Later Platform Overview

Later-platform offers social media marketing tools for creators, influencers, and small businesses. Content is elevated to achieve goals effectively.

Use Cases

Customers recommend Social Media Management, Communication Management, Content Management, as the business use cases that they have been most satisfied with while using Later Platform.

Other use cases:

  • Engagement Management
  • Social Media Marketing
  • Influencer Marketing
  • Advertisement
  • Collaboration
  • Lead Engagement
  • Media Planning
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Business Priorities

Build Brand Awareness and Acquire Customers are the most popular business priorities that customers and associates have achieved using Later Platform.

Other priorities:

  • Improve Digital And Social Presence
  • Launch New Products
  • Improve Brand Engagement
  • Increase Sales & Revenue
  • Scale Best Practices
  • Improve Consistency
  • Enter New Markets Internationally Or Locally
  • Improve Efficiency
  • Establish Thought Leadership
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Later Platform Use-Cases and Business Priorities: Customer Satisfaction Data

Later Platform works with different mediums / channels such as Social Media. Instagram. User Generated Content etc.

Later Platform's features include Alerts: Popups & Notifications, Personalization, Auto Scheduler & Reminder, etc. and Later Platform support capabilities include 24/7 Support, Email Support, Chat Support, etc. also Later Platform analytics capabilities include Custom Reports, and Analytics.

Reviews

"...Later meets all of our business needs for scheduling social media for clients. ...." Peer review by Jordan S., Senior Account Executive, Marketing and Advertising

Later Platform, Renderforest Video, Walls.io, Missinglettr, Statusbrew, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Later Platform

Top Industries

  • Marketing and Advertising
  • Education
  • Retail

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Later Platform is popular in Marketing And Advertising, Education, and Retail and is widely used by Small Business, Mid Market, and Enterprise.

Later Platform Customer wins, Customer success stories, Case studies

What Are the key features of Later Platform for Social Media Management?

What Are the key features of Later Platform for Communication Management?

What benefits does Later Platform offer for Content Management?

How does Later Platform facilitate Engagement Management?

What benefits does Later Platform offer for Social Media Marketing?

27 buyers and buying teams have used Cuspera to assess how well Later Platform solved their Social Media Marketing needs. Cuspera uses 1794 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

COSMEDIX - Retail - Medium

Later Influence helped COSMEDIX shift from in-store to digital by launching the COSMEDIX Crowd influencer program. COSMEDIX used Later's influencer marketing platform to recruit micro-influencers, ad...vocates, and referrers. The program generated a 527% ROI from review and activation purchases. Influencer content drove 3.7 million impressions and 34,000 engagements. COSMEDIX and Later won a Shorty Award for the campaign.

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KiwiCo - Education - Medium

Later Influence helped KiwiCo find 40 authentic creators for its Panda Crate campaign. The campaign generated over 150 posts and 30+ boosted posts across TikTok and Instagram. KiwiCo wanted to reach ...new moms and young families with hands-on STEAM activities. Later streamlined influencer outreach, negotiations, and content rights, saving KiwiCo time and resources. KiwiCo now owns unlimited usage rights to creator content for ongoing marketing.

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Packaged Snack Bar Brand - Food & Beverages

Later Influence helped a packaged snack bar brand reach new audiences and drive engagement. The brand used Later to recruit over 800 micro-influencers on Instagram and TikTok. Influencers shared auth...entic content about the snack bar, focusing on women and moms. The campaign generated 3,224 posts and a 14% average engagement rate. The cost per engagement was $0.16, showing strong results for influencer marketing.

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Brew Dr. Kombucha - Food & Beverages

Later helps Brew Dr. Kombucha plan and schedule Instagram content. Brew Dr. Kombucha wanted to balance product promotion with their mission of sustainability. They used Later's Link in Bio to drive a... 130% increase in site traffic from Instagram. Saved posts grew 3-5 times from 2019 to 2020. The Visual Planner tool helped their small team stay organized and flexible with content planning.

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American Girl - Retail

American Girl used Later Influence to run an influencer marketing campaign for its Cultural Celebrations Collection. The goal was to promote unique cultural and religious holidays and drive website t...raffic. American Girl partnered with 20 diverse influencers to create 123 pieces of content. The campaign reached 360,000 impressions and 27,000 engagements, with a 7.5% engagement rate. The campaign focused on authentic connections and reusable content for future holidays.

