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Top 33 Matomo Alternatives : 2025
TWIPLA
The website intelligence platform
TWIPLA (formerly Visitor Analytics) is a digital analytics platform used to get detailed statistics on visitors and watch their behavior in real-time. It helps to launch new products and acquire customers. ...
TWIPLA can be easily connected to any type of website. Its key metrics like detailed visitor overview, their path, and history, page stats, device optimization, URL campaigns stat, and much more help to understand the visitors and improve the website performance.
Its key features include statistics on website traffic, user behavior, auto-chat, feedback analytics, SEO checks, and integration into ads.
Klipfolio
Business Dashboard Software for Everyone
Klipfolio and Matomo both serve the digital analytics market, yet cater to distinct needs. Klipfolio excels in robust data handling and enterprise integration, ideal for marketing-driven industries. Matomo offers targeted compliance and analytics, fitting smaller operations and detailed tracking. Businesses should weigh their digital presence needs against operational scale for the best fit. ...
Buildfire
Online Mobile App Building, Maintenance, and ... - BuildFire
Buildfire offers a no-coding-required app builder for iOS and Android. Professional-level apps can be created or developed using their turn-key services.
UPshow
TV Built for Brands
UPshow a digital signage platform helps to drive results that matter to the business by transforming what people experience on the shared televisions of the world into an engagement platform. It helps to improve brand engagement and increase customer lifetime value. ...
UPshow's platform activates people while they are present in their venues. Its venue engagement cloud transforms the use of existing technology (TV, Mobile, Point-of-Action) to drive extraordinary outcomes for the business. It helps to tracks customer behavior in real-time, drives mobile engagement, boosts revenue at the point of sale, and also entertains far beyond cable TV.
Some of its features include drive real-time, actionable engagement with QR codes, SMS, short links and more, customize and schedule playlists of content for different dayparts, occasions, or locations, extensive entertainment library delivers a unique viewing experience for every screen, manage the screens of multiple locations with ease, sorting accounts by franchise group or region and many more.
Unity Platform
real-time 3D development platform
Unity Platform is an application development software designed to help businesses create and operate real-time 3D (RT3D) content. Creators, ranging from game developers to artists, architects, automotive designers, filmmakers, and others, use Unity to make their imaginations come to life. ...
Unity’s platform provides a comprehensive set of software solutions to create, run and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices. It enables administrators to collaborate with colleagues and gain real-time insights into player behavior. Unity allows teams to prototype, test and visualize applications using WYSIWYG editor. It lets businesses integrate the system with several third-party applications including Slack, Discord and Jira.
Bitly
URL Shortener, Custom Branded URLs, API & Link Management
Bitly is a URL shortening service and link management platform for marketers and customer support teams to help their businesses shorten, create and share custom links. It primarily helps in ...
Primary features include link management, branded links, mobile links, and campaign management and analytics. The link management feature allows to create and management secure and reliable links at scale. Branded link features helps to increase engagement and exposure. Mobile links helps to create a seamless user experience. Campaign management and analytics help to track and optimize every touchpoint. Furthermore, integrations with other software tools help to automate the workflow more effectively.
Google Analytics
Web analytics service that provides statistics and basic analytical tools
Google Analytics excels in providing comprehensive digital analytics solutions, tailored for large enterprises and marketing agencies, with robust features and a wide range of support options. Matomo, however, caters to those seeking a privacy-focused alternative with a strong emphasis on compliance and security. While Google Analytics is ideal for expansive and complex operational environments, Matomo attracts users from smaller enterprises preferring privacy and ease of use. ...
Gosquared Web Analytics
GoSquared: Award-winning Web Analytics and Live Chat software
Gosquared is a digital analytics platform. It offers real-time website analytics which help to grow business. It helps to improve digital and social presence and also enhance customer relationships. ...
Gosquared Analytics analyzes visitor behavior across sites and apps to evaluate and improve the performance of marketing and make smarter marketing decisions.
It provides intuitive dashboards that work across multiple devices to monitor all key web metrics. Data from website visitors is anonymised by default. It is GDPR compliant. It provides dail email reports with all key metrics.
Digital.ai Platform
Intelligent value stream solution to achieve digital transformation goals
Digital.ai is an Intelligent value stream management platform that helps to achieve digital transformation goals. It combines innovative technologies in agile planning, application protection, software delivery, and artificial intelligence into a unified Value Stream Platform and connects software development and delivery efforts to strategic business outcomes and creates secure digital experiences customers trust. It helps to accelerate value, increase efficiency and reduce risk. ...
Some of its features include reveal new insights, propel innovation, preserve existing investments, reduce and manage complexity, increase velocity, gain predictive insights, automate quality and security, improve reliability and traceability and more.
New Relic
Deliver more perfect software and optimize your entire software stack
Matomo and New Relic serve the Digital Analytics sector with distinct capabilities and features that cater to different business needs. Matomo excels in social media and campaign management, aligning with large enterprises and marketing firms. New Relic, renowned for performance management and communication tracking, suits tech-driven industries like IT services. Both offer robust vendor support, yet Matomo focuses more on privacy and custom reporting, while New Relic provides comprehensive training and AI-powered insights. ...
