Dynamic Yield Overview

Dynamic Yield's Experience OS stands out by offering a unique blend of personalization and experimentation capabilities within the digital experience landscape. Tailored to improve conversion rate optimization, it allows businesses to deliver experiences that are personalized, optimized, and synchronized across various channels. The platform's architecture is agnostic and flexible, ensuring seamless integration with existing tech stacks. This adaptability supports scalability, making it suitable for diverse industries. A unique selling point is its robust partner network and extensive resources, which provide businesses with the tools needed for effective personalization and A/B testing. This approach not only enhances customer engagement but also drives measurable business outcomes.

Use Cases

Customers recommend Engagement Management, Merchandising, Onboarding, as the business use cases that they have been most satisfied with while using Dynamic Yield.

Other use cases:

  • Helpdesk Management
  • Segmentation And Targeting
  • Content Management
  • Advertisement
  • Products & Pricelist Management
  • Social Media Analytics
  • Sending & Publishing Communications
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Business Priorities

Increase Sales & Revenue and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Dynamic Yield.

Other priorities:

  • Acquire Customers
  • Improve ROI
  • Scale Best Practices
  • Increase Customer Life Time Value
  • Improve Digital And Social Presence
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve Brand Engagement
  • Increase Average Basket Value
  • Improve Efficiency
  • Launch New Products
  • Improve Visibility
  • Establish Thought Leadership
  • Improve Stakeholder Relations
  • Build Brand Awareness
  • Manage Risk
See all business priorities See less business priorities

Dynamic Yield Use-Cases and Business Priorities: Customer Satisfaction Data

Dynamic Yield works with different mediums / channels such as Website. Phone Calls. E-Mail etc.

Dynamic Yield's features include Personalization, Templates, Widgets, etc. and Dynamic Yield support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also Dynamic Yield analytics capabilities include Analytics, and Custom Reports.

Reviews

"Dynamic Yield has allowed us to optimize experiences throughout the members journey, triggering and deploying tailored messaging, notifications, and more to improve the end-user experience. And by partnering with D2B, we have been able to discover o...pportunities in an agile and controlled way, which has had a significantly positive impact on our conversion rates and revenue generation. As a result, personalization has become key to achieving growth results." - Andres Melendez Hagedorn

Dynamic Yield, Smartlook, Convert Experiences, Epsilon Accelerate (formerly Yieldify), Kameleoon, etc., all belong to a category of solutions that help Conversion Rate Optimization. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Dynamic-yield's Experience OS delivers personalized, optimized, and synchronized digital experiences. Personalization and experimentation are pioneered by Dynamic Yield by Mastercard.

Popular Business Setting

for Dynamic Yield

Top Industries

  • Retail
  • Sports
  • Apparel & Fashion

Popular in

  • Enterprise
  • Mid Market
  • Small Business

Dynamic Yield is popular in Retail, Sports, and Apparel & Fashion and is widely used by Enterprise, Mid Market, and Small Business.

Dynamic Yield Customer wins, Customer success stories, Case studies

How efficiently Does Dynamic Yield manage your Engagement Management?

How does Dynamic Yield facilitate Merchandising?

How can Dynamic Yield enhance your Onboarding process?

How does Dynamic Yield address your Helpdesk Management Challenges?

How does Dynamic Yield facilitate Segmentation And Targeting?

11 buyers and buying teams have used Cuspera to assess how well Dynamic Yield solved their Conversion Rate Optimization needs. Cuspera uses 2913 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

CUSTOMERS TESTIMONIALS
Dynamic Yield testimonial

Andres Melendez Hagedorn

Head of Conversions and Analytics

Coopeuch

Dynamic Yield has allowed us to optimize experiences throughout the members journey, triggering and deploying tailored messaging, notifications, and more to improve the end-user experience. And by partnering with D2B, we have been able to discover opportunities in an agile and controlled way, which... has had a significantly positive impact on our conversion rates and revenue generation. As a result, personalization has become key to achieving growth results.

