Bluecore Overview

Bluecore tackles the challenge of underutilized retail data by transforming it into personalized, one-to-one marketing campaigns that drive immediate revenue growth. This solution addresses the need for retailers to effectively engage customers by leveraging AI-driven insights. Bluecore enables retailers to create campaigns that resonate with individual customers, enhancing customer experience and boosting repeat purchases. Retailers like Lulu and Georgia have successfully doubled their repeat buyers in just nine months using Bluecore. The platform also supports consolidating customer data platforms (CDP) and email service providers (ESP), allowing for rapid deployment of AI shopping agents that align with a brand's voice.

Use Cases

Customers recommend Engagement Management, Campaign Management, Lifetime Value Management, as the business use cases that they have been most satisfied with while using Bluecore.

Other use cases:

  • Merchandising
  • Loyalty Management
  • Sending & Publishing Communications
  • Advertisement
  • Workflow Management
  • Personalized Marketing
  • Segmentation And Targeting
See all use cases See less use cases

Business Priorities

Enter New Markets Internationally Or Locally and Increase Customer Life Time Value are the most popular business priorities that customers and associates have achieved using Bluecore.

Other priorities:

  • Acquire Customers
  • Increase Sales & Revenue
  • Enhance Customer Relationships
  • Improve ROI
  • Improve Consistency
  • Improve Digital And Social Presence
  • Launch New Products
  • Improve Stakeholder Relations
  • Scale Best Practices
  • Improve Efficiency
  • Grow Market Share
  • Build Brand Awareness
See all business priorities See less business priorities

Bluecore Use-Cases and Business Priorities: Customer Satisfaction Data

Bluecore works with different mediums / channels such as E-Mail. Offline. and Point Of Sale.

Bluecore's features include Personalization, Calculator, and Feedback Surveys. and Bluecore support capabilities include Email Support, 24/7 Support, AI Powered, etc. also Bluecore analytics capabilities include Analytics, and Custom Reports.

Reviews

"Bluecore's promise of a speedy launch is real. From the implementation and beyond, Bluecore’s customer service is to die for. It's one of the reasons I've implemented them so many times. Their team is smart, easy to work with and all about customer ...success." - Tommy Lamb

Peer review evidence (same sources as the product rating summary)

"...Leverage personalized content to generate higher engagement via email...." Peer review by User
"...Eliminate bottlenecks with Bluecore s full suite of easy-to-use tools to launch and manage multichannel personalized campaigns to drive huge performance gains with less effort. ..." Multichannel Personalization Platform for Retailers
"...But souping up value for loyal customers has proved effective, Mr. Thomas said...." $250 Off Verizon Wireless Promo Code February 2020 - CNET plus 2 more

Bluecore, RichRelevance, Algonomy, HYPERISE, Rightmessage, etc., all belong to a category of solutions that help Personalization. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Bluecore's digital personalization platform converts data into revenue-generating campaigns quickly. Retailers' sales are boosted and ROI is improved.

Popular Business Setting

for Bluecore

Top Industries

  • Retail
  • Apparel & Fashion
  • Internet

Popular in

  • Large Enterprise
  • Enterprise
  • Mid Market

Bluecore is popular in Retail, Apparel & Fashion, and Internet and is widely used by Large Enterprise, Enterprise, and Mid Market.

Bluecore Customer wins, Customer success stories, Case studies

How efficiently Does Bluecore manage your Engagement Management?

What makes Bluecore ideal for Campaign Management?

How can Bluecore optimize your Lifetime Value Management Workflow?

What benefits does Bluecore offer for Merchandising?

How does Bluecore address your Loyalty Management Challenges?

10 buyers and buying teams have used Cuspera to assess how well Bluecore solved their Personalization needs. Cuspera uses 437 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Personalization needs.

