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Iterable: Reviews, Testimonials and Expert Opinions

4.22 5
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Cross-Channel Marketing Platform to Improve Customer Experiences

AI Powered

Top 25 Iterable Alternatives

WebEngage

Marketing Automation tool to craft contextual and personalized campaigns

4.52

WebEngage Icon

WebEngage

4.52
★★★★★
★★★★★
Marketing Automation tool to craft contextual and personalized campaigns

WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across 10 communication channels. ...

Product and marketing practitioners, across the world, design intuitive user lifecycle journeys on the WebEngage dashboard to convert existing users through data-backed, timely omnichannel engagement campaigns. The platform offers in-depth product and marketing analytics for brands to track growth metrics and campaign performance effectively.

WebEngage powers the user engagement for thousands of brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, Online Retail.

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Klaviyo

Marketing Automation & Email Platform for Ecommerce businesses enabling brand building and sales growth

4.66

Klaviyo Icon

Klaviyo

4.66
★★★★★
★★★★★
Marketing Automation & Email Platform for Ecommerce businesses enabling brand building and sales growth

Klaviyo is a Marketing and E-mail Automation software for online / e-commerce businesses, (entrepreneurs, marketers, brand managers, product managers, digital marketers), to grow their sales. It can be used by businesses of any size, ranging from start-ups to large enterprises. ...

The software helps the business owner understand the customer better by building customer profiles, segmenting them, analyzing them and engaging with them effectively using various campaigns such as call, email and social media, with a data-driven analytical approach.

Some salient features include One-click integrations, ROI-based reporting, E-mail Personalization, profiles segmentation, customer analytics, pre-built autoresponders, Facebook advertising, website tracking, dynamic data blocks, product recommendations, custom activity fields, drag-and-drop email design, smart sending, responsive e-mail templates, E-mail newsletters, automated list imports, real-time tracking of e-mail campaigns and AB Testing to optimize.

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Sendoso

Automation tool to connect with customers and drive revenue

4.56

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Sendoso

4.56
★★★★★
★★★★★
Automation tool to connect with customers and drive revenue

Sendoso is a Marketing Automation Software. Sendoso helps companies to engage with customers throughout the buyer’s journey. By integrating digital and physical sending strategies, companies can increase the effectiveness of their existing go-to-market programs and improve their relationships with customers. ...

Users can centrally manage a team of users, assign budgets, create templates, and view activity metrics. Direct mail and gifting experts guide users through the process of building successful campaigns. It enhances the unboxing experience for users recipients with custom boxes, filling, and finishing. It supports to view users inventory in real-time and send with just a click of a button. User can set alerts for low inventory. Actual human beings to handwrite every note and package every box in the warehouse for that extra special touch.

Sendoso will post events directly into users Outreach activity feed to track the status of users' gifts without ever leaving Outreach. It optimizes buyer’s journey, accelerates sales funnel with customers getting more options than ever. It helps to build real relationships with employees, recruits, beta testers, partners, investors, donors, and more by sending anything at scale with Sending Platform.

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Cordial Platform

Cordial | The Foundation for Tailored Customer Experiences

4.30

Cordial Platform Icon

Cordial Platform

4.30
★★★★★
★★★★★
Cordial | The Foundation for Tailored Customer Experiences

Cordial is a flexible, real-time platform for marketing and technology teams to deliver personal, relevant, and emotionally intelligent messages across any channel. It helps to increase sales and revenue and enhance brand engagement. ...

The Cordial Platform collects all of customer and business data from all of company's technology stack. With multiple real-time data feeds flowing into the platform, complex data is activated and ready for immediate use in messaging programs. It enables marketing team to segment audiences, trigger automations, optimize content, and create personal messages based on customers’ individual behavior and ever-changing business data.

Cordial is built to ingest and activate data flexibly and frictionlessly to create any message in a single platform. It improves conversions with personal and relevant messages, empowers teams to execute cross-channel strategies in real-time, and brings teams together to build better, faster, stronger, more agile teams.

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Oracle Eloqua

Oracle | Integrated Cloud Applications and Platform Services

4.03

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Oracle Eloqua

4.03
★★★★★
★★★★★
Oracle | Integrated Cloud Applications and Platform Services

Oracle Eloqua is an intelligent Campaign Orchestration software for B2B marketers enabling creation of optimized, personalized campaigns across online and offline channels. Oracle Eloqua provides ...

Oracle Eloqua features Cross-channel Campaign Orchestration to create dynamic, cross-channel campaigns that intrigue buyers and intelligently adapt the experience. Oracle Eloqua's Targeting and Segmentation feature can unite online and offline behavioral and firmographic data from multiple channels or sources to inform, build, filter and segment audiences. Lead Management and Scoring, Sales and Marketing alignment and Marketing measurement providing reporting on marketing impact are the other Eloqua features.

