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mParticle: Reviews, Testimonials and Expert Opinions
(949)Customer data platform to simplify your customer data infrastructure
Top 40 mParticle Alternatives
NGDATA
Customer Data Platform driving engagement with the customers and build more successful relationships
NGDATA, founded in 2012, lets you better engage with your customers. Our Intelligent Engagement Platform (IEP) builds sophisticated customer data profiles (Customer DNATM) and drives truly personalized customer experiences through real-time interaction management. With capabilities beyond a standard Customer Data Platform, NGDATA boosts commercial success for all clients by increasing customer lifetime value, reducing churn and lowering cost per conversion. ...
NGDATA’s IEP has in-built analytics, AI-powered capabilities, and decisioning formulas. This unique combination identifies opportunities and proactively and accurately automates individual customer engagements at scale, via the most relevant channel. All this is underpinned with Customer DNATM creating rich, multi-attribute profiles, including device data, enabling businesses to develop a deeper understanding of their customers. And the intuitive user interface makes it easy for business users to utilize the platform while IT and analytics retain oversight and control.
NGDATA makes big data small and beautiful and is dedicated to facilitating economic gains for all clients. A strong emphasis on engagement-based tracking and reporting, coupled with a range of scalable out-of-the-box solutions gives immediate and rewarding results.
Tealium Audiencestream CDP
Customer Data Platform to Understand and Engage Your Customers in Real Time
Tealium Audiencestream CDP is a Customer data platform that provides unified customer data and real-time audience engagement. It can be deployed in enterprises across various industries for use by the Marketing, Customer Experience, and Business Intelligence teams. ...
Tealium Audiencestream CDP features includes a tool that can create comprehensive and actionable customer profiles out of visitor information from various sources, such as IoT, servers, kiosks etc. The data can be used for deriving customer value, or study customer behaviour or can be used to create audiences.
The software integrates with the business systems for CRM, Marketing automation, emails, online ads and more. Tealium Audiencestream CDP is equipped with tools and machine learning technology that can provide insights from the customer data enabling it to be available across all the integrated systems.
Tealium
Real-time customer data orchestration solutions and enterprise tag management to collect, unify and leverage their customer data
Tealium is a Customer Data Platform. Tealium is a company that provides a tag management system including analytics, advertising, and affiliate enterprise websites. The Company’s customer data platform comprises an enterprise tag management solution, omnichannel customer segmentation, action engine, and suite of rich data services, creating a vendor-neutral data foundation that spans web, mobile, offline and IoT. ...
Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, files and more. It enables technology vendors, such as analytics and media services, from a central data collection hub. Users can use event specifications to assign required data elements for incoming event data. It can monitor live data flows, with insight into whether or not it meets the specification or needs attention. It helps to build insights and value directly into a portable and customer-centric data asset that can flow across tech stack and organization. It supports sending customer data to any end-point destination via many types of integration capabilities including tags, APIs and local storage for data layer enrichment.
Tealium streamlines the process of deployment. It helps to edit vendor tags and eases each developer's workload. Tealium has a data layer API that enables the remote management of the universal data object.
Amperity Customer Data Management
Customer Data Platform built for the needs of the enterprise
Amperity is a Customer Data Platform usable by Marketing, Analytics and IT teams. Amperity delivers a 360 degree customer insights view which can be used by these teams for personalising any customer interaction. ...
Amperity unifies all customer data and provides tools for getting predictive customer insights and analytics, customer segmentation and prioritization. Amperity provides tools for marketers to create and deliver customer-centric campaigns and measure performance.
In addition Amperity provides data security, designed and built-in to its software, and integrates with all the other marketing and analytics and other customer service tools in the organization
Lytics CDP
Customer Data Platform to understand what your customers really want
Lytics CDP is a real-time customer data platform (CDP) that helps organizations create a single view of their customers. It helps to enhance customer relationships and improve brand engagement. ...
Lytics helps to collect and normalize anonymous and known user profiles automatically to build unique, unified customer profiles, understand the customer, deliver relevant experiences, and drive results.
