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AppsFlyer: Reviews, Testimonials and Expert Opinions
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Top 13 AppsFlyer Alternatives
Adjust
The Mobile Measurement Company | Adjust
Adjust is an attribution modeling and mobile marketing solution used by marketing agencies and mobile app marketers. It is a mobile attribution platform that has the ability to track marketing channels and attribute customers to the sources they come from. ...
Adjust provides a great feature which lets marketing agencies organize customers or audiences into segments. It supports creation of detailed audience segments; engagement with their customers better, run retargeting campaigns, and discover new app users.
The platform also offers a fraud prevention suite which helps users avoid attributing fake traffic to paid marketing channels, as well as paying for fake installs.
Kochava
Mobile Attribution Platform & Mobile App Analytics
Kochava is the leading mobile data attribution platform that gives customers access to powerful measurement features and global coverage with thousands of network and publishers integrations It ...
Kochava enables people-based marketers to establish and enrich user identities, segment and activate audiences, and measure and optimize their campaigns across all connected devices.
Adobe Marketo Measure (formerly Bizible)
To Prove and improve your marketing impact
Adobe Marketo Measure enables B2B’s to track, connect and credit marketing efforts to revenue generation. It is suited for any businesses who are looking to optimize marketing channel mix for Revenue generation and ROI. ...
This software unifies behavioral and Ad data with sales outcomes and machine learning as to make the right marketing decisions. It features Multi-touch Attribution, Account-based measurement, Custom Attribution Modeling, Full Funnel insights, Events & conferences tracking and Ad network integration.
It provides data and insights to make smart, data-driven decisions that power revenue growth. It brings predictive account-based marketing(ABM) Analytics built from behavioral data with lead-to-account mapping and data science, to engage predictive accounts and effectively prioritize time and budgets.
LiveRamp
Enterprise Data Connectivity Platform and Identity Solutions
LiveRamp is a data connectivity platform that enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes. It is fully interoperable and neutral infrastructure delivers end-to-end addressability for the world’s top brands, agencies, and publishers. ...
LiveRamp helps connect customer data to media platforms and marketing applications in order to better leverage data assets. It connects people, devices, and data across the physical and digital worlds, thereby enabling organizations to leverage the power of data and identity solutions to deliver innovative products and create exceptional experiences.
Attribution
Drive growth with unified marketing data, intelligent insights and smart automation
Attribution is an advanced multi-touch attribution company that empowers every marketer with the data to convert more buyers and maximize ROI. With a patent pending approach, Attribution delivers the most complete performance visibility with unmatched usability. Its funnel conversion and revenue tracking software offers marketers a dashboard snapshot of campaigns, advertising costs and ROI. ...
Attribution is designed to calculate true ROI or return on ad spend (ROAS), It collects all campaign spending data from the user’s advertising platforms. It can track any type of spending on any channel, and aims to eliminate duplicate tracking through their custom multi-touch attribution models.
Attribution also helps users understand the stories of their customers and the events they engaged with, analyzing them as real individuals with histories, and not just numbers on a spreadsheet. In order to understand customers effectively, Attribution grants users insight into customer histories, aimed at assisting users in making informed marketing decisions. Attribution also affords users the flexibility to track customers across all computer, tablet and smartphone devices.
LeadsRX
SaaS-based marketing attribution software that collects touchpoints across all channels, captures conversions throughout the entire funnel, provides impartial results, and is unrivaled by competitors.
LeadsRX is a Marketing attribution software that can be used in Enterprises and eCommerce providing multi-touch attribution, LeadsRx provides marketing attribution using data collected from all ...
LeadsRx software identifies the touchpoint or content that resulted in sales closure, the marketing campaigns that provided more customers and tools that can identify the ads that resulted in top customers. It also has a Pixel tracking software that works with advertising sources and helps prevent duplicate orders from getting added.
