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Improvado: Reviews, Testimonials and Expert Opinions
(4012)Unified modern data stack for revenue operations
Top 40 Improvado Alternatives
Funnel
Automated Data Collection & Marketing Reports
Funnel is a marketing data intelligence platform for agencies, eCommerce, retail that supports data collection from any marketing or advertising data source and transforms marketing data into automated marketing reports. It helps to improve ROI and acquire customers. ...
Funnel helps marketers automate their data collection so they can focus on analysis and taking actions. It replaces manual reports with software that is always up to date, more detailed, and less error-prone which is beneficial from accuracy and timely reporting on the results of the marketing programs that can often have a big impact on the business.
Funnel features include better, faster, and stronger marketing reports, enable better business decisions by utilizing a data core and focus on secure, scalable, and accurate solutions for data collection and transformation.
Voluum
Voluum Affiliate Tracker
Voluum Ad Tracker is a cloud based Affiliate tracking software for enterprises and agencies. It also has a mobile app for tracking on the go. Voluum Ad Tracker can be used for tracking affiliate ...
Voluum Ad Tracker has an AI engine for traffic distribution which enables redistribution of traffic, optimizing on best ROI. A fraud detection and protection kit for identifying bot traffic, a listicle tracking feature, mobile notifications, and collaboration tools for organizing and sharing work with teams.
Pathmatics
Advertiser Database & Digital Marketing Intelligence
Pathmatics is a Marketing Intelligence Software. It is a digital advertising intelligence platform designed to bring transparency to digital advertising. Pathmatics's platform provides data analytics, digital advertising activity and delivers real-time, actionable intelligence, enabling publishers to take action to increase their revenues and defend their user-base. It provides solutions for Agencies, Brands and Publishers. ...
Pathmatics’s patent-pending Path Source Technology gives a unique way to show how each impression makes the journey from the publisher to advertiser including programmatic channels. PathSource captures information in each of these parties, from publisher to advertisers, providing a complete view of the site’s advertising operations. It supports Explorer Intelligence Platform, Connect Data Feed, Custom Data Solutions.
Pathmatics Connect’s data feed powers a wide variety of systems and tools, ranging from attribution models to BI tools to CRM platforms and beyond. Pathmatics Custom digital advertising solutions vary, from a simple recurring report to an entirely custom solution. Pathmatics’s Explorer delivers the most complete and accurate picture of the digital advertising landscape by relying on two leading data sourcing technologies: crawler- and panel-based.
Adstage
PPC Software & Advanced PPC Reporting - AdStage
Adstage is a powerful cross-channel advertising management platform helping in-house marketers, and digital agencies easily report, automate, and manage paid search and social campaigns under one roof. ...
Adstage’s reporting and automation platform is a self-serve cross-network online advertising platform which helps to create and manage campaigns across networks as well as automate the workflow, enabling enterprises to measure the performance of Ads, gain full insight into their campaign performance and streamline campaign optimization.
AdStage includes both a global dashboard, which displays the performance of all accounts, and separate dashboards for each campaign, with visualizations of key metrics, and customizable date ranges for displayed data. Conversion metrics can be tracked with native tools, the AdStage pixel, and through Google Analytics integration. AdStage can then produce both scheduled and custom reports, with pre-built templates included, such as account group and cross-campaign reports, which can be customized by network, and can be exported in both PDF and CSV formats.
Marketing Cloud Intelligence (formerly Datorama)
AI-powered marketing intelligence for smarter marketing decisions
Marketing Cloud Intelligence (formerly Datorama) by Salesforce is an AI-powered marketing intelligence platform that unifies marketing data across multiple channels to create a centralized place for all marketing data. It helps marketers optimize their business impact, marketing performance, and consumer loyalty. ...
It automatically unifies marketing data across marketing and advertising ecosystems, allowing users to capture, model, and visualize data in one place. Datorama's KPIs and data visualization layer enables users to organize/classify data with comprehensive dashboards and built-in data model intelligence.
Key features include Centralized, Creating expert dashboards, Gaining cross-channel visibility, Optimizing performance, Holistic marketing intelligence, AI-driven technology, and more.
OfferIt
Offerit: Performance Marketing Software for Affiliate Networks
OfferIt is a fully featured Performance Marketing software for Affiliate Networks. It is designed for any internet based business for advanced real-time reporting with powerful features and unsurpassed support. ...
