Dynamic Yield Overview

Dynamic Yield's Experience OS stands out by offering a unique blend of personalization and experimentation capabilities within the digital experience landscape. Tailored to improve conversion rate optimization, it allows businesses to deliver experiences that are personalized, optimized, and synchronized across various channels. The platform's architecture is agnostic and flexible, ensuring seamless integration with existing tech stacks. This adaptability supports scalability, making it suitable for diverse industries. A unique selling point is its robust partner network and extensive resources, which provide businesses with the tools needed for effective personalization and A/B testing. This approach not only enhances customer engagement but also drives measurable business outcomes.

Use Cases

Customers recommend Engagement Management, Merchandising, Onboarding, as the business use cases that they have been most satisfied with while using Dynamic Yield.

Other use cases:

  • Helpdesk Management
  • Segmentation And Targeting
  • Content Management
  • Advertisement
  • Products & Pricelist Management
  • Social Media Analytics
  • Sending & Publishing Communications
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Business Priorities

Increase Sales & Revenue and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Dynamic Yield.

Other priorities:

  • Acquire Customers
  • Improve ROI
  • Scale Best Practices
  • Increase Customer Life Time Value
  • Improve Digital And Social Presence
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve Brand Engagement
  • Increase Average Basket Value
  • Improve Efficiency
  • Launch New Products
  • Improve Visibility
  • Establish Thought Leadership
  • Improve Stakeholder Relations
  • Build Brand Awareness
  • Manage Risk
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Dynamic Yield Use-Cases and Business Priorities: Customer Satisfaction Data

Dynamic Yield works with different mediums / channels such as Website. Phone Calls. E-Mail etc.

Dynamic Yield's features include Personalization, Templates, Widgets, etc. and Dynamic Yield support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also Dynamic Yield analytics capabilities include Analytics, and Custom Reports.

Reviews

"We needed a tool that would allow us to create a personalized experience for shoppers from the moment they entered our site and onwards. Dynamic Yield allowed us to have the flexibility to create different experiences based on the type of user — new... site visitors, brand enthusiasts, and more — and ensure success. With the expertise and knowledge of the world’s best practices in the field of personalization from the Stellar Labs team, we were able to achieve significant results in a short time period." - Alexander Fadeev

Dynamic Yield, Smartlook, Convert Experiences, Epsilon Accelerate (formerly Yieldify), Kameleoon, etc., all belong to a category of solutions that help Conversion Rate Optimization. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Dynamic-yield's Experience OS delivers personalized, optimized, and synchronized digital experiences. Personalization and experimentation are pioneered by Dynamic Yield by Mastercard.

Popular Business Setting

for Dynamic Yield

Top Industries

  • Retail
  • Sports
  • Apparel & Fashion

Popular in

  • Enterprise
  • Mid Market
  • Small Business

Dynamic Yield is popular in Retail, Sports, and Apparel & Fashion and is widely used by Enterprise, Mid Market, and Small Business.

Comprehensive Insights on Dynamic Yield Use Cases

How efficiently Does Dynamic Yield manage your Engagement Management?

How can Dynamic Yield enhance your Merchandising process?

How can Dynamic Yield optimize your Onboarding Workflow?

How does Dynamic Yield facilitate Helpdesk Management?

How does Dynamic Yield facilitate Segmentation And Targeting?

46+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Dynamic Yield solved their Conversion Rate Optimization needs. Cuspera uses 2913 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Dynamic Yield testimonial

Alexander Fadeev

Head of Analytics Department

KUPIVIP

We needed a tool that would allow us to create a personalized experience for shoppers from the moment they entered our site and onwards. Dynamic Yield allowed us to have the flexibility to create different experiences based on the type of user — new site visitors, brand enthusiasts, and more — and ...ensure success. With the expertise and knowledge of the world’s best practices in the field of personalization from the Stellar Labs team, we were able to achieve significant results in a short time period.

