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(2349)Customer Data Platform that activates data across the entire omnichannel customer journey
Top 40 Blueshift Alternatives
Optimizely Data Platform
CDP assisting growing brands with relevance across the entire customer journey
Optimizely Data Platform (formerly Zaius) is a Customer Data Platform (CDP) for marketing, and service teams to accelerate customer revenue and loyalty. Optimizely Data Platform consolidates and ...
Optimizely Data Platform comes with a built-in Customer Data Platform (CDP) which resolves data from across the ecosystem into a single view of the customer. With its intelligent marketing suite, marketers can orchestrate and automate real-time, behaviorally triggered messaging. This enables them to deliver relevant and effective marketing campaigns across devices and channels such as web, mobile, email, and social media.
Ascent360
Data Driven Marketing Platform that result in immediate returns and lifetime advocates
Ascent360 is a Customer Data Platform for B2C companies enabling businesses to grow revenue and create authentic relationships with prospects and customers.. Ascent360 features 3 main modules - ...
The Humanize module enables insights into customer data for personalized campaigns guided by a playbook on running campaigns, and data segmentation. The Realize module provides tools for automated omni-channel campaigns, revenue attribution, and Reporting and Analytics for insights on business performance and ROI
Lytics CDP
Customer Data Platform to understand what your customers really want
Lytics CDP is a real-time customer data platform (CDP) that helps organizations create a single view of their customers. It helps to enhance customer relationships and improve brand engagement. ...
Lytics helps to collect and normalize anonymous and known user profiles automatically to build unique, unified customer profiles, understand the customer, deliver relevant experiences, and drive results.
Some of the features on Lytics include unifying data in real-time to activate relevant campaigns, deliver the right message to the right audience at the right time in the right channel, increasing customer engagement across marketing channels to drive ROI, understand customer behaviors to reduce bounce rates and many more.
Simon CDP
Customer Data Platform to deliver data-driven, personalized customer experiences
Simon Data is a customer data platform that empowers brands to deliver data-driven, personalized customer experience. It is suited for enterprises looking to engage customers and enhance business by creating incredible customer experience. ...
The primary features of this tools include data unification, campaign orchestration, data science and insights. It provides detailed reporting that allows to make data-driven decisions to achieve business outcomes.
It supports to build detailed, insights-driven customer segments specific to your business needs and send triggered messages across marketing channels. It provides next-gen customer experience with its data-centric approach to testing and predictive analysis. It allows to enhance marketing through AI models and data science capabilities to solve real-time business challenges.
NGDATA
Customer Data Platform driving engagement with the customers and build more successful relationships
NGDATA, founded in 2012, lets you better engage with your customers. Our Intelligent Engagement Platform (IEP) builds sophisticated customer data profiles (Customer DNATM) and drives truly personalized customer experiences through real-time interaction management. With capabilities beyond a standard Customer Data Platform, NGDATA boosts commercial success for all clients by increasing customer lifetime value, reducing churn and lowering cost per conversion. ...
NGDATA’s IEP has in-built analytics, AI-powered capabilities, and decisioning formulas. This unique combination identifies opportunities and proactively and accurately automates individual customer engagements at scale, via the most relevant channel. All this is underpinned with Customer DNATM creating rich, multi-attribute profiles, including device data, enabling businesses to develop a deeper understanding of their customers. And the intuitive user interface makes it easy for business users to utilize the platform while IT and analytics retain oversight and control.
NGDATA makes big data small and beautiful and is dedicated to facilitating economic gains for all clients. A strong emphasis on engagement-based tracking and reporting, coupled with a range of scalable out-of-the-box solutions gives immediate and rewarding results.
Amperity Customer Data Management
Customer Data Platform built for the needs of the enterprise
Amperity is a Customer Data Platform usable by Marketing, Analytics and IT teams. Amperity delivers a 360 degree customer insights view which can be used by these teams for personalising any customer interaction. ...
Amperity unifies all customer data and provides tools for getting predictive customer insights and analytics, customer segmentation and prioritization. Amperity provides tools for marketers to create and deliver customer-centric campaigns and measure performance.
