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Google Analytics 360: Reviews, Testimonials and Expert Opinions
(4707)Business Analytics Tools & Solutions to better understand customers
Top 24 Google Analytics 360 Alternatives
Adobe Analytics
Industry-leading data with customizable visualizations that drive better marketing decisions
Adobe Analytics provides insights on customer journey. Adobe helps to mix, match, and analyze data from anywhere in the customer journey. and also get versatile reporting, predictive intelligence, and more. It helps to improve ROI and enhance customer relationships. ...
It provides web analytics with a vast set of tools that turn streaming web data into insights. It helps to bring data from all channels under one roof to deliver real-time insights based on true 360-degree customer views. It's AI and machine learning bring out hidden opportunities and answers to everyone by analyzing customer data, find patterns, and predict future behavior such as churn or a likelihood to convert.
Quantcast Measure
Quantcast Advertising - Online advertising services to help you grow your brand
Quantcast Measure is an audience insights and analytics tool using direct measurement to provide real-time insights about the audience, what motivates them, and how they spend time across the websites. ...
Quantcast Measure's Traffic feature helps to understand the total reach by looking at unduplicated traffic metrics across the web properties. View the audience by platform, web and mobile web, country, time period and more.
Quantcast Measure's Demographics feature provides accurate audience profiles across age, gender, family, location, income, education, and occupation. The Psychographics feature helps the profiles to be augmented with index-level, third-party data from providers like Experian, Mastercard, DLX, TiVo, and Netwise. The Engagement feature helps understand audience composition between passers-by, regulars, and fanatics.
Kissmetrics
Get, keep and grow with Customer Engagement ...
Kissmetrics is an analytics and conversion platform built to optimize marketing. Kissmetrics analyzes users' interaction with a website over time. Kissmetrics is a Digital Analytics software. ...
Kissmetrics empowers marketers to measure their impact, improve their campaigns, and clearly demonstrate how to tie their choices to overall business success. Kissmetrics captures what happens before a visitor becomes a customer, and ties that anonymous activity to their known activity once they have become a customer.
Matomo
#1 Secure Open Web Analytics Platform
Matomo is a premium web analytics and conversion optimization tool designed to give the most conclusive insights with a complete range of features such as heatmaps, session recordings, goals, form analytics, eCommerce and funnels. It is designed to help businesses view and evaluate user activities and engagement. ...
Matomo provides real-time updates on the details of visitors; has goal conversion tracking to track business objectives; event tracking to identify and measure the interaction of the user with the website; and A/B testing which helps to optimize website campaigns by experimenting and running A/B tests.
Matomo features include Open source, 100% accurate data, provide guidance, customized and extended to meet every need, actionable insights and a complete picture of customers, and track personal data under privacy laws.
TWIPLA
The website intelligence platform
TWIPLA (formerly Visitor Analytics) is a digital analytics platform used to get detailed statistics on visitors and watch their behavior in real-time. It helps to launch new products and acquire customers. ...
TWIPLA can be easily connected to any type of website. Its key metrics like detailed visitor overview, their path, and history, page stats, device optimization, URL campaigns stat, and much more help to understand the visitors and improve the website performance.
Its key features include statistics on website traffic, user behavior, auto-chat, feedback analytics, SEO checks, and integration into ads.
StatCounter
Statcounter - Web Analytics Made Easy
StatCounter is a web analytics platform that helps to track, analyze, and understand the visitors for good decision making. It helps to acquire customers and increase sales and revenue. StatCounter ...
It also Identifies sales leads, return visitors, click fraudsters, nuisance visitors, and bots from the forensic level of detail available for each visitor.
Piwik PRO
Analyze the customer journey across websites and apps
Piwik PRO is a digital analytics platform empowering organizations to analyze and streamline customer journeys. It helps to enhance customer relationships and improve internal communications. ...
Piwik PRO helps to measure, analyze, and improve the user experience at each step of the customer’s relationship with the organization. It also ensures data privacy and security along the way.
