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Google Marketing: Reviews, Testimonials and Expert Opinions
(4145)Google Marketing Platform - Unified Advertising and Analytics
Top 37 Google Marketing Alternatives
Bannerflow
Bannerflow ‚Creative Management Platform for In-house Teams ...
Bannerflow is a Creative Management Platform (CMP) that lets you control your digital advertising in-house. It helps to improve efficiency and ROI. The creative management platform (CMP) ...
Bannerflow helps to effortlessly design, scale, personalize, and optimize digital advertising. They provide landing page builder which brings in leads and converts them to clients and keep the banners updated and relevant with real-time data feeds. Bannerflow’s marketing features include planning campaigns with a single drag and drop functionality, publishing ads through all channels and review ad performance with live analytics.
Adobe Advertising Cloud
Ad platform that unifies and automates all channels
Adobe Advertising Cloud is an Advertising Platform that unifies and automates all media, screens, data, and creativity at scale to deliver a seamless, relevant experience across every channel that engages customers and increases conversion. ...
It manages all the digital media strategies to deliver better ads for every audience, streamlines the analysis with time-saving tools like automated performance optimization, forecasting, spends recommendations, and more. It also streamlines the creation of meaningful ad experiences that resonate with the audience.
Celtra
Celtra Creative Management Platform | Master Your Digital Ad Creative
Celtra is cloud-based, self-service software for automating creative production. It is a provider of mobile rich media advertising and analytics platforms designed to help companies for digital advertising. ...
Creative Automation allows creative and marketing teams to collaborate to design and deliver digital campaigns across the ever growing number of channels, ad formats, variations, and markets. A complete solution to manage and take control over ad campaigns by building highly dynamic and contextual banner ads based on campaign analytics and insights.
The company's platform creates, distributes and optimizes the data-driven ads at scale, across all channels, enabling agencies, media suppliers and brand leaders to run large-scale and complex campaigns across all screens.
MNTN Performance TV
The Hardest Working Software in Television
"MNTN has helped us put our brand in front of new customers and allowed us to get clear reporting insights on top performing audiences and TV networks. With MNTN, our goals are frequently exceeded and we can take our learnings from the platform to ot...her marketing channels.
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- Dana M
Singular
Marketing Analytics and Attribution to track and measure the path to conversion across channels.
Singular is a marketing analytics and metric analysis tool that empower businesses to drive growth with unified marketing data, intelligent insights, and automation. It helps to grow market share, improve ROI and increase customer lifetime value. ...
It supports access to accurate and actionable cross-platform analytics instantly for better optimizations and transforms siloed marketing data into insights automatically. It also helps in tracking and measuring the path to conversion across channels with fraud detection and preventive methods
Some of its features include a Performance analytics dashboard, creative analytics dashboard, automated alerts, custom dimensions, custom metrics, export API and so on.
Skai
Data-driven insights and optimization technology that scales performance and engagement
Skai platform is a go-to-market engine that uses NLP to provide predictive insights and trends for understanding customer needs and preferences. The data can be used for product design, defining marketing strategy, product marketing and testing and performance measurement. The market intelligence data is available across various industries such as Apparel, Consumer Electronics, Food & Beverages and more. ...
Skai platform unifies data collected from various sources such as Social discussions, Blog and Influencer posts, Product listings and Reviews, and Point of Sale data and applies its patented NLP technology to arrive at the context and insights. It provides market intelligence with consumer behaviour, purchase habits, consumer sentiment and future trends and opportunity forecasts.
The analytics data is accessible through dashboards that integrate into any business intelligence environment and is customizable to meet specific business requirements. It provides measurement and attribution data for arriving at the success of marketing campaigns and product launches.
Resulticks
Omnichannel Marketing Automation
Resulticks is a real-time conversation marketing cloud that changes the marketing solutions landscape for customer experience, acquisition of a customer, and brand loyalty. It helps businesses of all sizes target audiences and generate leads through real-time engagement with clients. ...
Resulticks enables marketers to prepare campaigns for various communication channels including phone, email, social media, and digital assistants based on customer behaviour, location or interest. Resulticks helps managers monitor customer actions and collect insights from every owned, earned and paid media asset such as landing pages, social ads, email alerts for planning future campaigns. Additionally, team members can trigger automated responses and prioritize client communications to nurture leads. Key features include conversion tracking, customer profiling, predictive analytics, and campaign performance management.