In addition Amperity provides data security, designed and built-in to its software, and integrates with all the other marketing and analytics and other customer service tools in the organization
mParticle
Customer data platform to simplify your customer data infrastructure
mParticle is a customer data platform that allows unifying customer data and connect it anywhere to improve marketing performance, enhance analytics, and transform the customer experience. It helps B2C brands deliver real-time customer experiences. ...
mParticle is designed to integrate and orchestrate the entire growth stack. Its platform collects user data through a variety of services and then unifies them into a single view for customers, as well as integrates and orchestrates data to deliver personalized, omnichannel customer experiences, enabling marketers to understand and address the entire buying process.
mParticle understands the entire digital journey, platform include Data infrastructure, Data-driven personalization, Data Quality, and Data Governance. Its features include Inputs, Filters, Audiences, Rules and transformations, IDSync, Data master, Data localization, CCPA compliance and more.
Tealium Audiencestream CDP
Customer Data Platform to Understand and Engage Your Customers in Real Time
Tealium Audiencestream CDP is a Customer data platform that provides unified customer data and real-time audience engagement. It can be deployed in enterprises across various industries for use by the Marketing, Customer Experience, and Business Intelligence teams. ...
Tealium Audiencestream CDP features includes a tool that can create comprehensive and actionable customer profiles out of visitor information from various sources, such as IoT, servers, kiosks etc. The data can be used for deriving customer value, or study customer behaviour or can be used to create audiences.
The software integrates with the business systems for CRM, Marketing automation, emails, online ads and more. Tealium Audiencestream CDP is equipped with tools and machine learning technology that can provide insights from the customer data enabling it to be available across all the integrated systems.
Twilio Engage
Build data-driven, personalized customer experiences that grow lifetime value
Twilio Engage is the marketing solution that combines the power of a native customer data platform (CDP) and native multichannel in order to enable businesses to deliver data-driven personalization and promote efficient growth. ...
Treasure Data
Customer Data Platform to drive outstanding customer experiences
Treasure Data a Customer Data Platform that brings together various customer data through online, offline, and even from IoT devices – to create individual customer profiles. It helps to increase ROI, sales & revenue. ...
It is used by the marketers, to reach the customers across devices to offer promotions based on time and context to push the customers to step into a physical store. It helps to understand customer behavior across devices, locations and time.
Treasure Data an enterprise-grade CDP that provides the complete information of the customers. It flexibly and securely ingests IoT data from any connected device or machine, correlates data from multiple data sources and leverage AI/ML-powered insights to act on custom insights and applications.
Klaviyo
Marketing Automation & Email Platform for Ecommerce businesses enabling brand building and sales growth
Klaviyo is a Marketing and E-mail Automation software for online / e-commerce businesses, (entrepreneurs, marketers, brand managers, product managers, digital marketers), to grow their sales. It can be used by businesses of any size, ranging from start-ups to large enterprises. ...
The software helps the business owner understand the customer better by building customer profiles, segmenting them, analyzing them and engaging with them effectively using various campaigns such as call, email and social media, with a data-driven analytical approach.
Some salient features include One-click integrations, ROI-based reporting, E-mail Personalization, profiles segmentation, customer analytics, pre-built autoresponders, Facebook advertising, website tracking, dynamic data blocks, product recommendations, custom activity fields, drag-and-drop email design, smart sending, responsive e-mail templates, E-mail newsletters, automated list imports, real-time tracking of e-mail campaigns and AB Testing to optimize.
Mailchimp
Become the brand you want to be with smarter marketing built for big things.
Mailchimp is an all-in-one marketing tool for businesses and provides a complete marketing platform and an email marketing service. This is primarily used by marketers to grow business. The ...
It helps to build, launch and measure campaigns across channels. It helps brand building using a content studio and brand templates and helps in creating domains and websites. MailChimp also has an advanced reporting & analytics platform to measure the campaign performance and give smart recommendations for campaigns using A/B testing and multivariate testing.
Robly
Grow your list and get more opens with Robly. Boost your open rate by 50%.
Robly is an email marketing software that supports to boost campaign open rates and grow newsletter subscriptions. It is suited for businesses of all types looking to increase the open rates of their marketing campaigns. ...
It provides OpenGen to boost open rate, Exit-intent Pop-up Wedges technology, customer support, Robly AI, Social Media tools, Mobile-responsive templates, Autoresponders and reporting tools.
It features the OpenGen technology which allows to get 50% more opens and Robly AI that sends your email campaigns to the subscribers at the right time. Exit-intent Pop-up technology uses a pop-up widget to viewers who are leaving your website to join your mailing list. Robly’s A/B provides optimization of campaigns and also mobile-responsive templates. It also has the device specific reporting option that lets us know which device people use to open the email campaigns and also show hourly email open rates.
