Customer stories

Product Business Settings

Branch linking platform is popular in Consumer Services, Computer Software, and Retail industries and is widely used by Small Business, Mid Market, and Large Enterprise.

Integrations

Mobile Advertising
Mobile Marketing
Publisher Ad Management
Cross Channel Advertising

Branch linking platform Product Overview

Branch links users to desired destinations, creating seamless experiences. Mobile attribution and campaign ROI are effectively measured.

How satisfied the customers are with Branch linking platform use-cases

Reviews

"Branch’s linking platform has been critical to driving engagement and conversion in the native app, where there’s a substantially higher purchase rate than on mobile web. Beyond the improved user experience delivered, Branch supports click-to-purcha...se tracking across desktop, mobile web, and native app, so we finally have unprecedented visibility. It’s been a crucial part of our mobile stack." - William Fong
"Partnering with Branch has allowed us to easily optimize user flows from almost every product and marketing channel, resulting in significant performance improvements across the board. Not only has Branch driven a large percentage of our installs, B...ranch has also enabled us to provide smooth user experiences across all of these channels to delight and retain users—all while saving us well over 20x the amount of development time it would’ve taken us to build these features in-house." - Alex Macintosh

Branch linking platform Customer Insights, Testimonials and Case Studies

What makes Branch linking platform ideal for Engagement Management?

Why is Branch linking platform the best choice for Communication Management?

What Are the key features of Branch linking platform for Onboarding?

How does Branch linking platform facilitate Content Sharing?

What is Branch linking platform?

Branch is a mobile linking platform with solutions that unify user experience and measurement across different devices, platforms, and channels. It helps to improve internal communications and ROI.

Branch's People-Based Attribution gives the power to connect customers from every channel with conversions on any platform. It gives the ability to recognize the customers everywhere. Its a complete visibility into all marketing activities. Its deep links, deliver the user experience with powerful marketing links that work on every platform and every channel.

Branch supports every stage of the user lifecycle like converting web visitors into app users with smart banners, track ad conversions across every device and platform to understand true campaign ROI, increase engagement and down-funnel conversion rates by offering a seamless journey from email to app, give users links to share app content to increase user engagement and retention by linking directly to shared content and much more.

What is Branch linking platform used for?

Branch linking platform is a Mobile Marketing Software mainly used by its customers to Improve Internal Communications and Improve ROI by Engagement Management, Advertisement and Communication Management .

What are the top features of Branch linking platform?

Alerts: popups & Notifications, Personalization and Dashboard are some of the top features of Branch linking platform.

Who uses Branch linking platform?

Branch linking platform is used by Consumer Services, Computer Software and Retail among other industries.

What are Branch linking platform alternatives?

TelemetryTV, Attentive, Cincopa and Alpha Anywhere are popular alternatives for Branch linking platform.

Where is Branch linking platform located?

Branch linking platform is headquartered at 1400 Seaport Blvd, Building B, 2nd Floor, Redwood City, CA 94063, USA.

23 buyers and buying teams have used Cuspera to assess how well Branch linking platform solved their Mobile Marketing needs. Cuspera uses 3211 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

CUSTOMERS TESTIMONIALS
Branch linking platform testimonial

William Fong

Co-Founder & CTO

Boxed

Branch’s linking platform has been critical to driving engagement and conversion in the native app, where there’s a substantially higher purchase rate than on mobile web. Beyond the improved user experience delivered, Branch supports click-to-purchase tracking across desktop, mobile web, and native... app, so we finally have unprecedented visibility. It’s been a crucial part of our mobile stack.

Testimonial By William Fong
Branch linking platform testimonial

Alex Macintosh

Product Manager - Growth

Strava

Partnering with Branch has allowed us to easily optimize user flows from almost every product and marketing channel, resulting in significant performance improvements across the board. Not only has Branch driven a large percentage of our installs, Branch has also enabled us to provide smooth user e...xperiences across all of these channels to delight and retain users—all while saving us well over 20x the amount of development time it would’ve taken us to build these features in-house.

Testimonial By Alex Macintosh
CUSTOMERS TESTIMONIALS
Branch linking platform testimonial

William Fong

Co-Founder & CTO

Boxed

Branch’s linking platform has been critical to driving engagement and conversion in the native app, where there’s a substantially higher purchase rate than on mobile web. Beyond the improved user experience delivered, Branch supports click-to-purchase tracking across desktop, mobile web, and native... app, so we finally have unprecedented visibility. It’s been a crucial part of our mobile stack.

