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Iterable: Reviews, Testimonials and Expert Opinions
(6263)Cross-Channel Marketing Platform to Improve Customer Experiences
Top 41 Iterable Alternatives : 2025
AgencyAnalytics
SEO Reporting Tool & Marketing Dashboards for Agencies
AgencyAnalytics is the industry's leading reporting software for marketing agencies. Boost revenue, save time, and impress the clients with insightful automated reports and live dashboards that show the full impact of the marketing efforts. ...
Monitor all of the clients' marketing channels in one place. AgencyAnalytics integrates with over 70 platforms to report on SEO, PPC, call tracking, social media, email marketing, and more. The entire platform is fully white-labeled for the agency and includes a full suite of optional SEO tools.
Yespo Оmnichannel CDP
Multichannel marketing strategies to increase business efficiency
Both Iterable and Yespo Оmnichannel CDP offer distinct solutions within the marketing automation landscape. Iterable excels in large-scale customer engagement and comprehensive workflow management, benefiting businesses in health care and advertising sectors. Yespo Оmnichannel CDP shines with its focus on campaign management and robust data integration, appealing to IT and retail industries. While Iterable provides extensive industry support and customization, Yespo offers a more streamlined set of features suited to enterprises seeking enhanced communication capabilities. ...
omnisend
Omnisend: Ecommerce Marketing Automation for Smart Marketers
Omnisend is an ecommerce marketing automation platform for marketing teams to increase sales, revenue and increase customer engagement. Omnisend helps marketing teams to send designated and ...
Omnisend comes with advanced automations, campaign boosters to reengage with the inactive customers, omnisend uses combination of forms and dynamic email capture features to collect visitor information.
VBOUT
An all-in-one, powerful and easy-to-use marketing automation platform
VBOUT is a Marketing Automation platform that can be adapted to requirements. It can be deployed in Enterprises and small Businesses and industries such as SaaS, eCommerce and Education. VBOUT ...
VBOUT enables managing all social media posts from one place, with a drag and drop calendar. Tracking of all the activities across different channels can be done from one place, with a customizable dashboard, and custom branded reports.
Klaviyo
Marketing Automation & Email Platform for Ecommerce businesses enabling brand building and sales growth
Klaviyo is a Marketing and E-mail Automation software for online / e-commerce businesses, (entrepreneurs, marketers, brand managers, product managers, digital marketers), to grow their sales. It can be used by businesses of any size, ranging from start-ups to large enterprises. ...
The software helps the business owner understand the customer better by building customer profiles, segmenting them, analyzing them and engaging with them effectively using various campaigns such as call, email and social media, with a data-driven analytical approach.
Some salient features include One-click integrations, ROI-based reporting, E-mail Personalization, profiles segmentation, customer analytics, pre-built autoresponders, Facebook advertising, website tracking, dynamic data blocks, product recommendations, custom activity fields, drag-and-drop email design, smart sending, responsive e-mail templates, E-mail newsletters, automated list imports, real-time tracking of e-mail campaigns and AB Testing to optimize.
Bloomreach
Bloomreach - Powering Enterprise CMS and Optimizing Commerce Experiences
Bloomreach is the world’s #1 Commerce Experience Cloud, empowering brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that drive true personalization and digital commerce growth, including Discovery, offering AI-driven search and merchandising; Content, offering a headless CMS; and Engagement, offering leading CDP and marketing automation solutions. Together, these solutions combine the power of unified customer and product data with the speed and scale of AI-optimization, enabling revenue-driving digital commerce experiences that convert on any channel and every journey. ...
Bloomreach serves over 850 global brands including Albertsons, Bosch, Puma, FC Bayern München, and Marks & Spencer. It is built specifically for brands, retailers and B2B companies who want to grow their revenue online while delivering each of their customers a premium, personalized experience. It helps to improve consistency and increase sales and revenue.