Some of the features on Lytics include unifying data in real-time to activate relevant campaigns, deliver the right message to the right audience at the right time in the right channel, increasing customer engagement across marketing channels to drive ROI, understand customer behaviors to reduce bounce rates and many more.
Mapp Intelligence
Customer intelligence and marketing analytics platform to turn data into insights, and insights into action
Mapp Intelligence is a Customer Intelligence and Marketing Analytics platform that takes data-driven cross-channel marketing to the next level based on customer behavior or pre-defined customer profiles. It helps to increase the customer lifetime value and acquire customers. ...
Mapp Intelligence helps to tackle the power of first-party data and provides an accurate prediction of what the customers are going to do next. It helps to improve marketing and campaign activities, E-commerce customer journey visualization, data accuracy and many more.
Some of its features are customer insights, smart alerts to detect data anomalies, learn about individual prospect and customer interests, analyze the customer journey to find the quickest paths to conversion, and many more.
Blueshift
Customer Data Platform that activates data across the entire omnichannel customer journey
Blueshift is a Customer Data Platform including Multi Channel activation. Emails, Mobile Push, SMS, Personalized web experiences, Conversational marketing and Audience Ad targeting are some of the channels used for customer conversion campaigns. ...
Blueshift provides a complete 360 degree profile of every customer which can be activated whenever needed for making customer conversations or multi-channel campaigns. Blueshift enables Predictive Intelligence through marketer accessible AI, which ensures that the right customer is allocated to the right channel all the time. Customer segmentation is dynamically updated based on the latest customer activity.
Blueshift provides the tools for Multi-channel campaigns that include simplified user interface, quick launch of campaigns with available templates that can be customized and tools for analysing ROI.
Twilio Engage
Build data-driven, personalized customer experiences that grow lifetime value
Twilio Engage is the marketing solution that combines the power of a native customer data platform (CDP) and native multichannel in order to enable businesses to deliver data-driven personalization and promote efficient growth. ...
Treasure Data
Customer Data Platform to drive outstanding customer experiences
Treasure Data a Customer Data Platform that brings together various customer data through online, offline, and even from IoT devices – to create individual customer profiles. It helps to increase ROI, sales & revenue. ...
It is used by the marketers, to reach the customers across devices to offer promotions based on time and context to push the customers to step into a physical store. It helps to understand customer behavior across devices, locations and time.
Treasure Data an enterprise-grade CDP that provides the complete information of the customers. It flexibly and securely ingests IoT data from any connected device or machine, correlates data from multiple data sources and leverage AI/ML-powered insights to act on custom insights and applications.
Optimizely Data Platform
CDP assisting growing brands with relevance across the entire customer journey
Optimizely Data Platform (formerly Zaius) is a Customer Data Platform (CDP) for marketing, and service teams to accelerate customer revenue and loyalty. Optimizely Data Platform consolidates and ...
Optimizely Data Platform comes with a built-in Customer Data Platform (CDP) which resolves data from across the ecosystem into a single view of the customer. With its intelligent marketing suite, marketers can orchestrate and automate real-time, behaviorally triggered messaging. This enables them to deliver relevant and effective marketing campaigns across devices and channels such as web, mobile, email, and social media.
Optimove
Relationship Marketing Hub that help marketers drive growth by transforming customer data into actionable insights
Optimove is a Relationship Marketing Software as a service platform that drives measurable growth through targeted campaigns, measurement and optimization. It is suited for enterprises looking to use intelligent communications to understand and impact customer behavior. ...
It features Micro-segmentation, theme-guided analytics, single customer view, dynamic customer journeys, cross-channel campaign automation, behavior-triggered interaction, test vs control, self-optimizing campaigns and autonomous insight generation.
It allows to gain access to customer data, discover insights and identify customer engagement opportunities. It helps to plan, design and organize cross-channel journey unique to every customer. It helps to measure incremental impact of your campaigns and strategies and predict customer behavior. It provides deep customer insight and bridges gap between data science and marketing with actionable insights for continuous optimization of customer communications.