SMSEdge
SMS Edge | MS Marketing Platform Built For Performance Marketers
SMSEdge is an SMS marketing platform for professional SMS marketers that helps to run smart SMS campaigns, get to know the users, and efficiently track the marketing efforts. It helps to enter new markets and improve ROI. ...
SMSEdge empowers marketers to run better SMS Marketing Campaigns. It uses people, processes, and technology to deliver better results. It also helps the clients to optimize their marketing campaigns and enables the clients to send SMS at a lower cost with higher delivery rates.
SMSEdge holistic features include routing technology based on the ability to deliver, CTR and price, real-time unique CTR tracking, ready-to-go, and easy-to-use user interface, conversion tracking, performance, and ROI reports, and advanced API integration to add powerful SMS capabilities to any application.
Kochava
Mobile Attribution Platform & Mobile App Analytics
Kochava is the leading mobile data attribution platform that gives customers access to powerful measurement features and global coverage with thousands of network and publishers integrations It ...
Kochava enables people-based marketers to establish and enrich user identities, segment and activate audiences, and measure and optimize their campaigns across all connected devices.
ProTexting
Features and Apps on Demand
ProTexting is a SMS marketing platform that helps you communicate with your contacts more efficiently through a suite of highly interactive SMS marketing campaigns. It is suited for any business looking to effectively reach current and potential customers with a complete marketing campaign. ...
It features group texting, mobile keywords, text-to-win, mobile surveys/voting, QR codes, URL shortener, Analytics, Web signup tools, text feedback, virtual business card, SMS auto responders, name & email capture, Two-way messaging, MMS, Social media integration, Recurring Text Messaging, Validators, Drip Campaigns, Loyalty program, Text to Screen and scheduled Auto-replies.
It helps to grow subscribers and data, run campaigns, provide campaign tools, widgets and integrations. It provides instant access to Short Code, Mobile marketing compliance, connect social accounts and customer service. It offers to analyze campaigns performance, boost revenue and increase audience reach.
Stackadapt
StackAdapt: #1 Programmatic Native Advertising Platform
StackAdapt is an advertising platform - a hub of innovation, imagination, creativity and a growing team that empowers digitally-focused companies to deliver outcomes and exceptional campaign performance every day. StackAdapt understands the business of agencies and the nature of advertising, helps to deliver unique insights, develops inspiring pitches and world-class campaigns. ...
StackAdapt is more productive and drives the best results for their clients. It gains insights into the campaign's potential, before launching it. It creates, activates and optimizes campaigns with confidence and ease and also understands campaign effectiveness, driven by machine learning and AI.
Its features are a creative studio, planner to identify the highest-value opportunities to reach customers, reaching relevant users on all devices and channels, streamlines reporting and analytics, machine learning and artificial intelligence and more.
Ascent360
Data Driven Marketing Platform that result in immediate returns and lifetime advocates
Ascent360 is a Customer Data Platform for B2C companies enabling businesses to grow revenue and create authentic relationships with prospects and customers.. Ascent360 features 3 main modules - ...
The Humanize module enables insights into customer data for personalized campaigns guided by a playbook on running campaigns, and data segmentation. The Realize module provides tools for automated omni-channel campaigns, revenue attribution, and Reporting and Analytics for insights on business performance and ROI
Cake Affiliate Marketing Solution
Performance Marketing Software | CAKE
CAKE is a cloud-based affiliate marketing solution designed for businesses to optimize partner and campaign performance with real-time insights, custom targeting, whitelisting, data security tools and unique commission structures. ...
It features white-labeled interface, real-time reporting, account control, open API, custom targeting, location targeting, device targeting, Pixel & Postback management, Event tracking, tagging, click & conversion caps, mobile measurement, impression tracking, referral rewards, offer contracts, voucher code support, easy integration and Audit trail.
It provides smart insights to elevate performance, custom targeting to maximize traffic and increase profit margins, intelligent Scaling, Enterprise Reliability, 24/7 team support, pixel whitelisting to maintain Affiliate Program credibility and data security to eliminate privacy concerns
WordFly
Smarter Digital messaging
WordFly is a smart digital messaging platform that design thoughtful and responsive emails with easy-to-use tools to deliver the messages on every tablet, phone, and PC. It helps to increase sales and revenue and improve ROI. ...
