GWI: Use-Cases, Insights and Reviews | 2026 Cuspera

Publicis Media used GWI custom research to help Sensodyne increase purchase intent in South Africa. The team built a detailed survey to understand consumer attitudes, preferences, and barriers in the... tooth sensitivity market. Insights revealed gaps in awareness of Sensodyne’s benefits and key purchase drivers like price and product strength. Publicis Media developed a targeted strategy using these findings, focusing on TV, in-store, and online ads. The campaign reached a wider audience and grew the pool of Sensodyne buyers.
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GWI helped Condé Nast speed up ad sales by giving sales and marketing teams fast access to deep consumer insights. The platform replaced slow legacy tools, letting teams answer RFPs in just a day ins...tead of a week. Custom dashboards and real-time data helped them find new audience segments and attract more advertisers. GWI's insights also made it easier to reach high-income and younger audiences. This led to shorter sales cycles and less pressure on research teams.
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Nextdoor used GWI’s consumer research to boost its ad sales. The team needed to show advertisers that Nextdoor’s audience is highly engaged and ready to make decisions. They built an Insights Hub usi...ng GWI data to highlight unique audience behaviors and trends. This helped brands and agencies understand the value of advertising on Nextdoor. As a result, web page views increased by 197% year-on-year and the initiative was nominated for a marketing analytics award.
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First & First Consulting used GWI to help agency partners win a pitch for a new personal care brand. They identified and profiled the target audience using GWI's global consumer data. The consultancy... ran over 4,000 analyses and used more than 25 research tools. This approach led to 200% year-over-year growth for First & First. Integrating GWI replaced many primary surveys and delivered significant cost savings.
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GWI helped City Football Group get better data across all their clubs. The team used GWI to understand fans and markets for each club. This made it easier to find and grow sponsorships, especially fo...r Manchester City. GWI's insights let them tell stronger stories to partners. Clubs with smaller budgets could now access deep market data. This changed how they pitch and win new deals.
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Bright/Shift used GWI to launch a new direct-to-consumer brand for a sustainable furniture client. They faced challenges with brand positioning and lacked audience insights. GWI provided data to defi...ne the target audience and shape campaign messaging. The campaign generated £41k in revenue in the first month. User-generated content ads drove 60-70% of paid advertising revenue. GWI insights helped Bright/Shift deliver strong results quickly.
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