Resulticks offers API-based integration which lets users connect the system with third-party applications, letting them synchronize data and drive targeted campaigns. Resulticks enables real-time and dynamic responses by providing an engine that leverages machine learning for the purpose of maximizing the impact of marketing messages and sustaining continuous conversations.
Google Analytics 360
Business Analytics Tools & Solutions to better understand customers
Google Analytics 360 is a business analytics tool for better understanding the customers which help to improve the website, create prioritized audience lists, and more. It helps to increase sales and revenue and enhance customer relationships. ...
Google Analytics helps to understand how people are interacting with the sites and apps and helps users to understand what is working and what is not. It provides robust reports and dashboards. It also offers built-in technical support and a global infrastructure that delivers secure, accurate data across the sites and apps. It provides connections to Google advertising and publisher tools, which marketers can use to drive real impact with the help of analytics.
Google Analytics' newer generation GA4 makes life a lot easier for digital marketers and is exceptional with new features that help to track market trends and customer behavior across apps, software, and websites. This helps potential customers with products and services and increases customer retention in no time.
Google Analytics features that help turn data into insights include analytics intelligence, reporting, data analysis and visualization, data collection and management, and more.
Google Tag Manager
Google Tag Manage
Google Tag Manager is a tool with a web-based interface that simplifies the process of working with tags and delivers simple, reliable, easily integrated tag management solutions. It helps to acquire customers and increase sales and revenue. ...
Tag Manager helps users to add and update their website tags to better understand conversions and site analytics and improve collaboration across the business.
Some of its features include tag technology which provides control over how tags are defined and fired, share right access to right people, ready with built-in templates for Google and third-party measurement and marketing tags, integrations, automated tag management system, and much more.
Bannerflow
Bannerflow ‚Creative Management Platform for In-house Teams ...
Bannerflow and Google Marketing are both digital advertising platforms offering distinct solutions to their users. Bannerflow focuses on creative ad management with enterprise-level capabilities, excelling in analytics and customization. It suits large enterprises in IT and media for boosting ROI and efficiency. Google Marketing, with robust analytics and communication tools, caters to diverse industries at various scales, emphasizing customer acquisition and market expansion. Both offer reliable vendor support, with Google providing extensive 24/7 assistance, reflecting its broad user base needs. ...
Celtra
Celtra Creative Management Platform | Master Your Digital Ad Creative
Google Marketing and Celtra both offer digital advertising solutions, but cater to diverse needs. Google Marketing excels in analytics and integration, appealing to transportation and marketing giants for their digital campaigns. Celtra, with its strengths in engagement management and custom reporting, attracts media and internet sectors, perfect for enterprises focused on creative ad content. ...
InMarket
Location Based Advertising
InMarket is a leader in digital advertising and real-time, predictive location solutions that help businesses better understand who their customers are, why they make decisions, and where they can reach them most effectively. Brands can construct targeted audiences, activate real-time omnichannel marketing programs, and analyze the performance of those programs in generating sales with InMarket's data-driven marketing platform. ...
InMarket assists in identifying and targeting important audiences in the buying cycle for large/major purchases in order to deliver financing offers, rewards, or product benefits when it matters most—and then assists in measuring the effects through a comprehensive offering.
Adobe Advertising Cloud
Ad platform that unifies and automates all channels
Google Marketing excels in analytics and custom reporting, making it a strong choice for large-scale operations, while Adobe Advertising Cloud focuses heavily on improving ROI and customer relationships, offering suitability for smaller enterprises. Both platforms offer distinct strengths in digital advertising, with Google catering to a broader audience and Adobe providing specialized solutions. ...
Bannerwise
HTML5 Banner Production Tool‎
When comparing Google Marketing and Bannerwise in the Digital Advertising Platform category, both excel in specific areas tailored to different needs. Google Marketing offers extensive capabilities for campaign management and analytics, catering to diverse industries from transportation to telecommunications. Bannerwise, on the other hand, focuses more on enhancing customer relationships and improving ROI, primarily serving marketing and publishing sectors. Their distinct features and support options illustrate their alignment with different business objectives and user preferences. ...
MNTN Performance TV
The Hardest Working Software in Television
Google Marketing and MNTN Performance TV are digital advertising platforms that serve distinct audiences. Google Marketing excels in offering extensive advertisement management and campaign insights, appealing to large enterprises. MNTN Performance TV focuses on driving customer engagement through TV and video channels, suitable for businesses in specific industries like insurance and fashion. Both offer robust capabilities, but Google Marketing covers a wider spectrum of activities and customer segments, while MNTN Performance TV targets niche markets with tailored functionalities. ...
