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Capterra: Reviews, Testimonials and Expert Opinions
(2903)Advanced Analytics Software | SAS
Top 40 Capterra Alternatives
TrustRadius
Software Reviews You Can Trust
TrustRadius a marketing data intelligence platform and is a review site for business technology. It helps to enhance customer relationships and launch new products. TrustRadius helps buyers make ...
TrustRadius reviewers include end-users, implementers, consultants, business stakeholders, and decision-makers. All TrustRadius reviewers are authenticated via LinkedIn or their work email address before writing a review. Before publishing a review, TrustRadius research staff verifies that each reviewer has recent experience with the product. TrustRadius publish reviews from resellers but does not include the ratings in the overall score calculations. It is committed to ensuring all reviewers are providing quality, straightforward opinions that are trustable.
Forrester Analytics
helps you understand and anticipate customers, whether they are consumers or B2B buyers
Forrester Analytics is a Marketing Data Intelligence Platform which provides proprietary research, consumer and business data, custom advisory and consulting, events, online communities and executive programs globally. It helps business and technology leaders to drive customer-obsessed vision, strategy, and execution that accelerate growth. ...
Forrester Analytics helps to understand and anticipate customers, whether they are consumers or B2B buyers; provides a view into potential future change; and offers powerful Customer Experience measures and models to create a blueprint for growth.
Similarweb
SimilarWeb | Website Traffic Statistics & Market Intelligence
SimilarWeb is a business intelligence and analytics platform for marketing, sales, research and investment teams to help make better decisions. It primarily helps with analyzing conversation, ...
It comes with multidimensional approach, leveraging four primary data sources including Global Panel Data Data Partnerships Public Data Sources Direct Measurement Data.
G2 Seller Solutions
G2 Marketing Solutions | G2
G2 Marketing Solutions provides consulting services to companies that want to grow through executing strategic pursuits, sales and marketing training, strategic planning, benchmarking and facilitation. It helps to grow revenue faster with a full-funnel of marketing and selling solutions. ...
G2 Marketing Solutions helps to identify in-market buyers, respond directly to customers who have reviewed product or service, and show off success.
Crunchbase Enterprise
Crunchbase.com | Supercharge Your Pipeline‚
Crunchbase Enterprise is a software providing company details that could assist Market Research, Business intelligence, or data for making strategic decisions. The software provides all the details ...
Crunchbase integration with Salesforce enables company information to flow through the Salesforce instance. The Crunchbase API access enables company information to flow into the CRM system of the business. It also enables export of the data into excel files for analysis.
PeerSpot (formerly IT Central Station)
Buying Intelligence for Enterprise Technology
PeerSpot is a buying intelligence platform that helps vendors reach buyers through the voice of their customers. It helps vendors capture and leverage the authentic product feedback that users want to see while conducting product research and due diligence. ...
PeerSpot provides in-depth reviews, online forums, direct Q&A support and more, giving professionals the confidence to make the right decision and the happiness of reality meeting expectations. Generates detailed user reviews at scale and then leverages them to create content that drives sales. Identify and access highly targeted, qualified audiences for lead generation and high conversion rates.
Nielsen
Market Research on What People Watch, Listen To and Buy | Nielsen ...
Nielsen is a data analytics company providing Consumer insights that help businesses with the Market Intelligence required for making faster better data based decisions. Nielsen provides data on ...
The News Center and downloadable reports carry info on current consumer trends and habits, in addition to a comprehensive end-to-end consumer insights solution.
TapClicks Marketing Operations Platform
Marketing Operations Platform - tapclicks.com
Tapclicks is a Marketing Operations Platform providing Marketing data and Performance Management software, for use by Media Companies, Agencies, Franchises, Brands and Healthcare. TapClicks ...
TapClicks solutions include an automated entry tool for orders, with inventory entered into a calendar view including provision for workflow processes. Tapclicks provides a Reporting solution that enables online reports in any format and data dashboards that can be viewed or customised. It also provides analytics and a workflow management tool for completing orders, billing and ad operations.
