Buffer: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Buffer
Brand: Buffer
Rating: 4.47 (28440 reviews)

4.47 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(28440)

Buffer | Social Media Management Software for Growing Brands

AI Powered

Buffer Overview

Buffer offers an all-you-need social media toolkit for small businesses. Over 160,000 small businesses use Buffer to save time managing their social media.

Use Cases

Customers recommend Social Media Management, Communication Management, Content Management, as the business use cases that they have been most satisfied with while using Buffer.

Other use cases:

Engagement Management
Social Media Marketing
Advertisement
Collaboration
Sales Document Management
Campaign Management
Media Planning

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Business Priorities

Improve Digital And Social Presence and Acquire Customers are the most popular business priorities that customers and associates have achieved using Buffer.

Other priorities:

Build Brand Awareness
Enhance Customer Relationships
Enter New Markets Internationally Or Locally
Scale Best Practices
Improve ROI
Improve Brand Engagement
Improve Internal Communications
Establish Thought Leadership
Grow Market Share
Improve Consistency
Increase Sales & Revenue
Launch New Products
Improve Efficiency
Improve Visibility
Increase Customer Life Time Value

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Buffer Use-Cases and Business Priorities: Customer Satisfaction Data

Buffer works with different mediums / channels such as Social Media.

Buffer's features include Dashboard, Personalization, Alerts: Popups & Notifications, etc. and Buffer support capabilities include Chat Support, Email Support, Phone Support, etc. also Buffer analytics capabilities include Analytics, and Custom Reports.

Reviews

"...If you want an easy way to schedule your social media posts, Buffer is that tool...." Peer review by Beverley T, Social Media Strategist, Marketing and Advertising

Buffer, Renderforest Video, Walls.io, Statusbrew, Eclincher social media management, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Buffer

Top Industries

Marketing and Advertising
Computer Software
Information Technology and Services

Popular in

Small Business
Mid Market
Large Enterprise

Buffer is popular in Marketing And Advertising, Computer Software, and Information Technology And Services and is widely used by Small Business, Mid Market, and Large Enterprise.

Buffer Customer wins, Customer success stories, Case studies

What makes Buffer ideal for Social Media Management?

Buffer enables scheduling social media posts across multiple platforms, simplifying social media management for businesses. It integrates with other services for enhanced functionality and provides a calendar view for easy scheduling visualization. Occasional system glitches may disrupt scheduled posts.

"...Ok, you can also schedule social media posts from one place and the API is solid. . ...." Peer review by Kenneth P., Founder, Marketing and Advertising

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How can Buffer enhance your Communication Management process?

Buffer is a social media management tool that simplifies scheduling and publishing content across multiple platforms. The tool provides an easy-to-use interface for planning and tracking social media posts, enabling users to schedule and manage content across various platforms like Facebook, Twitter, Instagram, Pinterest, and LinkedIn. However, it has limitations in tracking and customization options, as well as occasional issues with automatic account disconnections.

"...I like that I can schedule most of my social media posts all in one place, and in advance...." Peer review by Stephanie R., Owner, Marketing and Advertising

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What makes Buffer ideal for Content Management?

Buffer facilitates content management across multiple social media platforms. It enables scheduling, tracking, and analysis of content performance. Users can collaborate on content ideas and publish content to various networks simultaneously. A limitation of Buffer is that customization options are limited across all plans.

"...This software has a number of built in products in one place, such a social content creation and management. ...." Peer review by Randolph R., Executive Director, Non-Profit Organization Management

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How does Buffer address your Engagement Management Challenges?

Buffer enables scheduling, monitoring, and engagement with social media content. It allows users to visualize their content schedule and analyze social performance, facilitating engagement and traffic to websites. While Buffer offers a variety of features, it is less suitable for organizations that do not prioritize planned social media posting.

"...Buffer also analyzes your feed to determine the best times to post your content, based on your audience's engagement...." Peer review by David Y, Information Technology Specialist, Media Production

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Why is Buffer the best choice for Social Media Marketing?