Siteimprove
Optimize Your Website From a Single Platform. SEO, Accessibility, Analytics, GDPR, & more.
Siteimprove and Matomo both excel in digital analytics but cater to different operational needs. Siteimprove is well-suited for education and mid-market enterprises with strengths in compliance and custom reporting. It supports customer acquisition and scaling best practices. Matomo, meanwhile, appeals to industries such as computer software and marketing, focusing on social media management and custom analytics, ideal for improving customer relationships and ROI. Each product provides different vendor support levels essential for their respective user preferences. ...
Xamarin
Open-source mobile app platform for .NET
Xamarin support has ended. Cross-platform mobile and desktop apps can now be built with .NET.
Claris FileMaker
An application development platform to build apps
Claris FileMaker is a custom app for businesses that create, share, access, and integrate custom apps for mobile, cloud, and on-premise environments. It helps to enhance customer relationships and acquire customers. ...
FileMaker integrates a database engine with a graphical user interface (GUI) and security features, allowing users to modify the database by dragging new elements into layouts, screens, or forms. It also helps in sharing information with the team using FileMaker Cloud or FileMaker Server.
Some of the features that help in business challenges include building up the app, securely sharing information with small or large teams in real-time on any device, use the built-in template to get started quickly, and many more.
StatCounter
Statcounter - Web Analytics Made Easy
StatCounter and Matomo both offer digital analytics solutions with distinct focuses. StatCounter excels in campaign and social media management, aligning with business goals like market growth and customer acquisition, and is favored by large enterprises in marketing and advertising industries. Matomo, meanwhile, emphasizes security, data compliance, and custom reporting, supporting customer acquisition and efficiency improvement, and finds favor among small enterprises in the computer software industry. Their vendor support and operational alignment reflect their target markets effectively. ...
Google BigQuery
BigQuery: Cloud Data Warehouse | Google Cloud
Google BigQuery is a serverless, cost-effective, and multicloud data warehouse. It helps turn big data into valuable business insights efficiently.
TeleSign
TeleSign CPaaS, SMS & Phone Number Verification APIs
Matomo and TeleSign serve distinct roles within digital analytics. Matomo excels in providing a wide range of functionalities like social media and engagement management, which are critical for marketing functions, while focusing on large enterprises in the software and advertising sectors. Meanwhile, TeleSign specializes in engagement management with strong communication features, catering to businesses aiming to improve customer relationships through various messaging platforms. Matomo offers comprehensive compliance and analytics support, whereas TeleSign emphasizes security and integration capabilities. ...
Woopra
woopra.com - Customer Journey Analytics for Web, Mobile, Product and Beyond
Woopra is a real-time customer analytics platform used by sales, service, and marketing teams. It is a solution that redefines how companies understand, analyze, engage, and retain their customers. It helps to enhance customer relationships and increase sales and revenue. ...
Woopra visualizes and optimizes every step of the customer journey, understands how every single touchpoint affects the customer experience to drive growth, retention, and customer success. It also engages users in real-time with built-in triggers and automation.
Mighty Networks
Grow a Community-Powered Business
Mighty Networks is a Data Analytics Software. Mighty Networks is the fastest way to create and grow a community-powered brand. Its application uses breakthrough algorithms and smart technology to build a brand by connecting most passionate fans and followers by location, topics chosen and categories defined, enabling users to bring together content, online classes, community and subscriptions all in one place for their brands. ...
Mighty Networks has the ability to process subscription or one-time payments. Businesses can easily sell memberships, online courses, or access events—across every platform.
Members are the principal identities and Mighty Networks puts those principal identities at the center of the software, empowering them to bring people together, make connections among people, and ultimately build something that becomes more valuable to everyone with every new person who joins.
Supermetrics
Supermetrics™ - Best Coverage of Your Metrics....
Supermetrics streamlines marketing data for better control and growth. A 14-day free trial is available without requiring a credit card.
Clicky Web Analytics
Clicky Web Analytics
Clicky Web Analytics is a digital analytics platform which helps to monitor, analyze, and react to the web traffic in real-time. It helps to acquire customers and enhance customer relationships. ...
Clicky helps to mine data and make future business decisions based on the analysis. Its basic dashboard includes the ability to track the visitors, time per visit, bounce rate, country, and many more.
Clicky makes analytics easy, it gives the data required instantly with detailed reports, monitors individual visitors. User can view heatmaps by page, visitor, or segment, on-site analytics, uptime monitoring, and much more.
Piwik PRO
Analyze the customer journey across websites and apps
Piwik PRO is a digital analytics platform empowering organizations to analyze and streamline customer journeys. It helps to enhance customer relationships and improve internal communications. ...
Piwik PRO helps to measure, analyze, and improve the user experience at each step of the customer’s relationship with the organization. It also ensures data privacy and security along the way.
Some of the features of Piwik Pro include tracking customer behavior across the websites, mobile apps, digital products, and post-login areas, optimize products, and customer experience at every stage of the user lifecycle and better understand how employees use SharePoint portal to enhance communication and internal processes.
