Brandwatch Consumer Research Overview

Brandwatch Consumer Research provides comprehensive insights into consumer behavior. The tool is recognized for its powerful analytical capabilities.

Use Cases

Customers recommend Social Media Management, Communication Management, Campaign Management, as the business use cases that they have been most satisfied with while using Brandwatch Consumer Research.

Other use cases:

  • Engaging And Following Up
  • Competitive Intelligence
  • Public Relations
  • Market Research
  • Helpdesk Management
  • Lead Engagement
  • White Labeling
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Business Priorities

Improve Brand Engagement and Improve Digital And Social Presence are the most popular business priorities that customers and associates have achieved using Brandwatch Consumer Research.

Other priorities:

  • Acquire Customers
  • Enhance Customer Relationships
  • Build Brand Awareness
  • Improve ROI
  • Establish Thought Leadership
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Scale Best Practices
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Brandwatch Consumer Research Use-Cases and Business Priorities: Customer Satisfaction Data

Brandwatch Consumer Research works with different mediums / channels such as Social Media.

Brandwatch Consumer Research's features include Dashboard, Personalization, Widgets, etc. and Brandwatch Consumer Research support capabilities include 24/7 Support, Chat Support, AI Powered, etc. also Brandwatch Consumer Research analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Categories: Social Media Monitoring...." Peer review

Peer review evidence (same sources as the product rating summary)

"...Your role will include: Owning the Brandwatch content strategy, working closely with the CMO and VP of Demand Generation to ensure all marketing communications are hitting the right prospects at the right time, with the right messages Owning the Brandwatch Blog Brandwatch s largest inbound leads machine - editing, managing contributors, analyzing and reporting on figures weekly to both Marketing and Commercial teams Being responsible for signing-off all written comms, including website copy, ensuring the brand voice is consistent and adhered to at all times Offering a consultative view on branding, working with the Creative Director and the CMO Working with both internal and freelance writers, liaising with Design, organizing and upholding standards of email and landing page copy Reporting and analyzing data in both Google Analytics and Brandwatch Analytics on a weekly, monthly, and more extensively, quarterly, basis and adapting business strategies accordingly Managing a team of three people ( two in Brighton, one in New York) who straddle short-form content, long-form content, social and SEO. ..." Head of Content and Social
"...Brandwatch is an enterprise solution focused on social media monitoring and analytics...." Peer review by Joakim Nilsson, Agency Owner & Social CRM Strategist, SCRM Cloud
"...Campaign reporting (mainly hashtag tracking).Announcement reporting...." Peer review by Kenji Onozawa, Social Media Manager, Alaska Airlines

Brandwatch Consumer Research, Walls.io, Missinglettr, EasySender, YouScan, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Brandwatch Consumer Research

Top Industries

  • Marketing and Advertising
  • Internet
  • Education

Popular in

  • Mid Market
  • Enterprise
  • Large Enterprise

Brandwatch Consumer Research is popular in Marketing And Advertising, Internet, and Education and is widely used by Mid Market, Enterprise, and Large Enterprise.

Brandwatch Consumer Research Customer wins, Customer success stories, Case studies

How can Brandwatch Consumer Research enhance your Social Media Management process?

How efficiently Does Brandwatch Consumer Research manage your Communication Management?

What makes Brandwatch Consumer Research ideal for Campaign Management?

What solutions does Brandwatch Consumer Research provide for Engaging And Following Up?

How can Brandwatch Consumer Research optimize your Competitive Intelligence Workflow?

28 buyers and buying teams have used Cuspera to assess how well Brandwatch Consumer Research solved their Social Media Marketing needs. Cuspera uses 767 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

 

Wargaming - Entertainment - Large

Nicosia, Cyprus

Brandwatch helped Wargaming listen to millions of gamers worldwide. Before, Wargaming collected player feedback manually from forums and blogs. With Brandwatch, they now gather and organize all socia...l media data in one place. Teams use real-time insights to track reactions to game updates and share feedback across regions. This lets Wargaming respond faster to player needs and improve their games based on real conversations.

 

Virgin Holidays - Hospitality - Large

London, UK

Brandwatch Consumer Research helped Virgin Holidays launch the Trending Travel Guide. This guide uses social media data to show popular destinations. Visitors to the guide view 14.75% more pages and ...spend 75.29% longer per session than on other content. Virgin Holidays improved its content marketing and won a Drum Award for best travel and leisure strategy. The project boosted organic search rankings for long-tail keywords.

 

VR-NetWorld - Financial Services - Medium

Bonn, Germany

Brandwatch Vizia helped VR-NetWorld replace outdated PDF reports with live, real-time dashboards. The team set up automated monitoring for 150 member banks, tracking sentiment, trends, and competitor... activity. Social media analytics from Facebook, Twitter, Instagram, and YouTube were integrated for deeper insights. The solution enabled fast, data-driven responses to crises and emerging topics. Member banks now access up-to-date information, saving significant manual effort.