Buffer provides social media publishing and management capabilities, enabling users to schedule and organize social media content across multiple platforms. It streamlines social media marketing efforts, allowing users to save time and focus on other aspects of their work. However, Buffer lacks advanced social media monitoring tools to optimize marketing strategies.

"...Moz, Hootsuite, SEMRush, and Buffer all have great posts about every aspect of digital marketing from social media to SEO trends...." 4 Tips for Digital Marketing for Hotels

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11 buyers and buying teams have used Cuspera to assess how well Buffer solved their Social Media Marketing needs. Cuspera uses 28440 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

Influence Media - Marketing And Advertising

Buffer helps Influence Media, a UK-based creative marketing agency, manage social media for over ten clients. The agency uses Buffer to plan, schedule, and publish content across multiple channels li...ke Instagram, Facebook, LinkedIn, and Twitter. Buffer's simple dashboard makes it easy to organize posts and maintain a consistent presence. Influence Media values Buffer's video scheduling features and finds the tool essential for their business. Consistency in posting is key to their social media strategy.

Bustle - Media Production

Bustle used Instagram Stories to connect with its audience and boost engagement. The team saw completion rates as high as 92% for short stories and 60-70% for longer content. Bustle partnered with br...ands like Sephora Collection to create episodic series, leading to new revenue streams and a Digiday Award. The team focused on authentic, interactive content using Instagram's features. Viewer engagement and positive feedback became key measures of success.

Car Next Door - Transportation/trucking/railroad

Buffer helped Car Next Door manage social media and build trust in their car-sharing brand. Before Buffer, the team posted manually, which took too much time. With Buffer, they easily schedule posts,... share content, and engage with their audience. The platform's analytics help them find and reshare top posts. Car Next Door now has over 80,000 borrowers and 1,500 cars listed, showing strong growth and engagement.

Foster Coffee Company - Food & Beverages

Buffer helped Foster Coffee Company grow their business and social media following. The team used Buffer to plan, schedule, and publish content for their two Michigan locations. They liked Buffer's c...alendar feature for flexible scheduling and easy changes. Foster Coffee Company focused on people-first content and user-generated posts. Buffer made it simple to manage campaigns and build community online.

Letterbox Gifts - Consumer Goods

Buffer helps Letterbox Gifts plan and schedule social media campaigns for holidays and events. The company uses Buffer’s social media calendar to organize posts for key dates like Mother's Day and sm...aller occasions. Multiple staff members add content in one place, making collaboration easy. Buffer’s Instagram grid preview helps keep posts diverse and on-brand. Letterbox Gifts credits Buffer for making their social media strategy more effective and organized.

Barry Greene - Education

Buffer helps Barry Greene, a jazz guitar professor, share daily music lessons across Facebook, Instagram, TikTok, and YouTube. He saves time by uploading content once and scheduling posts to all plat...forms from a single dashboard. Buffer's hashtag manager and scheduling features let him plan up to six days of content in advance. This gives Barry more time to teach and create music, while keeping his social media presence strong and consistent.

Buffer's AI Assistant: The Smartest Tool for Social Media Management

Frequently Asked Questions(FAQ)

for Buffer

What is Buffer?

Buffer is a social media marketing software that helps companies in brand building and audience building on social media.

Buffer helps in planning, collaborating and publishing content that helps in driving meaningful engagement with audience.Using Buffer, one can plan and publish posts to multiple social media channels like Instagram, Facebook, Twitter, Pinterest and LinkedIn through a single dashboard.

Buffer provides features to orchestrate social media marketing campaigns, preset publishing schedule for each account, tailor content for each network, respond to social conversations from a shared inbox, analyze social media performance using various reports.

What is Buffer used for?

Buffer is a Social Media Marketing Software mainly used by its customers to Improve Digital And Social Presence and Acquire Customers by Social Media Management, Communication Management and Content Management .