Appodeal Platform: Product updates, Customer stories, and Insights | 2026 Cuspera

Appodeal helped NewPubCo boost long-term LTV by disabling an aggressive ad network. After the change, eARPU increased by 10% and eROAS rose by 35% on day 365. User acquisition campaigns saw a 4x prof...it and a 50% CTR. The new ad strategy improved retention and reduced user churn. Appodeal's growth platform enabled better ad monetization and user experience.
Show More..

Appodeal helped NewPubCo improve their mobile game Join Blocks. NewPubCo faced low install growth and falling retention after increasing ad spend. Appodeal analyzed and optimized their user acquisiti...on campaigns. They created over 30 new campaigns and tested different ads and audiences. As a result, Join Blocks saw 5.5 times more installs, a 200% forecasted eROAS on Day 365, and a 25% increase in Day 7 retention.
Show More..

Appodeal Growth Platform helped NewPubCo boost their Dominoes app. The challenge was slow growth and low ad revenue. Appodeal improved monetization with A/B testing and business intelligence tools. T...hey increased ad income by 430% and installs by 220%. Ad ARPU rose by 20% and Ad LTV by 25%. User acquisition strategies brought in high-value users and 400k+ installs from a single ad in Mexico.
Show More..

Appodeal helped Ilia Artemov, creator of Business Empire: Richman, grow his mobile game business. Before Appodeal, daily revenue was under $1k, installs were under 5k, ARPU on day 7 was $0.05, and re...tention on day 7 was 15%. Appodeal's Accelerator Program improved user acquisition and monetization. After 6 months, daily revenue rose to over $15k, installs reached 300k, ARPU on day 7 hit $1.05, and retention on day 7 increased to 25%. The partnership enabled strong growth and better player engagement.
Show More..

Appodeal helped NewPubCo grow their Word Maker app. The challenge was high CPI and low eROAS in user acquisition campaigns. Appodeal used A/B testing, improved ad creatives, and added AppGrowth as an... ad network. They increased installs by 20 times in 3 months. They tripled eROAS and cut CPI in half. Word Maker reached the Top 3 in the Word Games category.
Show More..

Appodeal SDK 3.3+ helped FozerGames boost their mobile game revenue. The challenge was an old SDK that limited ad revenue and user growth. After upgrading to Appodeal SDK 3.3+ and running an A/B test..., FozerGames saw a 60% increase in daily active users, 2.25 times more ad revenue, and a 420% rise in ARPDAU in just two weeks. The new SDK gave better ad placements and higher earnings per user.
Show More..