Later Platform Overview

Later-platform offers social media marketing tools for creators, influencers, and small businesses. Content is elevated to achieve goals effectively.

Use Cases

Customers recommend Social Media Management, Communication Management, Content Management, as the business use cases that they have been most satisfied with while using Later Platform.

Other use cases:

  • Engagement Management
  • Social Media Marketing
  • Influencer Marketing
  • Advertisement
  • Collaboration
  • Lead Engagement
  • Media Planning
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Business Priorities

Build Brand Awareness and Acquire Customers are the most popular business priorities that customers and associates have achieved using Later Platform.

Other priorities:

  • Improve Digital And Social Presence
  • Launch New Products
  • Improve Brand Engagement
  • Increase Sales & Revenue
  • Scale Best Practices
  • Improve Consistency
  • Enter New Markets Internationally Or Locally
  • Improve Efficiency
  • Establish Thought Leadership
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Later Platform Use-Cases and Business Priorities: Customer Satisfaction Data

Later Platform works with different mediums / channels such as Social Media. Instagram. User Generated Content etc.

Later Platform's features include Alerts: Popups & Notifications, Personalization, Auto Scheduler & Reminder, etc. and Later Platform support capabilities include 24/7 Support, Email Support, Chat Support, etc. also Later Platform analytics capabilities include Custom Reports, and Analytics.

Reviews

"...Later' schedule your Social Media Posts...." Peer review by Ankit S., Growth Marketer, Computer & Network Security

Later Platform, Renderforest Video, Walls.io, Missinglettr, Statusbrew, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Later Platform

Top Industries

  • Marketing and Advertising
  • Education
  • Retail

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Later Platform is popular in Marketing And Advertising, Education, and Retail and is widely used by Small Business, Mid Market, and Enterprise.

Later Platform Customer wins, Customer success stories, Case studies

What makes Later Platform ideal for Social Media Management?

Why is Later Platform the best choice for Communication Management?

Why is Later Platform the best choice for Content Management?

How does Later Platform facilitate Engagement Management?

How can Later Platform enhance your Social Media Marketing process?

27 buyers and buying teams have used Cuspera to assess how well Later Platform solved their Social Media Marketing needs. Cuspera uses 1794 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

COSMEDIX - Retail

COSMEDIX used the Later influencer marketing platform to boost its digital presence. The brand shifted from in-store to digital by building a community of influencers, advocates, and loyal customers.... COSMEDIX launched the COSMEDIX Crowd program with zero spend on media or influencer activations. They achieved a 527% ROI from review and activation purchases, 3 million total impressions, and 34,000 impressions from key campaigns. The program increased brand awareness and drove online sales.

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KiwiCo - Consumer Goods

KiwiCo used Later Influence to find real creators for their Panda Crate campaign. They wanted to reach new moms and boost awareness for their baby product line. Later Influence helped them find and m...anage over 40 influencers, leading to 150+ posts and 30+ boosted posts on TikTok and Instagram. The platform made it easy for KiwiCo to work with creators and reuse content. KiwiCo saved time and found creators who matched their brand.

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Packaged Snack Bar Brand - Food & Beverages

Later Influence helped a packaged snack bar brand reach new audiences and drive engagement. The brand used Later to recruit over 800 micro-influencers on Instagram and TikTok. Influencers shared auth...entic content about the snack bar, focusing on women and moms. The campaign generated 3,224 posts and a 14% average engagement rate. The cost per engagement was $0.16, showing strong results for influencer marketing.

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Brew Dr. Kombucha - Food & Beverages

Later helps Brew Dr. Kombucha plan and schedule Instagram content. Brew Dr. Kombucha wanted to balance product promotion with their mission of sustainability. They used Later's Link in Bio to drive a... 130% increase in site traffic from Instagram. Saved posts grew 3-5 times from 2019 to 2020. The Visual Planner tool helped their small team stay organized and flexible with content planning.

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American Girl - Retail

American Girl used Later Influence to run an influencer marketing campaign for its Cultural Celebrations Collection. The goal was to promote unique cultural and religious holidays and drive website t...raffic. American Girl partnered with 20 diverse influencers to create 123 pieces of content. The campaign reached 360,000 impressions and 27,000 engagements, with a 7.5% engagement rate. The campaign focused on authentic connections and reusable content for future holidays.

