Freshmarketer Overview

Freshmarketer is a marketing automation software that enhances customer experience through behavioral segmentation, AI chatbots, and personalized campaigns. Key features include CRM customization, A/B testing, and a drag-and-drop journey builder.

Use Cases

Customers recommend Funnel Analysis, Engagement Management, Campaign Management, as the business use cases that they have been most satisfied with while using Freshmarketer.

Other use cases:

  • Digital Marketing
  • Generation Of New Leads
  • Helpdesk Management
  • Sending & Publishing Communications
  • Workflow Management
  • Social Media Analytics
  • Advertisement
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Freshmarketer.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Increase Sales & Revenue
  • Improve ROI
  • Improve Consistency
  • Improve Efficiency
See all business priorities See less business priorities

Freshmarketer Use-Cases and Business Priorities: Customer Satisfaction Data

Freshmarketer works with different mediums / channels such as Website, and E-Mail,

Freshmarketer's features include Personalization, Recording, Landing Page, etc.

Reviews

"...Being able to see how our users interact with our site in general and specific pages particularly has been tremendously helpful...." Peer review by Dan H

Freshmarketer, Plumb5, Aritic PinPoint, RD Station, Makesbridge, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Freshmarketer

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Information Technology and Services

Popular in

  • Small Business
  • Enterprise
  • Mid Market

Freshmarketer is popular in Marketing And Advertising, Computer Software, and Information Technology And Services and is widely used by Small Business, Enterprise, and Mid Market.

Comprehensive Insights on Freshmarketer Use Cases

How does Freshmarketer address your Funnel Analysis Challenges?

What benefits does Freshmarketer offer for Engagement Management?

How efficiently Does Freshmarketer manage your Campaign Management?

How does Freshmarketer facilitate Digital Marketing?

How does Freshmarketer address your Generation Of New Leads Challenges?

30+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Freshmarketer solved their Marketing Automation needs. Cuspera uses 547 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Case Studies

COMPANY INDUSTRY CASE STUDIES
Freshmarketer case study
Food & Beverages
Food & Beverages
CASE STUDY HelloFresh

HelloFresh improved supply chain response and team collaboration using Freshservice, leading to enhanced data availability and operational efficiency.

Read More

Frequently Asked Questions(FAQ)

for Freshmarketer

What is Freshmarketer?

Freshmarketer is a marketing automation software that transforms marketing by delivering exceptional customer experience. It attracts website visitors, starts contextual conversations, gathers behavior data, and turns the website into a lead generation machine. It is ideal for marketing teams looking to deliver more personalized customer experiences and build a better partnership between marketing and sales.

Freshmarketer enables level up marketing by creating unique buyer experiences, features such as behavioral segmentation, behavioral targeting, and personalization provide insights into customer behavior and allow to segment customers based on their actions and run personalized campaigns, also comes with a self-serve landing page builder and native CRO, and automate conversations using AI chatbots integrated as chat widgets on website and instant messaging apps like Facebook Messenger. CRM customization features like the auto-profile enrichment can automatically update lead, contact, and customer account profiles save time on doing repetitive administrative work.

Key features include behavioral segmentation, basic segmentation, tasks and appointments tracking, advanced CRM customization, drag and drop marketing Journey builder, A/B testing, heatmap, freddy AI insights, session replay, form analysis, landing page builder, and more.

What is Freshmarketer used for?

Freshmarketer is a Marketing Automation Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Funnel Analysis, Engagement Management and Campaign Management .

What are the top features of Freshmarketer?

Personalization, Recording and Landing page are some of the top features of Freshmarketer.

Who uses Freshmarketer?

Freshmarketer is used by Marketing And Advertising, Computer Software and Information Technology And Services among other industries.

What are Freshmarketer alternatives?

Plumb5, Aritic PinPoint, RD Station and Makesbridge are popular alternatives for Freshmarketer.

Where is Freshmarketer located?

Freshmarketer is headquartered at 2950 S. Delaware Street, Suite 201, San Mateo CA 94403.
lightning

Peers used Freshmarketer for funnel analysis and engagement management

Freshmarketer Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.16/5 ★

Read Reviews (4)
Analytics

4.65/5 ★

Read Reviews (85)
Custom Reports

4.57/5 ★

Read Reviews (106)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.16/5 ★

Read Reviews (4)
Analytics

4.65/5 ★

Read Reviews (85)
Custom Reports

4.57/5 ★

Read Reviews (106)

Software Failure Risk Guidance

?

for Freshmarketer

Overall Risk Meter

Low Medium High

Top Failure Risks for Freshmarketer

Freshworks News

Freshworks Unveils Easy - To - Use AI Agent to Improve the Customer and Employee Experience

Freshworks Inc. launches an easy-to-use AI agent to enhance customer and employee experiences, aiming to simplify interactions.

22/10/2024 - source

Murali Swaminathan named Chief Technology Officer at Freshworks

Murali Swaminathan is the new Chief Technology Officer at Freshworks.

02/09/2024 - source

Freshworks : Unveils New Data Center in UAE to Serve Customers Across Middle East and Africa

Freshworks launches a new data center in UAE to better serve customers in the Middle East and Africa.

25/06/2024 - source

Freshworks Profile

Company Name

Freshworks

Company Website

https://www.freshworks.com/

Year Founded

2010

HQ Location

2950 S. Delaware Street, Suite 201, San Mateo CA 94403

Employees

1001-5000

Social

Financials

SERIES H