Freshmarketer Overview
Freshmarketer is a marketing automation software that enhances customer experience through behavioral segmentation, AI chatbots, and personalized campaigns. Key features include CRM customization, A/B testing, and a drag-and-drop journey builder.
Use Cases
Customers recommend Funnel Analysis, Engagement Management, Campaign Management, as the business use cases that they have been most satisfied with while using Freshmarketer.
Business Priorities
Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Freshmarketer.
Freshmarketer Use-Cases and Business Priorities: Customer Satisfaction Data
Freshmarketer works with different mediums / channels such as Website. and E-Mail.
Freshmarketer's features include Personalization, Recording, Landing Page, etc. and Freshmarketer support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also Freshmarketer analytics capabilities include Analytics, and Custom Reports.
Reviews
"...I can not complain because creating and managing campaigns directly from the browser is another level...." Peer review by Luisa C, Security Specialist
Freshmarketer, PushEngage, ExpertSender, Lead Liaison, Bloomreach, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Freshmarketer
Top Industries
- Marketing and Advertising
- Computer Software
- Information Technology and Services
Popular in
- Small Business
- Enterprise
- Mid Market
Freshmarketer is popular in Marketing And Advertising, Computer Software, and Information Technology And Services and is widely used by Small Business, Enterprise, and Mid Market.
Comprehensive Insights on Freshmarketer Use Cases
Why is Freshmarketer the best choice for Funnel Analysis?
What solutions does Freshmarketer provide for Engagement Management?
How does Freshmarketer address your Campaign Management Challenges?
What Are the key features of Freshmarketer for Digital Marketing?
Why is Freshmarketer the best choice for Generation Of New Leads?
30+ more Business Use Cases
11 buyers and buying teams have used Cuspera to assess how well Freshmarketer solved their Marketing Automation needs. Cuspera uses 547 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
Case Studies
CASE STUDY HelloFresh
Frequently Asked Questions(FAQ)
for Freshmarketer
What is Freshmarketer?
Freshmarketer is a marketing automation software that transforms marketing by delivering exceptional customer experience. It attracts website visitors, starts contextual conversations, gathers behavior data, and turns the website into a lead generation machine. It is ideal for marketing teams looking to deliver more personalized customer experiences and build a better partnership between marketing and sales.
Freshmarketer enables level up marketing by creating unique buyer experiences, features such as behavioral segmentation, behavioral targeting, and personalization provide insights into customer behavior and allow to segment customers based on their actions and run personalized campaigns, also comes with a self-serve landing page builder and native CRO, and automate conversations using AI chatbots integrated as chat widgets on website and instant messaging apps like Facebook Messenger. CRM customization features like the auto-profile enrichment can automatically update lead, contact, and customer account profiles save time on doing repetitive administrative work.
Key features include behavioral segmentation, basic segmentation, tasks and appointments tracking, advanced CRM customization, drag and drop marketing Journey builder, A/B testing, heatmap, freddy AI insights, session replay, form analysis, landing page builder, and more.
What is Freshmarketer used for?
What are the top features of Freshmarketer?
Who uses Freshmarketer?
What are Freshmarketer alternatives?
Where is Freshmarketer located?
Peers used Freshmarketer for funnel analysis and engagement management
Freshmarketer Competitors
Freshmarketer Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (4) |
| Analytics | Read Reviews (85) |
| Custom Reports | Read Reviews (106) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (4) |
| Analytics | Read Reviews (85) |
| Custom Reports | Read Reviews (106) |
Freshmarketer Integrations
Freshmarketer integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for Freshmarketer
Software Failure Risk Guidance
?for Freshmarketer
Overall Risk Meter
Top Failure Risks for Freshmarketer
Freshworks Inc News
Freshworks Launches Freshservice Journeys to Make Work Life Easier by Removing Frustration from Employee Experiences - CXOToday.com
Freshworks has launched Freshservice Journeys, a new feature within its Freshservice platform, designed to streamline employee experiences by reducing workplace frustrations. The solution aims to automate and personalize service management workflows, improving efficiency and satisfaction for enterprise IT and HR teams.
Freshworks names Ian Tickle as chief of global field operations - iTWire
Freshworks appointed Ian Tickle as chief of global field operations. Tickle will oversee worldwide sales and field operations, aiming to drive growth for Freshworks' SaaS solutions in customer engagement and IT service management.
Decoding Freshworks AI-first strategy; AI boost for micro businesses
Freshworks is advancing its AI-first strategy by integrating generative AI across its customer engagement and IT service management platforms. The company aims to empower micro and small businesses with AI-driven automation, enhancing productivity and customer support. Recent updates include new AI features in Freshdesk and Freshservice, targeting faster ticket resolution and streamlined workflows for SMBs.
Freshworks appoints Ian Tickle as Chief of Global Field Operations (CGFO)
Freshworks has appointed Ian Tickle as Chief of Global Field Operations (CGFO). Tickle, previously interim CGFO and SVP/GM of International Sales, will now focus full-time on leading global field sales and driving new business and customer expansion. He brings leadership experience from Domo and Oracle, strengthening Freshworks' enterprise software sales strategy.
Freshworks Inc Profile
HQ Location
2950 S. Delaware Street, Suite 201, San Mateo CA 94403
Employees
1001-5000
Social
Financials
SERIES H