Full Circle Insights
Marketing Performance Measurement
Full Circle Insights is a marketing performance measurement software that helps to close the gap between data and insights, marketing and sales, and goals and results. It helps to improve ROI and scale best practices. ...
Full Circle Insights helps to gain clear insights into marketing’s contribution to revenue and the sales team’s effectiveness with complete marketing and sales funnel data. It provides better decisions that help in driving more leads, MQLs, closed deals, and business growth.
Some of its features include getting sophisticated intelligence into what impacts pipeline across every stage of the marketing and sales funnel, and where to invest to make the biggest impact, accurate and complete data about every campaign, program, response, and sales follow up, easily tracks every detailed response and outcome natively on the Salesforce1 Platform and many more.
EasyRedir
URL Redirect Service for IT, Marketing, Agencies & Startups
EasyRedir is a URL redirection management that enables organizations to ensure their customers and stakeholders can easily access their online content. It is suited for marketing and IT teams of enterprises, Startups and agencies looking to manage the redirections of HTTPS links and thereby maximize SEO. ...
It features Automatic HTTPS, Analytics, Team Management, change target instantly, DNS setup, emailed reports, Redirect management, source path forwarding, query parameter forwarding, fallback redirect, grouped redirects and QR code generator.
It allows to create, change and forward URL redirects and execute on-and offline campaigns without tasking your IT team. It supports to automatically provision and renew SSL certificates. It provides powerful analytics and reporting to measure the ROI of marketing campaigns and gain insights. It offers to easily and instantly generate and download QR codes for your URL redirects.
Google Analytics
Web analytics service that provides statistics and basic analytical tools
Google Analytics is a web analytics service that provides tools and solutions to allow businesses to measure advertising ROI, and analyze data from various social networking sites and applications to make business decisions. ...
It is a web analytics service provided by Google to help companies understand how customers engage with their website, transform business through insights, drive better decisions with e-commerce and track goal and data-driven success metrics.
Google Analytics' newer generation GA4 makes life a lot easier for digital marketers and is exceptional with new features that help to track market trends and customer behavior across apps, software, and websites. This helps potential customers with products and services and increases customer retention in no time.
Key features of Google Analytics are - enhanced e-commerce, goals, and analytics intelligence. Enhanced e-commerce helps to provide insights into shopping activity; goals allow to follow the path taken by visitors in their interaction with customers, and analytics intelligence is powered by machine learning algorithms to help provide relevant insights obtained from data.
Adobe Analytics
Industry-leading data with customizable visualizations that drive better marketing decisions
Adobe Analytics provides insights on customer journey. Adobe helps to mix, match, and analyze data from anywhere in the customer journey. and also get versatile reporting, predictive intelligence, and more. It helps to improve ROI and enhance customer relationships. ...
It provides web analytics with a vast set of tools that turn streaming web data into insights. It helps to bring data from all channels under one roof to deliver real-time insights based on true 360-degree customer views. It's AI and machine learning bring out hidden opportunities and answers to everyone by analyzing customer data, find patterns, and predict future behavior such as churn or a likelihood to convert.
Google Analytics 360
Business Analytics Tools & Solutions to better understand customers
Google Analytics 360 is a business analytics tool for better understanding the customers which help to improve the website, create prioritized audience lists, and more. It helps to increase sales and revenue and enhance customer relationships. ...
Google Analytics helps to understand how people are interacting with the sites and apps and helps users to understand what is working and what is not. It provides robust reports and dashboards. It also offers built-in technical support and a global infrastructure that delivers secure, accurate data across the sites and apps. It provides connections to Google advertising and publisher tools, which marketers can use to drive real impact with the help of analytics.
Google Analytics' newer generation GA4 makes life a lot easier for digital marketers and is exceptional with new features that help to track market trends and customer behavior across apps, software, and websites. This helps potential customers with products and services and increases customer retention in no time.
Google Analytics features that help turn data into insights include analytics intelligence, reporting, data analysis and visualization, data collection and management, and more.