It features easy integration, scalability, setup and customization. It also provides 24/7 support, hosting, branding control, Ad Manager, conversion tracking, analytics and reporting.
It is a SaaS application and offers easy setup and configuration in a user friendly web-based admin with zero programming. It provides detailed statistics to analyze data broadly and in detail to maximize earning potential. It also delivers offers, commissions, affiliates, brand advertisers, mailing, messaging, API & postbacks.
Upwave
Analytics Platform for Brand Marketers
Upwave is an Analytics Platform for brand marketers to plan, measure, and optimize brand marketing. It’s a complete brand measurement platform for optimizing the campaign delivering cross-channel insights and uncovering optimization decisions to improve advertising effectiveness. ...
It helps to access consumer opinions and quality data at a scale, speed, and level of granularity that is unsurpassed. It ensures data is transformed into actionable insights and enables customers to combine metrics from 3rd parties with Upwave data to activate audiences through key digital endpoints.
Some of its features are updated results to perpetually show the brand impact of the optimization decisions, visualizations of data that are easily exportable for inclusion in presentations and reports, target verification, customized visualizations real-time norms and more.
ReportGarden
Reportgarden | Marketing Agency Software for Management and Reporting
ReportGarden is a reporting and dashboards platform that helps digital marketing agencies prepare analysis and performance reports for their clients. It is suitable for marketing agencies of all sizes. ...
It offers configurable marketing reports and dashboards for search engine optimization (SEO), pay per click (PPC), marketing analytics, social-media performance and website backlinks. It links with their adwords, analytics, bing ads accounts using APIs and loading data into their reports. It offers deep segmentation and filtration of the data from all the ad services(Adwords, Analytics, etc).
Users can choose from various pre-built templates and dashboards, configure them to meet user needs or create custom reports. Reports include multi-channel reporting that can compare performance on sites such as Twitter, Pinterest, LinkedIn and Facebook. ReportGarden also offers white-labeling features, which allow companies to brand reports with custom colors and logos. Other features include tools to track SEO keyword rankings, campaign health monitoring, campaign alerts and more.
OWOX
OWOX BI Your Personal Marketing Analyst
OWOX is a business intelligence suite designed for marketing analytics. Pipeline helps automate data import to Google Analytics and Google BigQuery. It helps CMOs plan out their brand, campaign and marketing strategy, capture cost estimates accurately and identify growth opportunities by extracting and consolidating data from a variety of sources for insights. ...
OWOX consolidates data from various disparate sources, user interactions with the website, cost data from advertising services, transactions and returns from CRM/ERP systems, data from call-tracking and email marketing services.
OWOX BI consists of three products BI Smart Data, BI Attribution, and BI Pipeline. Together, they centralize all marketing-relevant data to help answer critical questions, such as the next steps to reach marketing goals, best vs least performing advertising efforts and how to minimize repetitive processes. OWOX BI Attribution helps reveal the contribution of advertising campaigns to the user's progression through the purchase funnel. The model credits each session in the conversion process with a percentage of the total conversion value.
TapClicks Marketing Operations Platform
Marketing Operations Platform - tapclicks.com
Tapclicks is a Marketing Operations Platform providing Marketing data and Performance Management software, for use by Media Companies, Agencies, Franchises, Brands and Healthcare. TapClicks ...
TapClicks solutions include an automated entry tool for orders, with inventory entered into a calendar view including provision for workflow processes. Tapclicks provides a Reporting solution that enables online reports in any format and data dashboards that can be viewed or customised. It also provides analytics and a workflow management tool for completing orders, billing and ad operations.
Funnel
Automated Data Collection & Marketing Reports
Funnel and Improvado both serve the Marketing Data Intelligence sector, with distinct offerings that cater differently to business needs. Funnel appeals more to enterprises with its robust data import and customization features, supporting activities like advertisement and campaign management. Improvado focuses on comprehensive integrations and extensive analytic capabilities, suiting businesses eager to optimize their ROI and enhance brand awareness with AI support. Analyzing customer preferences for both products helps display Funnel's strength in supporting larger enterprises and Improvado’s versatility in addressing varied market segments. ...
Forrester Analytics
helps you understand and anticipate customers, whether they are consumers or B2B buyers
Forrester Analytics is a Marketing Data Intelligence Platform which provides proprietary research, consumer and business data, custom advisory and consulting, events, online communities and executive programs globally. It helps business and technology leaders to drive customer-obsessed vision, strategy, and execution that accelerate growth. ...