Testimonial By Alexander Fadeev
Dynamic Yield testimonial

Niels Tonsen

Chief Executive Officer

Lamoda

Our customers demand excellence from us. Working with Dynamic Yield helps us deliver a truly personalized and unique shopping experience. Testimonial By Niels Tonsen
Dynamic Yield testimonial

Shana Rungsarangnont

Digital Products Manager

e.l.f. Cosmetics

Dynamic Yield has been instrumental in helping us uncover the different types of audiences coming to and interacting with the e.l.f. site, enabling us to truly cater to each beauty lover’s specific needs. The platform has allowed us to easily test new strategies and optimize on the fly for quick, m...eaningful results.

Testimonial By Shana Rungsarangnont
CUSTOMERS TESTIMONIALS
Dynamic Yield testimonial

Alexander Fadeev

Head of Analytics Department

KUPIVIP

We needed a tool that would allow us to create a personalized experience for shoppers from the moment they entered our site and onwards. Dynamic Yield allowed us to have the flexibility to create different experiences based on the type of user — new site visitors, brand enthusiasts, and more — and ...ensure success. With the expertise and knowledge of the world’s best practices in the field of personalization from the Stellar Labs team, we were able to achieve significant results in a short time period.

Testimonial By Alexander Fadeev
Dynamic Yield testimonial

Niels Tonsen

Chief Executive Officer

Lamoda

Our customers demand excellence from us. Working with Dynamic Yield helps us deliver a truly personalized and unique shopping experience. Testimonial By Niels Tonsen
Dynamic Yield testimonial

Shana Rungsarangnont

Digital Products Manager

e.l.f. Cosmetics

Dynamic Yield has been instrumental in helping us uncover the different types of audiences coming to and interacting with the e.l.f. site, enabling us to truly cater to each beauty lover’s specific needs. The platform has allowed us to easily test new strategies and optimize on the fly for quick, m...eaningful results.

Testimonial By Shana Rungsarangnont

Case Studies

Financial Services

CASE STUDY Synchrony

Dynamic Yield helped Synchrony improve credit card applications. Synchrony used personalization and A/B testing to show different messages about card benefits. They integrated Liveramp data to target... users and personalize offers. This led to a 7% increase in credit card applications among non-members. The solution made it easier for customers to find the right financial products.

CASE STUDY TUI Cruises

Dynamic Yield helped TUI Cruises use travel data to segment audiences and personalize their website. The company targeted families with re-engagement messages, increasing users at checkout by 28%. Se...rving homepage content based on audience values led to a 10.3% uplift in add-to-cart rate. Time-sensitive offers for customers preferring shorter lead times boosted click rates by 191%. Personalization made booking smoother and improved customer engagement.

Apparel & Fashion

CASE STUDY Sweaty Betty

Dynamic Yield helped Sweaty Betty boost revenue with advanced personalization. The brand used recommendations-powered quizzes, personalized messaging, and recommendation widgets. In six months, Sweat...y Betty saw a 62% increase in same-session revenue from quizzes, a 20.4% rise in Black Friday purchases from new EU customers, and an 8% uplift in US average order value. In the UK, personalized recommendations led to a 52% increase in items per transaction and a 57% higher average order value. Sweaty Betty improved customer loyalty and conversion rates by delivering targeted, agile experiences.

Sports

CASE STUDY Tottenham Hotspur

Dynamic Yield helped Tottenham Hotspur improve their mobile website for fans. The club used Dynamic Yield to personalize the online journey and target mobile users. This led to a 40% increase in mobi...le conversion rate. Revenue per session went up by 10% using social proof templates. Tottenham saw positive ROI in just 30 days after starting with Dynamic Yield.

Retail

CASE STUDY The Warehouse Group

Dynamic Yield Experience Email helped The Warehouse Group personalize emails for three brands. They used recommendation widgets and algorithms to boost engagement. The result was a 14% increase in cl...ick rate. They also saved 28 hours per week in operational costs. Over 40 modules of personalized content were sent in one campaign. This made their email marketing faster and more effective.

