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Influitive: Use-Cases, Insights and Reviews | 2026 Cuspera

4.63 5

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Customer Advocacy SaaS – Gamify, Engage and Reward

Influitive Overview

Influitive helps companies boost customer lifetime value and sales through customer advocacy. The platform features gamified challenges, feedback management, and community engagement to foster customer connections and loyalty.

Use Cases

Customers recommend Engagement Management, Advocacy Management, Referral Management, as the business use cases that they have been most satisfied with while using Influitive.

Other use cases:

Content Management
Social Media Management
Communication Management
Generation Of New Leads
Campaign Management
Community Building
Rating And Review Management

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Business Priorities

Improve ROI and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Influitive.

Other priorities:

Improve Digital And Social Presence
Enhance Customer Relationships
Establish Thought Leadership
Build Brand Awareness
Grow Market Share
Acquire Customers
Increase Sales & Revenue
Enter New Markets Internationally Or Locally
Launch New Products
Improve Internal Communications
Improve Stakeholder Relations
Increase Customer Life Time Value

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Influitive Use-Cases and Business Priorities: Customer Satisfaction Data

Influitive works with different mediums / channels such as User Generated Content. Blogs. and Social Media.

Influitive's features include Gamification, Alerts: Popups & Notifications, Feedback Surveys, etc. and Influitive support capabilities include Chat Support, Email Support, Phone Support, etc. also Influitive analytics capabilities include Analytics, and Custom Reports.

Reviews

"...We never had this level of volume with our traditional customer referral program...." Peer review by Liz Richardson, Social Media Manager, Bomgar Corporation

Peer review evidence (same sources as the product rating summary)

"...It didn't take long to see a significant uptick in our engagement and connection to our users. ...." Peer review by Jeff G., Customer Community Specialist, Information Technology and Services

"...We used Influitive to create a customer advocacy program for a hardware and software company that sells B2B...." Peer review by Eileen Q., Customer Advocacy, Information Technology and Services

"...Influitive has helped us take our referral program to a new level...." Peer review by Administrator in Marketing

Influitive, OSI Affiliate Software, Submittable, Sociabble, MarketBeam, etc., all belong to a category of solutions that help Advocacy Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Influitive

Top Industries

Computer Software
Information Technology and Services
Marketing and Advertising

Popular in

Mid Market
Enterprise
Large Enterprise

Influitive is popular in Computer Software, Information Technology And Services, and Marketing And Advertising and is widely used by Mid Market, Enterprise, and Large Enterprise.

Influitive Customer wins, Customer success stories, Case studies

How can Influitive optimize your Engagement Management Workflow?

Influitive Engagement Management capabilities allow companies to engage customers through gamification, challenges, and leaderboards. The platform offers various methods for building rapport with customers and mobilizing advocates for increased engagement. Limitations include the need for daily follow-up to provide advocates with timely feedback.

"...It didn't take long to see a significant uptick in our engagement and connection to our users. ...." Peer review by Jeff G., Customer Community Specialist, Information Technology and Services

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What makes Influitive ideal for Advocacy Management?

Influitive Advocacy Management provides a platform for managing customer advocacy programs, engaging customers, and tracking program performance. It streamlines and scales customer advocacy efforts, enabling the creation of a vibrant and engaged customer community. While Influitive is primarily designed for customer advocacy, some functionality for employee advocacy is missing.

"...We used Influitive to create a customer advocacy program for a hardware and software company that sells B2B...." Peer review by Eileen Q., Customer Advocacy, Information Technology and Services

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How does Influitive address your Referral Management Challenges?

What makes Influitive ideal for Content Management?

Influitive Content Management enables users to engage customers as advocates, facilitating content creation, reviews, and referrals. The platform empowers companies to identify, nurture, and manage advocate relationships, thereby driving content marketing efforts and revenue. The platform lacks a reliable mechanism to guarantee completion of assigned tasks by advocates.

"...What Role Does ABM Play in your Content Marketing Strategy?..." Best of B2B Marketing Zone for January 4, 2019

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What benefits does Influitive offer for Social Media Management?