Google Analytics 360
Business Analytics Tools & Solutions to better understand customers
Google Analytics 360 and Matomo are both powerful tools in the digital analytics space, but they cater to slightly different needs. Google Analytics 360 is best for large enterprises focusing on advertisement and integration, with robust support. Matomo appeals to businesses emphasizing data privacy and compliance, offering straightforward analytics. Both solutions align uniquely with their user base, providing capabilities that enhance digital marketing efforts, though one is favored by larger firms due to its extensive feature set and support infrastructure. ...
Mixpanel
Self-serve product analytics to convert, engage, and retain users
Mixpanel excels in comprehensive data analytics and caters to large enterprises, with robust training, onboarding, and multi-channel support. It prioritizes customer acquisition and product management, suitable for IT and financial sectors. Matomo specializes in social media analytics with a strong focus on compliance and integration, primarily serving mid-market and small businesses. It aids customer acquisition and ROI improvement, appealing to marketing and advertising industries. ...
MonsterInsights
MonsterInsights - Best Google Analytics Plugin for WordPress
MonsterInsights a digital analytics tool is a plugin that allows to easily add, customize, and manage the Google Analytics website tracking services on the WordPress site. It helps to acquire customers and increase sales and revenue. ...
MonsterInsights makes it effortless to set up Google Analytics in WordPress, provides useful information about the visitors, right inside the WordPress dashboard, see exactly how people find and use the website, focus on the contents and get all-important store metrics in one place.
It's features includes universal website tracking across devices and campaigns, enhanced Ecommerce tracking, Google Analytics compliant with GDPR and other privacy regulations, website analytics report right inside the WordPress dashboard with actionable insights, real-time stats and many more.
AT Internet Analytics Suite
Analytics Suite 2, Solution Web Analytics d'AT Internet
AT Internet Analytics Suite is a Digital Analytics software. AT Internet Analytics Suite offers comprehensive, real-time digital analytics data for a holistic view of user behaviour across devices. ...
AT Internet Analytics Suite adapts to all companies, irrespective of vertical, activity or size, and it is suitable for all roles within business functions in the company. With this kind of flexibility, the user can extract maximum value from their data in no time.
Pentaho
Data Integration, eliminates coding and complexity, and transforms data from any source for business users
Pentaho stands out with features emphasizing analytics, robust security, and AI-powered capabilities, mainly attracting enterprise and IT sectors. It excels in offering detailed custom reports and integration, making it preferred for competitive intelligence and social media analytics. Matomo, streamlined for campaign management and social media functions, is favored by the marketing and advertising sectors and large enterprises. Its primary channels, like websites and emails, support customer acquisition and engagement effectively. ...
Xcode
Xcode on the Mac App Store - apps.apple.com
Xcode on the Mac App Store allows users to read reviews, compare ratings, and view screenshots. It is available for download on macOS 14.0 or later.
Adobe Analytics
Industry-leading data with customizable visualizations that drive better marketing decisions
Adobe Analytics offers robust capabilities for social media, campaign management, and engagement, boasting a suite of analytics and custom reporting tools, while Matomo emphasizes core analytics with a focus on compliance and privacy, offering support for social media and campaign management to smaller customer segments. Adobe targets diverse industry needs, whereas Matomo appeals more to software and marketing ventures, reflecting their unique operational alignments. ...
Twitonomy
Twitter #analytics and much more...
Twitonomy a social media marketing platform is a Twitter analytics tool that provides simple yet powerful insights and features that help to monitor, manage, track, and optimize the activities on Twitter. It also allows to monitor and analyze the competitors. It helps to grow market share and improve brand engagement. ...
Some of its features include getting detailed and visual analytics on anyone's tweets, retweets, replies, mentions, hashtags, browse, search, filter and get insights on the people who are followed and those who follow, backup/export tweets, retweets, mentions and reports to Excel & PDF in just one click, monitor the interactions with other Twitter users like mentions, retweets, favorites, and many more.
BrandStencil
Create on-brand, customised artwork from digital brand templates.
BrandStencil is a Brand Management platform that enables creation of brand templates for generating on-brand material, ensuring protection of the brand identity. It can be used by businesses of all sizes, small and medium to large enterprises. ...
The software enables creation of templates for on-brand material such as flyers, posters, images for social media posts and more, with flexibility to download in any format, including the print-ready PDF format. The software also enables setting up a direct ordering system and integrating it with the print provider.
BrandStencil stores brand images and templates in an image library, and also provides the option for storing in a DAM system that is being used in the business, through integration. The software allows controlled and permission based access to the templates. The reporting tools provide insights on usage and other aspects, with facility to export the reports in CSV format.
GWI
On‑demand consumer research to power up marketing, strategy products, pitches
GWI provides on-demand consumer research with instant access to global consumer data. Audience insights are easily understood and readily available.
glean.info
cost-effective media monitoring & PR measurement
Glean.info offers cost-effective media monitoring and PR measurement with comprehensive news and social media coverage. It features advanced metrics and superb analytics.
