Home Customer Data Platform Blueshift Blueshift Alternatives
Blueshift: Reviews, Testimonials and Expert Opinions
(2349)Customer Data Platform that activates data across the entire omnichannel customer journey
Top 69 Blueshift Alternatives
Optimizely Data Platform
CDP assisting growing brands with relevance across the entire customer journey
Optimizely Data Platform (formerly Zaius) is a Customer Data Platform (CDP) for marketing, and service teams to accelerate customer revenue and loyalty. Optimizely Data Platform consolidates and ...
Optimizely Data Platform comes with a built-in Customer Data Platform (CDP) which resolves data from across the ecosystem into a single view of the customer. With its intelligent marketing suite, marketers can orchestrate and automate real-time, behaviorally triggered messaging. This enables them to deliver relevant and effective marketing campaigns across devices and channels such as web, mobile, email, and social media.
Ascent360
Data Driven Marketing Platform that result in immediate returns and lifetime advocates
Ascent360 is a Customer Data Platform for B2C companies enabling businesses to grow revenue and create authentic relationships with prospects and customers.. Ascent360 features 3 main modules - ...
The Humanize module enables insights into customer data for personalized campaigns guided by a playbook on running campaigns, and data segmentation. The Realize module provides tools for automated omni-channel campaigns, revenue attribution, and Reporting and Analytics for insights on business performance and ROI
Lytics CDP
Customer Data Platform to understand what your customers really want
Lytics CDP is a real-time customer data platform (CDP) that helps organizations create a single view of their customers. It helps to enhance customer relationships and improve brand engagement. ...
Lytics helps to collect and normalize anonymous and known user profiles automatically to build unique, unified customer profiles, understand the customer, deliver relevant experiences, and drive results.
Some of the features on Lytics include unifying data in real-time to activate relevant campaigns, deliver the right message to the right audience at the right time in the right channel, increasing customer engagement across marketing channels to drive ROI, understand customer behaviors to reduce bounce rates and many more.
Simon CDP
Customer Data Platform to deliver data-driven, personalized customer experiences
Simon Data is a customer data platform that empowers brands to deliver data-driven, personalized customer experience. It is suited for enterprises looking to engage customers and enhance business by creating incredible customer experience. ...
The primary features of this tools include data unification, campaign orchestration, data science and insights. It provides detailed reporting that allows to make data-driven decisions to achieve business outcomes.
It supports to build detailed, insights-driven customer segments specific to your business needs and send triggered messages across marketing channels. It provides next-gen customer experience with its data-centric approach to testing and predictive analysis. It allows to enhance marketing through AI models and data science capabilities to solve real-time business challenges.
NGDATA
Customer Data Platform driving engagement with the customers and build more successful relationships
NGDATA, founded in 2012, lets you better engage with your customers. Our Intelligent Engagement Platform (IEP) builds sophisticated customer data profiles (Customer DNATM) and drives truly personalized customer experiences through real-time interaction management. With capabilities beyond a standard Customer Data Platform, NGDATA boosts commercial success for all clients by increasing customer lifetime value, reducing churn and lowering cost per conversion. ...
NGDATA’s IEP has in-built analytics, AI-powered capabilities, and decisioning formulas. This unique combination identifies opportunities and proactively and accurately automates individual customer engagements at scale, via the most relevant channel. All this is underpinned with Customer DNATM creating rich, multi-attribute profiles, including device data, enabling businesses to develop a deeper understanding of their customers. And the intuitive user interface makes it easy for business users to utilize the platform while IT and analytics retain oversight and control.
NGDATA makes big data small and beautiful and is dedicated to facilitating economic gains for all clients. A strong emphasis on engagement-based tracking and reporting, coupled with a range of scalable out-of-the-box solutions gives immediate and rewarding results.
Amperity Customer Data Management
Customer Data Platform built for the needs of the enterprise
Amperity is a Customer Data Platform usable by Marketing, Analytics and IT teams. Amperity delivers a 360 degree customer insights view which can be used by these teams for personalising any customer interaction. ...
Amperity unifies all customer data and provides tools for getting predictive customer insights and analytics, customer segmentation and prioritization. Amperity provides tools for marketers to create and deliver customer-centric campaigns and measure performance.
In addition Amperity provides data security, designed and built-in to its software, and integrates with all the other marketing and analytics and other customer service tools in the organization
mParticle
Customer data platform to simplify your customer data infrastructure
mParticle is a customer data platform that allows unifying customer data and connect it anywhere to improve marketing performance, enhance analytics, and transform the customer experience. It helps B2C brands deliver real-time customer experiences. ...
mParticle is designed to integrate and orchestrate the entire growth stack. Its platform collects user data through a variety of services and then unifies them into a single view for customers, as well as integrates and orchestrates data to deliver personalized, omnichannel customer experiences, enabling marketers to understand and address the entire buying process.
mParticle understands the entire digital journey, platform include Data infrastructure, Data-driven personalization, Data Quality, and Data Governance. Its features include Inputs, Filters, Audiences, Rules and transformations, IDSync, Data master, Data localization, CCPA compliance and more.
