Home Marketing Data Intelligence Marketing Cloud Intelligence (formerly Datorama) Marketing Cloud Intelligence (formerly Datorama) Alternatives
Marketing Cloud Intelligence (formerly Datorama): Reviews, Testimonials and Expert Opinions
(1842)AI-powered marketing intelligence for smarter marketing decisions
Top 28 Marketing Cloud Intelligence (formerly Datorama) Alternatives : 2025
OWOX
OWOX BI Your Personal Marketing Analyst
OWOX is a business intelligence suite designed for marketing analytics. Pipeline helps automate data import to Google Analytics and Google BigQuery. It helps CMOs plan out their brand, campaign and marketing strategy, capture cost estimates accurately and identify growth opportunities by extracting and consolidating data from a variety of sources for insights. ...
OWOX consolidates data from various disparate sources, user interactions with the website, cost data from advertising services, transactions and returns from CRM/ERP systems, data from call-tracking and email marketing services.
OWOX BI consists of three products BI Smart Data, BI Attribution, and BI Pipeline. Together, they centralize all marketing-relevant data to help answer critical questions, such as the next steps to reach marketing goals, best vs least performing advertising efforts and how to minimize repetitive processes. OWOX BI Attribution helps reveal the contribution of advertising campaigns to the user's progression through the purchase funnel. The model credits each session in the conversion process with a percentage of the total conversion value.
Everflow
Partner Marketing Platform that Amplify Performance Marketing
Everflow is a Partner Marketing Platform that tracks, manages, and analyzes the performance of multiple marketing campaigns, from one single dashboard. It is designed to aid marketers with understanding and improving their marketing techniques, for influencers, affiliates, referrals, media buying, and in-app publishers. It helps to drive results from partners, event tracking, conversion timing, and investigate any click. ...
It delivers multi-dimensional analytics, rich data visualizations and powerful reporting capabilities for tracking and analyzing campaign performance. It starts blocking low-quality traffic sources, auto-optimizing based on fraud flags, and receiving notifications whenever attention is needed. It helps to track results like Google Analytics, impression tracking, use MMP integrations and postbacks, and credit partners on usage.
Some of its features include track performance without using links, curated partners, drill-down reporting, fast real-time reporting, auto-optimization, instant Shopify integration, auto-optimize towards KPIs, and more.
CB Insights
cbinsights.com - Machine Intelligence Platform
Marketing Cloud Intelligence offers a strong focus on analytics and integration across marketing channels, appealing to businesses in marketing and advertising. Its features support comprehensive campaign and engagement management. In contrast, CB Insights excels in lead qualification and custom reporting, particularly for financial services and manufacturing industries, with a focus on thought leadership and market insights. ...
Crayon
Competitive intelligence software to see and seize opportunities
Marketing Cloud Intelligence and Crayon both excel in the marketing data intelligence space yet cater to distinct business needs. Marketing Cloud Intelligence is ideal for enterprises looking to boost lead analytics and manage social media, while Crayon is perfect for those focusing on competitive intelligence and product marketing. The choice hinges on whether the business prioritizes detailed analytics capabilities or competitive benchmarking and content management. Enterprises large and small can find valuable insights with either tool based on their strategic imperatives. ...
G2 Seller Solutions
G2 Marketing Solutions | G2
Marketing Cloud Intelligence and G2 Seller Solutions both serve the Marketing Data Intelligence category but cater to distinct business needs. Marketing Cloud Intelligence excels in campaign and social media management, appealing to large enterprises in marketing sectors with robust analytics support. In contrast, G2 Seller Solutions shines in review management and lead engagement, targeting tech industries with strong training and onboarding capabilities, making it ideal for enhancing brand awareness and customer acquisition. ...
AYTM
Online Market Research | AYTM Market Research
Marketing Cloud Intelligence and AYTM cater to marketing data intelligence needs but serve slightly different customer segments and objectives. Marketing Cloud Intelligence focuses on lead analytics and advertisement, helping enterprises enhance ROI and expand market reach. AYTM, on the other hand, excels in market research, aiding businesses in building brand awareness and launching new products. Both offer robust support options, though Marketing Cloud Intelligence leans towards larger enterprises in marketing and advertising industries, while AYTM is favored by tech and consulting sectors. ...
Funnel
Automated Data Collection & Marketing Reports
Funnel is a marketing data intelligence platform for agencies, eCommerce, retail that supports data collection from any marketing or advertising data source and transforms marketing data into automated marketing reports. It helps to improve ROI and acquire customers. ...
Funnel helps marketers automate their data collection so they can focus on analysis and taking actions. It replaces manual reports with software that is always up to date, more detailed, and less error-prone which is beneficial from accuracy and timely reporting on the results of the marketing programs that can often have a big impact on the business.
