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Google Analytics: Reviews, Testimonials and Expert Opinions
(139168)Web analytics service that provides statistics and basic analytical tools
Top 35 Google Analytics Alternatives
Adobe Analytics
Industry-leading data with customizable visualizations that drive better marketing decisions
Adobe Analytics provides insights on customer journey. Adobe helps to mix, match, and analyze data from anywhere in the customer journey. and also get versatile reporting, predictive intelligence, and more. It helps to improve ROI and enhance customer relationships. ...
It provides web analytics with a vast set of tools that turn streaming web data into insights. It helps to bring data from all channels under one roof to deliver real-time insights based on true 360-degree customer views. It's AI and machine learning bring out hidden opportunities and answers to everyone by analyzing customer data, find patterns, and predict future behavior such as churn or a likelihood to convert.
MonsterInsights
MonsterInsights - Best Google Analytics Plugin for WordPress
MonsterInsights a digital analytics tool is a plugin that allows to easily add, customize, and manage the Google Analytics website tracking services on the WordPress site. It helps to acquire customers and increase sales and revenue. ...
MonsterInsights makes it effortless to set up Google Analytics in WordPress, provides useful information about the visitors, right inside the WordPress dashboard, see exactly how people find and use the website, focus on the contents and get all-important store metrics in one place.
It's features includes universal website tracking across devices and campaigns, enhanced Ecommerce tracking, Google Analytics compliant with GDPR and other privacy regulations, website analytics report right inside the WordPress dashboard with actionable insights, real-time stats and many more.
Google Analytics 360
Business Analytics Tools & Solutions to better understand customers
Google Analytics 360 is a business analytics tool for better understanding the customers which help to improve the website, create prioritized audience lists, and more. It helps to increase sales and revenue and enhance customer relationships. ...
Google Analytics helps to understand how people are interacting with the sites and apps and helps users to understand what is working and what is not. It provides robust reports and dashboards. It also offers built-in technical support and a global infrastructure that delivers secure, accurate data across the sites and apps. It provides connections to Google advertising and publisher tools, which marketers can use to drive real impact with the help of analytics.
Google Analytics' newer generation GA4 makes life a lot easier for digital marketers and is exceptional with new features that help to track market trends and customer behavior across apps, software, and websites. This helps potential customers with products and services and increases customer retention in no time.
Google Analytics features that help turn data into insights include analytics intelligence, reporting, data analysis and visualization, data collection and management, and more.
Kissmetrics
Get, keep and grow with Customer Engagement ...
Kissmetrics is an analytics and conversion platform built to optimize marketing. Kissmetrics analyzes users' interaction with a website over time. Kissmetrics is a Digital Analytics software. ...
Kissmetrics empowers marketers to measure their impact, improve their campaigns, and clearly demonstrate how to tie their choices to overall business success. Kissmetrics captures what happens before a visitor becomes a customer, and ties that anonymous activity to their known activity once they have become a customer.
Matomo
#1 Secure Open Web Analytics Platform
Matomo is a premium web analytics and conversion optimization tool designed to give the most conclusive insights with a complete range of features such as heatmaps, session recordings, goals, form analytics, eCommerce and funnels. It is designed to help businesses view and evaluate user activities and engagement. ...
Matomo provides real-time updates on the details of visitors; has goal conversion tracking to track business objectives; event tracking to identify and measure the interaction of the user with the website; and A/B testing which helps to optimize website campaigns by experimenting and running A/B tests.
Matomo features include Open source, 100% accurate data, provide guidance, customized and extended to meet every need, actionable insights and a complete picture of customers, and track personal data under privacy laws.
TWIPLA
The website intelligence platform
TWIPLA (formerly Visitor Analytics) is a digital analytics platform used to get detailed statistics on visitors and watch their behavior in real-time. It helps to launch new products and acquire customers. ...