Tealium Audiencestream CDP
Customer Data Platform to Understand and Engage Your Customers in Real Time
Tealium Audiencestream CDP is a Customer data platform that provides unified customer data and real-time audience engagement. It can be deployed in enterprises across various industries for use by the Marketing, Customer Experience, and Business Intelligence teams. ...
Tealium Audiencestream CDP features includes a tool that can create comprehensive and actionable customer profiles out of visitor information from various sources, such as IoT, servers, kiosks etc. The data can be used for deriving customer value, or study customer behaviour or can be used to create audiences.
The software integrates with the business systems for CRM, Marketing automation, emails, online ads and more. Tealium Audiencestream CDP is equipped with tools and machine learning technology that can provide insights from the customer data enabling it to be available across all the integrated systems.
Twilio Engage
Build data-driven, personalized customer experiences that grow lifetime value
Twilio Engage is the marketing solution that combines the power of a native customer data platform (CDP) and native multichannel in order to enable businesses to deliver data-driven personalization and promote efficient growth. ...
Treasure Data
Customer Data Platform to drive outstanding customer experiences
Treasure Data a Customer Data Platform that brings together various customer data through online, offline, and even from IoT devices – to create individual customer profiles. It helps to increase ROI, sales & revenue. ...
It is used by the marketers, to reach the customers across devices to offer promotions based on time and context to push the customers to step into a physical store. It helps to understand customer behavior across devices, locations and time.
Treasure Data an enterprise-grade CDP that provides the complete information of the customers. It flexibly and securely ingests IoT data from any connected device or machine, correlates data from multiple data sources and leverage AI/ML-powered insights to act on custom insights and applications.
Klaviyo
Marketing Automation & Email Platform for Ecommerce businesses enabling brand building and sales growth
Klaviyo is a Marketing and E-mail Automation software for online / e-commerce businesses, (entrepreneurs, marketers, brand managers, product managers, digital marketers), to grow their sales. It can be used by businesses of any size, ranging from start-ups to large enterprises. ...
The software helps the business owner understand the customer better by building customer profiles, segmenting them, analyzing them and engaging with them effectively using various campaigns such as call, email and social media, with a data-driven analytical approach.
Some salient features include One-click integrations, ROI-based reporting, E-mail Personalization, profiles segmentation, customer analytics, pre-built autoresponders, Facebook advertising, website tracking, dynamic data blocks, product recommendations, custom activity fields, drag-and-drop email design, smart sending, responsive e-mail templates, E-mail newsletters, automated list imports, real-time tracking of e-mail campaigns and AB Testing to optimize.
Mailchimp
Become the brand you want to be with smarter marketing built for big things.
Mailchimp is an all-in-one marketing tool for businesses and provides a complete marketing platform and an email marketing service. This is primarily used by marketers to grow business. The ...
It helps to build, launch and measure campaigns across channels. It helps brand building using a content studio and brand templates and helps in creating domains and websites. MailChimp also has an advanced reporting & analytics platform to measure the campaign performance and give smart recommendations for campaigns using A/B testing and multivariate testing.
Robly
Grow your list and get more opens with Robly. Boost your open rate by 50%.
Robly is an email marketing software that supports to boost campaign open rates and grow newsletter subscriptions. It is suited for businesses of all types looking to increase the open rates of their marketing campaigns. ...
It provides OpenGen to boost open rate, Exit-intent Pop-up Wedges technology, customer support, Robly AI, Social Media tools, Mobile-responsive templates, Autoresponders and reporting tools.
It features the OpenGen technology which allows to get 50% more opens and Robly AI that sends your email campaigns to the subscribers at the right time. Exit-intent Pop-up technology uses a pop-up widget to viewers who are leaving your website to join your mailing list. Robly’s A/B provides optimization of campaigns and also mobile-responsive templates. It also has the device specific reporting option that lets us know which device people use to open the email campaigns and also show hourly email open rates.
SMSEdge
SMS Edge | MS Marketing Platform Built For Performance Marketers
SMSEdge is an SMS marketing platform for professional SMS marketers that helps to run smart SMS campaigns, get to know the users, and efficiently track the marketing efforts. It helps to enter new markets and improve ROI. ...
SMSEdge empowers marketers to run better SMS Marketing Campaigns. It uses people, processes, and technology to deliver better results. It also helps the clients to optimize their marketing campaigns and enables the clients to send SMS at a lower cost with higher delivery rates.
SMSEdge holistic features include routing technology based on the ability to deliver, CTR and price, real-time unique CTR tracking, ready-to-go, and easy-to-use user interface, conversion tracking, performance, and ROI reports, and advanced API integration to add powerful SMS capabilities to any application.