Funnel features include better, faster, and stronger marketing reports, enable better business decisions by utilizing a data core and focus on secure, scalable, and accurate solutions for data collection and transformation.
Improvado
Unified modern data stack for revenue operations
Improvado is a Marketing ETL (Extract Transform Load) Platform usable in Enterprises, Agencies, ECommerce & Retail, and Healthcare and Education. It helps revenue teams understand where to invest their dollars and how to multiply them. With the power of the modern data analytics stack, businesses can drive growth and increase customer loyalty by making decisions backed with actionable insights. ...
Improvado collects Sales and Marketing data from various sources and of different dimensions, transforms it and makes it available for marketers to view with actionable insights. It has around 180 integrations and has provisions for adding more.
Improvado consolidates the collected data and is normalized by its ONE module. Data is then transformed and stored in the Improvado Database or any other specified by the client.
Improvado provides various modes for accessing the data which include direct requests to API, or SQL Access.
adverity
Adverity | Data Intelligence Platform for Business Growth
Adverity is a Marketing Analytics platform enabling data acquisition, visualizations, and augmented analytics to provide data based insights that can be used by agencies and brands for performance optimization and growth. It can be used across industries such as eCommerce, Telecom, Travel, Hospitality and more. ...
Adverity’s Data Integration module enables connection to data sources for importing and collecting data, cleaning and normalising, and consolidating and transforming it to be used or transferred for further use. The Data Visualization module enables visualization through reports and dashboards providing insights about business performance.
The augmented analytics module uses machine learning and AI methods to analyze large amounts of data, identify trends, and deliver suggestions for improvements.
ReportGarden
Reportgarden | Marketing Agency Software for Management and Reporting
ReportGarden is a reporting and dashboards platform that helps digital marketing agencies prepare analysis and performance reports for their clients. It is suitable for marketing agencies of all sizes. ...
It offers configurable marketing reports and dashboards for search engine optimization (SEO), pay per click (PPC), marketing analytics, social-media performance and website backlinks. It links with their adwords, analytics, bing ads accounts using APIs and loading data into their reports. It offers deep segmentation and filtration of the data from all the ad services(Adwords, Analytics, etc).
Users can choose from various pre-built templates and dashboards, configure them to meet user needs or create custom reports. Reports include multi-channel reporting that can compare performance on sites such as Twitter, Pinterest, LinkedIn and Facebook. ReportGarden also offers white-labeling features, which allow companies to brand reports with custom colors and logos. Other features include tools to track SEO keyword rankings, campaign health monitoring, campaign alerts and more.
PitchBook
Venture Capital, Private Equity and M&A Database
Pitchbook provides public and private market financials and funding data for use by business professionals for identifying business opportunities and making data based decisions. Pitchbook’s data ...
Pitchbook’s entire data can be accessed through Desktop Chrome or Mobile versions - iOS or Android.
Swydo
Reporting, monitoring and workflow platform - Swydo
Swydo is a Marketing Intelligence Platform that helps to create online marketing reports and dashboards, save time and show the impact. It helps to acquire customers and improve ROI. Swydo helps ...
Swydo’s easy to use reporting and dashboarding platform with advanced features include create comprehensive, customized reports in minutes, easily manage multiple clients, keep track of the KPIs, multi-language reports and many more.
beckon
Marketing Intelligence, Analytics, Reports & Dashboards
Beckon, The Source of Truth for Marketing™ is a data management, reporting and analytics platform, built specifically for Marketing. It can be used by Marketing Leaders, Campaign managers, Marketing Analysts across industries such as Consumer Electronics, Financial Services, Media & Entertainment, Travel and more. ...
Beckon Connect feature pulls in and synchronizes all the data from all the sources, Beckon Data is a data management tool enabling normalization of data from the various sources for enabling insights and analysis, Beckon Analytics provides automated real-time analytics based on marketing best-practices.
Beckon Answers is a tool for collecting business critical questions that can range from complex business questions to performance by products, or market segments or brands. The answers will be in the forms of tables or charts or graphs that can be sliced or drilled down for details. Beckon Dashboard communicates what’s working, in the form of reports that can be secured with permissions and access controls. Beckon Scorecard provides the big picture view and Beckon Calendar provides the campaign schedule.
Crunchbase Enterprise
Crunchbase.com | Supercharge Your Pipeline‚
Crunchbase Enterprise and Marketing Cloud Intelligence both excel in the Marketing Data Intelligence space but cater to distinct needs. Crunchbase Enterprise focuses on lead qualification and communication, supporting businesses in growing market share and acquiring customers. Conversely, Marketing Cloud Intelligence emphasizes analytics and social media management, aiding ROI improvements and market expansion. Each offers robust reporting features and integration capabilities, catering to their user segments' specific operational demands. ...