 

Veganz - Food & Beverages - Medium

Berlin, Germany

Brandwatch helped Veganz grow from a startup to a leading vegan food brand in Germany. Veganz used Brandwatch Consumer Research to track market trends and understand customer feedback after a major r...ebranding. Social listening showed a 22% increase in positive brand mentions during a key campaign. The insights guided marketing, improved campaign targeting, and helped Veganz address criticism after going public. Continuous monitoring supports Veganz in learning from feedback and staying innovative.

 

Thrasio - Consumer Goods - Large

Walpole, USA

Brandwatch helped Thrasio cut response times by 50% and resolution times by 80%. Thrasio used Brandwatch Engage and AI Analyst Iris to manage customer engagement across social media. The team central...ized all social interactions on one platform. They used AI to suggest replies and analyze customer sentiment. Customer satisfaction increased by 15%.

 

The Sociable Society - Marketing And Advertising - Small

USA

Brandwatch Influence helped The Sociable Society, a boutique influencer marketing agency, save 30% of work hours. The team doubled in size and took on 50% more clients. Before, they lost time on admi...n tasks and tracking posts. Now, real-time analytics and streamlined workflows let them focus on clients and growth. Brandwatch Influence made campaign reporting and client management much faster.

Discover the Power of Brandwatch Consumer Research

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Frequently Asked Questions (FAQ)

What buyers ask before choosing Brandwatch Consumer Research

What is Brandwatch Consumer Research?

Brandwatch Consumer Research is an AI-based consumer intelligence platform, helping the brands and agencies to make insightful, data-driven business decisions. It helps to grow market share and acquire customers.

Consumer Research provides instant access to the largest archive of consumer conversations which helps in decision making with the contents needed at times. It helps to get the right information to the right people in the right format.

Consumer Research collects data from APAC regional sites and creates channels to monitor specific Twitter, Facebook, and Instagram accounts. It also helps to find insights, creates automated reports, email alerts, export data to merge with other data sets, integrates with the partners to cover a range of social media management needs and many more features help to collect, categorize, analyze, and make tangible changes using insights.

What is Brandwatch Consumer Research used for?

Brandwatch Consumer Research is a Social Media Marketing Software mainly used by its customers to Improve Brand Engagement and Improve Digital And Social Presence by Social Media Management, Communication Management and Campaign Management .

What are the top features of Brandwatch Consumer Research?

Dashboard, Personalization and Widgets are some of the top features of Brandwatch Consumer Research.

Who uses Brandwatch Consumer Research?

Brandwatch Consumer Research is used by Marketing And Advertising, Internet and Education among other industries.

What are Brandwatch Consumer Research alternatives?

Walls.Io, Missinglettr, EasySender and YouScan are popular alternatives for Brandwatch Consumer Research.

Where is Brandwatch Consumer Research located?

Brandwatch Consumer Research is headquartered at 1st Floor Sovereign House Church Street Brighton BN1 1UJ.
lightning

Peers used Brandwatch Consumer Research for social media management and communication management

Brandwatch Consumer Research Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.17/5

Read Reviews (8)
Analytics

4.61/5

Read Reviews (172)
Custom Reports

4.47/5

Read Reviews (193)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.17/5

Read Reviews (8)
Analytics

4.61/5

Read Reviews (172)
Custom Reports

4.47/5

Read Reviews (193)

Software Failure Risk Guidance

?

for Brandwatch Consumer Research

Overall Risk Meter

Low Medium High

Top Failure Risks for Brandwatch Consumer Research

Brandwatch News

Product

Brandwatch Expands APAC Data Coverage to Strengthen Global Insight for Marketers

Brandwatch has expanded its data coverage in the Asia-Pacific (APAC) region, enhancing its global insights for marketers. This expansion aims to provide marketers with more comprehensive data to inform their strategies and improve decision-making.

Partnership

Brandwatch and Blackbird.AI Consortium Selected by NATO to Deliver ...

Brandwatch and Blackbird.AI have been selected by NATO to provide an advanced Information Environment Assessment Capability. This AI-enabled solution will enhance NATO's ability to monitor and analyze complex information environments, supporting strategic communications and decision-making. The consortium, including Cision and partners, will deliver tools for media monitoring, sentiment analysis, and trend detection to counter disinformation and harmful narratives.

Product

Brandwatch Strengthens AI Leadership with Deeper Insights and Expanded ...

Brandwatch has unveiled new AI-powered features within its Iris AI platform, enhancing data exploration and workflow efficiency for marketers. The updates include a quick AI chat assistant, AI dashboards, and expanded data coverage across platforms like Threads, YouTube, and TikTok. These innovations aim to provide deeper insights and broader coverage, helping brands make smarter decisions and accelerate growth.

Executive

Brandwatch names global president | News | Research Live

Brandwatch has appointed Channing Ferrer as its global president, promoting him from his previous role as chief business officer. Ferrer will lead Brandwatch's business strategy and growth initiatives. Additionally, Matt Tippets has been named chief product and technology officer, and several other senior leadership roles have been filled to drive growth and innovation.

Brandwatch Profile

Company Name

Brandwatch

Company Website

https://www.brandwatch.com/

Year Founded

2005

HQ Location

1st Floor Sovereign House Church Street Brighton BN1 1UJ

Employees

1001-5000

Social

Financials

SERIES C