Treasure Data
Customer Data Platform to drive outstanding customer experiences
Treasure Data excels in data segmentation and targeting, complemented by robust analytics and AI capabilities catering predominantly to large enterprises. mParticle, with its strong integrations and focus on training, appeals significantly to mid-market businesses and unique industries like transportation and entertainment, offering essential features for campaign management and data analytics. ...
Blueshift
Customer Data Platform that activates data across the entire omnichannel customer journey
Blueshift focuses on comprehensive engagement management and AI-driven analytics, making it ideal for enterprises seeking robust customer interaction along traditional channels. In contrast, mParticle emphasizes integration and onboarding, serving well businesses in high-tech sectors looking for detailed data management and market expansion. Understanding the core strengths of Blueshift in traditional engagement and mParticle's forte in modern, digital integrations helps businesses choose based on needs for customer interaction, data analytics, or market-specific integrations. ...
MarkLogic Data Hub Platform
MarkLogic | Data Integration and NoSQL Databases for Your Business
Marklogic Data Hub Platform is a Data Integration platform for Enterprises . It is used in the Financial Services, Healthcare, Insurance and other Manufacturing Industries and Media It integrates ...
It is powered by a NoSQL database which provides speed, flexibility and scalability and ensures security and data consistency.
Marklogic Data Hub Platform is built to work in any environment - hybrid, on-premises or cloud.
Hull
Customer data platform that help brands shape meaningful relationships with their customers
Hull is a customer data platform that collects, unifies and enriches your product, marketing and sales data and synchronizes it to all your tools. It is suited for businesses looking to handle customer data in a unified location and engage loyal customers at scale. ...
It features unified customer data, identity resolution, real-time segmentation, enriched profiles, bi-directional sync, Integration and Orchestration. It allows more visibility, control and flexibility over customer data to effectively execute demand generation initiatives.
It automatically unifies user history across devices and tools to build perfectly complete profiles for all users and accounts. It supports to enrich, cleanse and transform customer profiles using real-time editing environment and build precise, complex segments with customer data. It allows to limit sales CRM to qualified leads, throttle email sends and manage data enrichment by syncing specific segments to each tool.
Hive Marketing Cloud
Customer Insight and Engagement Platform
Hive Marketing Cloud is a Customer Insight and Engagement Platform that enables marketers to increase the value of their customers through guided and personalised engagement across multiple channels and devices. ...
It accelerates marketing revenues by enabling them to deploy highly personalised, sophisticated, multi-channel marketing from a single technology platform surfacing all of their data for an improved, relevant customer experience that engages and converts. It collects and combines all of customer details, illustrated customer behaviour and leads to interesting segments, and drag and drop sequencing of messages, with each customer’s experience personalised based on their engagement.
Its capabilities include customer data platform, multichannel engagement, data intelligence, audience management, customer journey automation, and visual analytics. It integrates with salesforce,shopify, sugar CRM, Xero, Zoho CRM, Quickbooks online, Magento, Dynamics CRM and more.
Reltio
Customer Data Platform to Power Connected Customer Experiences
Reltio is a customer data platform that enables customer experience to drive hyper-personalization, accelerate real-time operations, and simplify compliance with consent and privacy laws. It helps to gain business agility, and bring big ideas to life. ...
Reltio manages all data types including multi-domain master data, transaction and interaction data, third-party, public and social data. Identifies complex relationships among individuals, entities, products and services, locations, and more. Creates holistic, up-to-date, and actionable customer profiles make it easier to drive hyper-personalization, accelerate real-time operations, and simplify compliance and consent management at scale.
Reltio features include accelerating time-to-value, reduce TCO and upgrade without disruption, quickly onboard new data sources, enrich profiles with thousands of attributes, relationships, transactions, and interactions from hundreds of data sources, gain deep, data-driven, and actionable insights about all customers to deliver hyper-personalized experiences, and more.