TapClicks Marketing Operations Platform
Marketing Operations Platform - tapclicks.com
Tapclicks is a Marketing Operations Platform providing Marketing data and Performance Management software, for use by Media Companies, Agencies, Franchises, Brands and Healthcare. TapClicks ...
TapClicks solutions include an automated entry tool for orders, with inventory entered into a calendar view including provision for workflow processes. Tapclicks provides a Reporting solution that enables online reports in any format and data dashboards that can be viewed or customised. It also provides analytics and a workflow management tool for completing orders, billing and ad operations.
NinjaCat
Marketing Reports, Dashboards and Data Pipelines
NinjaCat is a reporting platform which provides the user with the capability to deliver PPC, SEO, social and call tracking reports to the user’s clients in one user friendly PDF or dashboard. It is designed for digital agencies, helps to convert and retain clients through report generation, campaign management, call tracking and budget monitoring. ...
NinjaCat platform provides tools for PPC reporting, budget monitoring, call tracking, campaign monitoring, SEO reporting, and more. With NinjaCat, digital marketing agencies can generate reports for clients by tracking their calls, monitoring their budgets, and managing their campaigns. Reports on metrics such as click performance, top ads, campaign performance, search trends, demographic data, and more can be automated and presented to clients in white label PDF or dashboard format. SEO progress can be presented to clients through SEO reports created using one of the in-built templates including analytics summaries, topic performance, account performance, or AdWords ad performance.
NinjaCat provides a call tracking tool in order to help agencies prove to clients that their marketing efforts are generating more phone leads. Budget monitoring is facilitated through a centralized budget dashboard which clearly displays all client’s budgets in one place, with color-coding and indicators for those close to overspending or on-target. NinjaCat integrates with call tracking providers including CallRail, CallTrackingMetrics, and Marchex, and through integrations with Google Analytics and AdWords calls can be automatically logged in all systems.
Adstage
PPC Software & Advanced PPC Reporting - AdStage
Adstage is a powerful cross-channel advertising management platform helping in-house marketers, and digital agencies easily report, automate, and manage paid search and social campaigns under one roof. ...
Adstage’s reporting and automation platform is a self-serve cross-network online advertising platform which helps to create and manage campaigns across networks as well as automate the workflow, enabling enterprises to measure the performance of Ads, gain full insight into their campaign performance and streamline campaign optimization.
AdStage includes both a global dashboard, which displays the performance of all accounts, and separate dashboards for each campaign, with visualizations of key metrics, and customizable date ranges for displayed data. Conversion metrics can be tracked with native tools, the AdStage pixel, and through Google Analytics integration. AdStage can then produce both scheduled and custom reports, with pre-built templates included, such as account group and cross-campaign reports, which can be customized by network, and can be exported in both PDF and CSV formats.
Similarweb
SimilarWeb | Website Traffic Statistics & Market Intelligence
SimilarWeb is a business intelligence and analytics platform for marketing, sales, research and investment teams to help make better decisions. It primarily helps with analyzing conversation, ...
It comes with multidimensional approach, leveraging four primary data sources including Global Panel Data Data Partnerships Public Data Sources Direct Measurement Data.
PeerSpot (formerly IT Central Station)
Buying Intelligence for Enterprise Technology
PeerSpot is a buying intelligence platform that helps vendors reach buyers through the voice of their customers. It helps vendors capture and leverage the authentic product feedback that users want to see while conducting product research and due diligence. ...
PeerSpot provides in-depth reviews, online forums, direct Q&A support and more, giving professionals the confidence to make the right decision and the happiness of reality meeting expectations. Generates detailed user reviews at scale and then leverages them to create content that drives sales. Identify and access highly targeted, qualified audiences for lead generation and high conversion rates.
Capterra
Advanced Analytics Software | SAS
Marketing Cloud Intelligence and Capterra both cater to different facets of marketing data intelligence but have distinct focuses. Marketing Cloud Intelligence emphasizes analytics and improving ROI through comprehensive campaign management, suited for large enterprises in marketing and IT sectors. Conversely, Capterra excels in review management and enhancing customer relations, serving diverse industries, primarily for SMEs needing strong support and compliance features. Each offers unique capabilities based on user needs and industry demands. ...
