a year.

Read more →
Management Consulting

CASE STUDY Piar

Audiense helped Piar, a New York consultancy, analyze social media data to understand opposition in the food tech industry. The client faced bans and negative sentiment from detractors. Piar used Aud...iense to study detractor psychographics, demographics, and influencers. They identified key fears and arguments, separating disinformation from truth. This enabled the client to create targeted, empathetic messaging and build trust with new audience segments.

Read more →
Marketing and Advertising

CASE STUDY VML

Audiense helped VML and Prism create a new music culture report. The challenge was that brands saw super fans as one group and missed key differences. VML used Audiense to analyze over 600,000 fans a...cross 45 artists. They found more than 200 unique fan communities. This data-driven approach gave deep insights and improved marketing targeting. The report led to new business and showed the value of detailed audience segmentation.

Read more →

Frequently Asked Questions(FAQ)

for Affinio

What is Affinio?

Affinio is an augmented analytics platform that reveals hidden insights at scale. Its AI-based segmentation and visualization technology rapidly discover unique insights that power business decisions that win. It helps to enter into new markets and improve brand engagement.

Affinio focused on helping customers realize the value of their data infrastructure investment. It also aims to democratize data science putting insights into the hands of the entire workforce.

Some of its features include discovering affinities hidden within the data that power new revenue opportunities, one-to-one understanding of the customers so they get exactly what’s needed, and insights to activation in a provisioned and compliant manner for the entire organization.

What is Affinio used for?

Affinio is a Marketing Data Intelligence Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Engaging And Following Up, Advertisement and Segmentation And Targeting .

Who uses Affinio?

Affinio is used by Marketing And Advertising, Entertainment and Information Technology And Services among other industries.

What are Affinio alternatives?

OWOX, Everflow, Segment Customer Data Infrastructure and Upwave are popular alternatives for Affinio.

Where is Affinio located?

Affinio is headquartered at 81 Rivington Street, London EC2A 3AY, United Kingdom.
lightning

Peers used Affinio for engaging and following up and advertisement

Affinio Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.48/5 ★

Read Reviews (23)
Analytics

4.50/5 ★

Read Reviews (165)
Custom Reports

4.07/5 ★

Read Reviews (117)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.48/5 ★

Read Reviews (23)
Analytics

4.50/5 ★

Read Reviews (165)
Custom Reports

4.07/5 ★

Read Reviews (117)

Software Failure Risk Guidance

?

for Affinio

Overall Risk Meter

Low Medium High

Top Failure Risks for Affinio

Audiense Limited News

M&A

Buxton Takes Next Step in Revolutionizing Consumer Insights with Acquisition of Audiense

Buxton has acquired Audiense to enhance its consumer insights capabilities.

Read more →

Audiense Limited Profile

Company Name

Audiense Limited

Company Website

https://audiense.com/

Year Founded

2011

HQ Location

81 Rivington Street, London EC2A 3AY, United Kingdom

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

PRIVATE