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American Greetings - Consumer Goods - Large

Later Influence helped American Greetings run influencer marketing campaigns for their Celebrate The Holiday Season campaign. The brand activated almost 400 influencers and generated over 1.2k unique... pieces of content. One campaign drove 8.6 million impressions, 255,000 engagements, and an 8.98% engagement rate. The average CPM was $0.53 and CPE was $0.03. American Greetings exceeded their goal of 2 million impressions for the fiscal year.

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How to Use Later to Manage Your Social Media Accounts

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Frequently Asked Questions(FAQ)

for Later Platform

What is Later Platform?

Later Platform is a web-based marketing platform. It is designed to help businesses plan and schedule posts across social media platforms including Instagram, Facebook, Twitter, and Pinterest.

Later Platform visually plans, schedules and analyzes posts for Instagram, Facebook, Pinterest and Twitter. It spends less time posting to Instagram and more time growing business, keeps all Instagram content in one place and accessible on any device. Its drag and drop calendar tool allows users to plan social posts for the week ahead and monitor engagement in real-time. The visual content calendar provides an at-a-glance view of upcoming posts and automatic publishing means that no manual work is required once the schedule is set up.

Later Platform features include media import from mobile devices, Google Drive, Dropbox, and more, multi-account management with the easy account switch functionality, user-generated content management, performance analytics, and integration with Linkin.bio to monetize posts, Pinterest scheduling, and more.

What is Later Platform used for?

Later Platform is a Social Media Marketing Software mainly used by its customers to Build Brand Awareness and Acquire Customers by Social Media Management, Communication Management and Content Management .

What are the top features of Later Platform?

Alerts: popups & Notifications, Personalization and Auto scheduler & reminder are some of the top features of Later Platform.

Who uses Later Platform?

Later Platform is used by Marketing And Advertising, Education and Retail among other industries.

What are Later Platform alternatives?

Renderforest Video, Walls.Io, Missinglettr and Statusbrew are popular alternatives for Later Platform.

Where is Later Platform located?

Later Platform is headquartered at Vancouver, BC CA.
lightning

Peers used Later Platform for social media management and communication management

Later Platform Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

4.08/5 ★

Read Reviews (323)
Analytics

4.05/5 ★

Read Reviews (159)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.08/5 ★

Read Reviews (323)
Analytics

4.05/5 ★

Read Reviews (159)

Later Platform Integrations

Later Platform integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.31/5 ★

Read Reviews (148)
Data Export

3.90/5 ★

Read Reviews (109)

Pinterest

4.54 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Swell

4.74 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Few API Integrations for Later Platform

Seismic

4.53 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Lessonly

4.65 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Seismic Knowledge

4.13 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Later Platform

Overall Risk Meter

Low Medium High

Top Failure Risks for Later Platform

Later News

Product

Introducing Later 360: One View for All Your Influencer Marketing Data

Later has launched Later 360, a comprehensive enterprise reporting suite for influencer marketing. This platform integrates organic, paid, and commerce data into a unified view, powered by Later EdgeAI. It enables real-time optimization and confident investment decisions by providing actionable intelligence based on extensive performance data. Later 360 is designed to adapt to business structures, offering customizable reporting that aligns with enterprise marketing needs.

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Awards

Later Named a Leader in Influencer Marketing Platforms by G2 for Fifth Consecutive Year

Later has been named a Leader in Influencer Marketing Platforms by G2 for the fifth consecutive year. This recognition is based on over 400 verified customer reviews and reflects Later's sustained value and innovation in the creator economy. The company also earned Leader status in Affiliate Marketing, reinforcing its position as a trusted platform for brands and creators.

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Company

Later, rebranded: the story behind our boldest move yet

Later has unveiled a comprehensive rebrand, introducing a new logo, color palette, and voice to better reflect its evolution from a social media scheduling tool to a leading influencer marketing platform. This strategic move aims to align Later's brand identity with its capabilities in AI-driven marketing, creator partnerships, and enterprise solutions, enhancing its appeal to both brands and creators.

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Product

Later Hits $2.4B GMV, $250M in Creator Payouts After Mavely Acquisition

Later has achieved a $2.4 billion annual GMV run rate and $250 million in creator payouts, following its acquisition of Mavely. The platform's unified approach to influencer marketing and commerce, enhanced by AI-driven intelligence, has attracted major brands like Southwest Airlines. Later's EdgeAI optimizes campaign performance, reinforcing its leadership in influencer marketing platforms.

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Later Profile

Company Name

Later

Company Website

https://later.com/

HQ Location

Vancouver, BC CA

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

PRIVATE