Kochava
Mobile Attribution Platform & Mobile App Analytics
Kochava is the leading mobile data attribution platform that gives customers access to powerful measurement features and global coverage with thousands of network and publishers integrations It ...
Kochava enables people-based marketers to establish and enrich user identities, segment and activate audiences, and measure and optimize their campaigns across all connected devices.
ProTexting
Features and Apps on Demand
ProTexting is a SMS marketing platform that helps you communicate with your contacts more efficiently through a suite of highly interactive SMS marketing campaigns. It is suited for any business looking to effectively reach current and potential customers with a complete marketing campaign. ...
It features group texting, mobile keywords, text-to-win, mobile surveys/voting, QR codes, URL shortener, Analytics, Web signup tools, text feedback, virtual business card, SMS auto responders, name & email capture, Two-way messaging, MMS, Social media integration, Recurring Text Messaging, Validators, Drip Campaigns, Loyalty program, Text to Screen and scheduled Auto-replies.
It helps to grow subscribers and data, run campaigns, provide campaign tools, widgets and integrations. It provides instant access to Short Code, Mobile marketing compliance, connect social accounts and customer service. It offers to analyze campaigns performance, boost revenue and increase audience reach.
Stackadapt
StackAdapt: #1 Programmatic Native Advertising Platform
StackAdapt is an advertising platform - a hub of innovation, imagination, creativity and a growing team that empowers digitally-focused companies to deliver outcomes and exceptional campaign performance every day. StackAdapt understands the business of agencies and the nature of advertising, helps to deliver unique insights, develops inspiring pitches and world-class campaigns. ...
StackAdapt is more productive and drives the best results for their clients. It gains insights into the campaign's potential, before launching it. It creates, activates and optimizes campaigns with confidence and ease and also understands campaign effectiveness, driven by machine learning and AI.
Its features are a creative studio, planner to identify the highest-value opportunities to reach customers, reaching relevant users on all devices and channels, streamlines reporting and analytics, machine learning and artificial intelligence and more.
Ascent360
Data Driven Marketing Platform that result in immediate returns and lifetime advocates
Blueshift excels in providing AI-powered analytics and custom reporting, supporting enterprise and mid-market companies in customer acquisition and increasing sales. It stands out in engagement management with extensive integration options, popular in financial services and internet industries. Ascent360 focuses on enhancing customer relationships and building brand awareness, with strengths in analytics and integration, serving large enterprises particularly in consumer goods and retail sectors. ...
Cake Affiliate Marketing Solution
Performance Marketing Software | CAKE
CAKE is a cloud-based affiliate marketing solution designed for businesses to optimize partner and campaign performance with real-time insights, custom targeting, whitelisting, data security tools and unique commission structures. ...
It features white-labeled interface, real-time reporting, account control, open API, custom targeting, location targeting, device targeting, Pixel & Postback management, Event tracking, tagging, click & conversion caps, mobile measurement, impression tracking, referral rewards, offer contracts, voucher code support, easy integration and Audit trail.
It provides smart insights to elevate performance, custom targeting to maximize traffic and increase profit margins, intelligent Scaling, Enterprise Reliability, 24/7 team support, pixel whitelisting to maintain Affiliate Program credibility and data security to eliminate privacy concerns
WordFly
Smarter Digital messaging
WordFly is a smart digital messaging platform that design thoughtful and responsive emails with easy-to-use tools to deliver the messages on every tablet, phone, and PC. It helps to increase sales and revenue and improve ROI. ...
WordFly helps to create emails with the drag-and-drop editor, customize every detail for the brand, enhance and resize images, and even use the own code. It also helps in attract new visitors and engage the audience with SMS, forms, surveys, landing pages and RSVP for events.
Some of its features include images, videos, animated GIFs, text blocks, and buttons to create email, responsive email designer, mobile-first templates, spam testing, invoice preview, custom reusable block and many more.
Criteo Dynamic Retargeting
Criteo
Criteo Dynamic Retargeting is a cloud-based advertising platform that delivers the right ad at the right moment in the shopper journey. It is designed to help businesses of all sizes in generating brand awareness, acquire customers through targeted campaigns, generate more sales, bring shoppers back to buy, and maximise the budget. Its tailored video and display ads are delivered to publishers and designed for measurable performance. ...
The AI-enabled application comes with a shopper graph, which allows marketers to identify customers' interests based on searching and buying behaviour, letting them create advertisements in real-time with required colours, fonts or navigations.
Some of its features include conversion tracking, ad retargeting, performance metrics and real-time bidding. It offers integration with various third-party eCommerce platforms such as Magento, PrestaShop, Shopify and more.
Affise
Performance Marketing Software for online advertising campaigns in real-time
Affise is a performance marketing software for networks, advertisers & agencies to manage their affiliate networks, track traffic, & optimize their results. It helps professionals automate processes from the creative phase to conversions and from publishers to payments. ...