TWIPLA can be easily connected to any type of website. Its key metrics like detailed visitor overview, their path, and history, page stats, device optimization, URL campaigns stat, and much more help to understand the visitors and improve the website performance.
Its key features include statistics on website traffic, user behavior, auto-chat, feedback analytics, SEO checks, and integration into ads.
Clicky Web Analytics
Clicky Web Analytics
Clicky Web Analytics is a digital analytics platform which helps to monitor, analyze, and react to the web traffic in real-time. It helps to acquire customers and enhance customer relationships. ...
Clicky helps to mine data and make future business decisions based on the analysis. Its basic dashboard includes the ability to track the visitors, time per visit, bounce rate, country, and many more.
Clicky makes analytics easy, it gives the data required instantly with detailed reports, monitors individual visitors. User can view heatmaps by page, visitor, or segment, on-site analytics, uptime monitoring, and much more.
Klipfolio
Business Dashboard Software for Everyone
Klipfolio is a Business dashboard and analytics software for building powerful real-time business dashboards for the team and the clients on web browsers, TV monitors and mobile devices. Data helps people achieve their goals and data-driven decisions can be made confidently and accurately with the help of business intelligence. ...
Klipfolio is a cloud app for creating dashboards, reports, and performing visual analysis. It helps to stay in control of the business by providing visibility of the most important data and metrics from anywhere and anytime.
Klipfolio offers tools like PowerMetics or Klips to visualize, track, and share the data that’s most important for the business. It helps to decide which works best depending on the data and how to present, process, and learn from it.
crazyegg
Crazy Egg Website Optimization | Heatmaps & A/B Testing
Crazy Egg is a website optimization tool for enterpreneurs, product managers and business owners to increase sales, subscriptions etc It is primarily used to provide visual reports such as heat ...
Crazy egg helps to manage the website effectively, by monitoring recordings of customer interactions, conduct A/B testing. The visual dasboards help to establish key metrics and understand better on customers / anyone, who have accessed the websites
WriterAccess
Hire Freelance Writers, Content Strategists, Translators ...
WriterAccess is a Content Marketing Software. WriterAccess is a freelance platform where businesses can find independent writers to work with. Herein, user can place a request for certain types of content and the platform will connect with the best possible fit and the user will receive a product tailored to their creative brief. From blog writing service to article writing, product description, and case studies, it can create all types. Its advanced tool connects to the best writers with the expertise needed for the project. ...
WriterAccess provides membership plan schemes that lets businesses select the best plan that meets their needs, with more features and talent like editors, translators to scale their content marketing. It allows agencies to set up publishing integrations with WordPress, HubSpot, Drupal, Yahoo Stores and many more. This helps agencies to track content performance for clients. Images and content can be added along with content orders. WriterAccess manages the content approval process for unlimited clients using label solutions for agencies. It instantly finds the perfect freelancer with casting calls, advanced search and AI-powered search to match tone and style.
WriterAccess provides easy-to-use tools to find writers, place orders, manage workflow, track performance and publish content to desired platforms. WriterAccess’ proffered content is created with marketing strategies in mind. These are words that not only place businesses on the map and higher up on Google’s search engine but content that actually engage their target consumers. With such words, companies can be confident that their business will grow further exponentially. With WriterAccess, businesses are able to spend more time on their operations.
BL.INK
Free URL Shortener, Branded URLs, Smart Links ...
BL.INK is a link management platform that manages, monitors, and measures every branded link. It is ideal for people and businesses of all sizes who want to connect more effectively with their target audiences. It helps to improve every engagement, safeguard data, and create confidence in every click. ...
It delivers collaboration, compliance, and creativity for global teams, and creates an environment to manage every touch, monitor for accuracy, and provides analytical insights to measure value and performance. It allows businesses to create campaigns, track their performance in real-time and add notes for team members to access important information.
Key features include maintaining creative control over every link, finding custom short domains to use for links, flexible pricing tiers, dynamically route clicks by date, time, language, device, and location, optimize link performance , and more.