Some of the features of Piwik Pro include tracking customer behavior across the websites, mobile apps, digital products, and post-login areas, optimize products, and customer experience at every stage of the user lifecycle and better understand how employees use SharePoint portal to enhance communication and internal processes.
Woopra
woopra.com - Customer Journey Analytics for Web, Mobile, Product and Beyond
Woopra is a real-time customer analytics platform used by sales, service, and marketing teams. It is a solution that redefines how companies understand, analyze, engage, and retain their customers. It helps to enhance customer relationships and increase sales and revenue. ...
Woopra visualizes and optimizes every step of the customer journey, understands how every single touchpoint affects the customer experience to drive growth, retention, and customer success. It also engages users in real-time with built-in triggers and automation.
MonsterInsights
MonsterInsights - Best Google Analytics Plugin for WordPress
MonsterInsights a digital analytics tool is a plugin that allows to easily add, customize, and manage the Google Analytics website tracking services on the WordPress site. It helps to acquire customers and increase sales and revenue. ...
MonsterInsights makes it effortless to set up Google Analytics in WordPress, provides useful information about the visitors, right inside the WordPress dashboard, see exactly how people find and use the website, focus on the contents and get all-important store metrics in one place.
It's features includes universal website tracking across devices and campaigns, enhanced Ecommerce tracking, Google Analytics compliant with GDPR and other privacy regulations, website analytics report right inside the WordPress dashboard with actionable insights, real-time stats and many more.
Mixpanel
Self-serve product analytics to convert, engage, and retain users
Mixpanel is a Conversion Rate Optimization platform used to convert, engage, and retain more users. It helps to enhance customer relationships and increase customer life time value. It gives a ...
Mixpanel behavior analytics helps to build better products and campaigns by better understanding your customers through deeply analyzing their behavior and monitoring KPIs.
Google Tag Manager
Google Tag Manage
Google Tag Manager is a tool with a web-based interface that simplifies the process of working with tags and delivers simple, reliable, easily integrated tag management solutions. It helps to acquire customers and increase sales and revenue. ...
Tag Manager helps users to add and update their website tags to better understand conversions and site analytics and improve collaboration across the business.
Some of its features include tag technology which provides control over how tags are defined and fired, share right access to right people, ready with built-in templates for Google and third-party measurement and marketing tags, integrations, automated tag management system, and much more.
This Is Beacon
Generation marketing intelligence technology that is accurate, honest and independent of any other digital ad platform
Singular
Marketing Analytics and Attribution to track and measure the path to conversion across channels.
Singular is a marketing analytics and metric analysis tool that empower businesses to drive growth with unified marketing data, intelligent insights, and automation. It helps to grow market share, improve ROI and increase customer lifetime value. ...
It supports access to accurate and actionable cross-platform analytics instantly for better optimizations and transforms siloed marketing data into insights automatically. It also helps in tracking and measuring the path to conversion across channels with fraud detection and preventive methods
Some of its features include a Performance analytics dashboard, creative analytics dashboard, automated alerts, custom dimensions, custom metrics, export API and so on.
Google Marketing
Google Marketing Platform - Unified Advertising and Analytics
Google Marketing is a unified advertising and analytics platform for smarter marketing and better results. It helps to acquire customers and improve digital and social presence. The platform ...
Skai
Data-driven insights and optimization technology that scales performance and engagement
Skai platform is a go-to-market engine that uses NLP to provide predictive insights and trends for understanding customer needs and preferences. The data can be used for product design, defining marketing strategy, product marketing and testing and performance measurement. The market intelligence data is available across various industries such as Apparel, Consumer Electronics, Food & Beverages and more. ...
Skai platform unifies data collected from various sources such as Social discussions, Blog and Influencer posts, Product listings and Reviews, and Point of Sale data and applies its patented NLP technology to arrive at the context and insights. It provides market intelligence with consumer behaviour, purchase habits, consumer sentiment and future trends and opportunity forecasts.
The analytics data is accessible through dashboards that integrate into any business intelligence environment and is customizable to meet specific business requirements. It provides measurement and attribution data for arriving at the success of marketing campaigns and product launches.