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SAP Emarsys Customer Engagement

Personalized omnichannel experiences that the customers deserve

4.28

SAP Emarsys Customer Engagement Icon

SAP Emarsys Customer Engagement

4.28
★★★★★
★★★★★
Personalized omnichannel experiences that the customers deserve

SAP Emarsys Customer Engagement is an omnichannel customer engagement platform that accelerated business outcomes through industry-specific analytics and use cases built into the platform. It helps to increase sales and revenue and increase customer lifetime value. ...

It delivers the predictable, profitable outcomes that any business demands and the highly personalized omnichannel experiences that the customers deserve.

Emarsys capabilities are powered by an Integrated customer data platform that eliminates silos and unifies customer data through an open architecture and API to drive more intelligent omnichannel engagement. It delivers true 1:1 customer personalization across all channels and devices to increase omnichannel engagement, retention and loyalty. It enables fully personalized communication with customers across all channels, with optimized content for email, social, mobile, web, and direct mail. Integrates AI and predictive analytics with marketing execution to scale 1:1 personalization and continuously optimize business results.

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Marigold Engage

Create more meaningful relationships with every interaction

4.09

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Marigold Engage

4.09
★★★★★
★★★★★
Create more meaningful relationships with every interaction

"When we were exploring global ESPs, there were over 400 requirements we had to consider. Sometimes it can feel like you're searching for a unicorn ESP that has it all, but no platform is going to be 100% perfect. For us, the Sailthru product hits al...l the different points that we needed for our use cases, which was key in our decision. " - Sabrina Dayanani

Bloomreach

Bloomreach - Powering Enterprise CMS and Optimizing Commerce Experiences

4.66

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Bloomreach

4.66
★★★★★
★★★★★
Bloomreach - Powering Enterprise CMS and Optimizing Commerce Experiences

Bloomreach is the world’s #1 Commerce Experience Cloud, empowering brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that drive true personalization and digital commerce growth, including Discovery, offering AI-driven search and merchandising; Content, offering a headless CMS; and Engagement, offering leading CDP and marketing automation solutions. Together, these solutions combine the power of unified customer and product data with the speed and scale of AI-optimization, enabling revenue-driving digital commerce experiences that convert on any channel and every journey. ...

Bloomreach serves over 850 global brands including Albertsons, Bosch, Puma, FC Bayern München, and Marks & Spencer. It is built specifically for brands, retailers and B2B companies who want to grow their revenue online while delivering each of their customers a premium, personalized experience. It helps to improve consistency and increase sales and revenue.

Bloomreach is backed by over a decade of AL/ML investment focused on digital commerce. Its models, algorithms, category-specific taxonomies, synonym libraries, and semantic AI and machine-learning outperform the market and drive meaningful revenue growth for clients. It also leverages the learnings from searches and transactions with an API-first set of solutions meant to help them reach and exceed the business goals.

Its features include semantic search to find products fast, working in tandem with merchandisers to help them be more data-driven and impactful, creating and controlling the whole experience across all channels, product discoverability with pathways, creating rules, and customizing the product list to achieve business goals and more.

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Ortto

Marketing automation software to personalize the customer journey

4.57

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Ortto

4.57
★★★★★
★★★★★
Marketing automation software to personalize the customer journey

Ortto is a visual marketing automation software for marketing and digital teams to automate the entire customer journey. Key users are across SaaS, agencies, higher education, bloggers, B2b Marketers, Real estate, and Not-for-Profit sectors. ...

It is primarily used to carry out marketing automation, e-mail marketing and lead management, helping the marketing team to stay connected with their customers and engage better.

Key features of Ortto include automating the entire customer journey visually making it intuitive. The data-driven marketing initiative with a marketing analytics dashboard provides good insights and understanding of the data. The channels include SMS marketing, In-app messaging, social media marketing, and postcard marketing.

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omnisend

Omnisend: Ecommerce Marketing Automation for Smart Marketers

4.70

omnisend Icon

omnisend

4.70
★★★★★
★★★★★
Omnisend: Ecommerce Marketing Automation for Smart Marketers

Omnisend is an ecommerce marketing automation platform for marketing teams to increase sales, revenue and increase customer engagement. Omnisend helps marketing teams to send designated and ...

Omnisend comes with advanced automations, campaign boosters to reengage with the inactive customers, omnisend uses combination of forms and dynamic email capture features to collect visitor information.

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ActiveCampaign

CXA Platform to engage with their customers

4.55

ActiveCampaign Icon

ActiveCampaign

4.55
★★★★★
★★★★★
CXA Platform to engage with their customers

ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on the active campaign’s mix of pre-built automation and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. ...

ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial at ActiveCampaign.com.