Bloomreach is backed by over a decade of AL/ML investment focused on digital commerce. Its models, algorithms, category-specific taxonomies, synonym libraries, and semantic AI and machine-learning outperform the market and drive meaningful revenue growth for clients. It also leverages the learnings from searches and transactions with an API-first set of solutions meant to help them reach and exceed the business goals.
Its features include semantic search to find products fast, working in tandem with merchandisers to help them be more data-driven and impactful, creating and controlling the whole experience across all channels, product discoverability with pathways, creating rules, and customizing the product list to achieve business goals and more.
Zapier
The easiest way to automate your work
Zapier is an automation platform that allows users to integrate and automate workflows between web applications. It automates the work by connecting the apps and then moving information between them according to the rules that have been set. ...
Zapier connects over 5,000 apps, allowing conversations to flow automatically. It uses no code to automate repetitive tasks between two or more apps. When an event occurs in one app, Zapier can notify another app to perform or do a specific action, increasing business efficiency.
Some of its features are accounting integration, application management, business process automation, collaboration tools, compliance management, configurable workflow, ERP, email management, multiple data sources, no-coding and many more.
ProcessGene BPM Software
BPM Software | ProcessGene
ProcessGene offers simple, powerful, and affordable BPM software. Complex business processes are efficiently managed using their platform.
Alyce
AI-Powered Direct Mail and Swag Platform | ABM Gifting
Iterable and Alyce offer distinct marketing automation solutions tailored to different business needs. Iterable excels in customer engagement and comprehensive analytics, serving primarily large enterprises across various industries, while offering robust vendor support. Alyce focuses on targeted account and lead management, appealing to smaller companies, particularly in tech, with AI-driven features and a straightforward support framework. This segmentation indicates how each product aligns with specific operational scales and market focuses. ...
Ortto
Marketing automation software to personalize the customer journey
Ortto is a visual marketing automation software for marketing and digital teams to automate the entire customer journey. Key users are across SaaS, agencies, higher education, bloggers, B2b Marketers, Real estate, and Not-for-Profit sectors. ...
It is primarily used to carry out marketing automation, e-mail marketing and lead management, helping the marketing team to stay connected with their customers and engage better.
Key features of Ortto include automating the entire customer journey visually making it intuitive. The data-driven marketing initiative with a marketing analytics dashboard provides good insights and understanding of the data. The channels include SMS marketing, In-app messaging, social media marketing, and postcard marketing.
Firebase
Build, Improve, Grow | Mobile App Success Made Simple?
Firebase is Google's development platform aiding developers in building user-friendly apps and games. It provides tools and services for seamless app creation and management.
Sendoso
Automation tool to connect with customers and drive revenue
Sendoso is a Marketing Automation Software. Sendoso helps companies to engage with customers throughout the buyer’s journey. By integrating digital and physical sending strategies, companies can increase the effectiveness of their existing go-to-market programs and improve their relationships with customers. ...
Users can centrally manage a team of users, assign budgets, create templates, and view activity metrics. Direct mail and gifting experts guide users through the process of building successful campaigns. It enhances the unboxing experience for users recipients with custom boxes, filling, and finishing. It supports to view users inventory in real-time and send with just a click of a button. User can set alerts for low inventory. Actual human beings to handwrite every note and package every box in the warehouse for that extra special touch.
Sendoso will post events directly into users Outreach activity feed to track the status of users' gifts without ever leaving Outreach. It optimizes buyer’s journey, accelerates sales funnel with customers getting more options than ever. It helps to build real relationships with employees, recruits, beta testers, partners, investors, donors, and more by sending anything at scale with Sending Platform.
MailerLite
Email marketing platform with advanced features and powerful tools
Mailerlite is an email and digital marketing automation platform for marketing teams to increase customers, to enhance customer relationships and sales. Mailerlite helps marketing teams to build ...
