Hull: Use-Cases, Insights and Reviews | 2024 Cuspera

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Customer data platform that help brands shape meaningful relationships with their customers

Hull Overview

Hull centralizes and unifies customer data from various sources, creating enriched profiles and real-time segments. It enhances visibility and control, enabling effective demand generation and precise customer engagement.

Use Cases

Customers recommend Campaign Management, Segmentation And Targeting, Lead Qualification, as the business use cases that they have been most satisfied with while using Hull.

Other use cases:

Engagement Management
Communication Management
Contact List Management
Workflow Management
Generation Of New Leads
Lead Management
Account Management

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Business Priorities

Increase Sales & Revenue and Improve ROI are the most popular business priorities that customers and associates have achieved using Hull.

Other priorities:

Acquire Customers
Enter New Markets Internationally Or Locally
Enhance Customer Relationships
Improve Visibility
Improve Efficiency
Improve Brand Engagement
Build Brand Awareness
Grow Market Share
Manage Risk
Scale Best Practices

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Hull Use-Cases and Business Priorities: Customer Satisfaction Data

Hull works with different mediums / channels such as E-Mail.

Hull's features include Personalization, Capture Information, Auto Update, etc. and Hull support capabilities include Email Support, Chat Support, 24/7 Support, etc. also Hull analytics capabilities include Custom Reports, and Analytics.

Reviews

"Hull is the first place where we push all the data that we source on the companies so that we can use it for both prioritization and hyper-personalization of our messaging and talk tracks. And with the amount of data we’re sourcing, Hull is really, ...really important." - Aleksander Bury

Hull, Optimizely Data Platform, Simon CDP, Leadboxer Lead Generation, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Hull

Top Industries

Computer Software
Information Technology and Services
Retail

Popular in

Small Business
Mid Market
Enterprise

Hull is popular in Computer Software, Information Technology And Services, and Retail and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Hull Use Cases

How does Hull address your Campaign Management Challenges?

Hull Campaign Management enables businesses to track customer journeys, attribute ROI to marketing campaigns, and streamline campaign management. Hull centralizes data, facilitating smarter segmentation and reducing conflicting outreach. Hull also allows for data synchronization across tools, personalized campaign creation, and custom reporting dashboards.

"...Send and sync your customer data to all your tools to personalize campaigns or generate reporting insights. ..." Sync your database with your tools

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How can Hull optimize your Segmentation And Targeting Workflow?

Hull consolidates data from multiple sources into a unified view, enabling detailed segmentation based on customer behavior and purchase history. This unified data can be pushed to various platforms, facilitating advanced segmentation and personalization for marketing campaigns. Hull facilitates automated marketing campaigns, including account-based marketing, personalized email campaigns, and targeted webinars.

"...Map, filter & sync Contacts, Companies & Lists in HubSpot with User & Account Profiles & Segments in Hull via the. Fetch the latest data from your SQL database...." Update HubSpot from SQL database

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How does Hull address your Lead Qualification Challenges?

How does Hull facilitate Engagement Management?

What solutions does Hull provide for Communication Management?

43+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Hull solved their Customer Data Platform needs. Cuspera uses 2189 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Aleksander Bury Head of Commercial Operations Paddle	Hull is the first place where we push all the data that we source on the companies so that we can use it for both prioritization and hyper-personalization of our messaging and talk tracks. And with the amount of data we’re sourcing, Hull is really, really important. Testimonial By Aleksander Bury
Lin Ling Senior Manager of Growth HashiCorp	Hull's identity merge capabilities are amazing. Our team is able to merge data from Clearbit, Intercom, web properties, Salesforce etc. to create a unified user profile that we can then segment and filter upon to run dedicated campaigns. Testimonial By Lin Ling
Guillaume Cabane VP Growth Drift	Aligning customer audiences across multiple tools is a pain that all marketing & growth teams face. Because Hull centralizes the data store & segmentation engine we've reduced campaign overhead dramatically. Testimonial By Guillaume Cabane

CUSTOMERS	TESTIMONIALS
Aleksander Bury Head of Commercial Operations Paddle	Hull is the first place where we push all the data that we source on the companies so that we can use it for both prioritization and hyper-personalization of our messaging and talk tracks. And with the amount of data we’re sourcing, Hull is really, really important. Testimonial By Aleksander Bury
Lin Ling Senior Manager of Growth HashiCorp	Hull's identity merge capabilities are amazing. Our team is able to merge data from Clearbit, Intercom, web properties, Salesforce etc. to create a unified user profile that we can then segment and filter upon to run dedicated campaigns. Testimonial By Lin Ling
Guillaume Cabane VP Growth Drift	Aligning customer audiences across multiple tools is a pain that all marketing & growth teams face. Because Hull centralizes the data store & segmentation engine we've reduced campaign overhead dramatically. Testimonial By Guillaume Cabane

Case Studies

COMPANY	INDUSTRY	CASE STUDIES
Oz Content	NA	Case Study Oz Content How Oz Content 20x Increased Marketing Qualified Leads Read More
Gorgias	NA	Case Study Gorgias Gorgias Improves Account Insight and ROI Attribution with Hull Read More
Criteria Corp	NA	Case Study Criteria Corp Criteria Corp Introduces Account-Based Selling with Hull Read More

Frequently Asked Questions(FAQ)

for Hull

What is Hull?

Hull is a customer data platform that collects, unifies and enriches your product, marketing and sales data and synchronizes it to all your tools. It is suited for businesses looking to handle customer data in a unified location and engage loyal customers at scale.

It features unified customer data, identity resolution, real-time segmentation, enriched profiles, bi-directional sync, Integration and Orchestration. It allows more visibility, control and flexibility over customer data to effectively execute demand generation initiatives.

It automatically unifies user history across devices and tools to build perfectly complete profiles for all users and accounts. It supports to enrich, cleanse and transform customer profiles using real-time editing environment and build precise, complex segments with customer data. It allows to limit sales CRM to qualified leads, throttle email sends and manage data enrichment by syncing specific segments to each tool.

What is Hull used for?

Hull is a Customer Data Platform Software mainly used by its customers to Increase Sales & Revenue and Improve ROI by Campaign Management, Segmentation And Targeting and Lead Qualification .