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Ste Michelle Wine Estates - Hospitality

Later Influence helped Ste Michelle Wine Estates create 1,821 content assets and reach 120 million people. The company used influencer marketing to build social proof and save costs. They found and a...ctivated female millennial influencers using Later’s search filters and data tools. Influencers created ratings, reviews, and product photos, which the brand used for marketing. The platform streamlined draft reviews, payments, and compliance, and integrated with PowerReviews for content syndication.

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How to Use Later to Manage Your Social Media Accounts

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Frequently Asked Questions(FAQ)

for Later Platform

What is Later Platform?

Later Platform is a web-based marketing platform. It is designed to help businesses plan and schedule posts across social media platforms including Instagram, Facebook, Twitter, and Pinterest.

Later Platform visually plans, schedules and analyzes posts for Instagram, Facebook, Pinterest and Twitter. It spends less time posting to Instagram and more time growing business, keeps all Instagram content in one place and accessible on any device. Its drag and drop calendar tool allows users to plan social posts for the week ahead and monitor engagement in real-time. The visual content calendar provides an at-a-glance view of upcoming posts and automatic publishing means that no manual work is required once the schedule is set up.

Later Platform features include media import from mobile devices, Google Drive, Dropbox, and more, multi-account management with the easy account switch functionality, user-generated content management, performance analytics, and integration with Linkin.bio to monetize posts, Pinterest scheduling, and more.

What is Later Platform used for?

Later Platform is a Social Media Marketing Software mainly used by its customers to Build Brand Awareness and Acquire Customers by Social Media Management, Communication Management and Content Management .

What are the top features of Later Platform?

Alerts: popups & Notifications, Personalization and Auto scheduler & reminder are some of the top features of Later Platform.

Who uses Later Platform?

Later Platform is used by Marketing And Advertising, Education and Retail among other industries.

What are Later Platform alternatives?

Renderforest Video, Walls.Io, Missinglettr and Statusbrew are popular alternatives for Later Platform.

Where is Later Platform located?

Later Platform is headquartered at Vancouver, BC CA.
lightning

Peers used Later Platform for social media management and communication management

Later Platform Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

4.08/5 ★

Read Reviews (323)
Analytics

4.05/5 ★

Read Reviews (159)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.08/5 ★

Read Reviews (323)
Analytics

4.05/5 ★

Read Reviews (159)

Later Platform Integrations

Later Platform integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.31/5 ★

Read Reviews (148)
Data Export

3.90/5 ★

Read Reviews (109)

Pinterest

4.54 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Swell

4.74 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Few API Integrations for Later Platform

Lessonly

4.65 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Seismic Knowledge

4.13 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Seismic

4.53 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Later Platform

Overall Risk Meter

Low Medium High

Top Failure Risks for Later Platform

Later News

Product

Introducing Later EdgeAI, the Industry's Most Advanced Predictive Intelligence Solution

Later has launched Later EdgeAI, an advanced AI-native engine designed to enhance influencer marketing by leveraging extensive proprietary datasets. This new solution predicts performance, optimizes creator selection, and improves ROI for brands. It integrates with Later's platform and services, offering tailored recommendations and continuous learning from campaign data. The launch solidifies Later's position as a leader in AI-driven influencer marketing.

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Product

Introducing Later EdgeAI: Influence Powered by Intelligence

Later introduced EdgeAI, a proprietary AI-native predictive intelligence solution for influencer marketing. Built on a decade of data from 16 million creators and $2 billion in influencer-driven purchases, EdgeAI offers brands predictable outcomes, higher engagement rates, and efficient campaign execution. It tailors recommendations to brand-specific contexts, enhancing influencer marketing's reliability and scalability.

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Product

Later Debuts Exciting New Features for Social Media Marketers During Quarterly Showcase "The Drop" - Eastern Progress

Later Debuts Exciting New Features for Social Media Marketers During Quarterly Showcase "The Drop" - Eastern Progress

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Product

Later Launches AI-Powered Brand Suitability Insights to Help Marketers Confidently Activate the Best-Fit Creators - PR Newswire

Later has launched AI-Powered Brand Suitability Insights, a tool designed to help marketers assess creator partnerships by evaluating risks and performance potential. This solution offers a comprehensive report with metrics like brand suitability scores and risk matrices, aiming to align creators with brand values while driving measurable results. This launch is part of Later's broader AI strategy to enhance influencer marketing.

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Later Profile

Company Name

Later

Company Website

https://later.com/

HQ Location

Vancouver, BC CA

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

PRIVATE