Maptitude Mapping Software Overview

Caliper's Maptitude Mapping Software addresses the challenge of transforming complex geographic data into actionable insights. It offers a user-friendly interface for businesses to visualize and analyze spatial data, enhancing decision-making processes. The software's flexibility supports diverse applications, from market analysis to logistics planning, making it a valuable tool for field sales teams. TransCAD and TransModeler complement Maptitude by focusing on transportation planning and traffic simulation, respectively. These tools enable organizations to optimize routes and improve traffic flow, crucial for efficient field operations. Caliper's suite of products provides comprehensive solutions for businesses seeking to leverage geographic information systems (GIS) to solve real-world problems, such as optimizing sales territories and improving supply chain logistics.

Use Cases

Customers recommend Forecasting, Sending & Publishing Communications, Funnel Analysis, as the business use cases that they have been most satisfied with while using Maptitude Mapping Software.

Other use cases:

  • Lead Qualification: Demographic
  • Helpdesk Management
  • Advertisement
  • Competitive Intelligence
  • Proposal & Quote Management
  • Market Research
  • Engagement Management
See all use cases See less use cases

Business Priorities

Acquire Customers and Grow Market Share are the most popular business priorities that customers and associates have achieved using Maptitude Mapping Software.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Enhance Customer Relationships
  • Scale Best Practices
  • Increase Sales & Revenue
  • Improve ROI
See all business priorities See less business priorities

Maptitude Mapping Software Use-Cases and Business Priorities: Customer Satisfaction Data

Maptitude Mapping Software's features include Recording, Personalization, and Calculator. and Maptitude Mapping Software support capabilities include Chat Support, 24/7 Support, Phone Support, etc. also Maptitude Mapping Software analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Customer support is always prompt to fix a problem, and the support in getting help online is great. ...." Peer review by Metric M.

Peer review evidence (same sources as the product rating summary)

"...Ability to forecast needs more accurately through the mapping of prior year data...." Peer review by User
"...Maps and tables can be printed directly from Maptitude, but they can also easily be transferred to Excel, Powerpoint, or desktop publishing software...." Peer review by Jim S., Principal
"...Designed for data visualization and geographic analysis, Maptitude comes with a comprehensive library of nationwide and worldwide maps, including complete US street maps, demographics, and boundaries (such as Census Tracts and ZIP Codes)...." Peer review from Caliper

Maptitude Mapping Software, Espatial Mapping, Urva, Inzant Sales, Badger Maps, etc., all belong to a category of solutions that help Field Sales. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Maptitude mapping software creates custom maps from location data quickly. It helps in mapping sales territories and optimizing routes efficiently.

Popular Business Setting

for Maptitude Mapping Software

Top Industries

  • Research
  • Education
  • Hospital & Health Care

Popular in

  • Small Business
  • Enterprise
  • Large Enterprise

Maptitude Mapping Software is popular in Research, Education, and Hospital & Health Care and is widely used by Small Business, Enterprise, and Large Enterprise.

Maptitude Mapping Software Customer wins, Customer success stories, Case studies

What makes Maptitude Mapping Software ideal for Forecasting?

How efficiently Does Maptitude Mapping Software manage your Sending & Publishing Communications?

What benefits does Maptitude Mapping Software offer for Funnel Analysis?

How can Maptitude Mapping Software enhance your Lead Qualification: Demographic process?

How does Maptitude Mapping Software facilitate Helpdesk Management?

20 buyers and buying teams have used Cuspera to assess how well Maptitude Mapping Software solved their Field Sales needs. Cuspera uses 1216 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Field Sales needs.

Aricia Logistics Consulting - Logistics - Small

Maptitude GIS helped Aricia Logistics Consulting analyze logistics networks. The software mapped customer locations, deliveries, and volumes. It used facility location tools, drive time zones, and ba...tch distance files. This enabled cost-effective network planning and scenario modeling. Maptitude supported strategic logistics decisions for better service and lower costs.

California Citizens Redistricting Commission (CRC) - Government Administration - Large

Maptitude for Redistricting helped the California Citizens Redistricting Commission redraw 177 districts in just eight months. The software enabled a fully open and public process, with over 2,000 gr...oup submissions and high transparency. A 2013 report found that more than 66% of informed voters approved the new district maps. Maptitude allowed the commission to meet population equality requirements and support public engagement. The solution increased trust and democratized redistricting in California.

Public Safety Strategies Group LLC (PSSG) - Management Consulting - Medium

Maptitude mapping software helped Public Safety Strategies Group LLC (PSSG) redraw police district boundaries for the San Francisco Police Department. PSSG used Maptitude to analyze data like calls f...or service, incidents, and response times. The software made it easy to create and compare new district maps. This improved district management and helped balance police workloads. Maptitude maps were shared with decision makers in a clear format.

