Alliant: Use-Cases, Insights and Reviews | 2026 Cuspera

Alliant used Neutronian certified audience segments to test data quality in advertising. Causal IQ ran campaigns comparing Alliant's certified segments to non-certified third-party segments. The test... showed Alliant segments delivered lower conversion costs and higher video engagement rates. Alliant proved that certified, high-quality data improves campaign performance for advertisers. This case highlights the value of data quality in marketing and advertising.
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Alliant helped a major life insurance company test digital display ads with direct mail. The company wanted to see if adding digital ads would improve their acquisition program. Alliant split the aud...ience into two groups: one got both direct mail and digital ads, the other got only mail. The group with both channels saw a 7% higher response rate and 14% more internet orders. Cost per converted policy was slightly lower for the test group.
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Alliant's optimization model helped a high-end bedding marketer improve direct mail ROI by 30%. The retailer struggled to convert leads due to a complex order process. Alliant used consumer transacti...onal, demographic, and lifestyle data to build a custom model. The model identified profitable prospects and suppressed poor performers. This targeted approach increased campaign efficiency and direct mail performance.
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Alliant's DataHub helped a leading food & beverage home delivery brand respond to COVID-19 challenges. The brand used multichannel optimization, targeting audiences in both direct mail and Facebook. ...Alliant built six custom look-alike models to boost customer acquisition. The strategy led to over 20% efficiency in customer acquisition cost and a big increase in annual mail volume. Direct mail and social media worked together to grow home delivery orders.
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Alliant helped a magazine publisher turn online leads into magazine subscriptions using a custom predictive model. The model identified that 65% of web registrants would subscribe, which is above ave...rage. Nearly 3,000 top prospects and 80,000 additional profitable names were found for direct mail. The cost per order dropped by 63%. This cross-channel marketing solution created new revenue and reduced costs for the publisher.
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Alliant helped a high-tech consumer electronics brand boost its summer catalog campaign. The brand wanted to find more qualified households for new customer acquisition. Alliant built custom look-ali...ke models using first-party and transactional data. They focused on seasonal buyers and refined the audience to target high-propensity prospects. The campaign achieved a 12% lift in performance and a 112 index for contribution per order.
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