Appodeal Platform Overview

Appodeal enhances mobile app and game profitability through its comprehensive ad mediation platform. It empowers developers with tools to manage and optimize ad revenue streams effectively. By connecting with a global network of partners, Appodeal ensures access to diverse demand sources, maximizing fill rates and eCPM. This platform supports strategic decision-making with insights from its quarterly mobile eCPM reports. Appodeal's unique features cater to both new and established developers, offering guidance on user acquisition and monetization strategies. The inclusion of educational resources like the Appodeal Academy underscores its commitment to developer success.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Helpdesk Management, as the business use cases that they have been most satisfied with while using Appodeal Platform.

Other use cases:

  • Engaging And Following Up
  • Media Buying
  • Lead Analytics
  • Discount Management
  • Promotion Management
  • Community Building
  • Generation Of New Leads
See all use cases See less use cases

Business Priorities

Increase Customer Life Time Value and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Appodeal Platform.

Other priorities:

  • Improve Visibility
  • Enhance Customer Relationships
  • Improve Efficiency
  • Launch New Products
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve ROI
See all business priorities See less business priorities

Appodeal Platform Use-Cases and Business Priorities: Customer Satisfaction Data

Appodeal Platform works with different mediums / channels such as Video. Games. Mobile etc.

Appodeal Platform's features include Gamification, Rewards, and Dashboard. and Appodeal Platform support capabilities include 24/7 Support, Chat Support, Email Support, etc. also Appodeal Platform analytics capabilities include Analytics, and Custom Reports.

Reviews

"I wanted to create an interactive business simulation mobile game, offering players a unique mix of strategy, investment, and human gameplay. But the path to success was more than just creating a great app. For me, it was about finding the right par...tner to help monetize and scale my game. Appodeal's Accelerator Program came as a godsend." - Ilia A

Peer review evidence (same sources as the product rating summary)

"...The introduction of ads did not prevent the game from growing almost X2 over the past year...." Success of JagPlay card apps with Appodeal Appodeal
"...Just like Appodeal did in making ad mediation mainstream, it is our goal with BidMachine to make programmatic demands more widely accessible to publishers. ..." Q&A with Appodeal: Leading App Monetization Platform
"...Super responsive and helpful tech support...." Peer review by Alex D, Software Engineer

Appodeal Platform, Broadstreet, AdButler, Epom Apps, Kevel, etc., all belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Appodeal-platform helps indie developers and publishers turn mobile games and apps into top-earning hits. It offers accelerator, monetization, user acquisition, analytics, and app intelligence services.

Popular Business Setting

for Appodeal Platform

Top Industries

  • Entertainment
  • Construction
  • Information Technology and Services

Popular in

  • Small Business
  • Large Enterprise

Appodeal Platform is popular in Entertainment, Construction, and Information Technology And Services and is widely used by Small Business, and Large Enterprise,

Appodeal Platform Customer wins, Customer success stories, Case studies

What Are the key features of Appodeal Platform for Sending & Publishing Communications?

How can Appodeal Platform optimize your Engaging And Following Up Workflow?

What makes Appodeal Platform ideal for Media Buying?

47 buyers and buying teams have used Cuspera to assess how well Appodeal Platform solved their Publisher Ad Management needs. Cuspera uses 598 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.

CUSTOMERS TESTIMONIALS
Appodeal Platform testimonial

Ilia A

creator

Business Empire: Richman

I wanted to create an interactive business simulation mobile game, offering players a unique mix of strategy, investment, and human gameplay. But the path to success was more than just creating a great app. For me, it was about finding the right partner to help monetize and scale my game. Appodeal'...s Accelerator Program came as a godsend.

Testimonial By Ilia A
Appodeal Platform testimonial

Elena S

Appodeal trusted ASO Expert

Water Sort Puzzle

Some apps may successfully display the prompt early in the user's journey, while others may benefit from showing it later or after an impactful event. Experimenting with different placements can help determine the most effective location for prompting players to rate the app. Testimonial By Elena S
Appodeal Platform testimonial

Kamil J

CRO

Listonic

We rely a lot on Appodeal insights. Recently, we got +35% ARPDAU of banner ads, only by tuning one parameter. We reinvested the extra profits in our UA Campaigns, and kept track of everything from the Appodeal Dashboard Testimonial By Kamil J
CUSTOMERS TESTIMONIALS
Appodeal Platform testimonial

Ilia A

creator

Business Empire: Richman

I wanted to create an interactive business simulation mobile game, offering players a unique mix of strategy, investment, and human gameplay. But the path to success was more than just creating a great app. For me, it was about finding the right partner to help monetize and scale my game. Appodeal'...s Accelerator Program came as a godsend.