 

Schulich School of Business, York University - Education - Large

Toronto, Canada

Maptitude helped the Schulich School of Business at York University teach MBA students location intelligence skills. Students used Maptitude to create maps and analyze business data with minimal trai...ning. The software's drive-time influence areas and integrated demographic data enabled students to model real-world trading patterns. Maptitude made it easy for non-GIS students to perform complex analyses quickly. The school recommends Maptitude for both geography and business courses.

 

CKE Restaurant Holdings, Inc. - Restaurants - Large

Franklin, USA

Maptitude mapping software helps CKE Restaurant Holdings manage franchise territories for Carl's Jr. and Hardee's. CKE uses Maptitude to unify location data, create market maps, and assign exclusive ...trade areas. The tool lets CKE evaluate site potential using demographics and competition data. Franchisees get clear maps to avoid territory overlap and maximize store revenue. Maptitude supports site selection, territory delineation, and real estate analysis for CKE's 3,300+ locations.

 

United States Census Bureau - Government Administration - Very Large

Washington, USA

Maptitude helped the United States Census Bureau manage the 2010 Census. The software combined address lists and digital maps in one tool. Over 40,000 governments used it to update Census data. Mapti...tude web apps let users validate and revise boundaries online. The solution reduced paper map use and improved data accuracy. Traffic analysis zones created with Maptitude support transportation planning and future modeling.

GIS & Mapping Software for UK +Ireland. How to map Excel data & customer locations

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Frequently Asked Questions(FAQ)

for Maptitude Mapping Software

What is Maptitude Mapping Software used for?

Maptitude Mapping Software is a Field Sales Software mainly used by its customers to Acquire Customers and Grow Market Share by Forecasting, Sending & Publishing Communications and Funnel Analysis .

What are the top features of Maptitude Mapping Software?

Recording, Personalization and Calculator are some of the top features of Maptitude Mapping Software.

Who uses Maptitude Mapping Software?

Maptitude Mapping Software is used by Research, Education and Hospital & Health Care among other industries.

What are Maptitude Mapping Software alternatives?

Espatial Mapping, Urva, Inzant Sales and Badger Maps are popular alternatives for Maptitude Mapping Software.

Where is Maptitude Mapping Software located?

Maptitude Mapping Software is headquartered at 500 Alexander Park, Suite 200, Princeton, New Jersey 08540, US.
lightning

Peers used Maptitude Mapping Software for forecasting and sending & publishing communications

Maptitude Mapping Software Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.11/5

Read Reviews (1)
Analytics

4.56/5

Read Reviews (262)
Custom Reports

4.46/5

Read Reviews (224)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.11/5

Read Reviews (1)
Analytics

4.56/5

Read Reviews (262)
Custom Reports

4.46/5

Read Reviews (224)

Software Failure Risk Guidance

?

for Maptitude Mapping Software

Overall Risk Meter

Low Medium High

Top Failure Risks for Maptitude Mapping Software

Caliper Corporation News

Product

Caliper Releases TransModeler 8

Caliper has released TransModeler Version 8, enhancing its transportation simulation capabilities. The new version supports advanced simulation of signalized and multi-modal systems, introduces scalable microsimulation and dynamic traffic assignment, and offers new visualization tools. Key features include improved signal timing plans, integration with traffic signal controllers, and enhanced driver behavior models.

Awards

Caliper Corporation Mapping Software - press releases

Caliper Corporation's Maptitude has been named the 2025 Emotional Footprint Champion by Info-Tech Research Group, recognizing its impact in the mapping software industry.

Product

Maptitude 2025 Empowers Business Growth with Next-Generation Mapping Software - openPR.com

Caliper released Maptitude 2025, its latest mapping software version, featuring updated HERE map data (October 2024) and 2023 ACS demographics. New tools improve sales territory management, routing optimization, and data visualization. The upgrade targets business users seeking advanced geographic analysis for market planning, logistics, and growth. Maptitude 2025 strengthens Calipers position in GIS and business mapping solutions. [Source](https://www.caliper.com/press/pr20250530-maptitude-2025.htm?utm_source=openai)

Awards

Maptitude Earns 2025 Recognition for Best Customer Support

Maptitude, developed by Caliper, received the 2025 Best Customer Support badge from Software Advice in the route planning software category. This recognition, part of the Gartner Digital Markets program, highlights Maptitudes excellence in customer service, user experience, and support for GIS and location intelligence solutions.

Caliper Corporation Profile

Company Name

Caliper Corporation

Company Website

https://www.caliper.com/

HQ Location

500 Alexander Park, Suite 200, Princeton, New Jersey 08540, US

Social

Financials

PRIVATE