Marketing Cloud Intelligence (formerly Datorama)
AI-powered marketing intelligence for smarter marketing decisions
Marketing Cloud Intelligence (formerly Datorama) by Salesforce is an AI-powered marketing intelligence platform that unifies marketing data across multiple channels to create a centralized place for all marketing data. It helps marketers optimize their business impact, marketing performance, and consumer loyalty. ...
It automatically unifies marketing data across marketing and advertising ecosystems, allowing users to capture, model, and visualize data in one place. Datorama's KPIs and data visualization layer enables users to organize/classify data with comprehensive dashboards and built-in data model intelligence.
Key features include Centralized, Creating expert dashboards, Gaining cross-channel visibility, Optimizing performance, Holistic marketing intelligence, AI-driven technology, and more.
AiTrillion
All-in-one marketing platform to grow Shopify Ecommerce Sales
AiTrillion is an eCommerce marketing platform that provides leaders across the enterprise with the business insights, advice and tools required to achieve the goals and build the eCommerce store of tomorrow. It helps to increase customer lifetime value, improve consistency, and increase sales and revenue. ...
AiTrillion drives long term growth from engagement to customer retention, workflow automation, and actionable analytics all under one platform. It analyses USD transactions by AI Analytics, tracks visitors and remunerates customers for their store activities with a variety of loyalty reward programs.
Features of AiTrillion include automating marketing with workflows, tracking and evaluating email marketing statistics, reward the customers for their store engagement, turn the customer content into sales by collecting and leveraging reviews, ratings, and Q&A with AiTrillion Ai-powered solutions and many more.
AiTrillion helps to grow Shopify Ecommerce Sales. Increase the conversion rate by 87% with #1 AI-Powered, Integrated sales and marketing automated platform, All-in-One, Super App with 11+ modules | Get the total money’s worth with AiTrillion! Trusted by 1000s of Shopify Stores Globally. Up to 96% cost savings on recurring monthly bills and 25% off on yearly billing. 2022 Winter High Performer Award by G2. Momentum leader in Trending Personalization Software Category by G2 Grid Scoring Report in Personalization Software.
Gorgias
Gorgias is an all-in-one helpdesk for Shopify merchants..
Gorgias is a customer support helpdesk for online stores. It is an all-in-one helpdesk for Shopify merchants covering automation and live-chat. Gorgias is also available on mobile. Gorgias ...
Gorgias stores all information pertaining to each customer in the same place which enables easy tracking and recall of conversation history. Chat feature can be used for driving campaign revenue, macros for creating message templates including all details of order and tracking numbers. Customer satisfaction surveys, statistics and analytics reports to measure performance and ROI are the other features of Gorgias.
Forrester Analytics
helps you understand and anticipate customers, whether they are consumers or B2B buyers
Forrester Analytics and Capterra, both in the Marketing Data Intelligence arena, offer distinct capabilities and support for businesses looking to enhance their customer interactions and data management. While Forrester Analytics excels with its AI-driven analytics and comprehensive support, it primarily serves larger enterprises in industries like software and IT. Conversely, Capterra stands out in the mid-market, often utilized for managing reviews and engagement across diverse sectors, including internet and food services. Each platform suits different operational scales and strategic goals. ...
CB Insights
cbinsights.com - Machine Intelligence Platform
Capterra excels in providing comprehensive data intelligence solutions, especially for marketing teams seeking better customer relationships and performance tracking. CB Insights, on the other hand, is well-suited for businesses operating in specialized sectors like financial services and manufacturing, focusing on lead generation and analytics features. Both offer unique strengths but cater to different operational needs, making them attractive to distinct market segments. ...
TapClicks Marketing Operations Platform
Marketing Operations Platform - tapclicks.com
Capterra focuses on enhancing customer relationships with features for rating management and collaboration, appealing to enterprises and mid-market segments. Meanwhile, TapClicks stands out in campaign and social media management, serving large enterprises with extensive data import and custom reports. Each product offers 24/7 support, highlighting their commitment to customer service. While Capterra suits businesses enhancing digital presence, TapClicks is ideal for those seeking detailed analytics and marketing efficiency. ...