Salesforce Marketing Cloud
The #1 Digital Marketing Software for Consumer Engagement at Scale
Salesforce Marketing Cloud is a digital marketing automation and analytics software designed for marketers to help them better understand the consumers, engage with them, and implement the insights to personalise consumer’s experience. With the help of the platform, the teams can utilize email marketing campaigns to increase the ROI. ...
The platform offers multiple tools for email marketing and social media campaign management including customer journey builder, email studio, mobile studio, social studio, advertising studio and interaction studio. It also has Data studio, Datorama and Audience Studio that provides a complete data ecosystem for all marketing data, KPIs, investments and decisions.
The cloud based software helps unite marketing and sales on a single platform for B2B marketing automation. It helps measure end-to-end marketing effectiveness across all digital channels and devices leveraging AI and an exclusive partnership with Google Analytics 360.
Bitly
URL Shortener, Custom Branded URLs, API & Link Management
Bitly is a URL shortening service and link management platform for marketers and customer support teams to help their businesses shorten, create and share custom links. It primarily helps in ...
Primary features include link management, branded links, mobile links, and campaign management and analytics. The link management feature allows to create and management secure and reliable links at scale. Branded link features helps to increase engagement and exposure. Mobile links helps to create a seamless user experience. Campaign management and analytics help to track and optimize every touchpoint. Furthermore, integrations with other software tools help to automate the workflow more effectively.
Wordstream
The power of online advertising to organizations of all sizes
Wordstream is an Online Advertising tool used by organizations of all sizes. It helps business owners, marketers, and agencies turn 60% more leads into customers while spending 10% less. It uses paid search and social to turn clicks into paying customers. A passionate customer success team, and renowned thought leadership allows to help businesses manage their marketing efforts regardless of industry, size, or location. ...
It helps with time-saving alerts and workflow tools, a Cross-platform reporting dashboard, Easy-to-use solutions for ad creative, Integrated tools for driving new business, AI-driven reporting across multiple clients, Simple tools to make ad creative easy and so on.
Sprinklr Social
Delivers a positive experience that’s true to your brand
Sprinklr Social enables AI-powered listening and engaging on all social and messaging channels to provide better customer engagement at a reduced cost, increased revenues and manage brand risk. ...
The Engage feature enables the creation of content that sparks engagement across the social and messaging channels, publishes content ensuring adherence to brand guidelines and tone, and enables responses at scale with AI-supported suggestions to responses
Sprinklr Marketing
Unified omnichannel platform for the end-to-end marketing lifecycle
Sprinklr Marketing enables increased return on ad spend and reduction in Advertising production costs using AI, Integrations, team collaboration, automation & unified reporting. It enables personalized social advertising by optimizing the strategy across the major social channels. ...
Sprinklr Marketing's Plan feature enables advertising campaigns through optimized, creative audiences and budgets, a Reach and Frequency Planner, and a centralized library for creative assets with an approval process. The Execute feature enables omnichannel campaigns using a single UI, One-click ad-buys and more.
The analysis feature provides real-time cross-channel paid owned and earned insights, social channel metrics with business outcomes in one consolidated dashboard and reporting insights, integration with third-party analytics and more.
Twitter Analytics
Twitter analytics: Analyse, Measure and boost your impact on Twitter
Twitter Analytics is a social media marketing platform that measures and boosts the impact on Twitter. It helps to improve digital and social presence and improve brand engagement. It helps to ...
Twitter Analytics features include tweet impressions, tweet engagements and engagement rate, follower growth, profile visits, mentions, video content performance and so on.
Singular
Marketing Analytics and Attribution to track and measure the path to conversion across channels.
Singular is a marketing analytics and metric analysis tool that empower businesses to drive growth with unified marketing data, intelligent insights, and automation. It helps to grow market share, improve ROI and increase customer lifetime value. ...