Affise streamlines routines and procedures yet at the same time it cuts down costs. It centralizes and automates workflows, eliminating the need for many platforms and programs. Affise enables enterprises to create new affiliate profiles with information such as name, contact details, generated API key, global postback URL and payment information.
Managers can target a specific audience based on geographic regions, mobile carriers, browsers and more. Additionally, users can generate payouts in multiple currencies and export billing information in several formats. Affise comes with an application programming interface (API), which allows enterprises to modify and integrate the platform with various third-party systems.
Google Ad Manager
Integrated Advertising Management Platform - Google Ad Manager
Google Ad Manager is an ad management platform for large publishers who have significant direct sales. It helps publishers streamline operations and capture the most value for every impression. It helps to increase sales and revenue and enhance customer relationships. ...
It provides granular controls and supports multiple ad networks, including AdSense, Ad Exchange, and third-party networks. It’s a complete platform to grow ad revenue and protect brand wherever people are watching, playing, or engaging.
Some of the features of Google Ad manager include deliver immersive ad experiences across any device or platform, monetize video wherever people are watching, manage all ad sources in one place and grow business with programmatic and data-driven decision-making, turn data into insights to make smarter decisions and many more.
Skai
Data-driven insights and optimization technology that scales performance and engagement
Skai platform is a go-to-market engine that uses NLP to provide predictive insights and trends for understanding customer needs and preferences. The data can be used for product design, defining marketing strategy, product marketing and testing and performance measurement. The market intelligence data is available across various industries such as Apparel, Consumer Electronics, Food & Beverages and more. ...
Skai platform unifies data collected from various sources such as Social discussions, Blog and Influencer posts, Product listings and Reviews, and Point of Sale data and applies its patented NLP technology to arrive at the context and insights. It provides market intelligence with consumer behaviour, purchase habits, consumer sentiment and future trends and opportunity forecasts.
The analytics data is accessible through dashboards that integrate into any business intelligence environment and is customizable to meet specific business requirements. It provides measurement and attribution data for arriving at the success of marketing campaigns and product launches.
MediaMath platform
Omnichannel Programmatic Marketing | MediaMath
MediaMath Platform is is an intelligent ad tech platform with unrivalled advertising performance across all media channels.. It enables brands and agencies to reclaim control of their marketing and operate with flexibility in the future to deliver efficient and effective omnichannel campaigns. ...
MediaMath communicates with users via consent-based, cross-device identifiers. Activate and scale data with the world's most adaptable identity graph to prepare for the future of identity.
Some of its features include campaign management, media management, targeting, identity management, brand safety, reporting and measurement, API's and so on.
Rakuten Advertising
Combines Rakuten's media properties; affiliate, display and search marketing
Rakuten Advertising is an Affiliate marketing platform that makes the Internet a better place that brings relevance, value, and enjoyment to everyone involved advertisers, publishers, and consumers alike. It helps to acquire customers and improve visibility. ...
Rakuten Advertising helps to discover new customers and build enduring connections that drive greater awareness, engagement, and lifetime value and shares the joy of discovery and rewards of loyalty with new audiences. It also helps to connect with the visitors to the content they want and make money with every conversion.
Rakuten Advertising helps to reach new audiences and drive record performance with multichannel products, rich consumer insights, and advanced ad tech. Its affiliate network and advanced machine learning helps to reach, engage, and influence audiences with a suite of advertising and marketing solutions. It also monetizes digital content and creates better experiences for the visitors.
Sendloop platform
Sendloop - Email Marketing Software and Professional Solutions
Sendloop platform is an e-mail marketing platform that helps e-mail marketers to perform bulk e-mail campaigns. It provides solutions for better communication and higher conversion and helps business grow faster. It helps to scale best practices and acquire customers. ...
Sendloop manages delivery service for high-volume senders having delivery issues or low open rates. The tailored email marketing platform and dedicated service helps to boost growth through email marketing. It also helps to manage all the client accounts under one roof, powerful audience management portal, send unlimited email campaigns, re-brandable client accounts, API access for integrations, one-to-one webinars and calls and many more.
Sendloop features include audience nurturing and email marketing tool helps to reach the customers, track conversions and measure ROI better. It imports the contacts, create and send beautiful emails and measure responses. It also supports with lead generation tools, hundreds of free email templates, drag-n-create email builder, repeating campaigns, and many more.
Opentracker Web Analytics
Signup to Web Analytics - opentracker.net
Opentracker Web Analytics specializes in tracking and website analytics for businesses that are serious about understanding online customers. It supports businesses to make informed advertising and content management decisions and develop investment strategies. It helps to increase sales and revenue and acquire customers ...
.
Opentracker provides high quality traffic analysis solutions that are intuitive to use, simple to install, and easy to understand. It helps with efficient feedback loops between web surfers and site managers; making the internet an interactive place where traffic patterns determine website content.