Tamr
Tamr Inc.: Tamr Agile Data Unification and Management ...
Tamr is an Enterprise data mastering platform that combines machine learning-based models, rules, and human feedback to quickly and easily publish accurate, up-to-date enterprise data. It helps to improve visibility to organization's data operations and accelerates business outcomes through data-driven insights. ...
Tamr combines machine learning software with data science expertise to provide accurate analysis. Tamr combines disparate data sources across the enterprise and maps differing data schemas to create a unified view of highly variable data sets. Tamr has open API based architecture to integrate organization's data eco-system. It provides data categorization through human guided machine learning platform through active learning. It analyses data sources by applying advanced algorithms and machine learning to connect and curate attributes and records.
Twilio Engage
Build data-driven, personalized customer experiences that grow lifetime value
mParticle and Twilio Engage are two robust customer data platforms each with distinct advantages depending on a user's strategic needs. mParticle stands out in integration capabilities, AI-driven analytics, and support options, making it ideal for large-scale enterprises in transportation and entertainment industries. In contrast, Twilio Engage excels in detailed communication and product marketing, better suited for tech-focused sectors needing real-time analytics and comprehensive report generation. ...
Openprise RevOps Performance Platform
Customer Data Platform to improve the performance of every go-to-market initiative.
Openprise RevOps Performance Platform is designed for enterprises needing robust data management, focusing on integration, custom reporting, and analytics. It's popular among mid-market and enterprise segments, especially in software and IT services. mParticle caters to businesses aiming to enhance customer engagement and marketing efforts, with strong integration and analytics features. It serves a diverse range of industries like transportation and entertainment, making it suitable for businesses focused on broad market outreach. ...
Leadspace Customer Data Platform
Customer Data Platform to drive personalized customer engagement with industry-leading data & AI
Leadspace Customer Data Platform helps B2B sales and marketing team to drive personalized customer engagement with a focus on growing revenue. This CDP platform helps to manage customer data with AI backed technology. ...
Leadspace Activation products provide a way to integrate Leadspace CDP into existing Sales and Marketing channels, as well as to visualize, analyze and optimize data and scoring models on-demand. Lead-to-Account Matching, Real-Time and On-Demand Data Enrichment, Predictive Account Scoring, Intent Scoring, Persona Scoring, Look-a-Like Modeling and Ideal Customer Profile Analysis are some of the key features of the Leadspace CDP.
It helps to get more qualified leads, understand the customers, deliver smart communication. The platform permits users to analyze and understand audience segments, whether they already know them or not yet. They can determine how profitable these audience segments are. Because of this, they will be able to easily identify potential customers or discover the opportunities with their existing customers.
Optimizely Data Platform
CDP assisting growing brands with relevance across the entire customer journey
Optimizely Data Platform and mParticle cater to businesses needing strong engagement management. Optimizely excels in lifetime value management and international expansion, with strong support and analytics features. mParticle focuses on robust integration and brand engagement, suiting industries like transportation and entertainment. Both platforms offer 24/7 support, aiding users in large enterprise or mid-market segments. ...
Amperity Customer Data Management
Customer Data Platform built for the needs of the enterprise
Amperity Customer Data Management and mParticle both offer essential tools within the Customer Data Platform arena, supporting engagement and campaign management among other features. Amperity stands out for its emphasis on large enterprises in industries like IT and Apparel, while mParticle attracts a broader range of business sizes across diverse sectors such as Transportation and Entertainment. Choosing between these platforms depends on your business's scale, industry, and specific data management needs. ...
ONEcount CDP
Marketing & Customer Data Platform to Activate audiences across all touchpoints in real-time
ONEcount CDP is the customer data platform (CDP) that includes DMP capabilities into a single, highly-integrated platform. It allows users to track unique visitor interactions across all channels and convert anonymous visitors to known, identified users. ...