Influitive facilitates community building by inviting customers, partners, and employees to participate in challenges, including social media posts, product reviews, and referrals. This platform empowers organizations to track and reward advocate engagement, ultimately expanding content reach and driving social media engagement. While Influitive offers a range of features for social media management, its moderation and editing capabilities lag behind those of dedicated forum solutions.

"...Influitive allows companies to build a community and invite customers to complete challenges, referrals, product reviews, social media posts, and more...." Peer review

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11 buyers and buying teams have used Cuspera to assess how well Influitive solved their Advocacy Marketing needs. Cuspera uses 5689 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Advocacy Marketing needs.

Greenway Health - Information Technology And Services - Medium

Tampa, USA

Greenway Health used Influitive to overhaul its customer reference and referral program. The company launched the Greenway Champions advocate community to automate reference management and ensure com...pliance with new healthcare software regulations. Using Influitive, Greenway Health fulfilled over 755 reference requests with an average completion time of 4.7 days. The program improved targeting, tracking, and rewarding of customer advocates. Virtual events and training helped drive engagement and internal buy-in.

Brainshark - Computer Software - Medium

Waltham, USA

Brainshark used the Brainshark Champions advocate marketing program to engage over 450 customers and employees. This program boosted their social media presence by 106%. Survey response rates increas...ed by 15%. Brainshark won the 2013 Forrester Groundswell Award for B2B Social Depth. The program encouraged sharing and product knowledge among advocates.

VMware - Information Technology And Services - Very Large

Palo Alto, USA

VMware used Influitive’s AdvocateHub to build the VMware Champions advocacy community. Before, it took up to two months to find a customer reference. Now, VMware fulfills reference requests in under ...72 hours by gamifying the process. The Champions community connects sales and technical teams with users, offers exclusive content, and rewards advocates at events. This approach improved customer engagement and transformed VMware’s reference program into a people-focused advocacy initiative.

VMware - Information Technology And Services - Very Large

Palo Alto, USA

VMware used Influitive to consolidate over 100 customer communities into a single loyalty and advocacy program. They launched VMware Rewards, offering centralized rewards and exclusive experiences fo...r engaged advocates. Influitive helped migrate 90% of active customers to the new program and facilitated workshops to align content and rewards. The new approach tripled customer engagement and exceeded recruitment targets by 75%. Integrations with tools like BrandVia and Khoros streamlined rewards and community management.

Viewpoint - Computer Software - Medium

Portland, USA

Viewpoint used Influitive’s AdvocateHub to build an online customer community. They brought together users of different ERP systems to share knowledge and discuss industry topics. The community helpe...d reduce support tickets and increased customer engagement. Live AMA-style forums and monthly challenges drove participation. The program generated 50 reference hand raises and 20 referrals per quarter. Customers valued the chance to connect, share expertise, and influence product development.

UserTesting - Information Technology And Services - Medium

San Francisco, USA

UserTesting used Influitive to build a customer community called CommUnity. They focused on empathy, targeted campaigns, and gamification to engage users. By customizing activities for different user... groups, they grew the community from a few members to over 3,200 in two years. API integrations rewarded users for platform activity, boosting participation. Influitive’s tools helped UserTesting create strong customer relationships and increase advocacy.

Influitive Product Demo

Frequently Asked Questions (FAQ)

What buyers ask before choosing Influitive

What is Influitive?

Influitive is an engagement and advocacy software used by the Product, Support, Marketing and Customer teams across organization to engage with the brands in the relevant space from anywhere. It is used to generate product feedback from detractors and give promoters opportunities to advocate.

Some of the primary features of this platform include Feedback Management, Campaign Management, Lead Management, Customer Advocacy, Referral Tracking & Management, Rewards Program, Gamification, Community Management, Reporting & Analytics and Social Engagement.

The engagement platform uses fun & interactive challenges to help the organizations connect with peers and customers alike. The online community is built by sending out the invite to the customers, partners and employees where they post reviews and complete challenges. Based on the activities, they earn points, badges, and move up the levels to redeem perks and privileges.

What is Influitive used for?

Influitive is a Advocacy Marketing Software mainly used by its customers to Improve ROI and Improve Brand Engagement by Engagement Management, Advocacy Management and Referral Management .