Forrester Analytics helps to understand and anticipate customers, whether they are consumers or B2B buyers; provides a view into potential future change; and offers powerful Customer Experience measures and models to create a blueprint for growth.
CB Insights
cbinsights.com - Machine Intelligence Platform
CB Insights is a market intelligence platform. Its insights platform provides companies with comprehensive data, expert insights, and work management tools that enable them to discover and understand the technologies that will help them drive growth and improve operations. ...
CB Insights fuses machine learning, algorithms, data and visualizations to help large enterprises ask, answer and articulate compelling answers to difficult questions about growth, about competition and the markets and technologies of the future. Its machine learning technology mines vast numbers of unstructured documents such as patents, earnings calls, news articles, company websites, regulatory filings, social media and more to derive insights into the future of the global economy.
CB Insights features include a syndicate dashboard, market mosaic, predict emerging trends, identify and respond to disruption, reveal competitor strategy, stalk the smart money, and more.
TapClicks Marketing Operations Platform
Marketing Operations Platform - tapclicks.com
TapClicks excels in catering to large enterprises and marketing industries with strong data integration and reporting capabilities, while Improvado emphasizes advertisement analytics and supports diverse industries. TapClicks provides comprehensive customer support and social media management, making it a favorite among large enterprises. Improvado focuses on improving ROI and enhancing brand awareness, appealing to mid-market and retail industries. Both platforms offer customization, but their strategic core lies in distinct areas of marketing intelligence. ...
NinjaCat
Marketing Reports, Dashboards and Data Pipelines
In the Marketing Data Intelligence space, NinjaCat stands out for its robust communication management and data integration capabilities. It is a preferred solution for large enterprises in sectors like marketing and advertising. On the other hand, Improvado excels in competitive intelligence and advanced analytics, making it attractive to mid-market and enterprise customers across diverse industries, including retail and IT services. Each product meets distinct business objectives, with NinjaCat focusing on customer acquisition and relationship enhancement, while Improvado emphasizes ROI improvement and brand awareness. ...
Nielsen
Market Research on What People Watch, Listen To and Buy | Nielsen ...
In the Marketing Data Intelligence space, Nielsen and Improvado offer distinct advantages. Nielsen excels in advertisement management and customer relationship enhancement, supported by custom reporting and 24/7 support. Improvado focuses on competitive intelligence and ROI improvement, with robust analytics and comprehensive vendor support. Each solution attracts varied industries and operational scales, catering to specific business types and strategic objectives. ...
Capterra
Advanced Analytics Software | SAS
Capterra is a marketing data intelligence platform that helps to search, compare, and choose the right software for the businesses. It helps to acquire customers. Capterra provides research and ...
Its features include providing popular software categories, boost productivity with guides and resources, ability to search and filter product reviews depending on requirements, and so on.
ReportGarden
Reportgarden | Marketing Agency Software for Management and Reporting
In comparing ReportGarden and Improvado, each serves distinct niches within marketing data intelligence. ReportGarden is tailored for large enterprises with its focus on social media management and creative agency needs, offering comprehensive custom reports. Improvado excels in competitive intelligence with a diverse set of features and structured vendor support, appealing to a broader market segment including retail and IT services. Both platforms support campaign management but differ in their core features and industry applications, addressing varied operational scales. ...
Crayon
Competitive intelligence software to see and seize opportunities
Improvado and Crayon, both leaders in Marketing Data Intelligence, cater to diverse operational needs and business goals. Improvado excels in advertisement management and social media analytics, aiding ROI improvement and customer acquisition, favored by mid-market and enterprise businesses particularly in marketing. Crayon offers strong competitive intelligence and product marketing capabilities, enhancing market share growth for enterprises, especially in the computer software industry. Choosing between them depends on the specific strategic focus—whether it's brand awareness or market expansion. ...
Crunchbase Enterprise
Crunchbase.com | Supercharge Your Pipeline‚
Crunchbase Enterprise is a software providing company details that could assist Market Research, Business intelligence, or data for making strategic decisions. The software provides all the details ...
Crunchbase integration with Salesforce enables company information to flow through the Salesforce instance. The Crunchbase API access enables company information to flow into the CRM system of the business. It also enables export of the data into excel files for analysis.