WordFly helps to create emails with the drag-and-drop editor, customize every detail for the brand, enhance and resize images, and even use the own code. It also helps in attract new visitors and engage the audience with SMS, forms, surveys, landing pages and RSVP for events.
Some of its features include images, videos, animated GIFs, text blocks, and buttons to create email, responsive email designer, mobile-first templates, spam testing, invoice preview, custom reusable block and many more.
Criteo Dynamic Retargeting
Criteo
Criteo Dynamic Retargeting is a cloud-based advertising platform that delivers the right ad at the right moment in the shopper journey. It is designed to help businesses of all sizes in generating brand awareness, acquire customers through targeted campaigns, generate more sales, bring shoppers back to buy, and maximise the budget. Its tailored video and display ads are delivered to publishers and designed for measurable performance. ...
The AI-enabled application comes with a shopper graph, which allows marketers to identify customers' interests based on searching and buying behaviour, letting them create advertisements in real-time with required colours, fonts or navigations.
Some of its features include conversion tracking, ad retargeting, performance metrics and real-time bidding. It offers integration with various third-party eCommerce platforms such as Magento, PrestaShop, Shopify and more.
Affise
Performance Marketing Software for online advertising campaigns in real-time
Affise is a performance marketing software for networks, advertisers & agencies to manage their affiliate networks, track traffic, & optimize their results. It helps professionals automate processes from the creative phase to conversions and from publishers to payments. ...
Affise streamlines routines and procedures yet at the same time it cuts down costs. It centralizes and automates workflows, eliminating the need for many platforms and programs. Affise enables enterprises to create new affiliate profiles with information such as name, contact details, generated API key, global postback URL and payment information.
Managers can target a specific audience based on geographic regions, mobile carriers, browsers and more. Additionally, users can generate payouts in multiple currencies and export billing information in several formats. Affise comes with an application programming interface (API), which allows enterprises to modify and integrate the platform with various third-party systems.
Google Ad Manager
Integrated Advertising Management Platform - Google Ad Manager
Google Ad Manager is an ad management platform for large publishers who have significant direct sales. It helps publishers streamline operations and capture the most value for every impression. It helps to increase sales and revenue and enhance customer relationships. ...
It provides granular controls and supports multiple ad networks, including AdSense, Ad Exchange, and third-party networks. It’s a complete platform to grow ad revenue and protect brand wherever people are watching, playing, or engaging.
Some of the features of Google Ad manager include deliver immersive ad experiences across any device or platform, monetize video wherever people are watching, manage all ad sources in one place and grow business with programmatic and data-driven decision-making, turn data into insights to make smarter decisions and many more.
Skai
Data-driven insights and optimization technology that scales performance and engagement
Skai platform is a go-to-market engine that uses NLP to provide predictive insights and trends for understanding customer needs and preferences. The data can be used for product design, defining marketing strategy, product marketing and testing and performance measurement. The market intelligence data is available across various industries such as Apparel, Consumer Electronics, Food & Beverages and more. ...
Skai platform unifies data collected from various sources such as Social discussions, Blog and Influencer posts, Product listings and Reviews, and Point of Sale data and applies its patented NLP technology to arrive at the context and insights. It provides market intelligence with consumer behaviour, purchase habits, consumer sentiment and future trends and opportunity forecasts.
The analytics data is accessible through dashboards that integrate into any business intelligence environment and is customizable to meet specific business requirements. It provides measurement and attribution data for arriving at the success of marketing campaigns and product launches.
MediaMath platform
Omnichannel Programmatic Marketing | MediaMath
MediaMath Platform is is an intelligent ad tech platform with unrivalled advertising performance across all media channels.. It enables brands and agencies to reclaim control of their marketing and operate with flexibility in the future to deliver efficient and effective omnichannel campaigns. ...
MediaMath communicates with users via consent-based, cross-device identifiers. Activate and scale data with the world's most adaptable identity graph to prepare for the future of identity.
Some of its features include campaign management, media management, targeting, identity management, brand safety, reporting and measurement, API's and so on.
Rakuten Advertising
Combines Rakuten's media properties; affiliate, display and search marketing
Rakuten Advertising is an Affiliate marketing platform that makes the Internet a better place that brings relevance, value, and enjoyment to everyone involved advertisers, publishers, and consumers alike. It helps to acquire customers and improve visibility. ...