Testimonial By William Fong
Branch linking platform testimonial

Alex Macintosh

Product Manager - Growth

Strava

Partnering with Branch has allowed us to easily optimize user flows from almost every product and marketing channel, resulting in significant performance improvements across the board. Not only has Branch driven a large percentage of our installs, Branch has also enabled us to provide smooth user e...xperiences across all of these channels to delight and retain users—all while saving us well over 20x the amount of development time it would’ve taken us to build these features in-house.

Testimonial By Alex Macintosh

CARS24 - Automotive

Branch helped CARS24 improve mobile growth. Eshaan Agarwal, AVP of marketing and growth at CARS24, shared his experience at a Branch event. CARS24 used Branch to master mobile success. Branch offers ...mobile linking and measurement tools. The platform unifies user experience and attribution. CARS24 benefited from Branch's solutions for mobile strategy.

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IMDb - Media & Entertainment

Branch Journeys helped IMDb improve its web-to-app strategy. IMDb used Branch to run over 30 experiments in two years, a 9x increase from before. Top-half banners increased app installs by 36%. A bot...tom banner added another 20% boost. Overall, IMDb saw a 443% growth in app installs. The solution let IMDb target audiences and test banners without extra engineering work.

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Tunaiku - Financial Services

Branch helped Tunaiku, a digital loan platform in Indonesia, solve attribution and fraud challenges. Tunaiku used Branch Performance to standardize attribution across ad networks and improve budget a...llocation. They implemented Branch deep links to track user behavior and optimize engagement on channels like WhatsApp and SMS. Tunaiku saw a 23% increase in app downloads, an 11% rise in new users, and over 15% decrease in cost per acquisition. Branch’s fraud detection features reduced false attributions and protected ad spend.

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The Chefz - Food & Beverages

Branch helped The Chefz track marketing campaigns and measure results. The Chefz used Branch deep links to see installs and revenue in real time. Influencer campaigns became more effective with uniqu...e tracking links. The Chefz launched a Share & Earn program for restaurant partners using Branch. The Chefz saw a 127% increase in app installs, 650% growth in app revenue, 818% ROAS, and 60% year-over-year growth in its customer base.

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6thStreet - Retail

Branch helped 6thStreet boost app installs by 60% month-over-month. The company switched from app install ads to web-based ads and used Branch Journeys smart banners for personalized offers. This led... to a 13% increase in return on ad spend and a 70% drop in uninstall rate. 6thStreet also used Branch deep links to improve onboarding and increase user loyalty. The results show strong growth in engaged app users and better marketing ROI.

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Rappi - Food & Beverages

Branch deep linking helped Rappi grow fast in new countries. Rappi used influencers and referral campaigns to boost app installs. Over 50 million people installed the app. More than 15,000 influencer...s joined the campaign. Each city launch saw about 50% of new users come from these campaigns. Both referrers and referees got discount coupons after the first purchase.

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Branch Overview

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Peers used Branch linking platform for engagement management and advertisement

Branch linking platform Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.59/5

Read Reviews (15)
Analytics

4.12/5

Read Reviews (141)
Custom Reports

3.74/5

Read Reviews (282)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.59/5

Read Reviews (15)
Analytics

4.12/5

Read Reviews (141)
Custom Reports

3.74/5

Read Reviews (282)

Software Failure Risk Guidance

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for Branch linking platform

Overall Risk Meter

Low Medium High

Top Failure Risks for Branch linking platform

Branch Metrics, Inc. News

Product
 

Branch Unveils New Capabilities To Maximize Campaign ROI in a Privacy-First Era

Branch introduced new features to enhance campaign ROI while prioritizing user privacy. The updates focus on advanced mobile attribution and app analytics, enabling marketers to measure performance more accurately in a privacy-first environment. These capabilities help enterprises optimize digital marketing spend and comply with evolving data privacy regulations.

Product
 

Branch Unveils New Capabilities To Maximize Campaign ROI in a Privacy - First Era

Branch has introduced new capabilities in its Performance offering, focusing on privacy-centric attribution for growth marketers. The innovations allow organizations in regulated industries to utilize ad and data integrations while meeting HIPPA requirements.

Branch Metrics, Inc. Profile

Company Name

Branch Metrics, Inc.

Company Website

https://branch.io/

Year Founded

2014

HQ Location

1400 Seaport Blvd, Building B, 2nd Floor, Redwood City, CA 94063, USA

Employees

251-500

Social

Financials

SERIES F