Testimonial By Andres Melendez Hagedorn
Dynamic Yield testimonial

Nick Connor

Global eCommerce Manager

Tottenham Hotspur

Dynamic Yield has given us a platform to continually enhance and improve our online experience. The system is pivotal to driving our online offering, allowing us to deliver the greatest possible relevance to our fans throughout the online journey. This has helped drive improved user experience and ...crucially we have seen increases in key performance metrics, such as revenue per user and conversion rate.

Testimonial By Nick Connor
Dynamic Yield testimonial

Andy Mueller

Director of Digital Analytics

APMEX

With Dynamic Yield we’ve revamped major portions of our site. Our entire Homepage is powered by Dynamic Yield and is continuously optimized and personalized. We are now translating our success from the website to our email campaigns, using the same personalization strategies and methodology with Dy...namic Yield.

Testimonial By Andy Mueller
CUSTOMERS TESTIMONIALS
Dynamic Yield testimonial

Andres Melendez Hagedorn

Head of Conversions and Analytics

Coopeuch

Dynamic Yield has allowed us to optimize experiences throughout the members journey, triggering and deploying tailored messaging, notifications, and more to improve the end-user experience. And by partnering with D2B, we have been able to discover opportunities in an agile and controlled way, which... has had a significantly positive impact on our conversion rates and revenue generation. As a result, personalization has become key to achieving growth results.

Testimonial By Andres Melendez Hagedorn
Dynamic Yield testimonial

Nick Connor

Global eCommerce Manager

Tottenham Hotspur

Dynamic Yield has given us a platform to continually enhance and improve our online experience. The system is pivotal to driving our online offering, allowing us to deliver the greatest possible relevance to our fans throughout the online journey. This has helped drive improved user experience and ...crucially we have seen increases in key performance metrics, such as revenue per user and conversion rate.

Testimonial By Nick Connor
Dynamic Yield testimonial

Andy Mueller

Director of Digital Analytics

APMEX

With Dynamic Yield we’ve revamped major portions of our site. Our entire Homepage is powered by Dynamic Yield and is continuously optimized and personalized. We are now translating our success from the website to our email campaigns, using the same personalization strategies and methodology with Dy...namic Yield.

Testimonial By Andy Mueller

The Warehouse Group - Apparel & Fashion

Dynamic Yield helped The Warehouse Group personalize shopping for different customer groups. The company used Dynamic Yield to launch over 400 campaigns in one year. They saw a 4.4% increase in reven...ue per user and a $3 million boost in incremental revenue. Segmenting promotions for snow and fitness fans led to a 4.4% uplift in revenue per user. Adding featured modules and recommendations raised click-through rates to 26.4%. The Warehouse Group found it easy to test new ideas and improve customer experience across all brands.

Juniqe - Consumer Goods

Dynamic Yield helped Juniqe boost SEM campaign revenue by 20%. Juniqe used predictive A/B testing and automatic optimization to show the best content and page layouts. The company also saw an 8% incr...ease in product page revenue. Dynamic Yield let Juniqe make product recommendations, optimize landing pages, and personalize content. Juniqe improved customer engagement and sales with these personalization tools.

GlassesUSA.com - Retail - Large

Dynamic Yield's deep learning algorithm helped GlassesUSA.com boost revenue by 87%. The retailer used personalized product recommendations on its homepage. This led to a 68% increase in purchases and... a 45% rise in add-to-cart rates. The solution adapted to each shopper's behavior and session activity. GlassesUSA.com now delivers more relevant eyewear suggestions, improving customer experience and sales.

Electrolux - Consumer Electronics

Dynamic Yield helped Electrolux personalize content across 63 domains in 21 markets for its brands Electrolux, AEG, and Zanussi. The company used Experience OS to manage local discounts, currencies, ...and images with a small central team. Electrolux achieved a 16% increase in direct-to-consumer revenue from users exposed to Dynamic Yield experiences. The solution allowed for scalable, localized campaigns in 16 languages. Electrolux improved customer connections and efficiency without adding resources.