Improvado
Unified modern data stack for revenue operations
Improvado is a Marketing ETL (Extract Transform Load) Platform usable in Enterprises, Agencies, ECommerce & Retail, and Healthcare and Education. It helps revenue teams understand where to invest their dollars and how to multiply them. With the power of the modern data analytics stack, businesses can drive growth and increase customer loyalty by making decisions backed with actionable insights. ...
Improvado collects Sales and Marketing data from various sources and of different dimensions, transforms it and makes it available for marketers to view with actionable insights. It has around 180 integrations and has provisions for adding more.
Improvado consolidates the collected data and is normalized by its ONE module. Data is then transformed and stored in the Improvado Database or any other specified by the client.
Improvado provides various modes for accessing the data which include direct requests to API, or SQL Access.
NinjaCat
Marketing Reports, Dashboards and Data Pipelines
NinjaCat is a reporting platform which provides the user with the capability to deliver PPC, SEO, social and call tracking reports to the user’s clients in one user friendly PDF or dashboard. It is designed for digital agencies, helps to convert and retain clients through report generation, campaign management, call tracking and budget monitoring. ...
NinjaCat platform provides tools for PPC reporting, budget monitoring, call tracking, campaign monitoring, SEO reporting, and more. With NinjaCat, digital marketing agencies can generate reports for clients by tracking their calls, monitoring their budgets, and managing their campaigns. Reports on metrics such as click performance, top ads, campaign performance, search trends, demographic data, and more can be automated and presented to clients in white label PDF or dashboard format. SEO progress can be presented to clients through SEO reports created using one of the in-built templates including analytics summaries, topic performance, account performance, or AdWords ad performance.
NinjaCat provides a call tracking tool in order to help agencies prove to clients that their marketing efforts are generating more phone leads. Budget monitoring is facilitated through a centralized budget dashboard which clearly displays all client’s budgets in one place, with color-coding and indicators for those close to overspending or on-target. NinjaCat integrates with call tracking providers including CallRail, CallTrackingMetrics, and Marchex, and through integrations with Google Analytics and AdWords calls can be automatically logged in all systems.
Nielsen
Market Research on What People Watch, Listen To and Buy | Nielsen ...
Capterra and Nielsen both excel as solutions within the Marketing Data Intelligence category but serve distinct operational needs. Capterra prioritizes customer-centric engagement and seamless integrations, making it ideal for enterprises needing robust support and reporting capabilities. Nielsen, on the other hand, capitalizes on advanced analytics and media-focused capabilities, catering well to agencies and global businesses seeking to enhance brand reach and sales strategies through extensive media channels. ...
ReportGarden
Reportgarden | Marketing Agency Software for Management and Reporting
ReportGarden is a reporting and dashboards platform that helps digital marketing agencies prepare analysis and performance reports for their clients. It is suitable for marketing agencies of all sizes. ...
It offers configurable marketing reports and dashboards for search engine optimization (SEO), pay per click (PPC), marketing analytics, social-media performance and website backlinks. It links with their adwords, analytics, bing ads accounts using APIs and loading data into their reports. It offers deep segmentation and filtration of the data from all the ad services(Adwords, Analytics, etc).
Users can choose from various pre-built templates and dashboards, configure them to meet user needs or create custom reports. Reports include multi-channel reporting that can compare performance on sites such as Twitter, Pinterest, LinkedIn and Facebook. ReportGarden also offers white-labeling features, which allow companies to brand reports with custom colors and logos. Other features include tools to track SEO keyword rankings, campaign health monitoring, campaign alerts and more.
Crayon
Competitive intelligence software to see and seize opportunities
Crayon is a business intelligence software platform that helps companies identify opportunities and take advantage of them to be successful. It helps the users can find out about their competitors' revenue and funding, their traffic rankings and social statistics, their state of competitive intelligence, and modify their battle card templates. This helps the sales team to gain deals against the competition and drives up the competitive win rate. ...
Crayon’s collaboration and analytics tools facilitate data sharing within teams and between different stakeholders based on the analytics and trend reports, allowing for quicker data-based decision-making. It also provides automated and actionable market intelligence analytics for businesses.