Rakuten Advertising helps to discover new customers and build enduring connections that drive greater awareness, engagement, and lifetime value and shares the joy of discovery and rewards of loyalty with new audiences. It also helps to connect with the visitors to the content they want and make money with every conversion.
Rakuten Advertising helps to reach new audiences and drive record performance with multichannel products, rich consumer insights, and advanced ad tech. Its affiliate network and advanced machine learning helps to reach, engage, and influence audiences with a suite of advertising and marketing solutions. It also monetizes digital content and creates better experiences for the visitors.
Sendloop platform
Sendloop - Email Marketing Software and Professional Solutions
Sendloop platform is an e-mail marketing platform that helps e-mail marketers to perform bulk e-mail campaigns. It provides solutions for better communication and higher conversion and helps business grow faster. It helps to scale best practices and acquire customers. ...
Sendloop manages delivery service for high-volume senders having delivery issues or low open rates. The tailored email marketing platform and dedicated service helps to boost growth through email marketing. It also helps to manage all the client accounts under one roof, powerful audience management portal, send unlimited email campaigns, re-brandable client accounts, API access for integrations, one-to-one webinars and calls and many more.
Sendloop features include audience nurturing and email marketing tool helps to reach the customers, track conversions and measure ROI better. It imports the contacts, create and send beautiful emails and measure responses. It also supports with lead generation tools, hundreds of free email templates, drag-n-create email builder, repeating campaigns, and many more.
Opentracker Web Analytics
Signup to Web Analytics - opentracker.net
Opentracker Web Analytics specializes in tracking and website analytics for businesses that are serious about understanding online customers. It supports businesses to make informed advertising and content management decisions and develop investment strategies. It helps to increase sales and revenue and acquire customers ...
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Opentracker provides high quality traffic analysis solutions that are intuitive to use, simple to install, and easy to understand. It helps with efficient feedback loops between web surfers and site managers; making the internet an interactive place where traffic patterns determine website content.
Opentracker provides quality website statistics measurement and visitor tracking services. Its specializations are long-term unique visitor tracking, big data and algorithm engineering, individual user-tagging, cross-domain tracking, live clickstream reporting, real-time data streaming and many more.
Amazon Advertising
Amazon Advertising
Amazon Advertising is an ad solution that helps to find, attract, and engage millions of Amazon customers at every stage of their journey. It helps to build brand awareness and increase sales and revenue. ...
It helps to improve the visibility of individual products with ads that appear in search results and on product pages, boost brand awareness with logo and a customized headline in ads that appear in search results, grow business by reaching relevant audiences on and off Amazon and inspire customer loyalty with a multi-page store on Amazon.
GetResponse
Marketing Software for Small Businesses by GetResponse
GetResponse is a comprehensive marketing automation platform for marketing teams to boost sales, increase revenue and increase traffic to your website. GetResponse helps marketing teams to create ...
GetResponse comes with powerful email templates to send responsive emails, it offers scoring and tagging marketing automation to know the customer behavior in detail, using GetResponse automation workflows teams can automate marketing communications and build a complete marketing campaign with ready-made funnels.
Adobe Advertising Cloud
Ad platform that unifies and automates all channels
Adobe Advertising Cloud is an Advertising Platform that unifies and automates all media, screens, data, and creativity at scale to deliver a seamless, relevant experience across every channel that engages customers and increases conversion. ...
It manages all the digital media strategies to deliver better ads for every audience, streamlines the analysis with time-saving tools like automated performance optimization, forecasting, spends recommendations, and more. It also streamlines the creation of meaningful ad experiences that resonate with the audience.
Lotame
DMP Provider | Data Management Platform & Solutions
Lotame is a cloud-based data management platform that allows users to collect, organize and activate data from different sources in real-time. Lotame provides solutions for publishers, marketers ...
Lotame’s connected data technologies, curated second-and third-party data exchanges, and high-touch customer service makes the trusted choice for clients that want to build a panoramic view of their customers and activate everywhere no cookies required.
Aweber
AWeber: Email Marketing
Aweber is an email marketing automation platform for marketing teams to increase customers, to enhance customer relationships and sales. Aweber helps marketing teams to build lists, send emails and ...
Aweber comes with drag and drop email creation, pre-built templates to create stunningly beautiful emails without having to writing code. It uses tags to trigger automated email campaigns based on clicks and opens. It uses built-in A/B testing for experimenting with the subject lines, designs and links and chose which works best.