CUSTOMERS TESTIMONIALS
Bluecore testimonial

Tommy Lamb

Director of CRM Strategy

SEPHORA

Bluecore's promise of a speedy launch is real. From the implementation and beyond, Bluecore’s customer service is to die for. It's one of the reasons I've implemented them so many times. Their team is smart, easy to work with and all about customer success. Testimonial By Tommy Lamb
Bluecore testimonial

Ann Marie Resnick

Vice President of Marketing

HAMMACHER SCHLEMMER

Traditionally Facebook has been expensive because we have older audiences and premium products, so we knew we had to be smarter in our approach. Bringing the intelligence from Bluecore to Facebook has allowed us to be super efficient with our social spend and acquire new names that are outside of o...ur typical customer base.

Testimonial By Ann Marie Resnick
CUSTOMERS TESTIMONIALS
Bluecore testimonial

Tommy Lamb

Director of CRM Strategy

SEPHORA

Bluecore's promise of a speedy launch is real. From the implementation and beyond, Bluecore’s customer service is to die for. It's one of the reasons I've implemented them so many times. Their team is smart, easy to work with and all about customer success. Testimonial By Tommy Lamb
Bluecore testimonial

Ann Marie Resnick

Vice President of Marketing

HAMMACHER SCHLEMMER

Traditionally Facebook has been expensive because we have older audiences and premium products, so we knew we had to be smarter in our approach. Bringing the intelligence from Bluecore to Facebook has allowed us to be super efficient with our social spend and acquire new names that are outside of o...ur typical customer base.

Testimonial By Ann Marie Resnick
lightning

Peers used Bluecore for engagement management and campaign management

Bluecore Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.22/5

Read Reviews (11)
Analytics

4.49/5

Read Reviews (36)
Custom Reports

4.13/5

Read Reviews (55)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.22/5

Read Reviews (11)
Analytics

4.49/5

Read Reviews (36)
Custom Reports

4.13/5

Read Reviews (55)

Software Failure Risk Guidance

?

for Bluecore

Overall Risk Meter

Low Medium High

Top Failure Risks for Bluecore

Bluecore, Inc. News

M&A

Insider One buys Bluecore to deepen retail identity and CDP stack

Insider One has acquired Bluecore to enhance its customer engagement platform with advanced retail identity and behavioral data capabilities. This acquisition aims to integrate Bluecore's retail-specific identity graph, which processes over 10 billion daily shopper events, with Insider Ones cross-channel engagement and CDP capabilities. The combined platform seeks to improve identity resolution and product-aware signals for enterprise marketing teams, focusing on retail use cases.

M&A

Insider One Acquires Bluecore for Enhanced Engagement

Insider One has acquired Bluecore, a leading retail marketing technology firm, to enhance its customer engagement capabilities. This acquisition aims to integrate Bluecore's expertise in transforming anonymous online shoppers into engaged customers with Insider One's platform. The move is expected to strengthen Insider One's data infrastructure and expand its reach in the North American market, aligning with its vision for autonomous customer engagement.

M&A

Bluecore Acquired by Insider One // Cooley // Global Law Firm

Bluecore, a leading retail marketing technology company, has been acquired by Insider One, an agentic customer engagement platform. Cooley LLP advised Bluecore on this acquisition, continuing their long-standing legal partnership with the company.

M&A

Insider One Acquires Bluecore To Expand Agentic AI Customer Engagement ...

Insider One has acquired Bluecore, a retail marketing technology provider, to enhance its AI-driven customer engagement capabilities. This acquisition will integrate Bluecore's shopper identification technology and behavioral data platform into Insider One's autonomous customer engagement system. The move aims to expand Insider One's retail data infrastructure and strengthen its presence in North America by leveraging Bluecore's extensive retail customer base.

Bluecore, Inc. Profile

Company Name

Bluecore, Inc.

Company Website

https://www.bluecore.com/

Year Founded

2013

HQ Location

116 Nassau St 10038 New York, New York

Employees

101-250

Social

Financials

SERIES E