Mailerlite comes with drag and drop editor, rich text editor, custom html editor, newsletter template and ecommerce campaigns for creating amazing campaigns. It uses prebuilt template to build creative and attractive landing pages. It uses A/B testing split testing for find the best performing landing page and make landing page GDPR complaint. It uses drag and drop builder to create pop-ups without having to code and build custom surveys by using the pre-built blocks.
ActiveCampaign
CXA Platform to engage with their customers
ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on the active campaign’s mix of pre-built automation and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. ...
ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial at ActiveCampaign.com.
WebEngage
Marketing Automation tool to craft contextual and personalized campaigns
WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across 10 communication channels. ...
Product and marketing practitioners, across the world, design intuitive user lifecycle journeys on the WebEngage dashboard to convert existing users through data-backed, timely omnichannel engagement campaigns. The platform offers in-depth product and marketing analytics for brands to track growth metrics and campaign performance effectively.
WebEngage powers the user engagement for thousands of brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, Online Retail.
Tatango
Text Message Marketing Software Platform
Tatango is a cloud-based mass text messaging marketing solution which allows enterprise marketers to send SMS, MMS, and RCS messages to customers and subscribers as part of marketing campaigns. It is designed specifically for high volume mass text messaging, and offers messaging speed, customization tools, and personalized support to help enhance marketing campaigns for brands. ...
Tatango helps marketers track and visualize subscriber trends based on date ranges and subscriber count using graphical representation tools. Subscribers can be managed within the system and sorted into segments based on demographic data or historical actions, in order to facilitate more personalized targeting.
Tatango offers features such as workflow configuration, subscriber segmentation, and trend analytics, to help facilitate high volume mass text messaging. Users can customize messaging workflows with the ability to configure requests for information (RFIs), opt-in and opt-out messages, failed message retries, and event-triggered actions. Analytics are generated to provide insight into metrics such as subscriber trends, number of opt-ins and opt-outs, message opens, message bounces, number of unsubscribes, and more. Tatango integrates with a range of third party systems including MailChimp, HubSpot, Marketo, ActiveCampaign, and more to facilitate seamless data sync and subscriber management across platforms.
Sharpspring
Sales & Marketing Automation Platform to boost conversions and deliver results.
Iterable and Sharpspring offer robust solutions in the Marketing Automation space. Iterable's strengths lie in managing customer engagement and real-time communications, making it ideal for enterprises focusing on enhancing customer relationships and brand engagement. Sharpspring shines with its extensive campaign management capabilities and focus on ROI improvement. It suits large enterprises and customers keen on lead tracking and comprehensive analytics. Both platforms offer solid support, with Sharpspring providing extensive 24/7 support reflecting its focus on enterprise clients. ...
Kizen
Next-Gen Platform To Power The Future of Business
Kizen is a sales, marketing, and experience platform that helps companies drive smarter, faster growth, deliver amazing, personalized customer experiences, and unleash their full potential. It helps the teams save time, work smarter, and deliver personalized experiences that drive faster growth. It also helps in acquiring customers and increases customer lifetime value. ...
Kizen provides powerful capabilities to attract and convert new buyers and create customers for life. It helps to drive more sales from any device with a modern, intuitive interface. It also combines all data from across the customer journey providing a complete, and highly accurate view of the business. It is a single repository to store all of the data, completely customizable to the business.
Its key features are the ability to create amazing and effective data-driven campaigns with ease, keep all of the most important priorities, prospects, deals, and customers automatically organized and accessible, provides accurate, actionable insights that help in making the best decisions possible, real-time tool to access the most important data quickly and easily and more.
HubSpot
Marketing Automation Software for inbound marketing and sales
Hubspot is a Growth Platform consisting of a stack of Marketing, Sales and Service software. It includes a Marketing Hub, Sales Hub, Service Hub and a free CRM module. It can be used by Sales Leaders, Marketers, Customer Service Teams, Business Owners, and Operations Managers. ...
Hubspot CRM includes automated Sales pipeline data in a dashboard format, updated in real-time, Sales tracking tools, email templates, updated contacts list, live chat and more.