It supports access to accurate and actionable cross-platform analytics instantly for better optimizations and transforms siloed marketing data into insights automatically. It also helps in tracking and measuring the path to conversion across channels with fraud detection and preventive methods
Some of its features include a Performance analytics dashboard, creative analytics dashboard, automated alerts, custom dimensions, custom metrics, export API and so on.
VBOUT
An all-in-one, powerful and easy-to-use marketing automation platform
VBOUT is a Marketing Automation platform that can be adapted to requirements. It can be deployed in Enterprises and small Businesses and industries such as SaaS, eCommerce and Education. VBOUT ...
VBOUT enables managing all social media posts from one place, with a drag and drop calendar. Tracking of all the activities across different channels can be done from one place, with a customizable dashboard, and custom branded reports.
Resulticks
Omnichannel Marketing Automation
Resulticks is a real-time conversation marketing cloud that changes the marketing solutions landscape for customer experience, acquisition of a customer, and brand loyalty. It helps businesses of all sizes target audiences and generate leads through real-time engagement with clients. ...
Resulticks enables marketers to prepare campaigns for various communication channels including phone, email, social media, and digital assistants based on customer behaviour, location or interest. Resulticks helps managers monitor customer actions and collect insights from every owned, earned and paid media asset such as landing pages, social ads, email alerts for planning future campaigns. Additionally, team members can trigger automated responses and prioritize client communications to nurture leads. Key features include conversion tracking, customer profiling, predictive analytics, and campaign performance management.
Resulticks offers API-based integration which lets users connect the system with third-party applications, letting them synchronize data and drive targeted campaigns. Resulticks enables real-time and dynamic responses by providing an engine that leverages machine learning for the purpose of maximizing the impact of marketing messages and sustaining continuous conversations.
WordFly
Smarter Digital messaging
WordFly is a smart digital messaging platform that design thoughtful and responsive emails with easy-to-use tools to deliver the messages on every tablet, phone, and PC. It helps to increase sales and revenue and improve ROI. ...
WordFly helps to create emails with the drag-and-drop editor, customize every detail for the brand, enhance and resize images, and even use the own code. It also helps in attract new visitors and engage the audience with SMS, forms, surveys, landing pages and RSVP for events.
Some of its features include images, videos, animated GIFs, text blocks, and buttons to create email, responsive email designer, mobile-first templates, spam testing, invoice preview, custom reusable block and many more.
ONEcount CDP
Marketing & Customer Data Platform to Activate audiences across all touchpoints in real-time
ONEcount CDP is the customer data platform (CDP) that includes DMP capabilities into a single, highly-integrated platform. It allows users to track unique visitor interactions across all channels and convert anonymous visitors to known, identified users. ...
ONEcount connects all audience data, creating a single view of customers and the ability to automate actions across every channel and touchpoint in the entire digital ecosystem. It's unique ability to "fire and forget" allows teams to generate higher ROI on list matches and campaigns by automatically targeting users as they meet segment requirements. It allows in-house teams and advertisers to securely log in and view aggregated campaigns and lead gen data.
ONEcount tools include CDP, DMP, Content Recommendations, Analytics, Targeting, Single and Social Sign on, Gating and Paywalls, Form Builder, IVT Mitigator and more. ONEcount connects all marketing data and creates behavior-rich user segments. It syncs custom segments and improves campaign precision. It integrates all sources in one consolidated ecosystem.
Broadstreet
The Ad Manager for Direct, Digital Ad Sales | Broadstreet
Broadstreet is a specialized ad manager built for direct and digital ad sales. It's a platform best suited to city and regional magazines, local news websites, trade journals, and radio broadcaster. It helps to improve digital and social presence and enhance customer relationships. ...
Broadstreet helps corporations communicate better and help people gain a deeper understanding of their brands. It also helps brands engage and inspire.
Some of the features of Broadstreet include automated reporting, better ad formats, sponsored content analytics, fast and secure, and many more.
