Criteo Dynamic Retargeting Overview

Criteo-dynamic-retargeting re-engages shoppers with tailored ads throughout their purchase journey. Measurable performance is prioritized.

Use Cases

Customers recommend Advertisement, Engagement Management, Communication Management, as the business use cases that they have been most satisfied with while using Criteo Dynamic Retargeting.

Other use cases:

  • Campaign Management
  • Ad Retargeting
  • Segmentation And Targeting
  • Identify Target Customers
  • Digital Marketing
  • Generation Of New Leads
  • Media Buying
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Business Priorities

Increase Sales & Revenue and Improve ROI are the most popular business priorities that customers and associates have achieved using Criteo Dynamic Retargeting.

Other priorities:

  • Acquire Customers
  • Enhance Customer Relationships
  • Build Brand Awareness
  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Enter New Markets Internationally Or Locally
  • Increase Customer Life Time Value
  • Improve Efficiency
  • Launch New Products
  • Scale Best Practices
  • Increase Average Basket Value
  • Improve Stakeholder Relations
  • Improve Visibility
  • Grow Market Share
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Criteo Dynamic Retargeting Use-Cases and Business Priorities: Customer Satisfaction Data

Criteo Dynamic Retargeting works with different mediums / channels such as Website. Mobile. User Generated Content etc.

Criteo Dynamic Retargeting's features include SEM, Dashboard, Personalization, etc. and Criteo Dynamic Retargeting support capabilities include AI Powered, Chat Support, Phone Support, etc. also Criteo Dynamic Retargeting analytics capabilities include Custom Reports, and Analytics.

Reviews

"...Targeting users who have not engaged with us in some time...." Peer review by Irrum D, VP of E-Commerce, Internet

Peer review evidence (same sources as the product rating summary)

"...All vistitors of our site get there last seen products or similar products in the predefined retargeting ads...." Peer review by Ronny S
"...I am not required to spend time reviewing placements, bids, and creative because they handle the coordination of everything...." Peer review by Linda P, Designer
"...Close to 2,900 Criteo team members partner with close to 20,000 customers and thousands of publishers around the globe to deliver effective advertising across all channels, by applying advanced machine learning to unparalleled data sets...." Criteo Partners with Pixalate to Provide Additional Protection for Advertisers Investments

Criteo Dynamic Retargeting, Klaviyo, Stackadapt, Taptica, Robly, etc., all belong to a category of solutions that help Cross Channel Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Criteo Dynamic Retargeting

Top Industries

  • Marketing and Advertising
  • Retail
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Criteo Dynamic Retargeting is popular in Marketing And Advertising, Retail, and Internet and is widely used by Small Business, Mid Market, and Enterprise.

Criteo Dynamic Retargeting Customer wins, Customer success stories, Case studies

How can Criteo Dynamic Retargeting enhance your Engagement Management process?

What makes Criteo Dynamic Retargeting ideal for Communication Management?

What Are the key features of Criteo Dynamic Retargeting for Campaign Management?

What makes Criteo Dynamic Retargeting ideal for Ad Retargeting?

26 buyers and buying teams have used Cuspera to assess how well Criteo Dynamic Retargeting solved their Cross Channel Advertising needs. Cuspera uses 1867 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Cross Channel Advertising needs.

 

Loblaw Advance - Retail - Very Large

Loblaw Advance partners with commerce intelligence platform Criteo ...

Brampton, Canada

Loblaw Advance, the retail media division of Loblaw Companies Ltd., has partnered with Criteo to enhance its email display advertising. Criteo will act as the direct sales agent for Loblaw Advance's ...email display placements, expanding advertiser access across Shoppers Drug Mart, PC Optimum, and PC Express newsletters. This partnership aims to leverage Criteo's commerce media expertise to connect advertisers with Canadian shoppers.

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Massmart Holdings Limited - Retail - Very Large

Criteo wins Massmart retail media deal covering 280 stores in Africa

Sandton, South Africa

Criteo has been appointed by Massmart, a Walmart subsidiary, to enhance its retail media capabilities across its digital properties in South Africa. The collaboration introduces Sponsored Product Ads... and Onsite Display Ads, leveraging Criteo's Commerce Yield platform. This initiative aims to boost brand visibility and product exposure, aligning with Massmart's growth strategy and Criteo's expansion in the region.

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Massmart - Retail - Very Large

Massmart selects Criteo for retail media platform

Johannesburg, South Africa

Massmart has selected Criteo to enhance its retail media platform across digital properties in South Africa. The collaboration involves deploying Criteo's Commerce Yield platform, enabling Massmart t...o offer Sponsored Product Ads and Onsite Display Ads. This initiative aims to improve advertisers' engagement with consumers during the purchasing process, leveraging Criteo's technology for precise audience targeting and campaign performance measurement.

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Universidade Estácio de Sá - Education - Large

Rio de Janeiro, Brazil

Criteo helped Universidade Estácio de Sá boost assisted enrollments by 64% during Brazil’s back-to-school peak. The university used Criteo’s AI-driven audience modeling and dynamic course ads to reac...h more qualified prospects. Campaigns delivered over 18,000 assisted sign-ups, a 50% increase, at 50% lower cost. Enrollment completion rates rose by 15%. Criteo also cut cost per website user by 41% compared to other platforms.

