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Attribution: Reviews, Testimonials and Expert Opinions
(547)Attribution | Drive growth with unified marketing data, intelligent insights and smart automation
Top 7 Attribution Alternatives
LeadsRX
SaaS-based marketing attribution software that collects touchpoints across all channels, captures conversions throughout the entire funnel, provides impartial results, and is unrivaled by competitors.
LeadsRX is a Marketing attribution software that can be used in Enterprises and eCommerce providing multi-touch attribution, LeadsRx provides marketing attribution using data collected from all ...
LeadsRx software identifies the touchpoint or content that resulted in sales closure, the marketing campaigns that provided more customers and tools that can identify the ads that resulted in top customers. It also has a Pixel tracking software that works with advertising sources and helps prevent duplicate orders from getting added.
Adobe Marketo Measure (formerly Bizible)
To Prove and improve your marketing impact
Adobe Marketo Measure enables B2B’s to track, connect and credit marketing efforts to revenue generation. It is suited for any businesses who are looking to optimize marketing channel mix for Revenue generation and ROI. ...
This software unifies behavioral and Ad data with sales outcomes and machine learning as to make the right marketing decisions. It features Multi-touch Attribution, Account-based measurement, Custom Attribution Modeling, Full Funnel insights, Events & conferences tracking and Ad network integration.
It provides data and insights to make smart, data-driven decisions that power revenue growth. It brings predictive account-based marketing(ABM) Analytics built from behavioral data with lead-to-account mapping and data science, to engage predictive accounts and effectively prioritize time and budgets.
AppsFlyer
Real-Time, Accurate and Reliable MOBILE DATA AND REPORTS
AppsFlyer is a SaaS mobile marketing analytics and attribution platform that intends to empower marketers to grow their business through comprehensive measurement and analytics services. It helps them build great products, create exceptional experiences, and preserve customer privacy. ...
It offers a range of modules for attribution, marketing performance analysis, cost aggregation, fraud protection, audience segmentation and much more. It provides accurate data, unmatched privacy, security and an unbiased customer-obsessed approach, enabling clients to get a holistic view of every user journey across platforms, channels, and devices.
Some of its features include customer journey mapping, attribution modeling, audience segmentation, cross-device measurement, and more. It provides reports on key metrics including ad spend, installs, customer retention, engagement, impressions, ROI and much more.
LiveRamp
Enterprise Data Connectivity Platform and Identity Solutions
LiveRamp is a data connectivity platform that enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes. It is fully interoperable and neutral infrastructure delivers end-to-end addressability for the world’s top brands, agencies, and publishers. ...
LiveRamp helps connect customer data to media platforms and marketing applications in order to better leverage data assets. It connects people, devices, and data across the physical and digital worlds, thereby enabling organizations to leverage the power of data and identity solutions to deliver innovative products and create exceptional experiences.
Adjust
The Mobile Measurement Company | Adjust
Adjust is an attribution modeling and mobile marketing solution used by marketing agencies and mobile app marketers. It is a mobile attribution platform that has the ability to track marketing channels and attribute customers to the sources they come from. ...
Adjust provides a great feature which lets marketing agencies organize customers or audiences into segments. It supports creation of detailed audience segments; engagement with their customers better, run retargeting campaigns, and discover new app users.
The platform also offers a fraud prevention suite which helps users avoid attributing fake traffic to paid marketing channels, as well as paying for fake installs.
Kochava
Mobile Attribution Platform & Mobile App Analytics
Kochava is the leading mobile data attribution platform that gives customers access to powerful measurement features and global coverage with thousands of network and publishers integrations It ...
Kochava enables people-based marketers to establish and enrich user identities, segment and activate audiences, and measure and optimize their campaigns across all connected devices.
Full Circle Insights
Marketing Performance Measurement
Full Circle Insights is a marketing performance measurement software that helps to close the gap between data and insights, marketing and sales, and goals and results. It helps to improve ROI and scale best practices. ...
Full Circle Insights helps to gain clear insights into marketing’s contribution to revenue and the sales team’s effectiveness with complete marketing and sales funnel data. It provides better decisions that help in driving more leads, MQLs, closed deals, and business growth.
Some of its features include getting sophisticated intelligence into what impacts pipeline across every stage of the marketing and sales funnel, and where to invest to make the biggest impact, accurate and complete data about every campaign, program, response, and sales follow up, easily tracks every detailed response and outcome natively on the Salesforce1 Platform and many more.