ONEcount connects all audience data, creating a single view of customers and the ability to automate actions across every channel and touchpoint in the entire digital ecosystem. It's unique ability to "fire and forget" allows teams to generate higher ROI on list matches and campaigns by automatically targeting users as they meet segment requirements. It allows in-house teams and advertisers to securely log in and view aggregated campaigns and lead gen data.
ONEcount tools include CDP, DMP, Content Recommendations, Analytics, Targeting, Single and Social Sign on, Gating and Paywalls, Form Builder, IVT Mitigator and more. ONEcount connects all marketing data and creates behavior-rich user segments. It syncs custom segments and improves campaign precision. It integrates all sources in one consolidated ecosystem.
Stratifyd
Augmented Intelligence Platform to deliver real-time insights to the people who need them
Stratifyd is an augmented Intelligence software platform, which could be used by entrepreneurs who need their fresh data (structured and unstructured) from business to be analyzed for predictions, in real time. ...
This platform collects data from business and converts into an analyzed product that could be used for analysing, predicting and developing business strategies. Key features include ingest, analyze, visualize and action.
Stratifyd platform uses a 4-step analysis protocol: Connect (or ingest) (streams all data sources into single channel), Analyse (unleashes boundless data science power), Discover (or visualize) (visualizes the data looking through a whole new lens) and Respond (or action) (reviews data and then takes action)
FullContact
Identity Resolution & Data Insights Solutions
FullContact is a privacy-safe identity resolution solution that provides personalized connections between people and brands. It empowers brands to improve their customer experience and authentically engage with consumers. ...
It provides a smart, cloud-based address book for users, transforming partial identities into complete profiles to connect with prospects and capture audience insights. It enables brands and marketing platforms to resolve and enrich contact records for enhanced customer experience and authentic customer engagement. It delivers the capabilities needed to create tailored customer experiences by unifying data and applying insights at the moments that matter.
Key features include API, build social profiles, multiple contact attributes, contact database, data synchronization, secure data storage, real-time updates, activity logging, contact history, mobile integration, data enrichment, social media integration, email integration, contact info from email signatures, contacts from business cards, CRM integration and more.
Tealium
Real-time customer data orchestration solutions and enterprise tag management to collect, unify and leverage their customer data
When choosing between these Customer Data Platforms, consider your company's scale, preferred channels, support needs, and industry focus. mParticle excels for mid-to-large enterprises in transportation and entertainment with a strong emphasis on integrations and analytics. Tealium is beneficial for smaller companies or those in retail and tech, offering robust AI-powered features and ease of migration, which are crucial for efficient data management. Both platforms provide comprehensive support, but mParticle offers more specific options for channel marketing. ...
Alfresco RM
Records Management | Alfresco
"We now have a system that is simple to use, and one where the information flow is automatically managed. The risk of incorrect information being spread in the organisation has been significantly reduced, and we’ve eliminated the need to invest time ...in providing employees with specialised user training.
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- Marie Carisson
NectarOM
Automated Consumer Engagement Platform to communicate highly personalized messaging
mParticle excels in mid-market and enterprise sectors, focusing on customer engagement and analytics, while NectarOM is tailored for large enterprises with a strong emphasis on personalized marketing and sales growth. ...
RecordSure
Speech and Document Analytics for financial organisations and regulation-driven industries
Tealium Audiencestream CDP
Customer Data Platform to Understand and Engage Your Customers in Real Time
Tealium Audiencestream CDP caters well to mid-market and enterprise-level clients, focusing on engagement management and robust integration features, vital for sectors like retail and banking. In contrast, mParticle is stronger among industries such as transportation and entertainment, with a solid foundation in analytics and integration tailored for larger enterprises. Choosing between them depends on organizational size and industry focus. ...
SAP Customer Data Management
Business growth by unlocking the power of customer data management
SAP Customer Data Management and mParticle offer robust solutions within the Customer Data Platform category, focusing on enhancing customer engagement and operational efficiency. SAP shines with its comprehensive feature set, particularly in integration and compliance, serving a mix of retail and media industries. mParticle excels in mobile and cross-channel engagement, favored by transportation and entertainment sectors for its strong analytics capabilities. Both platforms cater effectively to diverse operational scales and industry needs, though SAP leans towards retail and media, while mParticle serves transportation and software companies prominently. ...