Resulticks
Omnichannel Marketing Automation
Resulticks is a real-time conversation marketing cloud that changes the marketing solutions landscape for customer experience, acquisition of a customer, and brand loyalty. It helps businesses of all sizes target audiences and generate leads through real-time engagement with clients. ...
Resulticks enables marketers to prepare campaigns for various communication channels including phone, email, social media, and digital assistants based on customer behaviour, location or interest. Resulticks helps managers monitor customer actions and collect insights from every owned, earned and paid media asset such as landing pages, social ads, email alerts for planning future campaigns. Additionally, team members can trigger automated responses and prioritize client communications to nurture leads. Key features include conversion tracking, customer profiling, predictive analytics, and campaign performance management.
Resulticks offers API-based integration which lets users connect the system with third-party applications, letting them synchronize data and drive targeted campaigns. Resulticks enables real-time and dynamic responses by providing an engine that leverages machine learning for the purpose of maximizing the impact of marketing messages and sustaining continuous conversations.
EasyRedir
URL Redirect Service for IT, Marketing, Agencies & Startups
EasyRedir is a URL redirection management that enables organizations to ensure their customers and stakeholders can easily access their online content. It is suited for marketing and IT teams of enterprises, Startups and agencies looking to manage the redirections of HTTPS links and thereby maximize SEO. ...
It features Automatic HTTPS, Analytics, Team Management, change target instantly, DNS setup, emailed reports, Redirect management, source path forwarding, query parameter forwarding, fallback redirect, grouped redirects and QR code generator.
It allows to create, change and forward URL redirects and execute on-and offline campaigns without tasking your IT team. It supports to automatically provision and renew SSL certificates. It provides powerful analytics and reporting to measure the ROI of marketing campaigns and gain insights. It offers to easily and instantly generate and download QR codes for your URL redirects.
AppsFlyer
Real-Time, Accurate and Reliable MOBILE DATA AND REPORTS
AppsFlyer is a SaaS mobile marketing analytics and attribution platform that intends to empower marketers to grow their business through comprehensive measurement and analytics services. It helps them build great products, create exceptional experiences, and preserve customer privacy. ...
It offers a range of modules for attribution, marketing performance analysis, cost aggregation, fraud protection, audience segmentation and much more. It provides accurate data, unmatched privacy, security and an unbiased customer-obsessed approach, enabling clients to get a holistic view of every user journey across platforms, channels, and devices.
Some of its features include customer journey mapping, attribution modeling, audience segmentation, cross-device measurement, and more. It provides reports on key metrics including ad spend, installs, customer retention, engagement, impressions, ROI and much more.
Google Analytics
Web analytics service that provides statistics and basic analytical tools
Google Analytics is a web analytics service that provides tools and solutions to allow businesses to measure advertising ROI, and analyze data from various social networking sites and applications to make business decisions. ...
It is a web analytics service provided by Google to help companies understand how customers engage with their website, transform business through insights, drive better decisions with e-commerce and track goal and data-driven success metrics.
Google Analytics' newer generation GA4 makes life a lot easier for digital marketers and is exceptional with new features that help to track market trends and customer behavior across apps, software, and websites. This helps potential customers with products and services and increases customer retention in no time.
Key features of Google Analytics are - enhanced e-commerce, goals, and analytics intelligence. Enhanced e-commerce helps to provide insights into shopping activity; goals allow to follow the path taken by visitors in their interaction with customers, and analytics intelligence is powered by machine learning algorithms to help provide relevant insights obtained from data.
Adobe Analytics
Industry-leading data with customizable visualizations that drive better marketing decisions
Adobe Analytics provides insights on customer journey. Adobe helps to mix, match, and analyze data from anywhere in the customer journey. and also get versatile reporting, predictive intelligence, and more. It helps to improve ROI and enhance customer relationships. ...
It provides web analytics with a vast set of tools that turn streaming web data into insights. It helps to bring data from all channels under one roof to deliver real-time insights based on true 360-degree customer views. It's AI and machine learning bring out hidden opportunities and answers to everyone by analyzing customer data, find patterns, and predict future behavior such as churn or a likelihood to convert.