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Google Marketing: Reviews, Testimonials and Expert Opinions
(4145)Google Marketing Platform - Unified Advertising and Analytics
Top 15 Google Marketing Alternatives
Amazon Ad Server
Multichannel ad server for campaigns across a variety of screens
Amazon Ad Server is a global, multichannel ad server that is used to design, deliver, and measure campaigns for demand-side platforms (DSPs) and publishers all around the world. Amazon Ad Server provides solutions for companies and agencies to create compelling advertising and centralize relevant analytics. ...
Amazon Ad Server enables messaging production, distribution, and optimization, including ad serving, creative authoring, and dynamic creative optimization.
Bannerflow
Bannerflow ‚Creative Management Platform for In-house Teams ...
Bannerflow is a Creative Management Platform (CMP) that lets you control your digital advertising in-house. It helps to improve efficiency and ROI. The creative management platform (CMP) ...
Bannerflow helps to effortlessly design, scale, personalize, and optimize digital advertising. They provide landing page builder which brings in leads and converts them to clients and keep the banners updated and relevant with real-time data feeds. Bannerflow’s marketing features include planning campaigns with a single drag and drop functionality, publishing ads through all channels and review ad performance with live analytics.
Adobe Advertising Cloud
Ad platform that unifies and automates all channels
Adobe Advertising Cloud is an Advertising Platform that unifies and automates all media, screens, data, and creativity at scale to deliver a seamless, relevant experience across every channel that engages customers and increases conversion. ...
It manages all the digital media strategies to deliver better ads for every audience, streamlines the analysis with time-saving tools like automated performance optimization, forecasting, spends recommendations, and more. It also streamlines the creation of meaningful ad experiences that resonate with the audience.
Celtra
Celtra Creative Management Platform | Master Your Digital Ad Creative
Celtra is cloud-based, self-service software for automating creative production. It is a provider of mobile rich media advertising and analytics platforms designed to help companies for digital advertising. ...
Creative Automation allows creative and marketing teams to collaborate to design and deliver digital campaigns across the ever growing number of channels, ad formats, variations, and markets. A complete solution to manage and take control over ad campaigns by building highly dynamic and contextual banner ads based on campaign analytics and insights.
The company's platform creates, distributes and optimizes the data-driven ads at scale, across all channels, enabling agencies, media suppliers and brand leaders to run large-scale and complex campaigns across all screens.
MNTN Performance TV
The Hardest Working Software in Television
"Since partnering with MNTN, CTV has become our fastest-growing channel. The platform allows us to serve high-quality video campaigns and explore a new database of valuable audience segments. The functionality of the dashboard provides a seamless exp...erience and allows us to pull powerful insights, which we have utilized to increase performance across future CTV campaigns.
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- Kim Z
This Is Beacon
Generation marketing intelligence technology that is accurate, honest and independent of any other digital ad platform
Singular
Marketing Analytics and Attribution to track and measure the path to conversion across channels.
Singular is a marketing analytics and metric analysis tool that empower businesses to drive growth with unified marketing data, intelligent insights, and automation. It helps to grow market share, improve ROI and increase customer lifetime value. ...
It supports access to accurate and actionable cross-platform analytics instantly for better optimizations and transforms siloed marketing data into insights automatically. It also helps in tracking and measuring the path to conversion across channels with fraud detection and preventive methods
Some of its features include a Performance analytics dashboard, creative analytics dashboard, automated alerts, custom dimensions, custom metrics, export API and so on.
Skai
Data-driven insights and optimization technology that scales performance and engagement
Skai platform is a go-to-market engine that uses NLP to provide predictive insights and trends for understanding customer needs and preferences. The data can be used for product design, defining marketing strategy, product marketing and testing and performance measurement. The market intelligence data is available across various industries such as Apparel, Consumer Electronics, Food & Beverages and more. ...
Skai platform unifies data collected from various sources such as Social discussions, Blog and Influencer posts, Product listings and Reviews, and Point of Sale data and applies its patented NLP technology to arrive at the context and insights. It provides market intelligence with consumer behaviour, purchase habits, consumer sentiment and future trends and opportunity forecasts.
The analytics data is accessible through dashboards that integrate into any business intelligence environment and is customizable to meet specific business requirements. It provides measurement and attribution data for arriving at the success of marketing campaigns and product launches.
Resulticks
Omnichannel Marketing Automation
Resulticks is a real-time conversation marketing cloud that changes the marketing solutions landscape for customer experience, acquisition of a customer, and brand loyalty. It helps businesses of all sizes target audiences and generate leads through real-time engagement with clients. ...
Resulticks enables marketers to prepare campaigns for various communication channels including phone, email, social media, and digital assistants based on customer behaviour, location or interest. Resulticks helps managers monitor customer actions and collect insights from every owned, earned and paid media asset such as landing pages, social ads, email alerts for planning future campaigns. Additionally, team members can trigger automated responses and prioritize client communications to nurture leads. Key features include conversion tracking, customer profiling, predictive analytics, and campaign performance management.
Resulticks offers API-based integration which lets users connect the system with third-party applications, letting them synchronize data and drive targeted campaigns. Resulticks enables real-time and dynamic responses by providing an engine that leverages machine learning for the purpose of maximizing the impact of marketing messages and sustaining continuous conversations.
Google Analytics 360
Business Analytics Tools & Solutions to better understand customers
Google Analytics 360 is a business analytics tool for better understanding the customers which help to improve the website, create prioritized audience lists, and more. It helps to increase sales and revenue and enhance customer relationships. ...
Google Analytics helps to understand how people are interacting with the sites and apps and helps users to understand what is working and what is not. It provides robust reports and dashboards. It also offers built-in technical support and a global infrastructure that delivers secure, accurate data across the sites and apps. It provides connections to Google advertising and publisher tools, which marketers can use to drive real impact with the help of analytics.
Google Analytics' newer generation GA4 makes life a lot easier for digital marketers and is exceptional with new features that help to track market trends and customer behavior across apps, software, and websites. This helps potential customers with products and services and increases customer retention in no time.
Google Analytics features that help turn data into insights include analytics intelligence, reporting, data analysis and visualization, data collection and management, and more.
Google Tag Manager
Google Tag Manage
Google Tag Manager is a tool with a web-based interface that simplifies the process of working with tags and delivers simple, reliable, easily integrated tag management solutions. It helps to acquire customers and increase sales and revenue. ...
Tag Manager helps users to add and update their website tags to better understand conversions and site analytics and improve collaboration across the business.
Some of its features include tag technology which provides control over how tags are defined and fired, share right access to right people, ready with built-in templates for Google and third-party measurement and marketing tags, integrations, automated tag management system, and much more.
Amazon Advertising
Amazon Advertising
Amazon Advertising is an ad solution that helps to find, attract, and engage millions of Amazon customers at every stage of their journey. It helps to build brand awareness and increase sales and revenue. ...
It helps to improve the visibility of individual products with ads that appear in search results and on product pages, boost brand awareness with logo and a customized headline in ads that appear in search results, grow business by reaching relevant audiences on and off Amazon and inspire customer loyalty with a multi-page store on Amazon.