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Cordial Platform

Cordial | The Foundation for Tailored Customer Experiences

4.30

Cordial Platform Icon

Cordial Platform

4.30
★★★★★
★★★★★
Cordial | The Foundation for Tailored Customer Experiences

Cordial is a flexible, real-time platform for marketing and technology teams to deliver personal, relevant, and emotionally intelligent messages across any channel. It helps to increase sales and revenue and enhance brand engagement. ...

The Cordial Platform collects all of customer and business data from all of company's technology stack. With multiple real-time data feeds flowing into the platform, complex data is activated and ready for immediate use in messaging programs. It enables marketing team to segment audiences, trigger automations, optimize content, and create personal messages based on customers’ individual behavior and ever-changing business data.

Cordial is built to ingest and activate data flexibly and frictionlessly to create any message in a single platform. It improves conversions with personal and relevant messages, empowers teams to execute cross-channel strategies in real-time, and brings teams together to build better, faster, stronger, more agile teams.

Read more

Adobe Campaign

Personalize and deliver campaigns across all - online and offline channels.

4.11

Adobe Campaign Icon

Adobe Campaign

4.11
★★★★★
★★★★★
Personalize and deliver campaigns across all - online and offline channels.

Adobe Campaign is a Customer Journey and Experience platform used in email automation, delivery and reporting. It allows users to create, coordinate and deliver dynamic campaigns through emails, mobile platforms and offline channels. ...

Adobe Campaign’s key features include email management, cross-channel marketing, segmentation and targeting. The platform’s cross-channel marketing comes with campaign management, campaign reporting, direct mail, email reporting, offer management, preference centers, SMS and push notification tools.

Adobe Campaign also offers multilingual email support to adjust and translate email content based on preferences. The platform integrates with Adobe Analytics, Adobe Experience Cloud and Creative Cloud. Its Adobe Analytics’ integration allows users to conduct cross-channel reporting and understand post-click attribution.

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Ortto

Marketing automation software to personalize the customer journey

4.57

Ortto Icon

Ortto

4.57
★★★★★
★★★★★
Marketing automation software to personalize the customer journey

Ortto is a visual marketing automation software for marketing and digital teams to automate the entire customer journey. Key users are across SaaS, agencies, higher education, bloggers, B2b Marketers, Real estate, and Not-for-Profit sectors. ...

It is primarily used to carry out marketing automation, e-mail marketing and lead management, helping the marketing team to stay connected with their customers and engage better.

Key features of Ortto include automating the entire customer journey visually making it intuitive. The data-driven marketing initiative with a marketing analytics dashboard provides good insights and understanding of the data. The channels include SMS marketing, In-app messaging, social media marketing, and postcard marketing.

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MailerLite

Email marketing platform with advanced features and powerful tools

4.55

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MailerLite

4.55
★★★★★
★★★★★
Email marketing platform with advanced features and powerful tools

Mailerlite is an email and digital marketing automation platform for marketing teams to increase customers, to enhance customer relationships and sales. Mailerlite helps marketing teams to build ...

Mailerlite comes with drag and drop editor, rich text editor, custom html editor, newsletter template and ecommerce campaigns for creating amazing campaigns. It uses prebuilt template to build creative and attractive landing pages. It uses A/B testing split testing for find the best performing landing page and make landing page GDPR complaint. It uses drag and drop builder to create pop-ups without having to code and build custom surveys by using the pre-built blocks.

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Yespo Оmnichannel CDP

Multichannel marketing strategies to increase business efficiency

4.75

Yespo Оmnichannel CDP Icon

Yespo Оmnichannel CDP

4.75
★★★★★
★★★★★
Multichannel marketing strategies to increase business efficiency

Yespo Оmnichannel CDP is a Customer data platform that enables businesses to manage customer segmentation, email marketing, multiple campaigns, and more. Some of its features include a single ...

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omnisend

Omnisend: Ecommerce Marketing Automation for Smart Marketers

4.70

omnisend Icon

omnisend

4.70
★★★★★
★★★★★
Omnisend: Ecommerce Marketing Automation for Smart Marketers

Omnisend is an ecommerce marketing automation platform for marketing teams to increase sales, revenue and increase customer engagement. Omnisend helps marketing teams to send designated and ...

Omnisend comes with advanced automations, campaign boosters to reengage with the inactive customers, omnisend uses combination of forms and dynamic email capture features to collect visitor information.

Read more

SMS-Magic

Conversational Text Messaging for Business

4.35

SMS-Magic Icon

SMS-Magic

4.35
★★★★★
★★★★★
Conversational Text Messaging for Business

SMS-Magic is a leading text messaging platform for businesses like financial services, higher education, retail, staffing, wellness, and more. It helps to create powerful, personalized connections with the customers. It helps to scale best practices and improve ROI. ...

