Affinio: Product updates, Customer stories, and Insights | 2026 Cuspera

Audiense helped Convosphere, a global insights agency, find micro-influencers for a CBD e-commerce platform. The challenge was strict U.K. advertising rules for CBD products. Convosphere used Audiens...e to identify influencers by interest, location, and social media presence. They shortlisted 300 potential influencers and checked for authenticity and influence. This process helped the client engage the right micro-influencers and promote their CBD products despite advertising restrictions.
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Soprism by Audiense helped CALM boost conversions by 746% through Meta ads. CALM struggled to activate audience insights and reach people in crisis. With Soprism, they created clear, easy-to-use segm...ents for Meta campaigns. This led to a 203% increase in site users and full integration of Soprism in all Meta campaigns. CALM now reaches more people who need life-saving support.
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Audiense helped Tecmart, a LATAM technology marketplace, offer better social intelligence and analytics tools to agencies. Tecmart used Audiense to deliver fast psychographic insights, helping client...s gain a competitive edge. The platform enabled Tecmart to segment audiences for more personalized content and strategy. Tecmart became an exclusive reseller, earning commission and increasing client satisfaction. Audiense expanded its presence in the Latin American market through this partnership.
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Audiense Insights helped PUMA find local micro-influencers for their running campaigns. PUMA used segmentation and monitoring to identify influencers with engagement rates 24 times higher than their ...own accounts. The campaign tracked over 10,000 unique hashtag uses and reached more than 80 countries. Audiense data also revealed PUMA missed peak posting times by over two hours in some markets. This improved influencer marketing and campaign targeting for PUMA.
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Audiense helped Share of Voice AI fight disinformation at the Paris 2024 Olympics. The platform gave real-time insights into social media conversations. This let them spot and respond to false storie...s fast. Audiense also powered the Sponsor Seeker Tool, which helped over 5,000 Olympians find what their fans care about and get sponsorships. The result was stronger trust, better athlete branding, and deeper audience connections.
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Audiense helped HaveYouHeard find 66,099 unique influencers for DHL Africa's 2015 Rugby World Cup campaign. The platform's filtering and targeting tools identified both macro and micro influencers ac...ross 45 African countries. The #AfricaAsOne campaign reached 1.2 billion users and generated an ad value of £12,112,867. Engagement soared with over 330,000 retweets. Audiense enabled large-scale audience engagement and boosted DHL's social presence.
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