Hubspot Marketing Hub includes landing pages and email templates for content creation, diversion of web-traffic to key pages, drip-campaigns and email tools for converting leads into customers. Hubspot Marketing Hub features also include Marketing automation tools, customising content and campaigns to increase leads and referrals and customer conversions.
Hubspot Sales Hub features include automated follow-up emails, live chat with prospects and leads, website visitor information in real-time, predictive lead scoring and pipeline management.
Hubspot Customer Service includes tools for enhancing customer experience such as one universal Inbox that brings in sync communication from all channels, automated and self-service customer help tools.
LeadSquared Marketing Automation
Marketing Automation and CRM Software for higher sales productivity
Leadsquared Marketing Automation is an end-to-end marketing automation software used by marketers and entrepreneurs to grow their businesses faster. It is used to capture leads, nurture leads, ...
Some salient features of Leadsquared Marketing Automation include workflow builder, email marketing, landing pages, lead scoring, website tracking, list segmentation.
Drip
The Ecommerce Revenue Engine
Drip is a marketing automation platform for marketing teams to increase customer engagement and revenue. Drip helps teams to build personalized marketing experiences, drive meaningful engagement ...
Drip comes with tags, events and custom fields to keep a tab on how customers are interacting with the store. Drip's prebuilt workflow helps in automatically engaging with folks at a critical moment. It offers dashboards that help in viewing must-have engagement metrics, analytics.
OutboundEngine
Marketing Automation platform to target new customers, build loyalty and close more business
OutboundEngine is a cloud-based email and social media marketing software through which clients can build and run campaigns for online marketing. It enables customers to craft a well-rounded marketing strategy using email and social media tools. ...
OutboundEngine automates sending of newsletters to clients through email and social media posts. It updates to content on different online platforms to keep the audience engaged and generates a track report of all social media activities. It allows clients to create custom marketing campaigns for businesses, automate email marketing, social media marketing and referral campaigns and create online business profiles.
OutboundEngine features include Referrals, review management, business listing management, social media advertising, email newsletters, social media management and more. The tool also helps plan marketing calendars with every email and social media update remaining topically consistent and relevant.
Act-On
An automated Growth Marketing Platform
Act-on is a Marketing Automation software which enables Marketing professionals across industries such as Banking, Wealth Management, Insurance, Manufacturing, Technology and agencies to build effective marketing campaigns that achieve higher Return on Investment (ROI) ...
It is primarily used to bring in new customers and engage effectively with existing ones, using e-mail, call, sms, webinars, website and social media channels.
Act-on hepls to create personalized automated mail campaign, using predictive e-mail technology. By using AI-driven content recommendations on the website, right content is delivered at the right time to the website visitor and ensures better engagement. The campaign reports are available in interactive dashboards using BI & data visualization, which helps to derive better business insights
Ontraport Marketing Automation
Ontraport | Marketing Automation Platform to create campaigns for any aspect of customer lifecycle
Ontraport Marketing Automation platform guides contacts through marketing funnel. It creates automated experiences, personalize responsive customer journeys and build a fully integrated campaign. It helps to improve on ROI, sales & revenue. ...
Ontraport’s marketing automation software seamlessly connects to every other aspect of marketing effort. Emails are sent to leads and customers, the landing pages are used to showcase products and services, the ecommerce functionality is used for selling online, and CRM houses all leads’ information all in the same platform as the marketing automation that ties it all together. This all-in-one functionality equips business to create complex, customized marketing that improves business growth.
With the ability to incorporate both online and offline assets into one campaign map, Ontraport allows to fully coordinate the entire customer experience. Integrate email messages, SMS texts, internal tasks, digital ads, landing pages, opt-in forms and much more to create complete automated funnels.
SMS-Magic
Conversational Text Messaging for Business
SMS-Magic is a leading text messaging platform for businesses like financial services, higher education, retail, staffing, wellness, and more. It helps to create powerful, personalized connections with the customers. It helps to scale best practices and improve ROI. ...