Testimonial By Ilia A
Appodeal Platform testimonial

Elena S

Appodeal trusted ASO Expert

Water Sort Puzzle

Some apps may successfully display the prompt early in the user's journey, while others may benefit from showing it later or after an impactful event. Experimenting with different placements can help determine the most effective location for prompting players to rate the app. Testimonial By Elena S
Appodeal Platform testimonial

Kamil J

CRO

Listonic

We rely a lot on Appodeal insights. Recently, we got +35% ARPDAU of banner ads, only by tuning one parameter. We reinvested the extra profits in our UA Campaigns, and kept track of everything from the Appodeal Dashboard Testimonial By Kamil J
 

Listonic - Consumer Services - Consumer Services

Appodeal helped Listonic, a shopping list app, boost ARPDAU by 35% in one month. The Appodeal team found that adjusting the banner ad refresh rate was the key. After tuning this single parameter, imp...ressions per user doubled. Listonic quickly recovered from a sharp drop in ad revenue. The extra income was reinvested into user acquisition campaigns, driving further growth.

 

Business Empire: RichMan (by Ilia Artemov) - Entertainment - Entertainment

Appodeal's Accelerator Program helped Business Empire: RichMan boost organic reach by 250% in 175 countries. The team used in-game promotional events and festive updates to drive engagement. The game... was featured 150+ times on Google Play in three months. Conversion rates rose from 0.2% to 0.35%, peaking at 0.4%. These changes led to strong growth and higher revenue for the mobile game.

 

NewPubCo - Entertainment - Entertainment

Appodeal helped NewPubCo improve their mobile game monetization. They disabled an aggressive ad network that was hurting user retention. After this change, eROAS on day 365 increased by 35%. eARPU on... day 365 went up by 10%. User acquisition campaigns became four times more profitable. The game kept more users and grew in the charts.

 

Loppi Poppi - Entertainment - Entertainment

Appodeal helped Loppi Poppi grow from a two-person team to a studio with millions of players. Using Appodeal’s ad monetization and dashboard, Loppi Poppi launched Dominoes and Number Clash, reaching ...over 32 million installs and $9 million in annual revenue. The dashboard let them segment audiences, forecast key metrics, and optimize ad strategies. Appodeal’s tools enabled fast experimentation and data-driven decisions. Loppi Poppi credits Appodeal for supporting their growth and creative freedom.

 

NewPubCo - Entertainment - Entertainment

Appodeal helped NewPubCo boost Spades: Classic Card Game’s conversion rate to 40% by aligning ASO with a new gangster-themed branding. The team ran eight weeks of A/B tests on icons, screenshots, and... short descriptions. The winning creative choices increased conversion rates by up to 30% over alternatives. In the US, CVR rose from 22% to 40% in three months. These changes improved organic growth and reduced reliance on paid ads.

 

Business Empire: RichMan (Ilya Artemov) - Entertainment - Entertainment

Appodeal helped Business Empire: RichMan boost user acquisition with creative ad campaigns. In nine months, the game gained 1.3 million new installs and achieved over 110 eROAS D365. Appodeal's strat...egy included A/B testing, automated UA, and expert collaboration. The result was a 70% improvement in CPI compared to the industry average. These efforts drove strong growth and higher retention for the mobile game.

Appodeal onboarding: AdMob Sync

Video Thumbnail

Frequently Asked Questions(FAQ)

for Appodeal Platform

What is Appodeal Platform used for?

Appodeal Platform is a Publisher Ad Management Software mainly used by its customers to Increase Customer Life Time Value and Increase Sales & Revenue by Advertisement, Sending & Publishing Communications and Helpdesk Management .

What are the top features of Appodeal Platform?

Gamification, Rewards and Dashboard are some of the top features of Appodeal Platform.

Who uses Appodeal Platform?

Appodeal Platform is used by Entertainment, Construction and Information Technology And Services among other industries.

What are Appodeal Platform alternatives?

Broadstreet, AdButler, Epom Apps and Kevel are popular alternatives for Appodeal Platform.

Where is Appodeal Platform located?

Appodeal Platform is headquartered at San Francisco, CA 94105, US.
lightning

Peers used Appodeal Platform for advertisement and sending & publishing communications

Appodeal Platform Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.32/5 ★

Read Reviews (57)
Custom Reports

3.99/5 ★

Read Reviews (35)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.32/5 ★

Read Reviews (57)
Custom Reports

3.99/5 ★

Read Reviews (35)

Software Failure Risk Guidance

?

for Appodeal Platform

Overall Risk Meter

Low Medium High

Top Failure Risks for Appodeal Platform

Appodeal, Inc. Profile

Company Name

Appodeal, Inc.

Company Website

https://appodeal.com/

HQ Location

San Francisco, CA 94105, US

Employees

51-100

Social

Financials

SEED