Freshmarketer Overview
Freshmarketer is a marketing automation software that enhances customer experience through behavioral segmentation, AI chatbots, and personalized campaigns. Key features include CRM customization, A/B testing, and a drag-and-drop journey builder.
Use Cases
Customers recommend Funnel Analysis, Engagement Management, Campaign Management, as the business use cases that they have been most satisfied with while using Freshmarketer.
Business Priorities
Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Freshmarketer.
Freshmarketer Use-Cases and Business Priorities: Customer Satisfaction Data
Freshmarketer works with different mediums / channels such as Website. and E-Mail.
Freshmarketer's features include Personalization, Recording, Landing Page, etc. and Freshmarketer support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also Freshmarketer analytics capabilities include Analytics, and Custom Reports.
Reviews
"...Apart from this, I use it to run heatmaps, session replays, form analysis and funnel analysis...." Peer review by Akash J, Akash Jain
Freshmarketer, PushEngage, ExpertSender, Lead Liaison, Bloomreach, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Freshmarketer
Top Industries
- Marketing and Advertising
- Computer Software
- Information Technology and Services
Popular in
- Small Business
- Enterprise
- Mid Market
Freshmarketer is popular in Marketing And Advertising, Computer Software, and Information Technology And Services and is widely used by Small Business, Enterprise, and Mid Market.
Comprehensive Insights on Freshmarketer Use Cases
How can Freshmarketer optimize your Funnel Analysis Workflow?
How efficiently Does Freshmarketer manage your Engagement Management?
Why is Freshmarketer the best choice for Campaign Management?
What solutions does Freshmarketer provide for Digital Marketing?
What makes Freshmarketer ideal for Generation Of New Leads?
11 buyers and buying teams have used Cuspera to assess how well Freshmarketer solved their Marketing Automation needs. Cuspera uses 547 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
Case Studies
CASE STUDY HelloFresh
Frequently Asked Questions(FAQ)
for Freshmarketer
What is Freshmarketer?
Freshmarketer is a marketing automation software that transforms marketing by delivering exceptional customer experience. It attracts website visitors, starts contextual conversations, gathers behavior data, and turns the website into a lead generation machine. It is ideal for marketing teams looking to deliver more personalized customer experiences and build a better partnership between marketing and sales.
Freshmarketer enables level up marketing by creating unique buyer experiences, features such as behavioral segmentation, behavioral targeting, and personalization provide insights into customer behavior and allow to segment customers based on their actions and run personalized campaigns, also comes with a self-serve landing page builder and native CRO, and automate conversations using AI chatbots integrated as chat widgets on website and instant messaging apps like Facebook Messenger. CRM customization features like the auto-profile enrichment can automatically update lead, contact, and customer account profiles save time on doing repetitive administrative work.
Key features include behavioral segmentation, basic segmentation, tasks and appointments tracking, advanced CRM customization, drag and drop marketing Journey builder, A/B testing, heatmap, freddy AI insights, session replay, form analysis, landing page builder, and more.
What is Freshmarketer used for?
What are the top features of Freshmarketer?
Who uses Freshmarketer?
What are Freshmarketer alternatives?
Where is Freshmarketer located?
Peers used Freshmarketer for funnel analysis and engagement management
Freshmarketer Competitors
Freshmarketer Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (4) |
| Analytics | Read Reviews (85) |
| Custom Reports | Read Reviews (106) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (4) |
| Analytics | Read Reviews (85) |
| Custom Reports | Read Reviews (106) |
Freshmarketer Integrations
Freshmarketer integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for Freshmarketer
Software Failure Risk Guidance
?for Freshmarketer
Overall Risk Meter
Top Failure Risks for Freshmarketer
Freshworks Inc News
Freshworks to Announce Second Quarter 2025 Financial Results on July 29, 2025
Freshworks will announce its second quarter 2025 financial results on July 29, 2025, with a live webcast scheduled for the same day to discuss the results and business highlights.
McLaren Racing announces Freshworks as an Official Partner of the McLaren Formula 1 Team
Freshworks has become an Official Partner of the McLaren Formula 1 Team, integrating its ITSM solution, Freshservice, to enhance McLaren's IT operations. This partnership aims to boost productivity and operational efficiency, with Freshworks branding featured on McLaren's race cars and team kit.
Freshworks Reports Second Quarter 2025 Results
Freshworks announced its Q2 2025 financial results, reporting an 18% year-over-year revenue growth to $204.7 million and a 29% operating cash flow margin. The company also highlighted key business achievements, including onboarding new customers and launching new AI capabilities. Freshworks raised its full-year 2025 guidance based on strong performance and market conditions.
Freshworks (FRSH) Q2 Revenue Up 18%
Freshworks reported a strong Q2 2025 financial performance with GAAP revenue of $204.7 million, surpassing expectations. Non-GAAP earnings per share reached $0.18, significantly above estimates. The company highlighted growth in AI solutions, with Freddy AI generating $20 million in annual recurring revenue. Freshworks also announced a partnership with McLaren Racing, adopting Freshservice for IT management.
Freshworks Inc Profile
HQ Location
2950 S. Delaware Street, Suite 201, San Mateo CA 94403
Employees
1001-5000
Social
Financials
SERIES H
