Customer stories

Product Business Settings

Affinio is popular in Marketing And Advertising, Entertainment, and Information Technology And Services industries and is widely used by Small Business, Enterprise, and Mid Market.

Affinio Product Overview

Affinio’s AI-driven segmentation and visualization technology unveils hidden insights, enabling data-driven business decisions. It democratizes data science, empowering the entire workforce with actionable insights.

How satisfied the customers are with Affinio use-cases

Reviews

"...Run reports based on social following, shared content links, or topical search of social platforms...." Peer review by Alexandra W., Marketing and Advertising

Affinio Customer Insights, Testimonials and Case Studies

What benefits does Affinio offer for Engaging And Following Up?

What benefits does Affinio offer for Segmentation And Targeting?

What benefits does Affinio offer for Social Media Analytics?

What benefits does Affinio offer for Loyalty Management?

What is Affinio?

Affinio is an augmented analytics platform that reveals hidden insights at scale. Its AI-based segmentation and visualization technology rapidly discover unique insights that power business decisions that win. It helps to enter into new markets and improve brand engagement.

Affinio focused on helping customers realize the value of their data infrastructure investment. It also aims to democratize data science putting insights into the hands of the entire workforce.

Some of its features include discovering affinities hidden within the data that power new revenue opportunities, one-to-one understanding of the customers so they get exactly what’s needed, and insights to activation in a provisioned and compliant manner for the entire organization.

What is Affinio used for?

Affinio is a Marketing Data Intelligence Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Engaging And Following Up, Advertisement and Segmentation And Targeting .

Who uses Affinio?

Affinio is used by Marketing And Advertising, Entertainment and Information Technology And Services among other industries.

What are Affinio alternatives?

OWOX, Everflow, Segment Customer Data Infrastructure and Upwave are popular alternatives for Affinio.

Where is Affinio located?

Affinio is headquartered at 81 Rivington Street, London EC2A 3AY, United Kingdom.

14 buyers and buying teams have used Cuspera to assess how well Affinio solved their Marketing Data Intelligence needs. Cuspera uses 612 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Convosphere - Marketing And Advertising

Audiense helped Convosphere, a global insights agency, find micro-influencers for a CBD e-commerce platform. The challenge was strict U.K. advertising rules for CBD products. Convosphere used Audiens...e to identify influencers by interest, location, and social media presence. They shortlisted 300 potential influencers and checked for authenticity and influence. This process helped the client engage the right micro-influencers and promote their CBD products despite advertising restrictions.

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CALM (Campaign Against Living Miserably) - Non Profit Organization Management

Soprism by Audiense helped CALM boost conversions by 746% through Meta ads. CALM struggled to activate audience insights and reach people in crisis. With Soprism, they created clear, easy-to-use segm...ents for Meta campaigns. This led to a 203% increase in site users and full integration of Soprism in all Meta campaigns. CALM now reaches more people who need life-saving support.

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Tecmart - Information Technology And Services

Audiense helped Tecmart, a LATAM technology marketplace, offer better social intelligence and analytics tools to agencies. Tecmart used Audiense to deliver fast psychographic insights, helping client...s gain a competitive edge. The platform enabled Tecmart to segment audiences for more personalized content and strategy. Tecmart became an exclusive reseller, earning commission and increasing client satisfaction. Audiense expanded its presence in the Latin American market through this partnership.

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PUMA - Apparel & Fashion

Audiense Insights helped PUMA find local micro-influencers for their running campaigns. PUMA used segmentation and monitoring to identify influencers with engagement rates 24 times higher than their ...own accounts. The campaign tracked over 10,000 unique hashtag uses and reached more than 80 countries. Audiense data also revealed PUMA missed peak posting times by over two hours in some markets. This improved influencer marketing and campaign targeting for PUMA.

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Share of Voice AI - Sports And Entertainment

Audiense helped Share of Voice AI fight disinformation at the Paris 2024 Olympics. The platform gave real-time insights into social media conversations. This let them spot and respond to false storie...s fast. Audiense also powered the Sponsor Seeker Tool, which helped over 5,000 Olympians find what their fans care about and get sponsorships. The result was stronger trust, better athlete branding, and deeper audience connections.

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HaveYouHeard - Marketing And Advertising - Medium

Audiense helped HaveYouHeard find 66,099 unique influencers for DHL Africa's 2015 Rugby World Cup campaign. The platform's filtering and targeting tools identified both macro and micro influencers ac...ross 45 African countries. The #AfricaAsOne campaign reached 1.2 billion users and generated an ad value of £12,112,867. Engagement soared with over 330,000 retweets. Audiense enabled large-scale audience engagement and boosted DHL's social presence.

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lightning

Peers used Affinio for engaging and following up and advertisement

Affinio Features

  • Low
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FEATURE RATINGS AND REVIEWS
AI Powered

4.48/5

Read Reviews (23)
Analytics

4.50/5

Read Reviews (165)
Custom Reports

4.07/5

Read Reviews (117)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.48/5

Read Reviews (23)
Analytics

4.50/5

Read Reviews (165)
Custom Reports

4.07/5

Read Reviews (117)

Software Failure Risk Guidance

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for Affinio

Overall Risk Meter

Low Medium High

Top Failure Risks for Affinio

Audiense Limited News

Product
 

Audiense Launches MCP Connectors: Bringing Audience Intelligence into your AI Workflow - Toronto Star

Audiense has launched MCP Connectors, integrating audience intelligence into AI tools like Claude and ChatGPT. These connectors enable seamless interaction with audience data, allowing marketing and strategy teams to generate insights and strategies without coding. This innovation enhances workflow efficiency and supports real-time audience engagement, reflecting Audiense's commitment to advancing audience intelligence in the AI ecosystem.

Product
 

Audiense Launches MCP Connectors : Bringing Audience Intelligence into your AI Workflow

Audiense has launched MCP connectors, integrating audience intelligence with AI tools like Claude and ChatGPT. These connectors enable seamless, real-time interaction with audience data across Audiense's products, enhancing marketing and strategy workflows without coding. This innovation supports marketers, analysts, strategists, and creative teams in developing strategies, testing hypotheses, and generating content.

M&A
 

Buxton Takes Next Step in Revolutionizing Consumer Insights with Acquisition of Audiense

Buxton has acquired Audiense to enhance its consumer insights capabilities.

Audiense Limited Profile

Company Name

Audiense Limited

Company Website

https://audiense.com/

Year Founded

2011

HQ Location

81 Rivington Street, London EC2A 3AY, United Kingdom

Employees

101-250

Social

Financials

PRIVATE