Customer stories

Product Business Settings

Freshmarketer is popular in Marketing And Advertising, Computer Software, and Information Technology And Services industries and is widely used by Small Business, Enterprise, and Mid Market.

Freshmarketer Product Overview

Freshmarketer is a marketing automation software that enhances customer experience through behavioral segmentation, AI chatbots, and personalized campaigns. Key features include CRM customization, A/B testing, and a drag-and-drop journey builder.

How satisfied the customers are with Freshmarketer use-cases

Reviews

"...Funnel analysis and overall user behavior...." Peer review by Arup D

Freshmarketer Customer Insights, Testimonials and Case Studies

What solutions does Freshmarketer provide for Funnel Analysis?

How does Freshmarketer address your Engagement Management Challenges?

How does Freshmarketer facilitate Campaign Management?

How can Freshmarketer enhance your Digital Marketing process?

What solutions does Freshmarketer provide for Generation Of New Leads?

What is Freshmarketer?

Freshmarketer is a marketing automation software that transforms marketing by delivering exceptional customer experience. It attracts website visitors, starts contextual conversations, gathers behavior data, and turns the website into a lead generation machine. It is ideal for marketing teams looking to deliver more personalized customer experiences and build a better partnership between marketing and sales.

Freshmarketer enables level up marketing by creating unique buyer experiences, features such as behavioral segmentation, behavioral targeting, and personalization provide insights into customer behavior and allow to segment customers based on their actions and run personalized campaigns, also comes with a self-serve landing page builder and native CRO, and automate conversations using AI chatbots integrated as chat widgets on website and instant messaging apps like Facebook Messenger. CRM customization features like the auto-profile enrichment can automatically update lead, contact, and customer account profiles save time on doing repetitive administrative work.

Key features include behavioral segmentation, basic segmentation, tasks and appointments tracking, advanced CRM customization, drag and drop marketing Journey builder, A/B testing, heatmap, freddy AI insights, session replay, form analysis, landing page builder, and more.

What is Freshmarketer used for?

Freshmarketer is a Marketing Automation Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Funnel Analysis, Engagement Management and Campaign Management .

What are the top features of Freshmarketer?

Personalization, Recording and Landing page are some of the top features of Freshmarketer.

Who uses Freshmarketer?

Freshmarketer is used by Marketing And Advertising, Computer Software and Information Technology And Services among other industries.

What are Freshmarketer alternatives?

PushEngage, ExpertSender, Lead Liaison and Bloomreach are popular alternatives for Freshmarketer.

Where is Freshmarketer located?

Freshmarketer is headquartered at 2950 S. Delaware Street, Suite 201, San Mateo CA 94403.

11 buyers and buying teams have used Cuspera to assess how well Freshmarketer solved their Marketing Automation needs. Cuspera uses 547 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

 

Revenues up 18%, losses down 91% - whatever Freshworks is doing, just keep doing it

Freshworks reported an 18% increase in Q2 revenues and a 91% reduction in net losses, driven by investments in AI, Employee Experience, and Customer Experience. The Freddy Copilot AI was included in ...over 55% of large new deals, with 5,000 customers now using AI products, generating over $20 million in ARR. Notable customer wins include KAYAK, Honda Motor Europe, Nexstar Media Group, and Michaels Stores, each benefiting from Freshworks' solutions.

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University of Pennsylvania - Education - Very Large

Freshservice helped the University of Pennsylvania upgrade a 15-year-old ticketing system. The finance division launched BEN Helps, a self-service portal for financial support. In six months, agents ...processed 30,000 tickets across 30+ departments. Workflow automation and smart query assignment improved efficiency. The new hub made it easier for admins, students, and faculty to get financial help fast.

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DPD BeLux - Transportation/Trucking/Railroad - Very Large

Freshservice helped DPD BeLux boost productivity by 10%, raise employee satisfaction by 51%, and speed up resolution time by 73%. DPD BeLux replaced fragmented workflows and an underused ticketing sy...stem with a unified ITSM platform. The new solution improved incident management, self-service, asset tracking, and analytics. Integrations with Docusign and Jira streamlined operations. Employees now collaborate better and resolve issues faster, leading to higher satisfaction.