Design

CASE STUDY Sky (NowTV, WOW, Sky X)

Dynamic Yield’s Experience OS helped Sky personalize and optimize subscription management for millions of viewers across five regions. Sky used AI-powered targeting and segmentation to reduce churn a...nd increase upsells. The solution enabled Sky to run over 150 A/B tests and hundreds of campaigns yearly. Results included a 4.8% uplift in product tenure, a 39% decrease in same-month cancellations, a 13% increase in upsells to combo packages, and a 140% uplift from lapsed subscribers with limited-time offers.

Video

The Power of a Primary Audience Strategy in Financial Services

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Frequently Asked Questions(FAQ)

for Dynamic Yield

What is Dynamic Yield?

Dynamic Yield is a personalization platform enabling personalization in all aspects of a customer’s journey and can be used by marketers, product teams, merchandisers or developers to provide personalized customer experiences, in businesses across various industries.

Dynamic Yield features include Customer Data Management, omnichannel personalization, content and product recommendations, and A/B testing with machine-led optimization.

Dynamic Yield enables scalable personalization across any channel, with numerous pre-built customer experience templates for personalization campaigns. It provides a measure on impact of digital interactions through a customer journey with its decision engine. An open architecture enables integration with the tools already in use.

What is Dynamic Yield used for?

Dynamic Yield is a Conversion Rate Optimization Software mainly used by its customers to Increase Sales & Revenue and Enhance Customer Relationships by Engagement Management, Merchandising and Onboarding .

What are the top features of Dynamic Yield?

Personalization, Templates and Widgets are some of the top features of Dynamic Yield.

Who uses Dynamic Yield?

Dynamic Yield is used by Retail, Sports and Apparel & Fashion among other industries.

What are Dynamic Yield alternatives?

Smartlook, Convert Experiences, Epsilon Accelerate (Formerly Yieldify) and Kameleoon are popular alternatives for Dynamic Yield.

Where is Dynamic Yield located?

Dynamic Yield is headquartered at 6 W 18th Street, New York, NY 10011, USA.
lightning

Peers used Dynamic Yield for engagement management and merchandising

Dynamic Yield Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.65/5

Read Reviews (54)
Analytics

4.06/5

Read Reviews (151)
Custom Reports

3.42/5

Read Reviews (412)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.65/5

Read Reviews (54)
Analytics

4.06/5

Read Reviews (151)
Custom Reports

3.42/5

Read Reviews (412)

Software Failure Risk Guidance

?

for Dynamic Yield

Overall Risk Meter

Low Medium High

Top Failure Risks for Dynamic Yield

Dynamic Yield Ltd. News

Banking’s Personalization Revolution: Data-Driven Transformation

Explore how financial institutions overcome personalization challenges due to regulatory constraints and outdated systems with experts from Openbox and Dynamic Yield by Mastercard.

The post Banking’s Personalization Revolution: Data-Driven Transformation appeared first on Dynamic Yield.

Personalization Blueprint

Be at the forefront of personalization Your company has access to the comprehensive resources needed to capitalize on the increased revenue gains associated with a tailored customer experience, developed by Dynamic Yield by Mastercard and Forrester 👇 Discover the power of personalization in APAC Your company already has access to Personalization Trends – find out how […]

The post Personalization Blueprint appeared first on Dynamic Yield.

The Revenue Gains From Personalization That Financial Institutions Can’t Ignore

Erika Whitestone shares how personalization can bring significant revenue gains to financial institutions across the customer lifecycle in this Mini-Talk.

The post The Revenue Gains From Personalization That Financial Institutions Can’t Ignore appeared first on Dynamic Yield.

The 2 Breakthrough Technologies Driving Smarter Product Recommendations

Recurrent neural networks and long short-term memory are enabling marketers to make hyper-targeted predictions in real-time.

The post The 2 Breakthrough Technologies Driving Smarter Product Recommendations appeared first on Dynamic Yield.

Dynamic Yield Ltd. Profile

Company Name

Dynamic Yield Ltd.

Company Website

//dynamicyield.com

Year Founded

2011

HQ Location

6 W 18th Street, New York, NY 10011, USA

Employees

101-250

Social

Financials

M&A