Opentracker provides quality website statistics measurement and visitor tracking services. Its specializations are long-term unique visitor tracking, big data and algorithm engineering, individual user-tagging, cross-domain tracking, live clickstream reporting, real-time data streaming and many more.
Amazon Advertising
Amazon Advertising
Amazon Advertising is an ad solution that helps to find, attract, and engage millions of Amazon customers at every stage of their journey. It helps to build brand awareness and increase sales and revenue. ...
It helps to improve the visibility of individual products with ads that appear in search results and on product pages, boost brand awareness with logo and a customized headline in ads that appear in search results, grow business by reaching relevant audiences on and off Amazon and inspire customer loyalty with a multi-page store on Amazon.
GetResponse
Marketing Software for Small Businesses by GetResponse
GetResponse is a comprehensive marketing automation platform for marketing teams to boost sales, increase revenue and increase traffic to your website. GetResponse helps marketing teams to create ...
GetResponse comes with powerful email templates to send responsive emails, it offers scoring and tagging marketing automation to know the customer behavior in detail, using GetResponse automation workflows teams can automate marketing communications and build a complete marketing campaign with ready-made funnels.
Adobe Advertising Cloud
Ad platform that unifies and automates all channels
Adobe Advertising Cloud is an Advertising Platform that unifies and automates all media, screens, data, and creativity at scale to deliver a seamless, relevant experience across every channel that engages customers and increases conversion. ...
It manages all the digital media strategies to deliver better ads for every audience, streamlines the analysis with time-saving tools like automated performance optimization, forecasting, spends recommendations, and more. It also streamlines the creation of meaningful ad experiences that resonate with the audience.
Lotame
DMP Provider | Data Management Platform & Solutions
Lotame is a cloud-based data management platform that allows users to collect, organize and activate data from different sources in real-time. Lotame provides solutions for publishers, marketers ...
Lotame’s connected data technologies, curated second-and third-party data exchanges, and high-touch customer service makes the trusted choice for clients that want to build a panoramic view of their customers and activate everywhere no cookies required.
Aweber
AWeber: Email Marketing
Aweber is an email marketing automation platform for marketing teams to increase customers, to enhance customer relationships and sales. Aweber helps marketing teams to build lists, send emails and ...
Aweber comes with drag and drop email creation, pre-built templates to create stunningly beautiful emails without having to writing code. It uses tags to trigger automated email campaigns based on clicks and opens. It uses built-in A/B testing for experimenting with the subject lines, designs and links and chose which works best.
Optimove
Relationship Marketing Hub that help marketers drive growth by transforming customer data into actionable insights
Blueshift is a robust customer data platform, excelling in AI-backed engagement and campaign management, while Optimove offers unparalleled customer relationship enhancement through personalized marketing and lifetime value management. Blueshift's strength lies in its comprehensive analytics and integration features, whereas Optimove stands out with superior lifetime value and loyalty management capabilities. Both platforms cater to enterprises, though Blueshift is favored in financial services and education, and Optimove finds a stronghold in IT and marketing sectors. ...
Treasure Data
Customer Data Platform to drive outstanding customer experiences
Blueshift focuses on engagement and marketing, with AI-powered analytics and strong enterprise adoption in financial services and internet industries. Treasure Data excels in data integration and analytics, preferred in computer software and education fields, with robust 24/7 support. Both support customer data platform functions, but each targets slightly different user needs and industries due to their unique strengths and features. ...
MarkLogic Data Hub Platform
MarkLogic | Data Integration and NoSQL Databases for Your Business
Marklogic Data Hub Platform is a Data Integration platform for Enterprises . It is used in the Financial Services, Healthcare, Insurance and other Manufacturing Industries and Media It integrates ...
It is powered by a NoSQL database which provides speed, flexibility and scalability and ensures security and data consistency.
Marklogic Data Hub Platform is built to work in any environment - hybrid, on-premises or cloud.
Hull
Customer data platform that help brands shape meaningful relationships with their customers
Blueshift and Hull both serve as Customer Data Platforms, but they cater to different needs and industries. Blueshift excels in engagement management across multiple channels, preferring enterprise-level support, while Hull is strong in integration and campaign analytics, primarily catering to technology and retail sectors. Ultimately, the choice between Blueshift and Hull will depend on specific business requirements and industry focus. ...
Hive Marketing Cloud
Customer Insight and Engagement Platform
Blueshift and Hive Marketing Cloud, both falling under the Customer Data Platform category, cater to distinct user needs through their varied capabilities and target different business goals. Blueshift excels in engagement management and campaign management, aligning well with enterprise needs across financial and internet services. Hive Marketing Cloud focuses more on collaboration and social media engagement, appealing to industries like computer software and marketing. ...