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D'Youville University - Education - Medium

Freshservice helped D'Youville University move from a slow, on-premise ITSM to a fast, cloud-based system. The university improved SLA compliance to 91% and cut average response and resolution times ...to under 24 hours. Asset management accuracy jumped to 95%. Automations and analytics made IT support easier and faster. The IT team now spends more time on big projects and less on manual work.

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Aramex - Transportation/Trucking/Railroad - Very Large

Freshservice helped Aramex cut ticket resolution time by 35% and boost agent productivity by 50%. The company saved $56,000 after switching from a rigid in-house IT service desk. Freshservice's simpl...e interface and automation features made IT support faster and easier. Aramex now uses a multi-channel service desk and plans to expand Freshservice to more teams.

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Lalamove - Transportation/Trucking/Railroad - Large

Freshsales and Freshdesk helped Lalamove boost sales conversions by 24%. The company saw a 58% increase in customer engagement. Lalamove replaced manual CRM processes with Freshworks solutions. Unifi...ed customer records and integration with Microsoft Teams improved efficiency. The sales and support teams now work faster and connect better with customers. Freshworks made account management and customer support smoother.

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lightning

Peers used Freshmarketer for funnel analysis and engagement management

Freshmarketer Competitors

Freshmarketer Features

  • Low
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  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.16/5 ★

Read Reviews (4)
Analytics

4.65/5 ★

Read Reviews (85)
Custom Reports

4.57/5 ★

Read Reviews (106)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.16/5 ★

Read Reviews (4)
Analytics

4.65/5 ★

Read Reviews (85)
Custom Reports

4.57/5 ★

Read Reviews (106)

Freshmarketer Integrations

Freshmarketer integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.57/5 ★

Read Reviews (45)
Data Export

4.43/5 ★

Read Reviews (31)

Few API Integrations for Freshmarketer

MailerSend

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Typeform

4.58 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Mailchimp

4.47 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for Freshmarketer

Overall Risk Meter

Low Medium High

Top Failure Risks for Freshmarketer

Freshworks Inc News

Executive
 

Freshworks Puts Revenue Growth in Focus with Unified Global Sales ...

Freshworks has promoted Ian Tickle to Chief Revenue Officer, unifying its global sales under his leadership to drive revenue growth. This strategic realignment aims to enhance sales cycles and customer engagement, coinciding with Freshworks' recent financial successes, including profitability and record cash flow.

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Executive
 

Freshworks Unifies Global Sales Organization to Accelerate...

Freshworks has restructured its global sales organization by appointing Ian Tickle as Chief Revenue Officer, aiming to accelerate revenue growth. Tickle, previously Chief of Global Field Operations, will oversee sales, customer success, and experience functions. This move follows Freshworks' recent profitability and raised revenue outlooks, emphasizing streamlined operations and enhanced customer value.

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Financial
 

Freshworks posts $838.8M revenue and 2025 profit

Freshworks reported a revenue of $838.8 million for 2025, indicating a profitable year.

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Financial
 

Freshworks Reports Fourth Quarter and Full Year 2025 Results

Freshworks reported its financial results for Q4 and full year 2025, showing a 16% revenue growth year-over-year. The company achieved $838.8 million in total revenue for 2025, with a significant increase in non-GAAP operating income. Freshworks' AI-powered software contributed to strong product adoption, and the company onboarded new customers like Armanino and ENGIE Impact. The acquisition of FireHydrant was announced to enhance IT Service Management offerings.

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Freshworks Inc Profile

Company Name

Freshworks Inc

Company Website

https://www.freshworks.com/

Year Founded

2010

HQ Location

2950 S. Delaware Street, Suite 201, San Mateo CA 94403

Employees

1001-5000

Social

Facebook Linkedin Twitter

Financials

SERIES H