SMS-Magic allows business text messaging to turn the CRM into a powerful conversational platform. It delivers native Salesforce SMS messaging, featuring deep integration at an architectural level. SMS-Magic helps to grow the pipeline with text messaging campaigns, and grow revenue with relevant conversations.

Some of its features include automatically generating native Visualforce components, creating campaigns as easy as click, click, text, using clickable campaign builder and providing guidance alerts to new messages, creates rep worklists and monitors high-value conversations.

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Rungopher

SMS Marketing 2.0. Creating Automated Conversations with Rungopher

4.00

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Rungopher

4.00
★★★★★
★★★★★
SMS Marketing 2.0. Creating Automated Conversations with Rungopher

Tatango

Text Message Marketing Software Platform

4.51

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Tatango

4.51
★★★★★
★★★★★
Text Message Marketing Software Platform

Tatango is a cloud-based mass text messaging marketing solution which allows enterprise marketers to send SMS, MMS, and RCS messages to customers and subscribers as part of marketing campaigns. It is designed specifically for high volume mass text messaging, and offers messaging speed, customization tools, and personalized support to help enhance marketing campaigns for brands. ...

Tatango helps marketers track and visualize subscriber trends based on date ranges and subscriber count using graphical representation tools. Subscribers can be managed within the system and sorted into segments based on demographic data or historical actions, in order to facilitate more personalized targeting.

Tatango offers features such as workflow configuration, subscriber segmentation, and trend analytics, to help facilitate high volume mass text messaging. Users can customize messaging workflows with the ability to configure requests for information (RFIs), opt-in and opt-out messages, failed message retries, and event-triggered actions. Analytics are generated to provide insight into metrics such as subscriber trends, number of opt-ins and opt-outs, message opens, message bounces, number of unsubscribes, and more. Tatango integrates with a range of third party systems including MailChimp, HubSpot, Marketo, ActiveCampaign, and more to facilitate seamless data sync and subscriber management across platforms.

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Zoho Campaigns

Email marketing software that drives sales.

4.31

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Zoho Campaigns

4.31
★★★★★
★★★★★
Email marketing software that drives sales.

Zoho campaigns is an email marketing automation product that helps to drive sales and revenue. The software helps to create, send and track email campaigns. This platform works on a pay-as-you-go ...

The marketing automation software offers a real time tracking of email that opens, number of clicks, and forwards. It also automatically manages the unsubscribes and email bounces. The users can choose either drag-and-drop editor or pre-defined email templates to draft responsive email campaigns. Apart from this, the tool helps devise email campaign strategy with insights from historical campaign performances.

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Sharpspring

Sales & Marketing Automation Platform to boost conversions and deliver results.

4.50

Sharpspring Icon

Sharpspring

4.50
★★★★★
★★★★★
Sales & Marketing Automation Platform to boost conversions and deliver results.

SharpSpring is a sales and marketing automation platform for sales and marketing team to drive more leads and increase sales. It primarily helps with campaign management, blog development, ...

It comes with built in analytics and automation capabilities for campaign management, sales automation and dynamic form building.

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CleverReach

THE Email Marketing Solution - CleverReach

4.12

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CleverReach

4.12
★★★★★
★★★★★
THE Email Marketing Solution - CleverReach

CleverReach is an email marketing provider that helps companies to create, send, and evaluate email marketing campaigns. It helps to acquire customers and enhance customer relationships. ...

CleverReach helps in sending bulk emails for free without any obligations, ensures high email deliverability and security, and automatically filters and removes invalid or incorrect addresses. It also helps in creating a free newsletter in minutes with a flexible editor, better understanding through real-time reporting, and with free e-commerce and CRM interfaces.

CleverReach features include optimizing newsletter campaigns with A/B and multivariate tests, email templates for newsletters, multilingual interface, design and spam tests, and many more.

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Campaigner

Email Marketing Automation At Scale

3.90

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Campaigner

3.90
★★★★★
★★★★★
Email Marketing Automation At Scale

Campaigner is an email marketing automation platform which allows marketers to drive higher ROI, nurture leads better and get more sales. It is built by marketers to help small, medium and large businesses strengthen customer relationships and drive sales. ...

Campaigner features include professional email campaign creation, industry-leading A/B split testing, advanced list management and segmentation tools, targeted email autoresponders and workflows, powerful API and CRM integration, and detailed campaign reporting. It personalizes every aspect of an email for each individual subscriber. Users can test how subscribers react to the finer aspects of an email campaign before sending the entire list.

Campaigner for eCommerce is for Shopify and Magento store owners wanting to realize the full potential of email marketing. It helps to strengthen customer connections, create greater brand awareness, and increase sales through new and repeat business.

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CM Commerce

Connect your store and grow your brand with automated email marketing.

4.00

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CM Commerce

4.00
★★★★★
★★★★★
Connect your store and grow your brand with automated email marketing.