Customer stories

Product Business Settings

Criteo Dynamic Retargeting is popular in Marketing And Advertising, Retail, and Internet industries and is widely used by Small Business, Mid Market, and Enterprise.

Integrations

Marketing Attribution
Customer Data Platform
Cross Channel Advertising
Digital Signature

Criteo Dynamic Retargeting Product Overview

Criteo-dynamic-retargeting re-engages shoppers with tailored ads throughout their purchase journey. Measurable performance is prioritized.

How satisfied the customers are with Criteo Dynamic Retargeting use-cases

Reviews

"...I even see our ads while roaming the internet and they make you want to click them to bring you to our website and buy stuff...." Peer review by Rob S., Technology Manager

Criteo Dynamic Retargeting Customer Insights, Testimonials and Case Studies

How efficiently Does Criteo Dynamic Retargeting manage your Engagement Management?

How does Criteo Dynamic Retargeting facilitate Communication Management?

How does Criteo Dynamic Retargeting facilitate Campaign Management?

What benefits does Criteo Dynamic Retargeting offer for Ad Retargeting?

What is Criteo Dynamic Retargeting?

Criteo Dynamic Retargeting is a cloud-based advertising platform that delivers the right ad at the right moment in the shopper journey. It is designed to help businesses of all sizes in generating brand awareness, acquire customers through targeted campaigns, generate more sales, bring shoppers back to buy, and maximise the budget. Its tailored video and display ads are delivered to publishers and designed for measurable performance.

The AI-enabled application comes with a shopper graph, which allows marketers to identify customers' interests based on searching and buying behaviour, letting them create advertisements in real-time with required colours, fonts or navigations.

Some of its features include conversion tracking, ad retargeting, performance metrics and real-time bidding. It offers integration with various third-party eCommerce platforms such as Magento, PrestaShop, Shopify and more.

What is Criteo Dynamic Retargeting used for?

Criteo Dynamic Retargeting is a Cross Channel Advertising Software mainly used by its customers to Increase Sales & Revenue and Improve ROI by Advertisement, Engagement Management and Communication Management .

What are the top features of Criteo Dynamic Retargeting?

SEM, Dashboard and Personalization are some of the top features of Criteo Dynamic Retargeting.

Who uses Criteo Dynamic Retargeting?

Criteo Dynamic Retargeting is used by Marketing And Advertising, Retail and Internet among other industries.

What are Criteo Dynamic Retargeting alternatives?

Klaviyo, Stackadapt, Taptica and Robly are popular alternatives for Criteo Dynamic Retargeting.

Where is Criteo Dynamic Retargeting located?

Criteo Dynamic Retargeting is headquartered at 387 Park Ave South, 12th Floor, New York, NY 10016.

26 buyers and buying teams have used Cuspera to assess how well Criteo Dynamic Retargeting solved their Cross Channel Advertising needs. Cuspera uses 1867 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Cross Channel Advertising needs.

Immobiliare - Real Estate

Criteo helped Immobiliare improve their digital advertising. Immobiliare used Criteo's solutions to reach more customers online. The case highlights how Criteo's platform supports commerce growth for... real estate businesses. The story shows the value of targeted ads and digital media in real estate marketing.

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Ellos - Retail

Criteo helped Ellos improve their online retail performance. Ellos used Criteo's commerce media platform to reach new customers and increase conversions. The solution included dynamic retargeting and... personalized product ads. Ellos saw better engagement and more sales from their digital advertising campaigns.

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Danone | Wavemaker

Criteo helped Danone and Wavemaker improve their commerce media strategy. The case highlights the use of Criteo's platform for digital advertising and customer acquisition. Danone and Wavemaker aimed... to reach new customers and increase conversions. The solution focused on automated acquisition and retention. Results and specific metrics are not provided in the content.

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Aventon Bikes - Consumer Goods

Criteo helped Aventon Bikes improve their advertising results. They used connected campaigns across the full funnel. Aventon Bikes achieved a 100% ROAS with contextual targeting. The campaigns delive...red about 600 million impressions. This shows strong performance in digital advertising for consumer brands.

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adidas - Apparel & Fashion

Criteo Commerce Growth helped adidas grow its new customer base. adidas saw a 66% improvement in ROAS in the lower funnel. The company also achieved an 81% ROAS improvement in the mid funnel. Criteo'...s platform supported automated customer acquisition and retention. The results show strong performance for adidas in digital marketing.

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adidas - Apparel & Fashion

Criteo helped adidas improve their online shopping experience. adidas used Criteo's commerce media platform to reach more shoppers. The solution included dynamic retargeting and personalized product ...ads. This made shopping more engaging for adidas customers. The case shows how Criteo supports big brands in the apparel and fashion industry.

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lightning

Peers used Criteo Dynamic Retargeting for advertisement and engagement management

Criteo Dynamic Retargeting Features

  • Low
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FEATURE RATINGS AND REVIEWS
AI Powered

4.68/5

Read Reviews (40)
Custom Reports

3.59/5

Read Reviews (249)
Analytics

3.55/5

Read Reviews (105)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.68/5

Read Reviews (40)
Custom Reports

3.59/5

Read Reviews (249)
Analytics

3.55/5

Read Reviews (105)

Software Failure Risk Guidance

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for Criteo Dynamic Retargeting

Overall Risk Meter

Low Medium High

Top Failure Risks for Criteo Dynamic Retargeting

Criteo S.A. News

Partnership
 

ChatGPT Ads: OpenAI Partners with Criteo

Criteo has partnered with OpenAI to integrate ads into ChatGPT, marking a significant shift in programmatic advertising. This collaboration connects Criteo's extensive network of over 17,000 advertisers to OpenAI's platform, enabling targeted, conversational advertising. The partnership aims to redefine media buying by integrating ads within AI-generated content, challenging traditional search engine models.

Partnership
 

ChatGPT startet Werbepilot mit Criteo

OpenAI has partnered with Criteo to introduce targeted ads in the free version of ChatGPT, marking a shift from a subscription-only model to a commercial ecosystem. This partnership aims to support product discovery and increase conversion rates, with ads appearing prominently from the first user prompt. The pilot, launched on March 2, 2026, is currently limited to adult users in the USA.

Partnership
 

Criteo becomes first ad tech partner in OpenAI's ChatGPT advertising pilot

Criteo has partnered with OpenAI as the first ad tech company in ChatGPT's advertising pilot, allowing brands to place ads within the AI platform. This integration, set to launch in the U.S., aims to leverage conversational AI for more effective ad placements, potentially transforming digital advertising. Criteo's involvement highlights its strategic position in AI-driven commerce, with insights showing higher conversion rates from AI environments.

Partnership
 

Criteo becomes the first ad tech partner for OpenAI's ChatGPT ...

Criteo has partnered with OpenAI to become the first ad tech partner for ChatGPT's advertising pilot. This collaboration allows marketers to access Criteo's commerce data and tools through ChatGPT's monetization framework, enhancing advertising within conversational AI interfaces. The partnership aims to advance advertising in AI experiences, with early participants like Target and Expedia.

Criteo S.A. Profile

Company Name

Criteo S.A.

Company Website

//criteo.com

Year Founded

2005

HQ Location

387 Park Ave South, 12th Floor, New York, NY 10016

Employees

501-1000

Social

Financials

SERIES D