Forrester Analytics
helps you understand and anticipate customers, whether they are consumers or B2B buyers
Forrester Analytics focuses on comprehensive engagement and communication management, offering robust analytics and AI-powered features. It caters mainly to larger enterprises, supporting strategic goals like enhancing customer relationships and acquiring new customers. On the other hand, Marketing Cloud Intelligence excels in lead analytics and campaign management, with a strong presence in the marketing industry. It serves more diverse customer segments, aiding businesses in improving ROI and expanding into new markets. ...
ChannelMix
ChannelMix Control Center
ChannelMix is a Marketing intelligence platform providing automated workflows and dashboard solutions that enable better control over Marketing strategy. It can be used in various industries such as Entertainment, Financial Services, Healthcare, Insurance, Retail and more. ...
ChannelMix provides automated data aggregation and storage, with a dedicated data warehouse for every solution, cross channel campaign tracking, data normalization and unification and built-in multi-channel attribution models for predicting media performance.
The Unify feature enables OneView that creates unified datasets for assessing marketing performance cross channel or cross campaign. The MasterView is a combination of multiple OneViews to get performance across clients or business units. The Visualize feature enables the analysed data to be viewed through visualization tools such as Tableau, Google Data Studio and more. The software also provides its own Quick-start dashboards and customizable ones on request.
Pathmatics
Advertiser Database & Digital Marketing Intelligence
Pathmatics is a Marketing Intelligence Software. It is a digital advertising intelligence platform designed to bring transparency to digital advertising. Pathmatics's platform provides data analytics, digital advertising activity and delivers real-time, actionable intelligence, enabling publishers to take action to increase their revenues and defend their user-base. It provides solutions for Agencies, Brands and Publishers. ...
Pathmatics’s patent-pending Path Source Technology gives a unique way to show how each impression makes the journey from the publisher to advertiser including programmatic channels. PathSource captures information in each of these parties, from publisher to advertisers, providing a complete view of the site’s advertising operations. It supports Explorer Intelligence Platform, Connect Data Feed, Custom Data Solutions.
Pathmatics Connect’s data feed powers a wide variety of systems and tools, ranging from attribution models to BI tools to CRM platforms and beyond. Pathmatics Custom digital advertising solutions vary, from a simple recurring report to an entirely custom solution. Pathmatics’s Explorer delivers the most complete and accurate picture of the digital advertising landscape by relying on two leading data sourcing technologies: crawler- and panel-based.
TrustRadius
Software Reviews You Can Trust
TrustRadius a marketing data intelligence platform and is a review site for business technology. It helps to enhance customer relationships and launch new products. TrustRadius helps buyers make ...
TrustRadius reviewers include end-users, implementers, consultants, business stakeholders, and decision-makers. All TrustRadius reviewers are authenticated via LinkedIn or their work email address before writing a review. Before publishing a review, TrustRadius research staff verifies that each reviewer has recent experience with the product. TrustRadius publish reviews from resellers but does not include the ratings in the overall score calculations. It is committed to ensuring all reviewers are providing quality, straightforward opinions that are trustable.
IBM Spss Statistics
Propel research & statistical analysis
IBM SPSS Statistics empowers decisions using advanced analytics tools for impactful insights. Features enable precision analysis for users.
Voluum
Voluum Affiliate Tracker
Voluum Ad Tracker is a cloud based Affiliate tracking software for enterprises and agencies. It also has a mobile app for tracking on the go. Voluum Ad Tracker can be used for tracking affiliate ...
Voluum Ad Tracker has an AI engine for traffic distribution which enables redistribution of traffic, optimizing on best ROI. A fraud detection and protection kit for identifying bot traffic, a listicle tracking feature, mobile notifications, and collaboration tools for organizing and sharing work with teams.
Nielsen
Market Research on What People Watch, Listen To and Buy | Nielsen ...
Marketing Cloud Intelligence, formerly Datorama, and Nielsen both excel in the Marketing Data Intelligence sector, each with unique strengths. Marketing Cloud Intelligence is ideal for enterprises focused on digital channels like social media and websites, supporting key operations and analytics. Nielsen, however, stands out with its emphasis on mass media and television, aiding businesses keen on brand awareness and engagement through these channels. Choose Marketing Cloud Intelligence for digital-driven initiatives and analytics dominance. Opt for Nielsen to leverage insights in mass media and brand-centric environments. ...
S&P Global
Essential Intelligence to make decisions with conviction
Marketing Cloud Intelligence focuses on analytics and data integration, serving primarily large enterprises in marketing and advertising, with robust support options like 24/7 assistance. S&P Global targets international marketing and competitive intelligence, catering to undefined segments and industries with limited support resources. Both tools offer analytics and AI capabilities, yet they diverge in user segments and specific operational features. Choose Marketing Cloud Intelligence for advanced marketing analytics and S&P Global for strategic, international marketing insights. ...