Reltio
Customer Data Platform to Power Connected Customer Experiences
Reltio is a customer data platform that enables customer experience to drive hyper-personalization, accelerate real-time operations, and simplify compliance with consent and privacy laws. It helps to gain business agility, and bring big ideas to life. ...
Reltio manages all data types including multi-domain master data, transaction and interaction data, third-party, public and social data. Identifies complex relationships among individuals, entities, products and services, locations, and more. Creates holistic, up-to-date, and actionable customer profiles make it easier to drive hyper-personalization, accelerate real-time operations, and simplify compliance and consent management at scale.
Reltio features include accelerating time-to-value, reduce TCO and upgrade without disruption, quickly onboard new data sources, enrich profiles with thousands of attributes, relationships, transactions, and interactions from hundreds of data sources, gain deep, data-driven, and actionable insights about all customers to deliver hyper-personalized experiences, and more.
Tamr
Tamr Inc.: Tamr Agile Data Unification and Management ...
Tamr is an Enterprise data mastering platform that combines machine learning-based models, rules, and human feedback to quickly and easily publish accurate, up-to-date enterprise data. It helps to improve visibility to organization's data operations and accelerates business outcomes through data-driven insights. ...
Tamr combines machine learning software with data science expertise to provide accurate analysis. Tamr combines disparate data sources across the enterprise and maps differing data schemas to create a unified view of highly variable data sets. Tamr has open API based architecture to integrate organization's data eco-system. It provides data categorization through human guided machine learning platform through active learning. It analyses data sources by applying advanced algorithms and machine learning to connect and curate attributes and records.
Twilio Engage
Build data-driven, personalized customer experiences that grow lifetime value
Blueshift shines in the Customer Data Platform space with robust engagement management and campaign strategies, focusing on acquisition and revenue growth. It appeals to larger enterprises in finance and internet sectors. Twilio Engage suits dynamic enterprises emphasizing customer relationship enhancement and product marketing, offering strong analytics and integration features. With varied support channels, each product caters to different scales of business needs. ...
Openprise RevOps Performance Platform
Customer Data Platform to improve the performance of every go-to-market initiative.
Openprise RevOps Performance Platform helps to automate critical data management processes so you can execute more effective campaigns and accelerate growth. It is suited for any business looking to scale up, simplify and auto-manage all key processes in marketing and sales. ...
It features Data cleansing, Lead routing, data unification, dedupe, segmentation, campaign attribution, data enrichment, lead scoring, ABM activity analysis, data onboarding, GDPR compliance, data marketplace, data mechanic and integrations.
It helps to cleanup your data, focus on the right targets, scale your processes and simplify your MarTech stack. It offers better segmentation, personalization and routing to boost campaign performance. It consistently merges dupes, hence there’s no need to manually review.
Leadspace Customer Data Platform
Customer Data Platform to drive personalized customer engagement with industry-leading data & AI
Leadspace Customer Data Platform helps B2B sales and marketing team to drive personalized customer engagement with a focus on growing revenue. This CDP platform helps to manage customer data with AI backed technology. ...
Leadspace Activation products provide a way to integrate Leadspace CDP into existing Sales and Marketing channels, as well as to visualize, analyze and optimize data and scoring models on-demand. Lead-to-Account Matching, Real-Time and On-Demand Data Enrichment, Predictive Account Scoring, Intent Scoring, Persona Scoring, Look-a-Like Modeling and Ideal Customer Profile Analysis are some of the key features of the Leadspace CDP.
It helps to get more qualified leads, understand the customers, deliver smart communication. The platform permits users to analyze and understand audience segments, whether they already know them or not yet. They can determine how profitable these audience segments are. Because of this, they will be able to easily identify potential customers or discover the opportunities with their existing customers.
Optimizely Data Platform
CDP assisting growing brands with relevance across the entire customer journey
Blueshift excels in offering advanced engagement and campaign management features supported by robust AI integration, making it ideal for enterprises and mid-market companies aiming to improve customer acquisition and ROI. Optimizely Data Platform focuses more on lifetime value and loyalty management, supporting large enterprises and tech-driven businesses with comprehensive analytics and customer relationship features. ...
Amperity Customer Data Management
Customer Data Platform built for the needs of the enterprise
Blueshift excels in campaign and engagement management, ideal for enterprises across diverse industries. Amperity Customer Data Management focuses on customer relationship enhancement for large enterprises, especially in tech and transport sectors. Each platform offers unique strengths, with Blueshift providing extensive support and features that cater to both large and mid-sized companies, while Amperity prioritizes advanced analytics and loyalty management. ...
ONEcount CDP
Marketing & Customer Data Platform to Activate audiences across all touchpoints in real-time
ONEcount CDP is the customer data platform (CDP) that includes DMP capabilities into a single, highly-integrated platform. It allows users to track unique visitor interactions across all channels and convert anonymous visitors to known, identified users. ...