 

Schutz - Apparel & Fashion - Large

Sao Paulo, Brazil

Criteo App Retargeting helped Schutz, a leading footwear and accessories brand, boost revenue by 68% with just a 14% budget increase. The brand saw a 47% rise in ROAS and a 68% increase in sales afte...r launching app retargeting campaigns on iOS and Android. Conversion rates improved by 61%. App campaigns now outperform web, making the app channel a key growth driver for Schutz.

 

Plopsa Group - Entertainment - Medium

De Panne, Belgium

Criteo helped Plopsa Group boost return on ad spend by 26% and conversion rate by 67%. The theme park operator used Criteo’s performance media to support growth in Belgium, the Netherlands, and Germa...ny. Campaigns combined customer acquisition and dynamic retargeting, using audience targeting and creative optimization. Plopsa saw an 88% drop in cost per qualified visit. The strategy enabled scalable, accountable growth across mature and new markets.

Frequently Asked Questions (FAQ)

What buyers ask before choosing Criteo Dynamic Retargeting

What is Criteo Dynamic Retargeting?

Criteo Dynamic Retargeting is a cloud-based advertising platform that delivers the right ad at the right moment in the shopper journey. It is designed to help businesses of all sizes in generating brand awareness, acquire customers through targeted campaigns, generate more sales, bring shoppers back to buy, and maximise the budget. Its tailored video and display ads are delivered to publishers and designed for measurable performance.

The AI-enabled application comes with a shopper graph, which allows marketers to identify customers' interests based on searching and buying behaviour, letting them create advertisements in real-time with required colours, fonts or navigations.

Some of its features include conversion tracking, ad retargeting, performance metrics and real-time bidding. It offers integration with various third-party eCommerce platforms such as Magento, PrestaShop, Shopify and more.

What is Criteo Dynamic Retargeting used for?

Criteo Dynamic Retargeting is a Cross Channel Advertising Software mainly used by its customers to Increase Sales & Revenue and Improve ROI by Advertisement, Engagement Management and Communication Management .

What are the top features of Criteo Dynamic Retargeting?

SEM, Dashboard and Personalization are some of the top features of Criteo Dynamic Retargeting.

Who uses Criteo Dynamic Retargeting?

Criteo Dynamic Retargeting is used by Marketing And Advertising, Retail and Internet among other industries.

What are Criteo Dynamic Retargeting alternatives?

Klaviyo, Stackadapt, Taptica and Robly are popular alternatives for Criteo Dynamic Retargeting.

Where is Criteo Dynamic Retargeting located?

Criteo Dynamic Retargeting is headquartered at 387 Park Ave South, 12th Floor, New York, NY 10016.
lightning

Peers used Criteo Dynamic Retargeting for advertisement and engagement management

Criteo Dynamic Retargeting Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.68/5

Read Reviews (40)
Custom Reports

3.59/5

Read Reviews (249)
Analytics

3.55/5

Read Reviews (105)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.68/5

Read Reviews (40)
Custom Reports

3.59/5

Read Reviews (249)
Analytics

3.55/5

Read Reviews (105)

Software Failure Risk Guidance

?

for Criteo Dynamic Retargeting

Overall Risk Meter

Low Medium High

Top Failure Risks for Criteo Dynamic Retargeting

Criteo S.A. News

Product

Criteo expands ChatGPT Ads integration across Europe

Criteo expands its integration with ChatGPT Ads to 31 European markets, enhancing its commerce advertising platform. This integration allows advertisers to leverage conversational AI for product discovery and connect it with broader cross-channel campaigns. Early results show higher conversion and click-through rates, with over 2,000 brands already using the service.

Partnership

Criteo expands retail media partnership with Loblaw

Criteo and Loblaw have expanded their retail media partnership, allowing Criteo to sell display advertising across Loblaw's email channels, including Shoppers Drug Mart and PC Optimum. This collaboration aims to enhance retail media opportunities in Canada by leveraging Criteo's commerce media platform to reach loyalty-linked audiences.

Executive

Criteo Appoints Connor McGogney as CFO and Cancels 4.5 Million Tr...

Criteo appoints Connor McGogney as CFO effective August 10, 2026, succeeding Sarah Glickman. McGogney, currently Chief Strategy Officer, will receive an annual salary of $515,000 and a target bonus of 75%. Additionally, Criteo cancels 4.5 million treasury shares, reducing its share capital.

Partnership

Criteo : and Loblaw AdvanceTM Partner to Expand Advertiser Access to ...

Criteo and Loblaw Advanceâ„¢ have partnered to expand advertiser access to Loblaw's premium retail media network in Canada. Criteo becomes a preferred demand partner, enhancing reach to Canadian shoppers through Loblaw's email display placements. This collaboration aims to create new opportunities for brands and agencies to connect with high-intent shoppers.

Criteo S.A. Profile

Company Name

Criteo S.A.

Company Website

//criteo.com

Year Founded

2005

HQ Location

387 Park Ave South, 12th Floor, New York, NY 10016

Employees

501-1000

Social

Financials

SERIES D