SMS-Magic allows business text messaging to turn the CRM into a powerful conversational platform. It delivers native Salesforce SMS messaging, featuring deep integration at an architectural level. SMS-Magic helps to grow the pipeline with text messaging campaigns, and grow revenue with relevant conversations.
Some of its features include automatically generating native Visualforce components, creating campaigns as easy as click, click, text, using clickable campaign builder and providing guidance alerts to new messages, creates rep worklists and monitors high-value conversations.
Zoho Campaigns
Email marketing software that drives sales.
Zoho campaigns is an email marketing automation product that helps to drive sales and revenue. The software helps to create, send and track email campaigns. This platform works on a pay-as-you-go ...
The marketing automation software offers a real time tracking of email that opens, number of clicks, and forwards. It also automatically manages the unsubscribes and email bounces. The users can choose either drag-and-drop editor or pre-defined email templates to draft responsive email campaigns. Apart from this, the tool helps devise email campaign strategy with insights from historical campaign performances.
Cordial Platform
Cordial | The Foundation for Tailored Customer Experiences
Cordial is a flexible, real-time platform for marketing and technology teams to deliver personal, relevant, and emotionally intelligent messages across any channel. It helps to increase sales and revenue and enhance brand engagement. ...
The Cordial Platform collects all of customer and business data from all of company's technology stack. With multiple real-time data feeds flowing into the platform, complex data is activated and ready for immediate use in messaging programs. It enables marketing team to segment audiences, trigger automations, optimize content, and create personal messages based on customers’ individual behavior and ever-changing business data.
Cordial is built to ingest and activate data flexibly and frictionlessly to create any message in a single platform. It improves conversions with personal and relevant messages, empowers teams to execute cross-channel strategies in real-time, and brings teams together to build better, faster, stronger, more agile teams.
Appian
Low-Code - Enterprise Application Development - BPM ...
Appian streamlines business processes through low-code process automation and mining. Efficiency is driven by connecting customers, employees, and systems.
SAP Emarsys Customer Engagement
Personalized omnichannel experiences that the customers deserve
SAP Emarsys Customer Engagement is an omnichannel customer engagement platform that accelerated business outcomes through industry-specific analytics and use cases built into the platform. It helps to increase sales and revenue and increase customer lifetime value. ...
It delivers the predictable, profitable outcomes that any business demands and the highly personalized omnichannel experiences that the customers deserve.
Emarsys capabilities are powered by an Integrated customer data platform that eliminates silos and unifies customer data through an open architecture and API to drive more intelligent omnichannel engagement. It delivers true 1:1 customer personalization across all channels and devices to increase omnichannel engagement, retention and loyalty. It enables fully personalized communication with customers across all channels, with optimized content for email, social, mobile, web, and direct mail. Integrates AI and predictive analytics with marketing execution to scale 1:1 personalization and continuously optimize business results.
Nintex Process Platform
Process Management and Automation - Nintex
Nintex integrates with major ecosystems to offer the most complete platform for process automation. Businesses can speed up workflows using the Nintex Process Platform.
GetResponse
Marketing Software for Small Businesses by GetResponse
GetResponse is a comprehensive marketing automation platform for marketing teams to boost sales, increase revenue and increase traffic to your website. GetResponse helps marketing teams to create ...
GetResponse comes with powerful email templates to send responsive emails, it offers scoring and tagging marketing automation to know the customer behavior in detail, using GetResponse automation workflows teams can automate marketing communications and build a complete marketing campaign with ready-made funnels.
Adobe Marketo Engage
Marketing Automation Software for lead management and B2B marketers
Iterable and Adobe Marketo Engage are leading solutions in the marketing automation space, with distinctive strengths. Iterable excels in engagement and workflow management, serving industries like healthcare and marketing firms. Adobe Marketo Engage, on the other hand, offers strong lead and campaign management, particularly appealing to large enterprises and IT sectors. Both platforms provide comprehensive integration and analytics capabilities, helping businesses refine customer interaction and sales strategies. While Iterable caters to medium and large-scale operations in healthcare, Adobe's expansive features support a broader range of industries, focusing on lead nurturing and revenue growth. ...