The platform features Competitive insights, curated analytics on market intelligence and tools for organization and prioritization of data.
Crunchbase Enterprise
Crunchbase.com | Supercharge Your Pipeline‚
Crunchbase Enterprise focuses on lead qualification and communication, helping businesses expand market share and accelerate product launches with strong analytics and custom report capabilities. Capterra enhances customer relationships through effective review management and engagement strategies, supporting revenue growth with diverse support and integration features. Both solutions cater to enterprise users but differ in industry focus and activity management. ...
OWOX
OWOX BI Your Personal Marketing Analyst
OWOX is a business intelligence suite designed for marketing analytics. Pipeline helps automate data import to Google Analytics and Google BigQuery. It helps CMOs plan out their brand, campaign and marketing strategy, capture cost estimates accurately and identify growth opportunities by extracting and consolidating data from a variety of sources for insights. ...
OWOX consolidates data from various disparate sources, user interactions with the website, cost data from advertising services, transactions and returns from CRM/ERP systems, data from call-tracking and email marketing services.
OWOX BI consists of three products BI Smart Data, BI Attribution, and BI Pipeline. Together, they centralize all marketing-relevant data to help answer critical questions, such as the next steps to reach marketing goals, best vs least performing advertising efforts and how to minimize repetitive processes. OWOX BI Attribution helps reveal the contribution of advertising campaigns to the user's progression through the purchase funnel. The model credits each session in the conversion process with a percentage of the total conversion value.
PitchBook
Venture Capital, Private Equity and M&A Database
Pitchbook provides public and private market financials and funding data for use by business professionals for identifying business opportunities and making data based decisions. Pitchbook’s data ...
Pitchbook’s entire data can be accessed through Desktop Chrome or Mobile versions - iOS or Android.
Marketing Cloud Intelligence (formerly Datorama)
AI-powered marketing intelligence for smarter marketing decisions
Marketing Cloud Intelligence and Capterra both cater to different facets of marketing data intelligence but have distinct focuses. Marketing Cloud Intelligence emphasizes analytics and improving ROI through comprehensive campaign management, suited for large enterprises in marketing and IT sectors. Conversely, Capterra excels in review management and enhancing customer relations, serving diverse industries, primarily for SMEs needing strong support and compliance features. Each offers unique capabilities based on user needs and industry demands. ...
Similarweb
SimilarWeb | Website Traffic Statistics & Market Intelligence
Both Similarweb and Capterra provide marketing data intelligence solutions with unique strengths in different areas. Similarweb excels in competitive intelligence and customer acquisition, while offering strong analytical tools. Capterra, on the other hand, focuses on review management and customer loyalty, with solid support options and data management capabilities. Enterprises looking for comprehensive analytics and engaging across various platforms may prefer Similarweb, whereas those prioritizing customer feedback management and extensive vendor support might find Capterra more suited to their needs. ...
ChannelMix
ChannelMix Control Center
ChannelMix is a Marketing intelligence platform providing automated workflows and dashboard solutions that enable better control over Marketing strategy. It can be used in various industries such as Entertainment, Financial Services, Healthcare, Insurance, Retail and more. ...
ChannelMix provides automated data aggregation and storage, with a dedicated data warehouse for every solution, cross channel campaign tracking, data normalization and unification and built-in multi-channel attribution models for predicting media performance.
The Unify feature enables OneView that creates unified datasets for assessing marketing performance cross channel or cross campaign. The MasterView is a combination of multiple OneViews to get performance across clients or business units. The Visualize feature enables the analysed data to be viewed through visualization tools such as Tableau, Google Data Studio and more. The software also provides its own Quick-start dashboards and customizable ones on request.
Adstage
PPC Software & Advanced PPC Reporting - AdStage
Adstage is a powerful cross-channel advertising management platform helping in-house marketers, and digital agencies easily report, automate, and manage paid search and social campaigns under one roof. ...