ONEcount connects all audience data, creating a single view of customers and the ability to automate actions across every channel and touchpoint in the entire digital ecosystem. It's unique ability to "fire and forget" allows teams to generate higher ROI on list matches and campaigns by automatically targeting users as they meet segment requirements. It allows in-house teams and advertisers to securely log in and view aggregated campaigns and lead gen data.
ONEcount tools include CDP, DMP, Content Recommendations, Analytics, Targeting, Single and Social Sign on, Gating and Paywalls, Form Builder, IVT Mitigator and more. ONEcount connects all marketing data and creates behavior-rich user segments. It syncs custom segments and improves campaign precision. It integrates all sources in one consolidated ecosystem.
Stratifyd
Augmented Intelligence Platform to deliver real-time insights to the people who need them
Stratifyd is an augmented Intelligence software platform, which could be used by entrepreneurs who need their fresh data (structured and unstructured) from business to be analyzed for predictions, in real time. ...
This platform collects data from business and converts into an analyzed product that could be used for analysing, predicting and developing business strategies. Key features include ingest, analyze, visualize and action.
Stratifyd platform uses a 4-step analysis protocol: Connect (or ingest) (streams all data sources into single channel), Analyse (unleashes boundless data science power), Discover (or visualize) (visualizes the data looking through a whole new lens) and Respond (or action) (reviews data and then takes action)
FullContact
Identity Resolution & Data Insights Solutions
FullContact is a privacy-safe identity resolution solution that provides personalized connections between people and brands. It empowers brands to improve their customer experience and authentically engage with consumers. ...
It provides a smart, cloud-based address book for users, transforming partial identities into complete profiles to connect with prospects and capture audience insights. It enables brands and marketing platforms to resolve and enrich contact records for enhanced customer experience and authentic customer engagement. It delivers the capabilities needed to create tailored customer experiences by unifying data and applying insights at the moments that matter.
Key features include API, build social profiles, multiple contact attributes, contact database, data synchronization, secure data storage, real-time updates, activity logging, contact history, mobile integration, data enrichment, social media integration, email integration, contact info from email signatures, contacts from business cards, CRM integration and more.
Tealium
Real-time customer data orchestration solutions and enterprise tag management to collect, unify and leverage their customer data
Tealium is a Customer Data Platform. Tealium is a company that provides a tag management system including analytics, advertising, and affiliate enterprise websites. The Company’s customer data platform comprises an enterprise tag management solution, omnichannel customer segmentation, action engine, and suite of rich data services, creating a vendor-neutral data foundation that spans web, mobile, offline and IoT. ...
Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, files and more. It enables technology vendors, such as analytics and media services, from a central data collection hub. Users can use event specifications to assign required data elements for incoming event data. It can monitor live data flows, with insight into whether or not it meets the specification or needs attention. It helps to build insights and value directly into a portable and customer-centric data asset that can flow across tech stack and organization. It supports sending customer data to any end-point destination via many types of integration capabilities including tags, APIs and local storage for data layer enrichment.
Tealium streamlines the process of deployment. It helps to edit vendor tags and eases each developer's workload. Tealium has a data layer API that enables the remote management of the universal data object.
Alfresco RM
Records Management | Alfresco
"We take a lot of pride in the technology that we’ve built and we had a clear goal from day one as we embarked on a digital transformation journey. To create and deliver innovative solutions for our customers, we looked to combine our specialized tal...ents in-house with cutting -edge technologies offered only by going digital.
"
- Vagesh Dave
NectarOM
Automated Consumer Engagement Platform to communicate highly personalized messaging
Blueshift excels in managing customer engagement and communication for large enterprises, offering robust insights through AI analytics and comprehensive support. NectarOM focuses on personalized marketing and omnichannel strategies, serving large IT enterprises with specialized features such as loyalty management. These differing strengths make Blueshift ideal for enterprises seeking integrated communication solutions, while NectarOM suits businesses prioritizing personalized marketing and engagement strategies. ...
RecordSure
Speech and Document Analytics for financial organisations and regulation-driven industries
mParticle
Customer data platform to simplify your customer data infrastructure
Blueshift focuses on comprehensive engagement management and AI-driven analytics, making it ideal for enterprises seeking robust customer interaction along traditional channels. In contrast, mParticle emphasizes integration and onboarding, serving well businesses in high-tech sectors looking for detailed data management and market expansion. Understanding the core strengths of Blueshift in traditional engagement and mParticle's forte in modern, digital integrations helps businesses choose based on needs for customer interaction, data analytics, or market-specific integrations. ...
Tealium Audiencestream CDP
Customer Data Platform to Understand and Engage Your Customers in Real Time
Blueshift and Tealium Audiencestream CDP offer distinct capabilities within the Customer Data Platform space. Blueshift focuses on robust engagement and campaign management, ideal for enterprise-level users aiming to enhance customer relationships and increase sales. In contrast, Tealium Audiencestream CDP is stronger in integration and helps businesses enhance brand engagement across diverse industries like retail and banking. Both platforms provide extensive support, catering to varied business needs through targeted customer data management and analytics features. ...