CleverReach
THE Email Marketing Solution - CleverReach
CleverReach is an email marketing provider that helps companies to create, send, and evaluate email marketing campaigns. It helps to acquire customers and enhance customer relationships. ...
CleverReach helps in sending bulk emails for free without any obligations, ensures high email deliverability and security, and automatically filters and removes invalid or incorrect addresses. It also helps in creating a free newsletter in minutes with a flexible editor, better understanding through real-time reporting, and with free e-commerce and CRM interfaces.
CleverReach features include optimizing newsletter campaigns with A/B and multivariate tests, email templates for newsletters, multilingual interface, design and spam tests, and many more.
Adobe Campaign
Personalize and deliver campaigns across all - online and offline channels.
Adobe Campaign is a Customer Journey and Experience platform used in email automation, delivery and reporting. It allows users to create, coordinate and deliver dynamic campaigns through emails, mobile platforms and offline channels. ...
Adobe Campaign’s key features include email management, cross-channel marketing, segmentation and targeting. The platform’s cross-channel marketing comes with campaign management, campaign reporting, direct mail, email reporting, offer management, preference centers, SMS and push notification tools.
Adobe Campaign also offers multilingual email support to adjust and translate email content based on preferences. The platform integrates with Adobe Analytics, Adobe Experience Cloud and Creative Cloud. Its Adobe Analytics’ integration allows users to conduct cross-channel reporting and understand post-click attribution.
Marigold Engage
Create more meaningful relationships with every interaction
Sailthru offers multi-channel personalization through Marigold Engage. It partners with marketers for cross-channel success.
Salesforce Account Engagement (Formerly Pardot)
Marketing Cloud Account Engagement with marketing and sales alignment
Salesforce Account Engagement (Formerly Pardot) is a B2B Marketing Automation software, which helps marketers to generate more leads, grow their pipeline and improve buyer engagement. It is ...
Salesforce Account Engagement uses Artificial Intelligence and provides insightful reports and actionable analytics to maximize marketing and sales efforts, whilst establishing a personalized connection with their leads and customers.
Oracle Eloqua
Oracle | Integrated Cloud Applications and Platform Services
Oracle Eloqua is an intelligent Campaign Orchestration software for B2B marketers enabling creation of optimized, personalized campaigns across online and offline channels. Oracle Eloqua provides ...
Oracle Eloqua features Cross-channel Campaign Orchestration to create dynamic, cross-channel campaigns that intrigue buyers and intelligently adapt the experience. Oracle Eloqua's Targeting and Segmentation feature can unite online and offline behavioral and firmographic data from multiple channels or sources to inform, build, filter and segment audiences. Lead Management and Scoring, Sales and Marketing alignment and Marketing measurement providing reporting on marketing impact are the other Eloqua features.
Rungopher
SMS Marketing 2.0. Creating Automated Conversations with Rungopher
RunGopher offers an SMS platform with a user-friendly interface, conversational journeys, and automated drip feed campaigns. It simplifies business text message marketing efficiently.
CM Commerce
Connect your store and grow your brand with automated email marketing.
CM Commerce: Email automation for ecommerce stores, increases sales and revenue with premade workflows ready in minutes. Time is saved with efficient ecommerce email marketing.
HH Global
Procurement and Creative Production Solutions
HH Global provides tech-enabled creative production and procurement solutions. Sustainable growth for brands is facilitated through impactful strategies.
Broadridge Distributed Marketing Solution
Distributed Marketing Solution for Wealth Management Firms | Broadridge
Broadridge-Distributed-Marketing-Solution enhances financial advisor lead generation and ensures compliance. This financial services tool streamlines marketing efforts effectively.