OWOX
OWOX BI Your Personal Marketing Analyst
OWOX and Improvado are both robust tools in the Marketing Data Intelligence category, each catering to distinct needs. OWOX excels with features like Custom Reports and appeals mainly to larger enterprises in the tech sector. Improvado focuses on high-volume data imports with strong appeal to mid-market users and diverse sectors, notably marketing and retail. Consider which tool aligns best with your organization's size and industry needs. ...
PitchBook
Venture Capital, Private Equity and M&A Database
Pitchbook provides public and private market financials and funding data for use by business professionals for identifying business opportunities and making data based decisions. Pitchbook’s data ...
Pitchbook’s entire data can be accessed through Desktop Chrome or Mobile versions - iOS or Android.
Marketing Cloud Intelligence (formerly Datorama)
AI-powered marketing intelligence for smarter marketing decisions
Marketing Cloud Intelligence focuses on integrating analytics and campaign management, making it favorable for enterprises seeking to improve ROI and enhance customer relationships. Improvado excels in comprehensive campaign management and analytics, catering to mid-market to large enterprises prioritizing brand awareness and sales growth. Each product supports distinct operational workflows depending on the business scale, industry, and technological needs, fitting diverse marketing and advertising landscapes. ...
Similarweb
SimilarWeb | Website Traffic Statistics & Market Intelligence
SimilarWeb is a business intelligence and analytics platform for marketing, sales, research and investment teams to help make better decisions. It primarily helps with analyzing conversation, ...
It comes with multidimensional approach, leveraging four primary data sources including Global Panel Data Data Partnerships Public Data Sources Direct Measurement Data.
ChannelMix
ChannelMix Control Center
ChannelMix is a Marketing intelligence platform providing automated workflows and dashboard solutions that enable better control over Marketing strategy. It can be used in various industries such as Entertainment, Financial Services, Healthcare, Insurance, Retail and more. ...
ChannelMix provides automated data aggregation and storage, with a dedicated data warehouse for every solution, cross channel campaign tracking, data normalization and unification and built-in multi-channel attribution models for predicting media performance.
The Unify feature enables OneView that creates unified datasets for assessing marketing performance cross channel or cross campaign. The MasterView is a combination of multiple OneViews to get performance across clients or business units. The Visualize feature enables the analysed data to be viewed through visualization tools such as Tableau, Google Data Studio and more. The software also provides its own Quick-start dashboards and customizable ones on request.
Adstage
PPC Software & Advanced PPC Reporting - AdStage
Adstage offers strong capabilities in managing social media and campaigns, attracting large enterprises in fields like marketing and advertising. With features like custom reports and 24/7 support, it seeks to boost digital presence and ROI. On the other hand, Improvado excels in analytics and integration support, catering to a broad range of industries including IT and retail. With emphasis on ROI improvement and global market entry, Improvado serves mid-market and enterprise segments effectively. ...
PeerSpot (formerly IT Central Station)
Buying Intelligence for Enterprise Technology
PeerSpot is a buying intelligence platform that helps vendors reach buyers through the voice of their customers. It helps vendors capture and leverage the authentic product feedback that users want to see while conducting product research and due diligence. ...
PeerSpot provides in-depth reviews, online forums, direct Q&A support and more, giving professionals the confidence to make the right decision and the happiness of reality meeting expectations. Generates detailed user reviews at scale and then leverages them to create content that drives sales. Identify and access highly targeted, qualified audiences for lead generation and high conversion rates.
Pathmatics
Advertiser Database & Digital Marketing Intelligence
Pathmatics is ideal for businesses in Marketing and Advertising, focused heavily on social media and competitive intelligence, with robust analytics and reporting features. Improvado stands out in IT, Retail, and diverse industries, offering extensive data integration and campaign management capabilities, supported by comprehensive vendor training. ...
TrustRadius
Software Reviews You Can Trust
TrustRadius a marketing data intelligence platform and is a review site for business technology. It helps to enhance customer relationships and launch new products. TrustRadius helps buyers make ...
TrustRadius reviewers include end-users, implementers, consultants, business stakeholders, and decision-makers. All TrustRadius reviewers are authenticated via LinkedIn or their work email address before writing a review. Before publishing a review, TrustRadius research staff verifies that each reviewer has recent experience with the product. TrustRadius publish reviews from resellers but does not include the ratings in the overall score calculations. It is committed to ensuring all reviewers are providing quality, straightforward opinions that are trustable.
Resonate
Consumer intelligence platform that helps build strong relationships between people and brands, agencies
Resonate is a Marketing Data Intelligence Software. Resonate provides a real-time consumer intelligence platform to companies that use it, to analyze web events and other data to better connect with audiences. ...