Adstage’s reporting and automation platform is a self-serve cross-network online advertising platform which helps to create and manage campaigns across networks as well as automate the workflow, enabling enterprises to measure the performance of Ads, gain full insight into their campaign performance and streamline campaign optimization.
AdStage includes both a global dashboard, which displays the performance of all accounts, and separate dashboards for each campaign, with visualizations of key metrics, and customizable date ranges for displayed data. Conversion metrics can be tracked with native tools, the AdStage pixel, and through Google Analytics integration. AdStage can then produce both scheduled and custom reports, with pre-built templates included, such as account group and cross-campaign reports, which can be customized by network, and can be exported in both PDF and CSV formats.
Funnel
Automated Data Collection & Marketing Reports
Funnel is a marketing data intelligence platform for agencies, eCommerce, retail that supports data collection from any marketing or advertising data source and transforms marketing data into automated marketing reports. It helps to improve ROI and acquire customers. ...
Funnel helps marketers automate their data collection so they can focus on analysis and taking actions. It replaces manual reports with software that is always up to date, more detailed, and less error-prone which is beneficial from accuracy and timely reporting on the results of the marketing programs that can often have a big impact on the business.
Funnel features include better, faster, and stronger marketing reports, enable better business decisions by utilizing a data core and focus on secure, scalable, and accurate solutions for data collection and transformation.
PeerSpot (formerly IT Central Station)
Buying Intelligence for Enterprise Technology
Capterra and PeerSpot both offer robust marketing data intelligence solutions, but target different operational needs and user segments. Capterra excels in comprehensive data management and customer engagement, appealing to larger enterprises. PeerSpot stands out in security and ease of migration, serving niche markets with a focus on proposal management. ...
Pathmatics
Advertiser Database & Digital Marketing Intelligence
Pathmatics is a Marketing Intelligence Software. It is a digital advertising intelligence platform designed to bring transparency to digital advertising. Pathmatics's platform provides data analytics, digital advertising activity and delivers real-time, actionable intelligence, enabling publishers to take action to increase their revenues and defend their user-base. It provides solutions for Agencies, Brands and Publishers. ...
Pathmatics’s patent-pending Path Source Technology gives a unique way to show how each impression makes the journey from the publisher to advertiser including programmatic channels. PathSource captures information in each of these parties, from publisher to advertisers, providing a complete view of the site’s advertising operations. It supports Explorer Intelligence Platform, Connect Data Feed, Custom Data Solutions.
Pathmatics Connect’s data feed powers a wide variety of systems and tools, ranging from attribution models to BI tools to CRM platforms and beyond. Pathmatics Custom digital advertising solutions vary, from a simple recurring report to an entirely custom solution. Pathmatics’s Explorer delivers the most complete and accurate picture of the digital advertising landscape by relying on two leading data sourcing technologies: crawler- and panel-based.
TrustRadius
Software Reviews You Can Trust
TrustRadius excels in collaboration and integration, supporting various organizational needs like website management and analytics across industries such as IT and construction. Capterra, on the other hand, offers powerful review management, loyalty features, and extensive support, catering to sectors like software and food services, focusing more on social media and customer relationship enhancement. ...
Resonate
Consumer intelligence platform that helps build strong relationships between people and brands, agencies
Resonate is a Marketing Data Intelligence Software. Resonate provides a real-time consumer intelligence platform to companies that use it, to analyze web events and other data to better connect with audiences. ...
The company's intelligence-to-activation platform integrates first party customer data to yield even more personalized intelligence, enabling marketers to build data driven consumer profiles based on consumers' motivations, values, media habits and online behaviors to promote online advertising campaigns and collect consumer insights before, during and after execution.
Resonate gives the power to make the deepest possible connections with the audience. Resonate's unique Intelligence-to-Activation platform has helped hundreds of organizations work by enabling them to more fully understand, segment and activate audiences based on the underlying attributes that drive why they decide to take — or not take — certain actions.
Voluum
Voluum Affiliate Tracker
Voluum Ad Tracker is a cloud based Affiliate tracking software for enterprises and agencies. It also has a mobile app for tracking on the go. Voluum Ad Tracker can be used for tracking affiliate ...