Pets Place - Retail

Dynamic Yield helped Pets Place, the largest pet food retailer in the Netherlands, boost revenue per user by 15%. Pets Place used Dynamic Yield to deliver personalized product recommendations across ...their customer journey. They also saw an 18% increase in revenue per user on Dog category pages and an 8% increase on Cat category pages. The solution allowed Pets Place to segment customers by pet type and behavior. This improved customer loyalty and shopping experience in a highly competitive market.

On - Consumer Goods - Large

Dynamic Yield's personalization platform helped On achieve a 348x ROI. On used Dynamic Yield across their web and app experiences. The platform offered many features and seamless integration. On stay...ed agile during a server-side transition. The company saw strong results from personalization.

The Power of a Primary Audience Strategy in Financial Services

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Frequently Asked Questions(FAQ)

for Dynamic Yield

What is Dynamic Yield?

Dynamic Yield is a personalization platform enabling personalization in all aspects of a customer’s journey and can be used by marketers, product teams, merchandisers or developers to provide personalized customer experiences, in businesses across various industries.

Dynamic Yield features include Customer Data Management, omnichannel personalization, content and product recommendations, and A/B testing with machine-led optimization.

Dynamic Yield enables scalable personalization across any channel, with numerous pre-built customer experience templates for personalization campaigns. It provides a measure on impact of digital interactions through a customer journey with its decision engine. An open architecture enables integration with the tools already in use.

What is Dynamic Yield used for?

Dynamic Yield is a Conversion Rate Optimization Software mainly used by its customers to Increase Sales & Revenue and Enhance Customer Relationships by Engagement Management, Merchandising and Onboarding .

What are the top features of Dynamic Yield?

Personalization, Templates and Widgets are some of the top features of Dynamic Yield.

Who uses Dynamic Yield?

Dynamic Yield is used by Retail, Sports and Apparel & Fashion among other industries.

What are Dynamic Yield alternatives?

Smartlook, Convert Experiences, Epsilon Accelerate (Formerly Yieldify) and Kameleoon are popular alternatives for Dynamic Yield.

Where is Dynamic Yield located?

Dynamic Yield is headquartered at 6 W 18th Street, New York, NY 10011, USA.
lightning

Peers used Dynamic Yield for engagement management and merchandising

Dynamic Yield Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.65/5 ★

Read Reviews (54)
Analytics

4.06/5 ★

Read Reviews (151)
Custom Reports

3.42/5 ★

Read Reviews (412)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.65/5 ★

Read Reviews (54)
Analytics

4.06/5 ★

Read Reviews (151)
Custom Reports

3.42/5 ★

Read Reviews (412)

Software Failure Risk Guidance

?

for Dynamic Yield

Overall Risk Meter

Low Medium High

Top Failure Risks for Dynamic Yield

Dynamic Yield Ltd. News

Awards

Mastercard Dynamic Yield Recognized as a Leader in the 2026 Gartner Magic Quadrant for Personalization Engines

Mastercard Dynamic Yield has been named a Leader in the 2026 Gartner Magic Quadrant for Personalization Engines, marking its eighth consecutive recognition. The company excelled in Gartner's Critical Capabilities report, achieving top scores across marketing, digital commerce, and service use cases. This accolade highlights Dynamic Yield's advanced AI capabilities and strategic integration with Mastercard's ecosystem, reinforcing its leadership in AI-driven personalization.

Dynamic Yield Ltd. Profile

Company Name

Dynamic Yield Ltd.

Company Website

//dynamicyield.com

Year Founded

2011

HQ Location

6 W 18th Street, New York, NY 10011, USA

Employees

101-250

Social

Financials

M&A