The company's intelligence-to-activation platform integrates first party customer data to yield even more personalized intelligence, enabling marketers to build data driven consumer profiles based on consumers' motivations, values, media habits and online behaviors to promote online advertising campaigns and collect consumer insights before, during and after execution.
Resonate gives the power to make the deepest possible connections with the audience. Resonate's unique Intelligence-to-Activation platform has helped hundreds of organizations work by enabling them to more fully understand, segment and activate audiences based on the underlying attributes that drive why they decide to take — or not take — certain actions.
Voluum
Voluum Affiliate Tracker
Voluum and Improvado are robust marketing data intelligence solutions, each focused on distinct aspects of marketing operations. Voluum is strong in campaign management and analytics, with a focus on improving ROI and acquiring customers, making it well-suited for large enterprises in marketing and advertising. Improvado excels in competitive intelligence and social media management, meeting broader goals like brand awareness and market entry, appealing to mid and large markets across diverse industries. ...
beckon
Marketing Intelligence, Analytics, Reports & Dashboards
Beckon, The Source of Truth for Marketing™ is a data management, reporting and analytics platform, built specifically for Marketing. It can be used by Marketing Leaders, Campaign managers, Marketing Analysts across industries such as Consumer Electronics, Financial Services, Media & Entertainment, Travel and more. ...
Beckon Connect feature pulls in and synchronizes all the data from all the sources, Beckon Data is a data management tool enabling normalization of data from the various sources for enabling insights and analysis, Beckon Analytics provides automated real-time analytics based on marketing best-practices.
Beckon Answers is a tool for collecting business critical questions that can range from complex business questions to performance by products, or market segments or brands. The answers will be in the forms of tables or charts or graphs that can be sliced or drilled down for details. Beckon Dashboard communicates what’s working, in the form of reports that can be secured with permissions and access controls. Beckon Scorecard provides the big picture view and Beckon Calendar provides the campaign schedule.
S&P Global
Essential Intelligence to make decisions with conviction
S&P Global and Improvado provide distinct advantages in the Marketing Data Intelligence category. S&P Global excels in international marketing and forecasting with core features emphasizing analytics and custom reporting, ideal for organizations focusing on market share and product launches. Improvado shines in advertisement and campaign management, offering robust analytics and data integration, catering to firms aiming to enhance brand awareness and improve ROI. Support structures differ as S&P Global offers limited 24/7 support, while Improvado includes comprehensive training services. Enterprise users and diverse industries, such as retail and IT, particularly benefit from Improvado's capabilities. ...
G2 Seller Solutions
G2 Marketing Solutions | G2
G2 Marketing Solutions provides consulting services to companies that want to grow through executing strategic pursuits, sales and marketing training, strategic planning, benchmarking and facilitation. It helps to grow revenue faster with a full-funnel of marketing and selling solutions. ...
G2 Marketing Solutions helps to identify in-market buyers, respond directly to customers who have reviewed product or service, and show off success.
adverity
Adverity | Data Intelligence Platform for Business Growth
Adverity and Improvado both excel in Marketing Data Intelligence but cater to different business needs. Adverity emphasizes campaign management and compliance, favoring large enterprises in marketing. Improvado excels in advertisement and customization, appealing to mid-market and IT services. Both offer robust support and features, but Adverity leans towards enterprise solutions, while Improvado offers broad industry adaptability. ...
Swydo
Reporting, monitoring and workflow platform - Swydo
Swydo and Improvado offer solutions within the Marketing Data Intelligence category, each catering to distinct user needs. Swydo is ideal for large enterprises seeking comprehensive integration and custom reporting features, while Improvado suits a broader range, from mid-market to large enterprises, emphasizing data import and analytics capabilities. Both products focus on enhancing ROI and brand awareness but differ in terms of primary user segments and industry focus. ...
AYTM
Online Market Research | AYTM Market Research
AYTM is an Online Market Research solution that helps brands and agencies gain insights from their target markets. Researchers are empowered to conduct sophisticated research with a click of a button from a powerful but easy to use interface, cutting down the time to insights from days or weeks to hours. ...
This researcher powered, iterative approach to actionable insights collection improves competitiveness, speed to market and revenue.
By running a full range of quantitative research, users can collaborate on survey design in real-time and launch complex sophisticated research tests including max-diff, choice-based conjoint, automated TURF, pricing optimization and more in minutes.