Google Tag Manager
Google Tag Manage
Google Tag Manager is a tool with a web-based interface that simplifies the process of working with tags and delivers simple, reliable, easily integrated tag management solutions. It helps to acquire customers and increase sales and revenue. ...
Tag Manager helps users to add and update their website tags to better understand conversions and site analytics and improve collaboration across the business.
Some of its features include tag technology which provides control over how tags are defined and fired, share right access to right people, ready with built-in templates for Google and third-party measurement and marketing tags, integrations, automated tag management system, and much more.
StatCounter
Statcounter - Web Analytics Made Easy
StatCounter is a web analytics platform that helps to track, analyze, and understand the visitors for good decision making. It helps to acquire customers and increase sales and revenue. StatCounter ...
It also Identifies sales leads, return visitors, click fraudsters, nuisance visitors, and bots from the forensic level of detail available for each visitor.
EasyRedir
URL Redirect Service for IT, Marketing, Agencies & Startups
EasyRedir is a URL redirection management that enables organizations to ensure their customers and stakeholders can easily access their online content. It is suited for marketing and IT teams of enterprises, Startups and agencies looking to manage the redirections of HTTPS links and thereby maximize SEO. ...
It features Automatic HTTPS, Analytics, Team Management, change target instantly, DNS setup, emailed reports, Redirect management, source path forwarding, query parameter forwarding, fallback redirect, grouped redirects and QR code generator.
It allows to create, change and forward URL redirects and execute on-and offline campaigns without tasking your IT team. It supports to automatically provision and renew SSL certificates. It provides powerful analytics and reporting to measure the ROI of marketing campaigns and gain insights. It offers to easily and instantly generate and download QR codes for your URL redirects.
AppsFlyer
Real-Time, Accurate and Reliable MOBILE DATA AND REPORTS
AppsFlyer is a SaaS mobile marketing analytics and attribution platform that intends to empower marketers to grow their business through comprehensive measurement and analytics services. It helps them build great products, create exceptional experiences, and preserve customer privacy. ...
It offers a range of modules for attribution, marketing performance analysis, cost aggregation, fraud protection, audience segmentation and much more. It provides accurate data, unmatched privacy, security and an unbiased customer-obsessed approach, enabling clients to get a holistic view of every user journey across platforms, channels, and devices.
Some of its features include customer journey mapping, attribution modeling, audience segmentation, cross-device measurement, and more. It provides reports on key metrics including ad spend, installs, customer retention, engagement, impressions, ROI and much more.
Adobe Analytics
Industry-leading data with customizable visualizations that drive better marketing decisions
Adobe Analytics provides insights on customer journey. Adobe helps to mix, match, and analyze data from anywhere in the customer journey. and also get versatile reporting, predictive intelligence, and more. It helps to improve ROI and enhance customer relationships. ...
It provides web analytics with a vast set of tools that turn streaming web data into insights. It helps to bring data from all channels under one roof to deliver real-time insights based on true 360-degree customer views. It's AI and machine learning bring out hidden opportunities and answers to everyone by analyzing customer data, find patterns, and predict future behavior such as churn or a likelihood to convert.
Google Analytics 360
Business Analytics Tools & Solutions to better understand customers
Google Analytics 360 is a business analytics tool for better understanding the customers which help to improve the website, create prioritized audience lists, and more. It helps to increase sales and revenue and enhance customer relationships. ...
Google Analytics helps to understand how people are interacting with the sites and apps and helps users to understand what is working and what is not. It provides robust reports and dashboards. It also offers built-in technical support and a global infrastructure that delivers secure, accurate data across the sites and apps. It provides connections to Google advertising and publisher tools, which marketers can use to drive real impact with the help of analytics.
Google Analytics' newer generation GA4 makes life a lot easier for digital marketers and is exceptional with new features that help to track market trends and customer behavior across apps, software, and websites. This helps potential customers with products and services and increases customer retention in no time.
Google Analytics features that help turn data into insights include analytics intelligence, reporting, data analysis and visualization, data collection and management, and more.