Flashtalking
AI-driven automation in a comprehensive, cross-channel technology platform.
Flashtalking is a data-driven ad management and analytics platform that uses data to personalize advertising in real-time and analyze its effectiveness. It helps to establish thought leadership and improve ROI. ...
Flashtalking enables marketers to move consumers to action, by being the most trusted ad serving platform for driving advertising relevance and improving campaign performance.
Its features include primary ad serving for advertisers who value control of their data and wish to separate media sales from delivery and measurement. The creative management tools enable advertisers to personalize at scale by activating feeds and data, identity solutions allow advertisers to reach their customers with one-to-one messaging. Its advanced analytics provide advertisers view of the customer journey and surface actionable insights.
Anstrex
Winning native Ad Campaigns and dominating push notifications by spying on Competition
Anstrex is a competitive intelligence for online marketers that provide data on competitors' online advertising and marketing campaigns. It provides solutions for affiliates, performance marketers, brand advertisers, drop shippers, and content creators. It helps to improve ROI by unlocking competitors' marketing strategies. ...
Anstrex provides competitive insight into push and native ad campaigns and a full suite of tools that helps clients to gain an advantage over their competitors and improve their ROI. Anstrex Native, spy on profitable native ads. Anstrex Push, uncover profitable push ads. Anstrex Dropship finds the hottest selling dropship products and manages stores from one single platform. Anstrex integrates with other useful platforms to improve productivity which includes Shopify, Woo Commerce, AliExpress, AWS, and Digital Ocean.
Some of its features include unmatched data, outstanding searching capabilities, awesome landing page tools, detailed campaign visualization, keyword search, and more.
Balihoo
Balihoo - Location-Based Advertising Software for Enterprise Brands and ...
"As the marketing leader at Pearle Vision, for over a decade, I've witnessed our brand and franchisees excel through our partnership with Balihoo. Their campaigns consistently fueled substantial local success, all while receiving the utmost in client... service. Balihoo wasn't just a vendor; they were an integral part of our strategic journey.
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- Doug Z
Adcore
Digital Marketing tools for Marketers and Advertisers
Adcore or Adcore Marketing Cloud is a scalable cloud-based Ad Tech platform consisting of its four applications aimed to make Marketing and Advertising effortless. It can be used by businesses of all sizes - from professionals and agencies to large enterprises. ...
The Effortless Marketing tool enables reaching out to Shoppers through Google, Facebook and Microsoft, with flexibility to customize for any channel, and provide different variants of the same product based on currency and country specifics. The application also provides insights on the traffic created by campaigns, enabling tweaking of budgets and goals to improve performance.
The Semdoc app is an analytics software powered by AI, providing reports and insights on various aspects of the business such as campaign performance, growth opportunities from comparison with industry benchmarks, Client analysis and more. The other two apps are Feeditor which helps with smarter ad feeds and a wider reach of shoppers, and Views - the campaign creation and optimization application.
Vericast
Fuel Growth and Drive Meaningful Commerce
Vericast is an advertising and marketing intelligence platform that predicts consumer behavior and builds compelling media moments for brands and retailers. It helps to improve ROI and build brand awareness. ...
Its consumer graph connects online and offline data to engage the same consumer with the same message across both print and digital channels. Vericast intent engine connects data throughout the life of the campaign to ensure a greater outcome.
Vericast marketing solution includes online advertising, print marketing and contacting the best data to create relevant experiences both online and offline. It also analyzes campaign performances to analyze future campaigns for continual improvement and success.
Netsertive
Localized Digital Advertising - manages multi-channel campaigns
Netsertive is the leading digital advertising solution for multi-location marketers who are responsible for driving local profit and helping the marketers to grow their business more efficiently and effectively through digital marketing providing digital advertising execution capabilities and ROI analytics tools. Netsertive customizes digital advertising campaigns for each location, driving leads, sales, and location-level insights. ...
Netsertive combines search, social, video, and display advertising with the unique ability to personalize ads by location. It helps to reach local customers in the moments that matter. Drive leads and increases brand consideration with location-based social campaigns. Engage the audience through online video and connected TV advertising. Drive awareness and engagement with display and rich media advertising and so on.
Its features include localized search ads, call tracking and analytics, custom audiences, lead alerts, dynamic creative optimization, localized messaging, dynamic content optimization, targeting, measurable results and more.
