Certain Overview

Certain Event Management Software enables event marketers to create engaging and scalable experiences across virtual, in-person, and hybrid formats. This platform leverages AI-driven buying signals to transform engagement data into actionable sales opportunities. Users can seamlessly manage diverse event types, tailoring solutions to specific needs. A notable feature is its ability to convert participant interactions into meaningful business results, driving greater revenue. This software is ideal for teams looking to maximize event impact through data-driven insights and strategic engagement.

Use Cases

Customers recommend Event Management, Engaging And Following Up, Account Management, as the business use cases that they have been most satisfied with while using Certain.

Other use cases:

  • Sending & Publishing Communications
  • Lead Qualification: Technographic
  • Advertisement
  • Capturing Intent
  • Campaign Management
  • Channel Marketing
  • Playbook Creation
See all use cases See less use cases

Business Priorities

Acquire Customers and Improve ROI are the most popular business priorities that customers and associates have achieved using Certain.

Other priorities:

  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Build Brand Awareness
  • Grow Market Share
  • Scale Best Practices
See all business priorities See less business priorities

Certain Use-Cases and Business Priorities: Customer Satisfaction Data

Certain works with different mediums / channels such as Offline. User Generated Content. Blogs etc.

Certain's features include Personalization, Capture Information, Templates, etc. and Certain support capabilities include 24/7 Support, Phone Support, AI Powered, etc. also Certain analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Certain is the leading enterprise event automation platform that helps data-driven marketers and event professionals integrate rich buying signals and attendee insights into cross-channel marketing campaigns to improve sales and marketing results...." Peer review

Certain, belong to a category of solutions that help Event Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Certain offers an event management software platform to plan, execute, and optimize virtual, hybrid, and in-person events. It helps engage attendees and measure event success efficiently.

Popular Business Setting

for Certain

Top Industries

  • Information Technology and Services
  • Education
  • Computer Software

Popular in

  • Small Business
  • Large Enterprise
  • Enterprise

Certain is popular in Information Technology And Services, Education, and Computer Software and is widely used by Small Business, Large Enterprise, and Enterprise.

Comprehensive Insights on Certain Use Cases

What Are the key features of Certain for Event Management?

How does Certain facilitate Engaging And Following Up?

What makes Certain ideal for Account Management?

Why is Certain the best choice for Sending & Publishing Communications?

11 buyers and buying teams have used Cuspera to assess how well Certain solved their Event Management needs. Cuspera uses 406 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Event Management needs.

Case Studies

Consumer Electronics

CASE STUDY National Instruments

Certain helped National Instruments automate their event management. Before, they had slow, manual processes and took up to 14 days to follow up on leads. With Certain, they integrated event data wit...h their marketing tools. Lead follow-up time became 86% faster. Time spent on event support dropped by 88%. National Instruments now runs more efficient events and gets better results.

Read more →
Events Services

CASE STUDY Grand Connection

Grand Connection used Certain’s event management platform to fix problems with manual work and scattered data. They unified their event process with automation, making event setup faster and branding... consistent. The platform gave them real-time analytics and helped them manage more events without extra staff. They saved money, improved client relationships, and made events better for attendees. Grand Connection now uses AI-powered tools to deliver smarter, more engaging events.

Read more →

CASE STUDY Rockwell Automation

Certain Platform helped Rockwell Automation manage over 200 global events. Rockwell had trouble tracking results because their event management was decentralized. They used Certain to centralize even...t data and automate lead capture. This improved efficiency, reduced setup time, and increased lead quality. Sales teams now follow up on leads in real time, and Rockwell gets better data from events.

Read more →
Medical Devices

CASE STUDY A leading hearing aid manufacturer

Certain Touchpoint helped a leading hearing aid manufacturer boost attendee engagement at global audiology conferences. The company needed an event app to support their brand and improve attendee exp...erience. With Touchpoint, they achieved a 97% in-event app download rate and over 3,100 booth check-ins. Features like gamification, surveys, and personalized agendas made the app easy to use. The company saw record engagement and strong support from Certain's team.

Read more →
Computer Software

CASE STUDY Red Hat

Certain helped Red Hat standardize and automate event management. Red Hat needed to improve event data consistency and attendee engagement across 1,600 global events. Certain provided a platform for ...global standardization, better data collection, and integrated reporting. Red Hat now has streamlined event management, improved attendee quality, and better event insights. The platform supports flexible, data-driven decisions for event marketing.

Read more →
lightning

Peers used Certain for event management and engaging and following up

Certain Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.82/5 ★

Read Reviews (26)
Custom Reports

4.44/5 ★

Read Reviews (40)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.82/5 ★

Read Reviews (26)
Custom Reports

4.44/5 ★

Read Reviews (40)

Software Failure Risk Guidance

?

for Certain

Overall Risk Meter

Low Medium High

Top Failure Risks for Certain

Certain, Inc. News

Product

Events Create Moments. Signals Turn Them Into Revenue.

Certain emphasizes the importance of capturing buying signals during events to drive revenue, rather than just measuring attendee satisfaction. Their AI-powered platform helps identify and act on these signals in real-time, transforming event management into a growth engine. This approach focuses on intent concentration and immediate action, offering a competitive edge in sales cycles.

Read more →
Product

From Engagement to Revenue: Activating Event Buying Signals

Certain, Inc. emphasizes the importance of event buying signals in capturing buyer intent and driving revenue. By integrating event data with CRM and marketing tools, companies can refine lead scoring, personalize outreach, and enable sales teams with detailed insights. Certain's platform helps uncover these signals, allowing businesses to prioritize accounts and accelerate deals.

Read more →

Certain, Inc. Profile

Company Name

Certain, Inc.

Company Website

https://www.certain.com/

Year Founded

1994

HQ Location

75 Hawthorne Street, Suite 550,San Francisco, CA 94105

Employees

51-100

Social

Facebook Linkedin Twitter

Financials

PRIVATE