SAP Customer Data Management
Business growth by unlocking the power of customer data management
SAP Customer Data Management uses data-driven insights to understand customers, engage with them confidently, and deliver brand promises. It is customer centric, and helps to boost revenue, lower costs, and grows business. ...
It helps turn unknown visitors into known, loyal customers and deliver trusted, hyper-personalized experiences. It offers enterprise-ready solutions focused on SAP Customer Data Platform, SAP Customer Identity and Access Management (CIAM) for B2C, SAP Enterprise Consent and Preference Management, and SAP Customer Identity and Access Management (CIAM) for B2B.
SAP Customer Data Platform enables the audience to grow and build trusted, personalized customer relationships based on transparency and personal data control. SAP Customer Identity and Access Management for B2C turns unknown visitors into known, loyal buyers, and reduces friction at the point of registration and delivers trusted, personalized engagements throughout the customer journey. SAP Enterprise Consent and Preference Management build customer relationships based on transparency and control using customer consent and preference management tools. SAP Customer Identity and Access Management for B2B build trusted customer and partner relationships across all channels, while speeding time to value.
Lytics CDP
Customer Data Platform to understand what your customers really want
Blueshift excels in engagement management with a strong focus on AI and integration, primarily serving the enterprise sector with broad industry reach including financial services and education. Lytics CDP targets personalized marketing and lifetime value, tailored more for enterprises in IT, publishing, and marketing. With distinct capabilities, Blueshift dominates in integration and broad customer segments, while Lytics CDP concentrates on specific market dynamics and enhancing customer relationships. ...
Leadboxer Lead Generation
Lead and customer intelligence platform that automatically identify website visitors
Blueshift and Leadboxer Lead Generation provide distinct solutions under the Customer Data Platform category. Blueshift excels in engagement management and AI-powered features, suiting enterprises needing complex campaign and segmentation tools. Leadboxer focuses on lead generation and tracking, ideal for IT and media industries seeking streamlined lead analytics and communication oversight. Each product offers tailored support, highlighting different user base needs and operational environments. ...
Mapp Intelligence
Customer intelligence and marketing analytics platform to turn data into insights, and insights into action
Mapp Intelligence is a Customer Intelligence and Marketing Analytics platform that takes data-driven cross-channel marketing to the next level based on customer behavior or pre-defined customer profiles. It helps to increase the customer lifetime value and acquire customers. ...
Mapp Intelligence helps to tackle the power of first-party data and provides an accurate prediction of what the customers are going to do next. It helps to improve marketing and campaign activities, E-commerce customer journey visualization, data accuracy and many more.
Some of its features are customer insights, smart alerts to detect data anomalies, learn about individual prospect and customer interests, analyze the customer journey to find the quickest paths to conversion, and many more.
Squirro
Customer Insights Platform for Enterprise Success
Squirro is an Augmented Intelligence solution that is designed to offer cognitive insights for comprehensive analysis of unstructured data. It tackles any challenge relating to data gathering, analytics, search and data visualization. It delivers contextualized insights from most relevant data sources and displays them directly, via workbench integrations, or through self-service applications. It helps to acquire customers, and exceed competitors’ ROI. ...
Its artificial intelligence, machine learning, and predictive analytics, empower organizations to transform enterprise data into AI-driven insights. It correlates unstructured data from any digital source to structured data of already existing enterprise systems as well as works with inputs, which already exist within BI and CRM platforms and analyses and learns to prioritize the information based on user interactions, enabling organizations to efficiently manage and unlock the hidden value within data. Its real-time 360-degree client cockpit provides a holistic and comprehensive understanding of the customer journey.
Squirro applies cognitive search, advanced analytics, and intuitive dashboarding to unstructured data to provide new opportunities, next-best-action recommendations, and real-time 360° client cockpits.
NGDATA
Customer Data Platform driving engagement with the customers and build more successful relationships
Blueshift stands out with robust engagement management tools, catering mainly to large enterprises across diverse industries like financial services and internet. Its AI-driven features and extensive integration list support complex marketing strategies. NGDATA focuses on customer relationship enhancement and lifetime value. Primarily favored by large enterprises in IT, its strength lies in analytics and loyalty management, although its support options are more limited than Blueshift's offerings. ...
Airbyte
Open Data Movement Platform
Blueshift and Grouparoo serve as Customer Data Platforms that cater to different operational needs. Blueshift excels in providing comprehensive engagement and campaign management, primarily supporting enterprise and large-scale operations. In contrast, Grouparoo offers focused workflow and contact list management suitable for smaller-scale operations. While Blueshift's features cater to complex marketing campaigns via multiple channels, Grouparoo is streamlined for niche processes such as contact management and smaller integration needs. ...