Lytics CDP
Customer Data Platform to understand what your customers really want
Lytics CDP and mParticle are leading Customer Data Platforms with distinct offerings. Lytics excels in engaging users across email, websites, and social media with its strong capabilities in advertisement and personalized marketing. Its features like AI analytics and custom reports serve industries such as publishing and IT. Conversely, mParticle focuses on mobile and social media channels, with extensive training support and integration features. It is most popular in sectors like transportation and entertainment, emphasizing engagement management and partner marketing. ...
Leadboxer Lead Generation
Lead and customer intelligence platform that automatically identify website visitors
Leadboxer Lead Generation is a lead management platform designed to help sales professionals to track the identity of the website visitors, visitor activity and gather the required information to close the deals. ...
The primary features offered by the platform includes contact Information of the leads, company information and lead journey mapping, automatic lead scoring, and lead database management. It also helps with tracking of website activities, marketing campaign, email opens & clicks, cross-domain & device, and form activity.
The platform utilizes tracking pixel to measure website related activities. It also offers integration with Pipedrive, Hubspot, Salesforce, Mailchimp etc.
Ascent360
Data Driven Marketing Platform that result in immediate returns and lifetime advocates
Ascent360 is a Customer Data Platform for B2C companies enabling businesses to grow revenue and create authentic relationships with prospects and customers.. Ascent360 features 3 main modules - ...
The Humanize module enables insights into customer data for personalized campaigns guided by a playbook on running campaigns, and data segmentation. The Realize module provides tools for automated omni-channel campaigns, revenue attribution, and Reporting and Analytics for insights on business performance and ROI
Mapp Intelligence
Customer intelligence and marketing analytics platform to turn data into insights, and insights into action
Mapp Intelligence and mParticle offer robust Customer Data Platform solutions, each with unique strengths suited to specific use cases. Mapp Intelligence excels in industries like retail and fashion, with a strong focus on detailed analytics and customer engagement. In contrast, mParticle shines in sectors like transportation and entertainment, providing flexible integration and training support tailored to large enterprises. Both products cater to enhancing customer relationships and acquiring new clients, but their operational fit may vary by industry and company size. ...
Squirro
Customer Insights Platform for Enterprise Success
Squirro is an Augmented Intelligence solution that is designed to offer cognitive insights for comprehensive analysis of unstructured data. It tackles any challenge relating to data gathering, analytics, search and data visualization. It delivers contextualized insights from most relevant data sources and displays them directly, via workbench integrations, or through self-service applications. It helps to acquire customers, and exceed competitors’ ROI. ...
Its artificial intelligence, machine learning, and predictive analytics, empower organizations to transform enterprise data into AI-driven insights. It correlates unstructured data from any digital source to structured data of already existing enterprise systems as well as works with inputs, which already exist within BI and CRM platforms and analyses and learns to prioritize the information based on user interactions, enabling organizations to efficiently manage and unlock the hidden value within data. Its real-time 360-degree client cockpit provides a holistic and comprehensive understanding of the customer journey.
Squirro applies cognitive search, advanced analytics, and intuitive dashboarding to unstructured data to provide new opportunities, next-best-action recommendations, and real-time 360° client cockpits.
NGDATA
Customer Data Platform driving engagement with the customers and build more successful relationships
NGDATA and mParticle are top-tier Customer Data Platforms offering distinct capabilities. NGDATA excels in customer engagement and analytics, with strong support for large enterprises. It emphasizes enhancing customer relationships through various channels like promotions and phone calls. On the other hand, mParticle focuses on robust integration and cross-channel engagement, favored by mid-market and enterprise users in diverse industries such as transportation and entertainment. Vendor support and core features cater to different operational needs, providing a clear choice based on business scale and industry focus. ...
