Certain Overview

Certain Event Management Software enables event marketers to create engaging and scalable experiences across virtual, in-person, and hybrid formats. This platform leverages AI-driven buying signals to transform engagement data into actionable sales opportunities. Users can seamlessly manage diverse event types, tailoring solutions to specific needs. A notable feature is its ability to convert participant interactions into meaningful business results, driving greater revenue. This software is ideal for teams looking to maximize event impact through data-driven insights and strategic engagement.

Use Cases

Customers recommend Event Management, Engaging And Following Up, Account Management, as the business use cases that they have been most satisfied with while using Certain.

Other use cases:

  • Sending & Publishing Communications
  • Lead Qualification: Technographic
  • Advertisement
  • Capturing Intent
  • Campaign Management
  • Channel Marketing
  • Playbook Creation
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Business Priorities

Acquire Customers and Improve ROI are the most popular business priorities that customers and associates have achieved using Certain.

Other priorities:

  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Build Brand Awareness
  • Grow Market Share
  • Scale Best Practices
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Certain Use-Cases and Business Priorities: Customer Satisfaction Data

Certain works with different mediums / channels such as Offline. User Generated Content. Blogs etc.

Certain's features include Personalization, Capture Information, Templates, etc. and Certain support capabilities include 24/7 Support, Phone Support, AI Powered, etc. also Certain analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Used by the largest corporations, meeting management companies and event producers worldwide, the Certain platform enables attendee management, event branding, social and mobile participation, and 1-to-1 meetings that engage audiences and maximize event value for all participants...." Peer review from Featured Customers

Certain, belong to a category of solutions that help Event Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Certain offers an event management software platform to plan, execute, and optimize virtual, hybrid, and in-person events. It helps engage attendees and measure event success efficiently.

Popular Business Setting

for Certain

Top Industries

  • Information Technology and Services
  • Education
  • Computer Software

Popular in

  • Small Business
  • Large Enterprise
  • Enterprise

Certain is popular in Information Technology And Services, Education, and Computer Software and is widely used by Small Business, Large Enterprise, and Enterprise.

Certain Customer wins, Customer success stories, Case studies

How can Certain optimize your Event Management Workflow?

How can Certain enhance your Engaging And Following Up process?

How efficiently Does Certain manage your Account Management?

How can Certain optimize your Sending & Publishing Communications Workflow?

11 buyers and buying teams have used Cuspera to assess how well Certain solved their Event Management needs. Cuspera uses 406 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Event Management needs.

National Instruments - Consumer Electronics - Very Large

Certain Platform helped National Instruments cut lead follow-up time by 86%. The company also reduced event support processing time by 88%. National Instruments used Certain to automate event managem...ent and integrate with their marketing tools. This improved efficiency for thousands of in-person events each year. The solution enabled better data capture and made events part of their digital marketing strategy.

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Grand Connection - Events Services - Small

Certain’s event management platform helped Grand Connection automate attendee management and session tracking. The company unified event branding and used real-time analytics to improve event perform...ance. Automation reduced manual work and costs, letting Grand Connection manage more events without extra staff. Digital tools replaced printed materials, saving money and improving vendor negotiations. Attendee engagement and satisfaction increased with seamless registration and communication.

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Rockwell Automation - Manufacturing - Very Large

Certain Platform helped Rockwell Automation centralize over 200 global events. Before, Rockwell had fragmented data and slow lead follow-up. With Certain, they improved operational efficiency and red...uced event setup time. Lead quality increased, and sales teams now follow up in real time. Automation replaced manual processes, giving Rockwell better data and more productive teams.

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A leading hearing aid manufacturer - Medical Devices

Certain Touchpoint helped a leading hearing aid manufacturer boost attendee engagement at global audiology conferences. The company needed an event app to support their brand and improve attendee exp...erience. With Touchpoint, they achieved a 97% in-event app download rate and over 3,100 booth check-ins. Features like gamification, surveys, and personalized agendas made the app easy to use. The company saw record engagement and strong support from Certain's team.

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Grand Connection - Events Services

Grand Connection used Certain’s event management platform to fix problems with manual work and scattered data. They unified their event process with automation, making event setup faster and branding... consistent. The platform gave them real-time analytics and helped them manage more events without extra staff. They saved money, improved client relationships, and made events better for attendees. Grand Connection now uses AI-powered tools to deliver smarter, more engaging events.

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Red Hat - Computer Software

Certain helped Red Hat standardize and automate event management. Red Hat needed to improve event data consistency and attendee engagement across 1,600 global events. Certain provided a platform for ...global standardization, better data collection, and integrated reporting. Red Hat now has streamlined event management, improved attendee quality, and better event insights. The platform supports flexible, data-driven decisions for event marketing.

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lightning

Peers used Certain for event management and engaging and following up

Certain Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.82/5 ★

Read Reviews (26)
Custom Reports

4.44/5 ★

Read Reviews (40)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.82/5 ★

Read Reviews (26)
Custom Reports

4.44/5 ★

Read Reviews (40)

Software Failure Risk Guidance

?

for Certain

Overall Risk Meter

Low Medium High

Top Failure Risks for Certain

Certain, Inc. News

Product

Events Create Moments. Signals Turn Them Into Revenue.

Certain emphasizes the importance of capturing buying signals during events to drive revenue, rather than just measuring attendee satisfaction. Their AI-powered platform helps identify and act on these signals in real-time, transforming event management into a growth engine. This approach focuses on intent concentration and immediate action, offering a competitive edge in sales cycles.

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Product

From Engagement to Revenue: Activating Event Buying Signals

Certain, Inc. emphasizes the importance of event buying signals in capturing buyer intent and driving revenue. By integrating event data with CRM and marketing tools, companies can refine lead scoring, personalize outreach, and enable sales teams with detailed insights. Certain's platform helps uncover these signals, allowing businesses to prioritize accounts and accelerate deals.

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Certain, Inc. Profile

Company Name

Certain, Inc.

Company Website

https://www.certain.com/

Year Founded

1994

HQ Location

75 Hawthorne Street, Suite 550,San Francisco, CA 94105

Employees

51-100

Social

Facebook Linkedin Twitter

Financials

PRIVATE