Crystal Overview

Crystal enhances sales interactions by providing DISC personality profiles for buyers. This platform equips sales teams with insights to tailor conversations, improving engagement and communication effectiveness. By understanding personality traits, sales professionals can approach each meeting with confidence, aligning their strategies to resonate with individual buyers. This personalized approach fosters stronger relationships and can lead to increased conversion rates. Crystal's unique selling point lies in its ability to humanize sales processes, ensuring that each interaction is meaningful and impactful.

Use Cases

Customers recommend Communication Management, Coaching, Social Media Management, as the business use cases that they have been most satisfied with while using Crystal.

Other use cases:

  • Lead Qualification
  • Onboarding
  • Engaging And Following Up
  • Creating Knowledge Base
  • Generation Of New Leads
  • Competitive Intelligence
  • Workflow Management
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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Crystal.

Other priorities:

  • Scale Best Practices
  • Improve Digital And Social Presence
  • Increase Sales & Revenue
  • Improve ROI
  • Improve Internal Communications
  • Improve Brand Engagement
  • Establish Thought Leadership
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Crystal Use-Cases and Business Priorities: Customer Satisfaction Data

Crystal works with different mediums / channels such as E-Mail. Social Media. Twitter etc.

Crystal's features include Personalization. and Crystal support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Crystal analytics capabilities include Custom Reports, and Analytics.

Reviews

"...It can help in interaction and meaningful communication...." Peer review by User

Crystal, Nimble CRM, Simplify360, Nutshell CRM, Sentiment.io, etc., all belong to a category of solutions that help Social CRM. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Crystal, the personality data platform, reveals DISC personality profiles for buyers, enabling sales teams to maximize conversation impact. Sales teams benefit from tailored insights.

Popular Business Setting

for Crystal

Top Industries

  • Computer Software
  • Marketing and Advertising
  • Human Resources

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Crystal is popular in Computer Software, Marketing And Advertising, and Human Resources and is widely used by Mid Market, Small Business, and Enterprise.

Comprehensive Insights on Crystal Use Cases

How does Crystal address your Communication Management Challenges?

How efficiently Does Crystal manage your Coaching?

What Are the key features of Crystal for Social Media Management?

How does Crystal facilitate Lead Qualification?

How can Crystal enhance your Onboarding process?

17+ more Business Use Cases

32 buyers and buying teams have used Cuspera to assess how well Crystal solved their Social CRM needs. Cuspera uses 257 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social CRM needs.

Case Studies

Construction

CASE STUDY Window World of North Atlanta

Crystal Knows helped Window World of North Atlanta fix communication problems and high employee turnover. The HR director used Crystal Knows to understand team personalities and improve how people ta...lk to each other. Turnover in the customer service department dropped from 50% in Q1-2021 to 0% in Q4-2022. The company now has better teamwork, stronger relationships, and a more positive culture. Crystal Knows also improved hiring and made onboarding smoother.

Information Technology and Services

CASE STUDY KnowledgeNet.ai

KnowledgeNet.ai used Crystal's API to add personality data to their sales platform. Before this, their users lacked deep personality insights about prospects. With Crystal, KnowledgeNet.ai users now ...see personality profiles and get advice on how to talk to each type of person. This helps sales teams write messages that fit each prospect. The integration makes outreach more personal and helps build relationships faster. KnowledgeNet.ai's CMO says this partnership helps sales teams find new opportunities and connect better with prospects.

Information Technology and Services

CASE STUDY iVenture Solutions

Crystal Knows helped iVenture Solutions improve client meetings. Before using Crystal, iVenture struggled with mismatched communication styles and lost time in meetings. Crystal Knows gave them perso...nality profiles and easy Chrome extension access. The team could tailor communication for each client. This led to faster trust, better relationships, and more productive meetings.

Banking

CASE STUDY First Citrus Bank

Crystal helps First Citrus Bank improve sales meetings. The bank uses Crystal's personality insights for pre-meeting strategy sessions. Sales reps prepare with personality predictions to better conne...ct with prospects. Since using Crystal, calls are more engaging and rapport is stronger. The bank reports increased conversion rates and less wasted time in meetings. Crystal is now required for all important client meetings.

Real Estate

CASE STUDY Tom Ferry

Crystal helps Tom Ferry's sales team understand prospects better. The team uses Crystal's Chrome Extension to see personality insights and get email templates. This lets them personalize messages and... ask better questions. Sales reps also use Crystal Playbooks for self-growth and to match with teammates for training. Managers use Crystal to improve one-on-ones and team communication. The result is better prospecting and stronger team relationships.

Marketing and Advertising

CASE STUDY PT Services Group

Crystal Knows helped PT Services Group improve their B2B appointment setting. PT Services used Crystal's personality data to help clients connect better in first sales meetings. Clients learned to pe...rsonalize conversations and build trust faster. This led to a 17% increase in securing second meetings within 13 months. PT Services saw happier clients and more closed deals.

Video

First: Know Your Buyer : Uncovering Universal Truths w/ Bryan Perkins

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Peers used Crystal for communication management and coaching

Crystal Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.67/5 ★

Read Reviews (11)
Custom Reports

4.84/5 ★

Read Reviews (21)
Analytics

4.64/5 ★

Read Reviews (28)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.67/5 ★

Read Reviews (11)
Custom Reports

4.84/5 ★

Read Reviews (21)
Analytics

4.64/5 ★

Read Reviews (28)

Software Failure Risk Guidance

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for Crystal

Overall Risk Meter

Low Medium High

Top Failure Risks for Crystal

Crystal Project, Inc Profile

Company Name

Crystal Project, Inc

Company Website

//crystalknows.com

Year Founded

2014

HQ Location

90 Oceanside Dr, Nashville, Tennessee 37204, US

Employees

1-10

Social

Financials

SERIES B