Voluum Ad Tracker has an AI engine for traffic distribution which enables redistribution of traffic, optimizing on best ROI. A fraud detection and protection kit for identifying bot traffic, a listicle tracking feature, mobile notifications, and collaboration tools for organizing and sharing work with teams.
beckon
Marketing Intelligence, Analytics, Reports & Dashboards
Beckon, The Source of Truth for Marketing™ is a data management, reporting and analytics platform, built specifically for Marketing. It can be used by Marketing Leaders, Campaign managers, Marketing Analysts across industries such as Consumer Electronics, Financial Services, Media & Entertainment, Travel and more. ...
Beckon Connect feature pulls in and synchronizes all the data from all the sources, Beckon Data is a data management tool enabling normalization of data from the various sources for enabling insights and analysis, Beckon Analytics provides automated real-time analytics based on marketing best-practices.
Beckon Answers is a tool for collecting business critical questions that can range from complex business questions to performance by products, or market segments or brands. The answers will be in the forms of tables or charts or graphs that can be sliced or drilled down for details. Beckon Dashboard communicates what’s working, in the form of reports that can be secured with permissions and access controls. Beckon Scorecard provides the big picture view and Beckon Calendar provides the campaign schedule.
S&P Global
Essential Intelligence to make decisions with conviction
S&P Global is a market intelligence platform that provides financial information and data analytics services. It provides credit ratings, benchmarks, and analytics in the global capital and commodity markets. ...
It operates through four segments: Ratings, Market Intelligence, Global Platts, and Dow Jones Indices. Ratings segment provides credit ratings, research, and analytics, offering investors and other market participants information, ratings, and benchmarks. The Market Intelligence segment delivers multi-asset-class data, research, and analytical capabilities, which integrate cross-asset analytics and desktop services.
Its Platts segment provides information and benchmark prices for the commodity and energy markets. The Indices segment offers an index that maintains various valuation and index benchmarks for investment advisors, wealth managers, and institutional investors.
G2 Seller Solutions
G2 Marketing Solutions | G2
Capterra and G2 Seller Solutions both operate within the Marketing Data Intelligence sphere but cater to different user needs and strategic goals. Capterra offers a holistic approach with its range of capabilities suited for a wider array of marketing operations, while G2 Seller Solutions focuses on lead generation and brand awareness, more tailored towards deepening a brand’s presence. Each product's support and feature sets make them more suitable for varying scales and complexities of business environments. ...
adverity
Adverity | Data Intelligence Platform for Business Growth
Adverity is a Marketing Analytics platform enabling data acquisition, visualizations, and augmented analytics to provide data based insights that can be used by agencies and brands for performance optimization and growth. It can be used across industries such as eCommerce, Telecom, Travel, Hospitality and more. ...
Adverity’s Data Integration module enables connection to data sources for importing and collecting data, cleaning and normalising, and consolidating and transforming it to be used or transferred for further use. The Data Visualization module enables visualization through reports and dashboards providing insights about business performance.
The augmented analytics module uses machine learning and AI methods to analyze large amounts of data, identify trends, and deliver suggestions for improvements.
Swydo
Reporting, monitoring and workflow platform - Swydo
Swydo is a Marketing Intelligence Platform that helps to create online marketing reports and dashboards, save time and show the impact. It helps to acquire customers and improve ROI. Swydo helps ...
Swydo’s easy to use reporting and dashboarding platform with advanced features include create comprehensive, customized reports in minutes, easily manage multiple clients, keep track of the KPIs, multi-language reports and many more.
AYTM
Online Market Research | AYTM Market Research
AYTM is an Online Market Research solution that helps brands and agencies gain insights from their target markets. Researchers are empowered to conduct sophisticated research with a click of a button from a powerful but easy to use interface, cutting down the time to insights from days or weeks to hours. ...
This researcher powered, iterative approach to actionable insights collection improves competitiveness, speed to market and revenue.
By running a full range of quantitative research, users can collaborate on survey design in real-time and launch complex sophisticated research tests including max-diff, choice-based conjoint, automated TURF, pricing optimization and more in minutes.
